CONTENTS

➢ INTRODUCTION
➢ COMPANY PROFILE
➢ PRODUCT PROFILE
➢ OBJECTIVES OF THE STUDY
➢ TARGETED CUSTOMERS
➢ FINDINGS AND SURVEY
➢ CONCLUSION
➢ QUESTIONNAIRE

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 INTRODUCTION

➢ HONDA MOTOR COMPANY, Ltd. is a Japanese public

multinational conglomerate corporation primarily known as a
manufacturer of automobiles, aircraft, motorcycles, and power
equipment.
➢ Honda has been the world’s largest motorcycle manufacturer
since 1959, as well as the world’s largest manufacturer of internal
combustion engines measured by volume, producing more than
14 million internal combustion engines every year.
➢ In India, Honda is leading in the scooters segment, with 59%
market share.
➢ The major scooters of Honda include :
i. Honda Dio
ii. Honda Activa
iii. Honda Grazia
iv. Honda Aviator
v. Honda Cliq

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 HONDA DIO

The Honda Dio is a motor scooter made by Honda from 1988-1996

and Honda Motorcycle and Scooter India (HMSI) since 1996.
It was introduced in Japan in January 1988.It is now manufactured and
assembled in India by Honda's HMSI subsidiary, from where it is
exported to UK as the Honda Lead.
The Dio is equipped with cushioned seats and an under-seat storage
box up to 18 litres. The standard variant of the Dio gets LED DRLs, an
all-LED headlamp and a 4-in-1 key slot with remote seat opener,
derived from the Honda Grazia.
The Deluxe version though gets golden pressed steel wheels and an all-
digital instrument console with ECO mode to keep your throttle inputs
in check.
There are 8 colour options available, of which the brighter set - Orange,
Blue, Yellow and Red are available on the Standard variant. The
Deluxe variant gets metallic shades, which include Yellow, Green,
Black and Grey.
The 110cc scooter faces stiff competition from a number of models
including Yamaha Alpha, Mahindra Gusto, Hero Maestro and TVS
scooty.
Awards: Scooter of the year 2003 (BBC)

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 COMPANY PROFILE

Honda has been the worlds largest motorcycle manufacturer since

1959,as well as the world’s largest manufacturer of internal
combustion engines measured by volume, producing more than
14 million internal combustion engine each year. Honda
surpassed Nissan in 2001 to become the second largest Japanese
automobile manufacturer. As of august 2008, Honda surpassed
Chrysler as the 4th largest automobile manufacturer in the United
States. Honda is the 6th largest automobile manufacturer in the
world.

Honda was the 1st Japanese automobile manufacturer to release a

dedicated luxury brand, Acura, in 1986. Aside from their core
automobile and motor cycle business, Honda also manufacturers
garden equipment, marine engines, personel watercraft and
power generators, amongst others. Since 1986 Honda has been
involved with artificial intelligence or robotics research and
release their ASIM Orobot in 2000. They have also ventured into
aerospace with the establishment of GE Honda Aero engines in
2004 and the Honda HA-420 HondaJet, scheduled to be released
in 2009. Honda spends about 5% of its revenues into R&D.

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 OVERVIEW OF WORLD MARKET

Honda is the largest motorcycle manufacturer in japan and has been

since its started production in 1955. At its peak in 1982, Honda
manufactured almost 3 million motorcycles annually. By 2006 this
figure had reduced to around 550000 but was still higher than its three
domestic competitors.
During 1960s, when it was a small manufacturer, Honda broke out of
the Japanese motorcycle market and began exporting to the U.S.
working with the advertising agency Grey advertising, Honda created
and innovative marketing campaign, using the slogan “You meet the
nicest people on a Honda “ In contrast to the prevailing negative
stereotypes of motorcyclist in America as tough, antisocial rebels, this
campaign suggested that Honda motorcycles were made for the
everyman. The campaign was hugely successful; the ads ran for three
years, and by the end of 1963 alone, Honda had sold 90000
motorcycles.
Taking Honda’s story as an archetype of the smaller manufacturer
entering a new market already occupied by highly dominant
competitors, this story of their market entry, and their subsequent huge
success in the U.S. and around the world, has been the subject of some
academic controversy. Competing explanations have been advanced to
explain Honda’s strategy and the reasons for their success.
The first of these explanations was put forward when, in 1975, Boston
Consulting Group (BCG) was commissioned by the UK government to
write a report explaining why and how the British motorcycle industry
had been out-competed by it’s Japanese Competitors. The report
concluded that the Japanese firms, including Honda, had sought a very
high scale of production in order to benefit from economies of scale
and learning curve effects. It blamed the decline of the British
motorcycle industry on the failure of British managers to invest enough
in their businesses to profit from economies of scale and scope.

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 OVERVIEW OF INDIAN MARKET

Honda Motor Corp Ltd. India Limited has recently introduced its first
ever MPV model, Mobile for the Indian automobile market. It has
introduced the vehicle in three trim levels with both petrol and diesel
engine options. At the same time, it also rolled out the RS variant that
is available with a diesel engine option only. However, it has stated that
the deliveries of this sportier version will be begin from the coming
month.
Now, it has also introduced V option and RS option variants in it's
series with a few additional features.
These aspect include Audio Video Navigation system featuring 15.7cm
touch screen display, rear parking camera and woody interior panels.
The petrol variants are powered by a 1.5 litre, I -VTEC engine, which
is capable of producing 118bhp in combination with peak torque of
145Nm. On the other hand, the diesel version is equipped with a fuel
efficient 1.5litre, i-DTEC Motor that belts out a peak power of 98.6bhp,
while generating 200Nm. This Motor can produce an impressive
mileage of 24.2 kmpl.
This vehicle is also blessed with crucial safety aspects like airbags for
front passengers, pedestrian injury mitigation technology and ACE
(advanced compatibility engineering).

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 About Major Companies in the Industry

The two Wheelers Manufacturers in India, at present are doing good

business. The growth of the two wheelers sector was noteworthy in the
past few years. In the period 2006-07 the total number of the two
wheelers and three wheelers produced in India, were around 9 million.
The sales pertaining to 2 wheelers in the period 2006-07 was 7857548,
which was a growth of 11.41%. In the same period the motorcycle
exports from India was 321321 units.

Two wheeler Manufacturer:

• TVS Motor Company

• Honda Motors Ltd.
• Royal Enfield Motors India Ltd.
• YAMAHA Motor India Pvt. Ltd.
• Bajaj Auto Ltd.
• Suzuki Motor Co.Ltd.
• LML (India) Ltd.
• Kinetic Motor Co.Ltd.
• Hero Motor Corp Pvt. Ltd.

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 PRODUCT PROFILE

Name : Honda Dio

Manufacturer : Honda Motorcycle and Scooter India
Class : Scooter
Production : 2000 – Present
Engine : 110 cc (6.7 cu in), SOHC, four-stroke, air-cooled
Top Speed : 85 km/h
Transmission : CVT
Frame Type : Underbone
Suspension : Spring-loaded hydraulic type
Seat Height : 765 mm(30.1 in)
Weight : 105 kg
Fuel capacity : 5.3 litres
Oil Capacity : 1.0 litre
Fuel Consumption : 60 km/L

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 OBJECTIVES OF THE STUDY

o To know about the Honda company.

o To know about its promotional activities.
o Its market position
o Its history and company profile.
o Cost saving initiatives.
o To know the present status of the suppliers in terms of their
supplied material and services.
o To collect and evaluate ideas/views and expectations of the
internal customers for the improvement in suppliers
performance.
o To make company’s internal suppliers aware about the
dissatisfaction part of their customers.
o To find out the most prominent area of dissatisfaction.
o To enhance the communication and cooperation between
the internal suppliers and their customers.
o To find the factors of customer satisfaction towards Honda
Dio.
o Study on customer satisfaction of Honda Dio.
o To analyze the effectiveness of customer service provided
by Honda.
o To find the problems faced by customers of Honda Dio.

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 TARGETED CUSTOMERS

❖ Honda Dio is a trendy scooter targeted at the middle class people

❖ It really satisfied the tastes and preferences of the customers
❖ It is mainly focused on youth as its design is unique and for its
styling, handling and low seat height making it their favourite
companion on roads
❖ Its dual-tone body colour appeals youngsters
❖ In short, we can say that Honda Dio is mainly aimed at middle
class people and youth who gives much importance to riding
comfort and style

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 SOURCES OF DATA

A. Primary Data : Data which are collected fresh and for the first
time and thus happens to be original in character. Primary data
are gathered for specific purpose.
B. Secondary Data : Data that are collected from primary data i.e.,
they already exist somewhere. For the purpose of our study, we
collected both the data.

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 FINDINGS AND SUGGESTIONS

• Among the 50 respondents 98% customers are satisfied with their

bike.
• Only 2 % customers are dissatisfied with the bike.
• Among the 50 respondents 56% are highly satisfied with the body
style, design, and the outlook of the scooter.
• Highly comfortable to ride.
• 90% of customers budget suits the price of the Dio.
• Better mileage
• Better brake system
• Offer provider
• Long lasting durability
• Maintain good customer relationship
• Excellent after sales services.

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GRAPHS

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 CONCLUSION

Back in 2001, when Honda launched the Dio in the Indian market,
everybody stood up and took notice. With its low slung unique design,
fixed headlamp and catchy graphic schemes, it turned heads, wherever
it went. The sufficient 102cc engine kept the commuters happy and the
Dio was an instant hit with the young brigade. The fibre body and trusty
Dio engine helped it in becoming one of the leading scooters in India.
But recently, with the entry of newer scooters in the market, for
example the TVS Wego, Honda Motorcycles and Scooter India
(HMSI) did feel the need to re-vamp the ever popular Dio. Also, the
other two scooters from their stable, the Activa and Aviator, were
benefitting from their upgrades. So after many speculations, HMSI
launched the all new Dio at the 2012 Auto Expo in January.
Dio has 110cc powerful engine and offers 15% more fuel economy. It
has tubeless tyres - First in category and Combi-Brakes - Exclusively
in Honda scooters.” The Dio is one of those vehicles, which could sell
in high numbers even without having any major upgrade. But HMSI
has gone in the right direction by providing the upgrades and narrowing
down the competition. Following its 'Moto-scooter' legacy, the Dio is
still one of the best scooters available in the market today. The new
Honda Dio is being sold across all Honda Exclusive Authorized
Dealerships (HEADs) and is priced at Rs. 42,362 (Ex-Showroom,
Delhi), making it shattering value for money!

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 QUESTIONNAIRE

Research related questions:

NAME: GENDER:
AGE: OCCUPATION:
1. Do you own any two wheelers currently?
a) Yes b) No
2. How did you come to know about Honda Dio scooter?
a) TV Advertisement b) Newspaper c) Friends d) Radio
3. How will you rate the body style, design and look of Dio scooter?
a) Excellent b) Good c) Average d) Poor
4. After test ride what do you feel about the driving comfort of Dio?
a) Excellent b) Good c) Average d) Poor
5. Are you satisfied with the pickup and performance of the vehicle
after test drive?
a) Yes b) No
6. What are the top speeds noticed while riding Dio scooter?
a) 70 b) 80 c)90 d)100
7. What do you feel about the quality of Dio scooter?
a) Excellent b) Good c) Average d) Poor
8. Does the price of Dio scooter suits your budget?
a) Yes b) No
9. What is your opinion regarding the design of Dio scooter?
a) Excellent b) Good c) Average d) Poor
10. What do you think about the breaking system, safety features and
storage space of Dio scooters?
a) Excellent b) Good c) Average d) Poor

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11. What feature attracted you in Dio scooters?
a) Style b) Acceleration c) Riding Comfort d) others (specify)
12. Does the demand changes according to the taste and preference of
the consumers?
a) Yes b) No
13. Did the showroom people explain to you the features and the price
in detail?
a) Yes b) No
14. Do you think the current features, performances and price will
Honda Dio be able to compete with other brand scooters in the market?
a) Yes b) No
15. Your overall rating about Honda Dio is :
a) Highly satisfied b) Satisfied c) Not Satisfied d) Bad

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