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Sounddesign

Audio, motion, and text media can all be used to convey information. Audio media includes radio broadcasts, music, and sound recordings. Motion media refers to visual content that appears moving, such as animations and videos. Text is used to inform readers through various written formats like articles, manuals, and books. All of these media types utilize various technical elements and principles of design to effectively communicate messages and ideas to audiences.

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Alfie Lumpay Cagampang
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145 views6 pages

Sounddesign

Audio, motion, and text media can all be used to convey information. Audio media includes radio broadcasts, music, and sound recordings. Motion media refers to visual content that appears moving, such as animations and videos. Text is used to inform readers through various written formats like articles, manuals, and books. All of these media types utilize various technical elements and principles of design to effectively communicate messages and ideas to audiences.

Uploaded by

Alfie Lumpay Cagampang
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Audio Information and Media

What is an Audio?
 sound, especially when recorded, transmitted, or reproduced

AUDIO MEDIA - media communication that uses audio or recordings to deliver and transfer information
through the means of sound.

Types of Audio Information


1. Radio Broadcast - live or recorded audio sent through radio waves to reach a wide audience
2. Music - vocal or instrumental sounds combined in such a way as to produce beauty of form,
harmony, and expression of emotion
3. Sound Recording recording of an interview, meeting, or any sound from the environment
4. Sound Clips / Effects any sound artificially reproduced to create an effect in a dramatic
presentation (ex. sound of a storm, or a door)
5. Audio Podcast - a digital audio or video file or recording, usually part of a themed series, that
can be downloaded from a website to a media player or a computer

Ways to Store Audio Information:


1. Tape - magnetic tape on which sound can be recorded
2. CD (Compact Disc) - a plastic-fabricated, circular medium for recording, storing, and playing back
audio, video, and computer data
3. USB Drive - an external flash drive, small enough to carry on a key ring, that can be used with
any computer that has a USB Port
4. Memory Card (aka Flash Memory Card or Storage Card) - is a small storage medium used to
store data such as text, pictures, audio, and video, for use on small, portable, or remote
computing devices.
5. Computer Hard Drive secondary storage devices for storing audio file
6. Internet / Cloud - websites or file repositories for retrieving audio files, and more precisely the
files are stored in some datacenter full of servers that is connected to the Internet

Audio File Formats

1. MP3 (MPEG Audio Layer 3) - a common format for consumer audio, as well as a standard of
digital audio compression for the transfer and playback of music on most digital audio players.
2. M4A / AAC (MPEG4 Audio / Advanced Audio Coding) - an audio coding standard for lossy digital
audio compression. Designed to be the successor of the MP3 format, AAC generally achieves
better sound quality than MP3 at similar bit rate
3. WAV - is a Microsoft audio file format standard for storing an audio bitstream on PCs. It has
become a standard file format for game sounds, among others
4. WMA (Windows Media Audio) - is an audio data compression technology developed by
Microsoft and used with Windows Media Player

Units of Sound
Decibel
 or simply Db
 noise of sound measurement

Hertz
 or simply Hz
 unit of sound frequency
Phon
 unit of subjective loudness

Characteristics of a Sound:
1. Volume – intensity of a sound
2. Tone – the audible characteristic of a sound
3. 3. Pitch - is how high or low a sound is
4. Loudness - refers to the magnitude of the sound heard

Purposes of a Sound:
 Give instruction or information.
 Provide feedback
 To personalize or customize

Elements of Sound Design:


1. Dialogue - speech, conversation, voice-over
2. Sound Effects – any sound other than music or dialogue
3. Music – vocal or instrumental sounds (or both) combined in such a way as to produce beauty of
form, harmony, and expression of emotion

Principles of Sound Design


1. Mixing – the combination, balance and control of multiple sound elements
2. Pace – time control, editing, order of events (linear, non-linear or multi-linear)
3. Stereo Imaging – Using left and right channel for depth. This refers to the aspect of sound
recording and reproduction.
4. Transition – how you get from one segment or element to another

Types of Transitions
1. Segue – one element stops, the next begins (“cut” in film)
2. Cross-fade – one element fades out, the next fades in, and they overlap on the way
3. V-Fade – first element fades to inaudible before the second elements begins
4. Waterfall – As first element fades out, the second element begins at full volume. Better for voice
transitions, than for effects

Hearing vs. Listening

Hearing - the act of perceiving sound by the ear


Listening - requires concentration so that your brain processes meaning from words and sentences.
Listening leads to learning.
MOTION MEDIA AND INFORMATION

What is a Motion Media?


- is visual media that gives the appearance of a movement .
- can be a collection of graphics, footage, videos. It is combined with audio, text and /or
interactive content to create multimedia.

2 Forms of Motion Media:


1. Informal - created by individuals often for personal use
2. Formal – created by professionals who follow industry standards in creating, editing and producing
motion media

Steps in Formal Production of Animations:


1. Writing the Story
2. Script is written and dialogue is recorded
3. Animators sketch major scenes, inbetweeners fill in the gaps
4. background music and background details are added drawings are rendered

TYPES OF MOTION MEDIA

ACCORDING TO FORMAT:
1. ANIMATION – Animated GIFs (Graphic Interchange Format), Flash, Shockwave, Dynamic HMTL
2. VIDEO FORMATS / VIDEO CODECS – MP4, DivX, MPG, 3GP, AVI, MKV, etc.

ACCORDING TO PURPOSE:
1. Education
2. Entertainment
3. Advertising

ACCORDING TO SOURCE:
1. Personal
2. Social Media
3. Media Companies

ACCORDING TO AUDIENCE:
1. Private / Public
2. General / Directed

CREDIBILITY OF MOTION MEDIA

Determining the Credibility of Motion Media:


1. Validity of Information
2. Source
3. Relationship of the Author to the event

Technical Methods to Detect Fake/Tampered Video:


1. Smoothness of the Video - this is often detected when movements are not smooth; when action
seems to jump from one position to another, as if some action was missing
2. Lighting Coverage Matches - one way to detect lighting matches is to look at the shadows; the source
of light determines the size and direction of the shadow
Technical Methods to Detect Fake/Tampered Video:
3. Scale and Size Consistent - scale refers to how the size of the objects in reference to one another are
near the real thing.

If the picture is reduced or enlarged by a certain percent then all of the objects should be
resized by that percent. Objects that are far away are usually smaller than objects that are nearer.

Advantages of Motion Media:


1. It captures motion in a manner that can be viewed repeatedly
2. It can show processes in detail and in sequence
3. It enables learning with emotions
4. It can cut across different cultures and groups
5. It allows scenes, history, events and phenomenon to be recreated

Limitations of Motion Media:


1. Compared to other forms of visual media the viewer cannot always interrupt the presentation.
2. It is often times more costly than other forms of visual media.
3. Other data may be presented best using still images. Examples are graphs, diagrams, maps.
4. It is subject to misinterpretation

ELEMENTS OF MOTION MEDIA

Do you remember the different design principles and elements you learned in previous lessons on
different media and information (text, visual, audio)? Can you identify them?

Can you apply these design principles and elements to motion media and information? Why or why not?

Elements of Motion Media:


1. Speed - A fast movement gives vigor and vitality, intensifying emotions. A slow movement connotes
lethargy, solemnity or sadness.
2. Direction - indicates a movement from one direction to another. It can also refer to the growing or
shrinking of an object.
3. Timing - can be objective or subjective. Objective timing can be measured in minutes, seconds, days,
etc. Subjective timing is psychological or felt.

Timing can be used to clarify or intensify the message or the event. Using a pause can help time
the events.
5. Transition – used to switch between scenes
6. Sound and Color – adds meaning to the motion
7. Blurring – In animation, blurring can provide the illusion of fast movement. In videos, it is often
used to censor information for security or decency
Text, Information and Media

Text Information - a non fiction writing written with intention of informing the reader about a specific
topic.

Characteristics of Text Information and Media


1. A text is any media product we wish to examine
2. A text is effortful to comprehend A text has its limitations too
3. Images can communicate everything at once

Parts Of The Text


1. Titles -allows the reader to identify the over all topic of the text and understand the main idea.
2. Headings -allow the reader to identify specific topics and also divide the text into sections.
3. Bold Print and Italic -use to signal the reader that the word is important
4. Charts, Tables and Graphs - used to organize large amounts of info to small space
5. Illustration -helps the reader to understand the information in a visual way
6. Caption - used to explain the illustration

Text Types And Formats And Sources


1. Types -Brochures, magazines, textbooks and instruction manuals, news paper article,
Encyclopaedia
2. Formats -Documentary, news article, interviews, advertisement, images
3. Sources -books, magazines, newspaper, articles

Advantages

Availability
-printed materials are already available on a variety of topics and in many different Formats.
Flexibility
- they are adjustable to many purposes and maybe used in any lighted environment
Portability
- they’re easily transported to another place with out the aid of machine or electricity
User-friendly
- easy to use, no extra effort to search
Economical
-inexpensive to produce or purchase

Purposes
1. To bring in a better communication and understanding between the general public and
government
2. To help the people know what’s happening in the country about the economy, social and
political situation

Limitation
1. The most obvious drawback of text as a knowledge building and communication tool is that it
lacks the inherent expressiveness of speech.
2. A transcript may accurately record the spoken words, but the strategic and emotive qualities
and impact of speech are diminished on the page.
Value
1. New information - informational text contributes to readers understandings of a wide range of
topics.
2. Varying Formats - reading informational text provides students exposure to content presented.
This exposure presents text variety and offers Ex: graphs, charts, primary sources, brochures,
manuals, and other documents.
3. Analytical Thinking - reading information in presentations other than narrative requires that
readers practice different skills of interpretation and analysis.
4. Motivation - kids wants to know the how and why behind things. That’s why informational text
is necessary as it feed kids one by one information to what is happening around them

Visual Text
-is a text that we view
-the images work together to create a meaningful patterns, symbols, ideas and messages for the reader
-the words and images work together to create meaning
Ex:
movie poster, film, video games, photographs, music videos, advertisements, paintings, picture, books

Selection Criteria for Text Information


1. The news should be shocking and surprising
2. It should be fresh The news should involve well-known person in the public eye
3. Time publication

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