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Link Building Packages

OptimeIn article on why link building is important in SEO and why it is necessary for websites to correctly implement links to their websites.

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129 views2 pages

Link Building Packages

OptimeIn article on why link building is important in SEO and why it is necessary for websites to correctly implement links to their websites.

Uploaded by

OptimeIn UK Media
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Link building packages

OptimeIn provide various of link building packages. Visit our website today in order to get pricing
details. This article focus on why link building is an important factor for SEO.

Background information

Link building has always been an important part of search engine algorithms, its importance has
risen and declined over the years as different versions of Google’s algorithm were enforced. A
simple truth still remains—link building plays an integral part in ranking, and prominent link
placement can help your site rise in the SERPS.

Back links, content, and RankBrain are Google’s top three confirmed ranking signals. Back links
remain absolutely essential despite industry buzz suggesting they are loosing their SEO value.

In January 2017, Marcela De Vivo wrote in Search Engine Watch, “If you’re wondering what factors
to consider as you build your SEO strategy for 2017, links are still the top-ranking factor for Google’s
algorithm with content close behind. And high CTR is still at the core of the rankings pack as well.”

As part of the original ranking algorithm, back links have always been an important ranking signal for
Google. Using links to determine trust and authority was one of their biggest assets that allowed
them to overtake competing search engines.

Google uses around 200 ranking factors to rank websites. out of those 200 ranking factors in
Google’s ranking algorithm, three of the most essential encompass links.

The number of external links you receive is important. Some of the top SEOs say external links are
simply invaluable to your ranking power.

The anchor text of external links affects ranking. Links with SEO focused anchor text needs to be
relevant to the target page.

The links need to be of good authority. Your links need to be from a reputable source such as market
leading sites, sites representing established government, educational institutions or large
corporations.

Links have always been a valuable aspect of an SEOs strategy, and many SEO agencies focus on
building relevant links to get first page search results on Google. Here are some of the factors that
will have a strong influence on link building in 2017 and beyond:

Content

Most link building and SEO guides focus on creating high-quality content, and with good reason: it’s
far easier to build links to top-quality content because that’s what gets shared. People are in search
of quality material to link to so that they have something of value to offer their site visitors.

Creating high-quality articles and blog posts that offer true value on the topic will get you noticed.
The content on your site needs to be of the highest quality in order to get picked up by search
engines and ranked high. If you start getting organic back links from another site, it’s a proof of the
genuine value of your content.
Creating good content is necessary to building links, but it isn’t enough. A content strategy is much
more than just content creation. It’s a strategy — a comprehensive approach to marketing that
encompasses the creation, publication and distribution of content. It’s the way you create content
and use it to attract readers, engage influencers and earn back links.

Link building requires strategic, manual promotion to the right audience. And since links are still an
integral part of Google’s ranking algorithm, failure to build relevant links will limit your SEO and
therefore your reach.

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