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Help Salesforce Certified Marketing Cloud Developer Exam Guide

Salesforce Certified Marketing

Cloud Developer
Exam Guide

Winter '20 Release

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Congratulations on taking the next step to prepare for your Salesforce Marketing Cloud Developer credential. This exam guide has the
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information you need to help you study and prepare for your exam. Let’s get started!

Contents

About the Salesforce Marketing Cloud Developer Credential

Audience Description: Salesforce Marketing Cloud Developer

Purpose of this Exam Guide

About the Exam

Recommended Training and References

Exam Outline

Maintaining Your Certification

About the Salesforce Marketing Cloud Developer Credential

The Salesforce Marketing Cloud Developer program is designed for developers who have hands-on experience developing for Marketing Cloud.
The audience has proven experience with the administration and configuration of the Marketing Cloud Email application, as demonstrated
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through successful completion of the Salesforce Certified Marketing Cloud Email Specialist exam. This credential is targeted toward the
Marketing Cloud Developer who has experience developing dynamic, personalized marketing assets such as emails, landing pages, and forms
leveraging HTML, CSS, and AMPscript. The Salesforce Certified Marketing Cloud Developer is also proficient in SQL and has experience in
using Marketing Cloud APIs.

Audience Description: Salesforce Marketing Cloud Developer

The Salesforce Marketing Cloud Developer has experience configuring and customizing data for the Marketing Cloud. The developer is
knowledgeable in subscriber management across channels and has the ability to troubleshoot various programmatic languages that guide the
design of both tactical and strategic email campaigns. The Salesforce Marketing Cloud Developer has experience as a full-stack developer for
Marketing Cloud creating personalized, dynamic messages, landing pages, makes use of Marketing Cloud scripting languages, and is
experienced with data configuration, manipulations and advance segmentation, as well as reporting and analytics.

The Salesforce Marketing Cloud Developer generally has at least a year of experience developing for Marketing Cloud and associated
tools.

The Salesforce Marketing Cloud Developer candidate has the experience, skills, knowledge, and ability to:

Configure and set-up data models (data extensions, shared data extensions, Contact model).

Configure data import.

Work with customers and platform data (SQL, views, Send Log).

Write basic SQL, including join statements.

Create dynamic, personalized marketing assets using various scripting languages.

Build Marketing Cloud web experience (data forms, custom preference pages).

Explain subscription management.

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Work through and resolve scenarios using REST and SOAP API.

Invest time in studying the resources listed in this Exam Guide and the additional required study materials provided by Salesforce.

A candidate for this exam is not expected to know MobilePush SDK, Journey Builder SDK, custom components, and how to configure Marketing
Cloud Connect.

Purpose of this Exam Guide

This exam guide is designed to help you evaluate if you are ready to successfully complete the Salesforce Marketing Cloud Developer exam.
This guide provides information about the target audience for the certification exam, recommended training and documentation, and a complete
list of exam objectives—all with the intent of helping you achieve a passing score. Salesforce highly recommends a combination of on-the-job
experience, course attendance, and self-study to maximize your chances of passing the exam.

About the Exam

Read on for details about the Salesforce Marketing Cloud Developer exam.

Content: 60 multiple-choice/multiple-select questions

Time allotted to complete the exam: 105 minutes

Passing score: 63%

Registration fee: USD 200, plus applicable taxes as required per local law

Retake fee: USD 100, plus applicable taxes as required per local law

Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information
on scheduling an exam.

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References: No hard-copy or online materials may be referenced during the exam.

Prerequisite: Salesforce Certified Marketing Cloud Email Specialist credential

Recommended Training and References

As preparation for this exam, we recommend a combination of hands-on experience, training course completion, Trailhead trails, and self-study in
the areas listed in the Exam Outline section of this exam guide.

The self-study materials recommended for this exam include:

Trail: Develop for Marketing Cloud

Marketing Cloud Developer Center

To enroll in instructor-led courses and launch online training from your Salesforce application, click the Help & Training link in the upper right
corner of the screen (requires login) and search for the desired courses. Non-Salesforce customers can register for instructor-led courses here.

To review online Documentation, Tip Sheets, and User Guides, search for the topics listed in the Exam Outline section of this guide and study the
information related to those topics. Documentation, Tip Sheets, and User Guides can also be accessed through Help & Training.

Exam Outline
The Salesforce Marketing Cloud Developer exam measures a candidate’s knowledge and skills related to the following objectives. A candidate
should have hands-on experience developing for Marketing Cloud and associated tools and demonstrate the knowledge and expertise in each of
the areas below.

Data Modeling: 14%

Configure account Contact model in Marketing Cloud.

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Given a scenario, differentiate the various types and uses of data extensions in Marketing Cloud.
Describe how Contact Records relate across channels.
Explain the Contact Delete process.

Programmatic Languages: 35%

Given a scenario, demonstrate knowledge of AMPscript and SSJS language syntax and functions.
Implement standard development best practices using Marketing Cloud programming languages.
Describe how Marketing Cloud handles AMPscript processing.
Given a customer scenario, determine how to programmatically exclude a subscriber at email send time.

API: 22%

Given a scenario, describe API objects, methods, and routes.

Describe the OAuth authentication flow and how an access token is used in SOAP and REST headers.
Given a scenario, evaluate the significance of response handling.

Data Management: 22%

Configure import activity using various file formats within Marketing Cloud.
Given a scenario, apply SQL to produce the desired results.
Given a scenario, explain the different ways to extract data from Marketing Cloud.
Describe SQL best practices for managing data in Marketing Cloud.
Given a scenario, apply best practices for send logs.
Given a scenario, describe how data is affected by the Contact delete process.

Security: 7%

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Identify different options to secure data in Marketing Cloud.

Describe security best practices in Marketing Cloud.

Maintaining Your Salesforce Certification

One of the benefits of holding a Salesforce credential is always being up-to-date on new product releases (updates). As such, you will be required
to complete the Marketing Cloud Email Specialist certification maintenance modules on Trailhead one time a year.

Don’t let your hard-earned credential expire! If you do not complete all maintenance requirements by the due date, your credential will expire.

Bookmark these useful resources for maintaining your credentials:

Overall Maintenance Requirements

Maintenance Exam Due Dates
Verify Your Certification Status
Certification Expiration Details

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