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Bachelor of Science in Business Administration

Major in Marketing Management
Library Holdings for AY 2014-2015
(Professional Major Subjects)
As of June 2015

Major Subject/
Author Title Year

1 Principles of Accounting Part 1 & 2

1 Weygandt Principles of accounting, 2e 2011
2 Anthony Accounting : text & cases, 13e 2011
3 Ong Fundamentals of accounting; textbook for beginners with CD-ROM 2012
4 Saguinsin, A. Introduction to accounting 2010
5 Galanza, R.M. Fundamentals of accounting, Bk. 1 2010
6 Wild, John J. Fundamental Accounting Principles v.1 2007
7 Ballada, Win Lu Basic accounting made easy 1997
8 Ballada, Win Lu Basic accounting made easy 1996
9 Lerner, Joel J. Principles of Accounting II, 4e 1994
10 Ong, Manuel G. Accounting principles 3 1994
11 Lerner, Joel J. Principles of Accounting I , 4e 1993
12 Meigs & Meigs Accounting: the basis for business decisions 1993
13 Pasion, D.S. Introductory accounting part I 1990
14 Lising, G.V. Basic Accounting Part I: Single proprietorship vol.1 1990
15 Lising, G.V. Basic Accounting Part 2: Partnership & Corporation v. I & II 1990
16 Fess/Warren Accounting Principles 1990
17 Short, Daniel G. Fundamentals of Accounting 1990
18 Lee, Nancy Accounting : an introduction 1989
19 Horngren.Harrison Accounting 1989
20 Flamholtz, Eric G. Principles of accounting 1987
21 Fess, Philip E. Accounting principles 1986
22 Rayburn, Gayle Accounting principles 1986
23 Lim, Redge Toh Accounting introductory 2 1986
24 Thacker, Ronald J. Accounting principles 1983
25 Meigs, Walter B. Accounting; the basis for business decisions part 2 1982
26 Pasion, D.S. Introductory accounting part II 1980
27 Thacker, Ronald J. Accounting principles 1980

Vols.
Titles

2 Business Mathematics
1 Aduana Mathematics in investment: procedural approach 2012
2 Ong, A. Elements investment math 2011
3 Arce, et.al Mathematics of investment 2010
4 Bautista, et.al Mathematics in investments, 2e 2010
5 The mathematics of money 2008
6 The mathematics of money 2008
7 Del Rosario, Asuncion Business mathematics 1998
8 The Committee (DBMS-UE) Business mathematics 1997
9 The Committee (DBMS-UE) Business mathematics 1996
10 Pagaso, Cristobal M. Business mathematics 1990
11 Salzman, Stanley A. Mathematics for business 1982

Vols.
Titles

3 Business Organization Org. & Mgmt.

1 Mcshane Human behavior in organization, 6e 2013
2 Atienza, R. Transformative organizational management 2012
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3 Medina, R. Human behavior in organization 2011

4 Bateman Principles of management and organization, 9e 2011
5 Zarate, C. Organizational behavior & management in Phil. Organization 2012
6 Gutierrez, H. Business organization and management 1994
7 Leveriza, Jose P. The management of organizations 1986
8 Gutierrez, H. Business organization and management 1985
9 Kast, Fremont E. Organization and management 1985
10 Radford, K.J. Modern managerial decision making 1981
11 Certo, Samuel Managing the contemporary organization 1976
12 Dorr, Eugene L. Organization for marketing 1971

Vols.
Titles

4 Principles of Marketing
1 Kotler Marketing: an introduction, 11e 2013
2 Lacobucci Marketing management, 2e 2012
3 Ingram Professional selling, 5e 2012
4 Kurtz Principles of marketing, 15e 2012
5 Dunne Retailing, 7e 2011
6 Kotler, Philip Marketing Management 2003
7 Lao, Felix M. Principles of marketing 2001
8 Burkowitz Marketing 1997
9 Schornaif, Gary Marketing 1996
10 Pride/Ferell Marketing 1991
11 Armstrong, Gary Marketing 1990
12 Brone, Louis E. Contemporary marketing 1989
13 Kurtz, David L. Marketing 1987
14 McCarthy, Jerome Basic marketing 1985
15 Evangelista, Felicitas Principles of marketing 1984
16 Kotler, Philip Principles of marketing 1983
17 Stanton, William J. Fundamentals of marketing 1981

Vols.
Titles

5 Basic Finance
1 Mayo Basic finance 2011
2 Anastacio, et.al Fundamentals of financial management 2010
3 Brigham Financial management: the fundamentals, 12e 2010
4 Block Foundations of financial management, 13e 2009
5 Orcullo, N. Principles of eCommerce 2009
6 Rosen, Harvey Public finance, 5e 1999
7 Gitman, Lawrence J. Personal financial planning 1990
8 Hyman, David N. Public finance 1990
9 Mayo, Herbert B. Finance: an introduction 1989
10 Stillman, Richard J. A guide to personal finance 1988
11 Musgrave, Richard Public finance in theory and practice 1984
12 San Gabriel, Nati C. Business finance and Philippine business firms 1980

Vols.
Titles

6 Mathematics of Investment
1 Aduana Mathematics in investment: procedural approach 2012
2 Ong, A. Elements investment math 2011
3 Arce, et.al Mathematics of investment 2010
4 Bautista, et.al Mathematics in investments, 2e 2010
5 Bonzo Financial markets: stochastics and empirical research 2010
6 The Committee (DBMS-UE) Mathematics of Investment 1997
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Titles

7 Macroeconomic theory and practice

1 Jones, Charles Macroeconomics 2010
2 Jones, Charles Macroeconomics 2010
3 McConnell, Campbell R. Macroeconomics 2008
4 Mankiw, Gregory Macroeconomics 2008
5 McConnell, Campbell R. Macroeconomics 2008
6 Mankiw, Gregory Macroeconomics 2008
7 Pagoso, et al Principles of economics 2008
8 Byrns, Ralph L. Macroeconomics 1992
9 McClelland, Peter Readings in introductory macroeconomics 1991
10 Gwartney, James D. Macroeconomics: public & private choice 1990
11 Froyen, Richard T. Macroeconomics: theories & policies 1990
12 Gordon, Robert J. Macroeconomics 1990
13 Parkin, Michael Macroeconomics 1990
14 Thomas, Robert E. Macroeconomics 1990
15 Barro, Robert J. Macroeconomics 1990
16 Startz, Richard Macroeconomics: study guide 1990
17 Ulbrich, Michael Principles of macroeconomics 1989
18 Gwartney, James D. Macroeconomics: public & private choice 1987
19 Barro, Robert J. Macroeconomics: study guide 1984

Vols.
Titles

8 Human behavior in organization

1 Mcshane Human behavior in organization, 6e 2013
2 Mcshane Organizational behavior, 6e 2013
3 Moorhead Human behavior in organization, 2e 2012
4 Moorhead Understanding organizational behavior 2012
5 Medina, R. Human behavior in organization 2011
6 Zarate, Cynthia A. Organizational behavior & management 2006
7 Zulueta, Francisco Human behavior in organization 2002
8 Martires, Rodil Human behavior in organization 2002
9 Martires, Rodil Human behavior in organization 1992
10 Martin, Gary Behavior modification 1992
11 Fleet, Van Behavior in organization 1991
12 Mison, Ione B. Human behavior in business organization 1990
13 Northcraft, Gregory B. Organizational behavior 1990
14 Baron, Robert A. Behavior in organization 1990
15 Newsttom, John W. Human behavior at work 1989

16 McConnell, James C. Understanding human behavior 1986

17 Keith Human behavior at work (organizational behavior) 1982
18 Reitz Behavior in organization 1981

Vols.
Titles

9 Organization & Management

1 Robbins Management, 11e 2012
2 Zarate, C. Organizational behavior & management in Phil. Organization 2012
3 Dubrin Introduction to management, 9e 2012
4 Schermerhorn Introduction to management, 11e 2011
5 Bateman Principles of management and organization, 9e 2011
6 Matteson, Michael Management and organization behavioral classics 1989
7 Baltazar, Jose D. Management in the Philippine setting 1988
8 Leveriza, Jose P. The management of organization 1986
9 Kast, Fremont E. Organization and management 1985
10 Wickesberg, Albert Management organization 1970
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Titles

10 Professional salesmanship
1 Kotler Marketing: an introduction, 11e 2013
2 Kurtz Principles of marketing, 15e 2012
3 Ingram Professional selling, 5e 2012
4 Dunne Retailing, 7e 2011
5 Garrovillas Selling principles and practices 2008

Vols.
Titles

11 Technical Writing-Business
1 Baraceros, E Technical writing 2011
2 Egipto, J. Writing business letters 2011
3 Vicente, Corazon Technical writing 2004
4 Alcantara, Rebecca A. Technical writing for Filipino students 2003
5 Manalo, Paterna Modern practices in writing business correspondence 2002
6 Baraceros, Esther Business correspondence 2000
7 Mosura, Carmel T. Technical writing styles & strategies 1999
8 Magpayo, Erlinda Developing skills in writing academic research & business correspondence 1991
9 Farol, Honesto Effective business correspondence 1987

Vols.
Titles

12 Obligations & Contracts

1 de Leon, Hector S. et al The law on obligations and contracts 2011
2 Suarez, C. The law on obligations and contracts 2011
3 Soriano, F. Obligations and contracts 2011
4 de Leon, Hector S. The law on obligation & contracts 1985
5 de Leon, Hector S. The law on obligation & contracts 1980

Vols.
Titles

13 Total Quality Management

1 Evans Total quality management, 7e 2012
2 Subburaj Total quality management 2009

Vols.
Titles

14 Human Resource Management

1 Noe Fundamentals of human resource management, 4e 2012
2 Decenzo Fundamentals of human resource management, 10e 2010
3 Noe Fundamentals of human resource management, 3e 2009
4 Heneman Staffing organizations, 6e 2009
5 Diamante, et al Human resource management: local & global perspective 2007
6 Corpuz, Crispina R. Personnel & human resource management 2000
7 Ferarin, Mitchell Human resource management for department heads 1999
8 Martirez, Concepcion R. Human resource management :principles & practices 1991
9 Dessler, Gary Personnel/Human Resource management 1991
10 Singer, Marc G. Human resource management 1990
11 Fisher Human resource management 1990
12 Martirez, Concepcion R. Human resource management :principles & practices 1988
13 Peterson Systematic management of human resources 1981

Vols.
Titles
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15 Marketing Management
1 Kotler Marketing: an introduction. 11e 2013
2 Iacobucci Marketing management, 2e 2012
3 Ingram Professional selling, 5e 2012
4 Kurtz Principles of marketing, 15e 2012
5 Dunne Retailing, 7e 2011
6 Kotler, Philip Marketing Management 2003
7 Lao, Felix M. Principles of marketing 2001
8 Burkowitz Marketing 1997
9 Schornaif, Gary Marketing 1996
10 Pride/Ferell Marketing 1991
11 Armstrong, Gary Marketing 1990
12 Brone, Louis E. Contemporary marketing 1989
13 Kurtz, David L. Marketing 1987
14 McCarthy, Jerome Basic marketing 1985
15 Evangelista, Felicitas Principles of marketing 1984
16 Kotler, Philip Principles of marketing 1983
17 Stanton, William J. Fundamentals of marketing 1981

Vols.
Titles
16 Law on Business Organizations
1 De Leon, H. et al The law on obligations and contracts 2011
2 De Leon, H. Comprehensive review of business law 2010
3 De Leon, H. The law on partnerships and private corporations 2010
4 De Leon, H. The law on negotiable isntruments 2009
5 Howell, Rate A. Business law: text and cases, 4e 1988
6 Whitman, Douglas The legal environment of business, 2e 1988
7 Hoeber, Ralph C. Contemporary business law, principles & practices, 3e 1986

Vols.
Titles
17 Retail Management
1 Dunne Retailing, 7e 2011
2 Pradhan, Swapna Retail merchandising 2010
3 Garrovillas Retailing: principles and practices that work & make sense 2009
4 Sidhpuria, Manis Retail franchising 2009
5 Gomez, Julita R. Elements of retail merchandising 1985
6 Oragan, Lino D. Retailing principles & methods 1983
7 Miranda, Gregorio Retailing 1982

Vols.
Titles

18 Transfer & Business Organization

1 De Leon, Hector The law on transfer and business taxation 2009
2 Conti, I. The law and accounting of transfer and business taxation 2009
3 Cenido, Dante Y. Philippine transfer & business taxation bk. 2, rev. ed 1997
4 de Leon, Hector The law of transfer & business taxation 1991
5 de Leon, Hector The law of transfer & business taxation 1982

Vols.
Titles

19 Methods of Research
1 Sampa, E. Rudiments of qualitative research design and analyses 2012
2 Sarno, E. Tips & techniques in writing research 2010
3 Adanza, et al Methods of research: a primer 2009
4 McMillan, Jones Educational research fundamentals 2008
5 McMillan, Jones Educational research fundamentals 2008
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6 Calderon, Jose F. Methods of research & thesis writing 2006

7 Aquino, Gaudencio V. Fundamentals of research 2005
8 Adanza, Estela Research methods: principles and applications 2004
9 Zulueta, Francisco Methods of research & thesis writing applied to statistics 2003
10 Adanza, Estela Methods of research for the health professions 2002
11 Sevilla, Consuelo Research methods 1992
12 Sanchez, Custodiosa A. Methods & techniques of research, rev ed 1986

Vols.
Titles

20 Negotiable Instruments Law

1 Suarez, C. The law on negotiable instruments 2011
2 de Leon, Hector S. The law on negotiable instruments 2009
3 Aralar, Reynaldo B. Negotiable instruments law & jurisprudence 2004
4 Torres, Justo P. The law on negotiable instruments 2000
5 Nolledo, Jose N. The handbook on negotiable instruments law 1999
6 de Leon, Hector S. The law on negotiable instruments with documentation 1993
7 Pasimio, Renato The negotiable instruments law: annotated 1992
8 Nolledo, Jose N. The negotiable instruments law: annotated 1992
9 de Leon, Hector S. The law on negotiable instruments 1989

Vols.
Titles

21 Strategic Marketing Management

1 Hill Strategic management: theory and cases, 9e 2012
2 Dess Strategic management: creating competitive advantages, 5e 2010
3 Wheelen Strategic management & business policy, 12e 2010
4 Hill Theory of strategic management with cases, 9e 2010
5 Kerber, Ronald Strategic product creation 2008
6 Rosenberg ETF strategies & tactics 2008
7 Kerber, Ronald Strategic product creation 2008
8 Rosenberg ETF strategies & tactics 2008
9 Berming, Joseph Trading strategies for capital markets 2007
10 Orcullo, N.A. Fundamentals of strategic management 2007
11 Harvard business review on green business strategy 2007
12 Thompson Strategic management 1996
13 Certo, Samuel Strategic management 1995
14 Jain, Subhash C. Marketing planning & strategy 1990
15 Stern, Louis W. Marketing channels 1988

Vols.
Titles

22 Consumer Behavior
1 Hoyer, Wayne D. Consumer behavior in the 21st century, 2e 2013
2 Schiffman, Leon Consumer behavior, 10e 2012
3 Peter, Paul Consumer behavior & marketing strategy, 9e 2010
4 Mowen, John C. Consumer behavior 1990
5 Engel, James E. Consumer behavior 1990
6 Loudon, David Consumer behavior 1988
7 Walters, Glenn Consumer behavior theory & practice 1978

Vols.
Titles
23 Marketing Research
1 McDaniel, Carl Marketing research, 6e 2005
2 Zikmund, William G. Exploring marketing research 1991
3 Estolas, Josefina Marketing research for Filipinos 1989
4 Luck, David Marketing research 1979
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5 Westfall, Boyd Marketing research : text and cases 1977

Vols.
Titles

24 Distribution Management
1 Havaldar, Krishna K. Sales and distribution management: text cases, 2e 2012
Vols.
Titles

25 Feasibility Study Writing

1 Ditablan, Eustaquio Feasibility study handbook 2010
2 DAP How to develop project feasibility studies 1984
3 Munro, Vicente Preparing project feasibility studies vol. II 1983
4 Munro, Vicente Preparing project feasibility studies vol. I 1983

Vols.
Titles

26 Sales, agency & Mercantile Law

1 de Leon, Hector S. The law on sales agency & credit transactions 2010
2 de Leon, Hector S. The law on sales agency & credit transactions 1992
3 de Leon, Hector S. The law on sales agency & credit transactions 1984

Vols.
Titles

27 Product Management
1 Martinez Production management 2009
2 Crawford, Merk C. New products management 1997
3 Gregerman Productivity improvement 1984

Vols.
Titles

28 International Marketing
1 Cateora, et al International marketing, 14e 2009
2 Suplico, et al International marketing, 14e 2008
3 Perreault Basic marketing: a global managerial approach, 17e 2009
4 Keegan Global marketing, 5e 2008
5 Cateora, et al International marketing, 13e 2007
6 Miranda International marketing 1981

Vols.
Titles

29 Enterpreneurial Management
1 Medina, Roberto G. Enterpreneurship & small business management 2010
2 Asor, W. Entrepreneurship in the Philippine setting 2009
3 Hisrich, Robert D. Enterpreneurship 2004
4 Peters Enterpreneurship 1999
5 Zimmerer, Thomas Enterpreneurship and new venture formation 1996
6 Medina, Roberto G. Enterpreneurship & small business management 1996
7 Kao, Raymund Enterpreneurship 1995
8 Liles, Patrick New business venture and the entrepreneur 1974

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Grand Total Vols.

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Prepared by:

HERMIE H. SALAZAR
Chief Librarian

fn:BSBA-MarketingManagement_sy2014-2015
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