ENTR330 Social Entrepreneurship

Fall Semester 2019

Group Project Brief

Assessment Weight 20% of Coursework

Assessment Type: Group Assessments

Start Date 11/11/2019
Finish Date 8th December 2019
Table of Contents
Table of Contents .................................................................................................................................... 2
Project Preparation & Division of tasks amongst members ................................................................... 3
Project Requirements ............................................................................................................................. 3
Project Deliverables ................................................................................................................................ 3
Submission Date...................................................................................................................................... 3
Report format ......................................................................................................................................... 4
General Requirements for Reports produced in Word .......................................................................... 5
Academic Honesty .................................................................................................................................. 5
References/Citation/Bibliography ....................................................................................................... 5
Acknowledgement .............................................................................................................................. 5
Appendices.......................................................................................................................................... 5
Safe Assign ......................................................................................................................................... 5
Marking Rubrics ...................................................................................................................................... 5
PROJECT COVER SHEET [20% ] ............................................................................................ 7

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Project Preparation & Division of tasks amongst members
 Form groups of 3 TEAM/BUSINESS NAME
 CEO (500 words)
 Marketing Director (500 words)
 Operations Director (500 words)
 REFLECTION (500 words EACH student).
 Review and distribute project tasks equally between members.
 During this project, if there is a problem with one team member not completing his/her task,
please notify Dr Louise. In such cases, the non-performing team member will be required to
complete the task individually with no changes to the scope of the project

Project Requirements
For this project you will be recognizing the opportunity for a new product/service idea and compiling
a feasibility study analysis for that new idea in the form of a business plan

Project Requirements
 Each group is required to prepare a business plan with either one of the followings:
1) A social innovation that can assist POE in daily context or a social enterprise that has a
mission of delivering social good.
2) A sustainable social enterprise that could support government’s 6 pillars of The National
Policy for Empowering People of Determination (see https://www.government.ae/en/about-
the-uae/strategies-initiatives-and-awards/federal-governments-strategies-and-plans/the-
national-policy-for-empowering-people-with-special-needs )
 This social innovation/sustainable business plan for a new product/service/ business process must
bring measurable positive social benefit and value to the community of POE.

Project Deliverables
A Presentation (5%) of the marks

A written report not less than 1500 words equally distributed between each team member (10% 0f the
marks)

A Personal Reflection (5%) of the marks) 500 words

Submission Date
Report: Blackboard before 5pm 8th December 2019
Presentations TBA

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Report format
1. The Innovation and Creativity Feasibility Analysis
1.1 CEO EXECUTIVE SUMMARY
1.2 Names and expertise of team members
1.3 Product/service – what is your teams’ idea, and its social enterprise mission
statement.
1.4 Markets – a short summary of the market trends, customers and competition and
the social need identified by the team.
1.5 Investment – a summary of the financial needs and how the business is expected
to be funded.
1.6 Business model – way in which revenue is to be generated to support the social
objectives for example philanthropy or non-traditional philanthropy.
1.7 Clearly describe the product/service and its social benefits and competitive
advantage.
1.8 Indicate potential development of both the product/service and the overall
business.
1.9 MARKETING DIRECTOR SUMMARY will answer the following questions:
1.10 Is there a market for my business idea? How will you present the social need
in the best way to encourage people to buy?
1.11 What image is my business bringing to market
1.12 What is my competition?
1.13 Who are my target customers?
1.14 Why will they buy from me?
1.15 Can I justify my sales revenue? Sales projections - outline Target market and industry
analysis
1.16 OPERATIONS DIRECTOR SUMMARY (500 words)
1.17 Business structure, location, premises, key personnel
1.18 Manufacturing process/ service operations from raw materials to finished
product/customer input to customer output.
1.19 Sources and costs for raw materials/inputs.
1.20 Machinery, tools, equipment, plant, capacity requirements
1.21 Service requirements – who does what, when, where and how?
1.22 Skills, training, labour requirements, employee numbers.
1.23 Quality and environmental controls, productivity targets, output capacity.
1.24 Resources plan
1.25 Goals and objectives with a timeline

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2. PERSONAL RELFECTION
500 words on your journey in this course, what you have learned, if you feel you can be more
entrepreneurial as a result of the course and if you feel the idea your team has produced is
feasible.

General Requirements for Reports produced in Word

a. Spelling errors and language errors must be checked
b. The plan must be saved as YOUR GROUP ID Business Name and submitted to Blackboard.
c. One hardcopy to be handed in class with the project cover sheet signed by all members.

Academic Honesty
As part of this project you will be required to gather information from various sources. Hence your
documentation will require the following sections:

References/Citation/Bibliography
Where you have used web content, images, templates in doing this project, then you must
acknowledge the source following a standard method of referencing that you have learnt. Use APA
style referencing.

Acknowledgement
Where you have interviewed key people in the organization to obtain information, they must be
acknowledged. Include name of person, organization and contact details.

Appendices
Include all supporting documents such as notes from interviews, pictures, questionnaires and survey
documents.

Safe Assign
Your report will be checked by Safe Assign upon submitting to Blackboard. Only ONE student in
your group/team should submit the assessment to Blackboard.

Marking Rubrics
Category Criteria Description of Category Expectations Max Actual
General The paper contained almost no spelling or
Spelling and
grammatical errors (For each error, 0.5 2
Language
marks will be deducted).
The report contains a title page, table of
Title Page & contents, page numbers, and Academic
2
Table of Contents Honesty Statement. [Not accepted without an
Academic Honesty Statement.]

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 References and References list with correct APA style
supporting format is provided at the end of document. 1
document Pictures of volunteering work.
Report Part 2: Journey Description of your journey in this
and Reflection course, what you have learned, if you
feel you can be more entrepreneurial as a
result of the course and if you feel the 5
idea your team has produced is feasible.

Part 1: The Description of the new business idea/

Business Plan enterprise: should include identification
of market opportunity (the social
10
problem or issue) and the solution
(product or service or process) and the
social mission statement.
Total 20

Research
Research
Category Needs well done,
Adequate well done,
Unacceptable, Improvements, few minor
minimum exceeded
no evidence little evidence or omissions,
standards minimum
major flaws met
standards
standards
Main 0 1-2 or 1-4 3 or 5-7 3-4 or 8-9 5 or 10
Report

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 PROJECT COVER SHEET [20%]

Course Code and ENTR310 Faculty Name Dr. Louise Chalkley

Name

Project Title Due Date

Group name: Date

Submitted

Section

Declaration; Individual (or Group):

 No part of this assignment has been copied from another source, (not from another group or student, an internet source or
a book)
 When another person’s words are used, this is shown in the text with “…” and referenced.
 I (We) have submitted my (our) assignment to SafeAssign and checked for plagiarism prior to submi tting for grading
 No part of this assignment has been written by anyone other than me (or the members of the group named below).
 I (We) have a copy of this assignment that we can produce if the first copy is lost or damaged.
Names and Signatures:

Name 1……………………………………………… Signature ………………………… ID: ………………………………………………

Name 2……………………………………………… Signature ………………………… ID: ………………………………………………

Name 3………………………………………………… Signature …………………………ID: ………………………………………………

N.B. The marker may choose not to mark this assignment if the above declaration is not signed.

 If the declaration is found to be false, appropriate action will be taken.

 Academic Honesty Statement
Cheating is deliberately attempting to gain marks or academic credit dishonestly. Plagiarism is d eliberately presenting another
person’s work as one’s own without acknowledgment, and includes submitting work specifically commissioned from another for th e
purpose.

I understand that cheating and plagiarism are serious offences and that if I am found gu ilty of either of these offences I may be
subject to dismissal from the UAE University.

For Examiner’s Use Only

Section number TOTAL

Marks Available

Marks Earned

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