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    Maruti and Toyota

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    ak
    The key points of the alliance are: 1) Toyota and Suzuki will share development of hybrid electric vehicles (HEVs) and powertrain technology along with vehicle platforms. 2) Toyota will provide HEV technology and systems to Suzuki and help develop engines and batteries for Suzuki vehicles. 3) The partnership allows both companies to benefit from each other's expertise and strengths - Toyota gains scale in compact HEVs while Suzuki gains technology.

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    Maruti and Toyota

    Uploaded by

    ak
    90 views11 pages
    The key points of the alliance are: 1) Toyota and Suzuki will share development of hybrid electric vehicles (HEVs) and powertrain technology along with vehicle platforms. 2) Toyota will provide HEV technology and systems to Suzuki and help develop engines and batteries for Suzuki vehicles. 3) The partnership allows both companies to benefit from each other's expertise and strengths - Toyota gains scale in compact HEVs while Suzuki gains technology.

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    The key points of the alliance are: 1) Toyota and Suzuki will share development of hybrid electric vehicles (HEVs) and powertrain technology along with vehicle platforms. 2) Toyota will provide HEV technology and systems to Suzuki and help develop engines and batteries for Suzuki vehicles. 3) The partnership allows both companies to benefit from each other's expertise and strengths - Toyota gains scale in compact HEVs while Suzuki gains technology.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    90 views11 pages

    Maruti and Toyota

    Uploaded by

    ak
    The key points of the alliance are: 1) Toyota and Suzuki will share development of hybrid electric vehicles (HEVs) and powertrain technology along with vehicle platforms. 2) Toyota will provide HEV technology and systems to Suzuki and help develop engines and batteries for Suzuki vehicles. 3) The partnership allows both companies to benefit from each other's expertise and strengths - Toyota gains scale in compact HEVs while Suzuki gains technology.

    Copyright:

    © All Rights Reserved
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    Download as pdf or txt
    of 11

    MS-Toyota Alliance: A tale of “You scratch my

    back, I scratch yours”

    Critical News Analysis


    Automobile Sector in India: Current Scenario
    ● 14.50% Registered growth in exports during APR-MAR 2019.
    ● Growth in exports by 17.1%, from $13.50 Billion -> $15.16 Billion, despite low
    domestic demand.
    ● Declension in sales of passenger vehicles by -9.64%.
    ● Introduction of BS-VI emission norms for all vehicular norms.
    ● Current shift from fuel-based automobiles to hybrid electric vehicles.
    BS-VI Standards

    Gl
    ob

    is
    a
    Cr l Cli

    is
    Cr
    is m

    ng
    is at
    e

    i
    nk
    Ba
    Lo
    ss it
    o red
    Pl f An C
    S nch
    ay ci F
    er lla &
    s ry IL Cru
    MS-Toyota Alliance: A Strategic Handshake
    ● Firms will share development of HEV’s and powertrain tech along with
    platforms.
    ● Toyota will share HEV’s with Maruti-Suzuki and develop their systems,
    engines and batteries.
    ● “Capital alliance” for equity between Toyota and Suzuki.
    ● Cross-Badging situation between Maruti-Suzuki and Toyota
    Role of Role of Suzuki The Partnership
    Toyota
    R&D in the HEV model and Supplying powertrain Direct production & sales
    prototypes for Suzuki technology to Toyota benefit for Maruti in India

    ● Share HEV tech in India ● Ciaz and Ertiga model to be


    ● Supply 2 electrified vehicles supplied in India ● Developing C-segment MPV
    ● Supply Made-in-India Ciaz, in India with Suzuki's
    to Suzuki to be built for EU
    Ertiga, Brezza and Baleno to expertise.
    ● Supply hybrid systems and African markets ● Manufacturing Toyota
    battery tech. to Suzuki ● Supply powertrain tech. to badged Vitara Brezza in
    Toyota for EU markets. Karnataka from 2022.
    Chairman’s Opinion

    RC Bhargava: Akio Toyoda:


    Maruti Suzuki Toyota

    ● Maruti gains tech ● Alliance represents


    advantage and a step forward in
    Toyota gains multinational
    economies of scale. growth.
    ● Millions of dollars ● Suzuki is a
    saved at company that puts
    operational costs into practice the
    Best in town”
    Benefits
    ● Through this partnership, Toyota acquires the ability to produce more
    compact HEV’s, benefitting Maruti to achieve head on tech. Advantage with
    Toyota.
    ● Maruti to meet its CAFE norms by 2022-23.
    ● Partnership can potentially add half a million units to both Toyota and
    Suzuki globally in the coming decade.
    ● Economies of scale will ensure more accessible, cleaner mobility solutions
    in the form of HEVs.
    Future Predictions
    ● Half a dozen new products priced in the sub Rs. 12L lined up for coming 3-4
    years, a portfolio of HEV vehicles ready to cater 80% of the market.
    ● Re-designing and re-engineering versions of Vitara Brezza and Wagon R in
    2020, Ciaz in 2021 and Ertiga in 2023 for sale spikes.
    ● Revamping Innova and Fortuner by Toyota.
    ● Anticipated strategic alliance with Tesla for R&D in NMC-type Li-ion
    batteries to be brought for Indian automobile sector.
    Toyota-Suzuki Car Deal: A Boon or Bane?

    Ambiguous investor Govt. support to push


    Sales cannibalization of
    sentiments on future reforms on clean fuel
    Maruti’s premium cars
    investments vehicles
    Maruti is
    in
    trouble

    Fight for
    Strategic
    Toyota’s
    Coalition
    survival

    KIA’s
    Zero HEV and
    Sum Hybrids
    game
    Turf
    between
    KIA and
    MG
    Thank you

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