Advertisement PDF

English Writing Skills for DIPS
ADVERTISEMENT Writing
An advertisement is a public announcement made through a popular medium like newspapers,
magazines, television, radio and the cinema. An advertisement may be displayed on a placard
as well. It is non-personal, oral or visual message regarding a product, a service or an idea.
Purpose: An advertisement attracts immediate attention of the public. It is a very potent tool
for promoting sales or services. It is used to influence the minds, tastes and even motives of the
masses. Remember, an advertisement is a play of words. It must be very attractive to catch the
eye of the reader.
Marking Scheme - Format – 1 , Content –2 , Expression-2
There are 2 types of Advertisements: Classified and Commercial
As seen above, classified ads should have the following features:

1. Heading should be too crisp written clearly on the top in capital letters.
2. Body part contains the complete information in Short-succinct manner.
3. Body part should be written in Running Text format.
4. The complete ad should be covered with a box.
Some of the classified advertisement examples:

• Situation vacant • Missing persons / pets
• Situation wanted • Travel and Tours
• Matrimonial • To Let
• Lost & Found
• For sale and purchase of property / vehicle / house hold goods etc.
Prepared by – RAMESH KHUBCHANDANI

Model classified advertisements and essential details:-
◉ Situation vacant
• Begin with ‘wanted’ or ‘Required’
• Name of the company, post and no of vacancies
• Age and sex of the candidate
• Qualification and experience
• Other details
• Pay scale and perks
• Mode of applying
• Contact address and phone no.
Situation Vacant
Wanted a smart, confident PA/Stenographer for a leading export house.

Qualification graduate, age 25-30 yrs, typing speed 40 w.p.m. Preference to
those who can handle computer. Salary negotiable. Apply with complete
Bio-data upto 15-12-2006 to Secretary, Orient Export House, M. H. Nagar,
Chennai – 670001
◉ Matrimonial
• Mention groom / bridge groom
• height, age, caste, religion, complexion, educational
qualifications
• Phone number / post box no. and name of news paper.
Bridegroom Wanted
Alliance invited for Ramgarhia, Sikh Girl 29/165, M. A. English, tall, fair &
beautiful. Caste no bar. Send recent photo & biodata. Ph. 0497 – 2788330.
Box No. 1015 – B Indian Express COCHIN – 650337
◉ Lost and Found

• Begin with ‘lost ’ or ‘found’
• Specify item
• Brief physical description.
• When / where lost or found.
• Reward if any

Lost and Found
Lost a black coloured VIP suitcase model no 555, 38 x 30 contain

important documents related marketing, left in bus no. DL-p 6778 on Delhi
to Jaipur route on 10thy November 2006. Kindly contact Purmal Singh Ph
No. 9419284539
◉ For sale
• Begin with for sale/purchase etc
• Type of accommodation / vehicle /article / household items.
• Brief physical description
• Contact address & phone number.
Car for Sale
For sale Maruti 800 DX, 2000, white, sparingly used, scratch less, self
driven, stereo-fitted, beautiful upholstery, excellent condition, no expense,
rate Negotiable. Contact Amit Sharma , 25677900
◉ To Let
• Begin with ‘wanted’ or ‘Available’
• Type of accommodation
• Brief description
• Rent expected
• Contact address & phone no.
To Let
Available on rent Anand Vihar Colony First Floor 2/3 bedroom, well
furnished and ventilated, facing Park, car Parking, walking distance from
main market. Reasonable rent. Contact. H. R. Meena 1A /23, Anand Vihar
278810017

◉ Missing person/pet animals
• Begin with ‘missing’

• brief physical description;
• four person- name, age, height complexion, built, clothes and
other identifying features
• for pet-name, age, colour of fur and other identifying feature
• since when/ from where missing
• Reward
• Contain address and phone no.
Missing Person
Missing a boy, Santosh Kumar, 15 years, 5’5”, fair slim built wearing black
t-shirt and white paints, since 10-11-2006 from Kota railway station.
Finder will be duly rewarded. Inform Kota police station phone no. 0744-
220010 or A.K. Sharma H.B road Kota phone no. 0744-220007
◉ Travels and Tours

• Being with’ package available’ etc
• Name of travel agency
• Destination and duration
• Details of package-food/ boarding/lodging/sightseeing etc
• Cost and discount if any.
Travel and Tours
Attractive package available for Manali and Ooty, 5 nights/4 days,

breakfast and dinner, stay at 5 star hotels, sight-seeing included. Rs 10000
per head. Special discount for booking till 10th November 2006. Contact
blue star travel and tours. Chennai. 044-288000555

Commercial Advertisement
The following are the characteristics of a display advertisement:
• Attractive and eye-catching with catchy headlines/ slogans, punch lines.
• The font size and type too vary according to the requirement.
• The text should be brief.
• Essential Details
o Name of the company/ institute/organizers etc
o Detail regarding products/event/ educational course etc
o Special offer or discount if any
o Address of the company/institute/organizer etc
Examples:
M/s Bright Vision have produced a new television named 'Home Theatre'. Draft an
advertisement for a local daily to promote the sale of the television. Offer a Kodak Camera free
along with the television to those who buy it before March 30.

Draft an Advertisement to promote the sale of Ajanta Steel Tubes and Pipes.
As the Manager of Bhawna Securities and Financial Services Ltd. G -52, Ashok Vihar, New
Delhi, draft an advertisement offering concessions and freebies to your customers on car loans.

National Rail Museum and Railway Women Welfare Central Organisation are organising
an exhibition on Nehru and Railways and an on-the-spot Drawing and Painting Competition for
Bal Diwas as the Indian Railways completes 150 years of glorious service. Draft a display
advertisement for publication in a newspaper.

Advertisement PDF

Uploaded by

Copyright:

Available Formats

Advertisement PDF

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Advertisement PDF

Uploaded by

Copyright:

Available Formats

English Writing Skills for DIPS

As seen above, classified ads should have the following features:

Some of the classified advertisement examples:

Prepared by – RAMESH KHUBCHANDANI

Model classified advertisements and essential details:-

Wanted a smart, confident PA/Stenographer for a leading export house.

◉ Lost and Found

Prepared by – RAMESH KHUBCHANDANI

• Contact address and phone no.

Lost and Found

Lost a black coloured VIP suitcase model no 555, 38 x 30 contain

Car for Sale

Prepared by – RAMESH KHUBCHANDANI

◉ Missing person/pet animals

• Begin with ‘missing’

◉ Travels and Tours

Travel and Tours

Attractive package available for Manali and Ooty, 5 nights/4 days,

Prepared by – RAMESH KHUBCHANDANI

Prepared by – RAMESH KHUBCHANDANI

Prepared by – RAMESH KHUBCHANDANI

Prepared by – RAMESH KHUBCHANDANI

You might also like