Final Draft
Final Draft
Final Draft
And
MBA:699
Advisors:
Nagaraju Boyina
December 2, 2009
1
TABLE OF CONTENTS: PAGE No.
Executive Summary………………………………………………………………………………………………. 04
1. Introduction………………………………………………………………………………………………………. 05
1.1Introduction to HydrAid…………………………………………………………………………………… 06
2. Objective………………………………………………………………………………………………………….. 07
3. Methodology………………………………………………………................................................ 08
4. Research analysis…………………………………………………………………………………………….. 09
4.1 Microfinance………………………………………………………………………………………. 09
5. Research Findings……………………………………………………………………………………………………. 15
5.1 SHGs…………………………………………………………………………………………………………………… 15
2
5.2.1.1 Impact of SHG-Bank Linkage program………………………………………………… 19
6. Recommendations…………………………………………………………………………………………………….. 24
7. References…………………………………………………………………………………………………………………...27
8. Appendix……………………………………………………………………………………………………………………….28
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EXECUTIVE SUMMARY
India being the second largest populated country in the world is in need of safe water. With 29
states and 7 union territories Indian culture is hard to learn, as people in each and every state
follow their own cultures and religions. Having many people under the poverty line the Indian
government, Non Governmental Organizations (NGOs) and other organizations are taking many
initiatives to make the poor people sustain the economic stability. Most of the poor people in
India live in rural parts, where the transportation, education, medical, governmental services
are worst; this intern is leading to un-hygienic environment around the rural areas. Most of the
In recent past years many Self Help Groups (SHGs), NGOs and various other organizations have
improved the living standards of the rural people. Having started many programs of providing
safe water to the people in India, they need to still cover a lot. Bio sand water filter is one good
This paper mainly focuses research on Indian industry of microfinance and its implications on
the bio sand filter will be a challenge. As SHGs in India are increasing in number, targeting micro
entrepreneurs will also be a great challenge. The analysis and findings of the microfinance
industry in India are written in this paper which helps the bio sand water to be implemented.
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1. Introduction
With water defining human, social and economic development and without adequate
simply cannot take place [ CITATION WHO \l 1033 ]. India being one of the largest populated
countries in the world is in need of safe water which can be used for drinking, bathing and for
regular uses. At present, most of the rural areas in India are dependent on the ground water
and the urban areas, on surface water; but most of the water is contaminated with bacteria and
viruses which result in many diseases. Water resources in India are mainly from ground and
rainfall, and in most cases this water is being used for irrigation and domestic use. During
domestic use, the water is being contaminated and major effect are resulting in children
suffering with various diseases such as cholera, Typhoid, Hepatitis etc which in turn is leading to
a lot of deaths in India. Though the Indian government has started many initiatives for providing
the safe water to the people, there is still much ground to be covered. Availability of safe water
is scare for poor and many are suffering from this issue.
The initiative of providing safe water to the poor people around the world International Aid
has provided the HydrAid Bio sand water filter which purifies the unsafe water by removing the
viruses, bacteria and other elements that cause waterborne diseases. The CMU Clean Water
Research Corporation, and other NGO, institutional and corporate partners—seeks to develop
and implement a model that will give India a fresh drink of water, every day, for a lifetime. This
research project will look in to the Indian financial sector in the area of microfinance and its
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1.1 About Hydraid :
India is a largely populated country and water usage is at maximum, but the availability of safe
water for the domestic usage is not available, and this is due to this many diseases are
With having great implementation success in Ghana and other parts of the world HydrAid has
planned to implement this product in Indian rural areas. Using the collaboration with CMUCWI,
NGOs and many companies wants this product to be a great success in India. In regard to the
product itself, it’s a very simple and effective product that can be placed at any corner of the
room. It’s made of UV resistant plastic and can be easily installed. And it is enclosed with a layer
of sand and gravel. The biological surface layer consumes pathogens to clean the water. When
the water is poured into the top of the HydrAid™ filter through a diffuser plate, it passes
through the biological layer, then down through layers of sand and gravel. As the water reaches
the base of the filter, by gravity, the water flows out of the filter through a plastic pipe, which is
attached on the outside of the filter. In addition, this filter can purify 75gallons/day: and even
the life cycle of this filter is about 10years, so it requires low maintenance [ CITATION Hyd \l 1033 ].
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2. Objectives of the project
The main object of the Hydraid water filter is to provide safe water to the rural people in India
and also check whether there could be a market-based strategy for filter distribution, by
combining microenterprise and microcredit and by offering to the poor consumers and micro
entrepreneurs.
2.1 Creation of the Indian industry report on microfinance and its applications to
microenterprise.
2.2 The other objective includes providing information about SHGs and NGOs that are
operating rural parts of India. It will also include information about how the SHGs are
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3. Methodology
The methodology followed in this paper is mainly dependent on secondary sources. Much of
the information is being collected from articles, journals, newspapers and other useful
resources. It also includes information from NGOs websites. The micro finance implementation
and its applications are mainly collected from the Indian government websites. Additionally
survey questions will be given to bio sand filtration professionals who have implemented
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4. Research Analysis
With over 1.15 billion people, India is currently the world’s second largest populated country.
With improving technologies, globalization is playing a huge role in any country’s development.
India being a developing country, business has a great impact on its growth. Having various
sectors such as industrial sector, services sector, infrastructure sector etc business is made
easier in India.
India has undergone a paradigm shift owing to its competitive stand in the world. The Indian
economy is on a robust growth trajectory and boasts of a stable annual growth rate, rising
foreign exchange reserves and booming capital markets among others. GDP factor cost at
constant (1999-2000) prices in Q4 of 2008-09 is estimated at Rs. 9, 02,924 crore, as against Rs.
8, 53,785 crore in Q4 of 2007-08, showing a growth rate of 5.8 per cent [ CITATION htt \l 1033 ].
4.1 Microfinance
Microfinance in India started in 1980s with an effort of forming informal groups (Self Help
Groups) to provide credits and savings to the poor. Since then there has been a great evolution
in Indian microfinance sector. With establishment of NABARD (National bank for Agriculture
and Rural development) in 1982, launching the SHG-Bank linkage program in 1992,
establishment of SIDBI (Small Industries Development bank of India) in 2000 and many such
more programs have helped the Indian government and various organizations to develop India.
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2) NABARDs SGHs bank linkage program (partnership with SHGs, Banks and NGOs)
Micro Finance in India provides various services to the people in order to develop their
living standards. Micro finance is mainly helpful to the SHGs where the poor people will have
access to money. Services such as providing loans, Insurance, Financial counseling, savings etc.,
help the poor people in need. One main factor about the micro finance groups in India is: 4 out
of 5 micro finance clients are women. In India, the financial issues in most of the poor families
are taken care by the female members of the family. The financial institutes are mainly
operated as:
Formal/Banks: comprises of all banks such as commercial banks, rural banks and cooperative
banks.
Informal/Non-Banks: comprises of institutions that take care of micro finance as their main
Some of the formal financial institutions are Commercial Banks, Housing Finance Institutions
(HFIs), NABARD, Rural Development Banks (RDBs), Land Development Banks Land Development
Banks and Co-operative Banks (CBs)[ CITATION Piy \l 1033 ]. Most of these banking institutions
serve the needs of commercial sector and provides loans to the middle and upper class people.
They don’t lend money to the lower class people due to the following risks involved:
1. Credit risk
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3. Most of the poor people are from villagers where their income source is agriculture.
The government of India has considered these factors in to account and started initiatives to
strengthen the institutional credit system. The rural branch of the banks are increased a lot and
prescribed certain rules to the rural banks to strengthen the credit system for the poor people.
In regard to these rules, the rural banks have to give loans to the poor people based on their
properties, income sources etc., this helped the poor people to borrow money from the banks.
By having the credit from the banks most of the people either started their own businesses or
invested them in agricultural sector to gain profits and repay the credit to the banks [ CITATION
Piy \l 1033 ].
The informal financial sources generally include funds available from family sources or local
money lenders. The local money lenders charge high rates, generally ranging from 36% to 60%
interest due to their monopoly in the absence of any other source of credit for non-
conventional needs. Chit Funds and Bishis are other forms of credit system operated by groups
The NGOs have started educating the poor people by certain programs that made them realize
the monopoly power of the money lenders and the poor people also knew how to save and
utilize the money. NGOs in doing these programs were mainly categorized in to two models:
Group Based Financial Intermediary and the NGO Linked Financial intermediary. Most of the
NGOs like SHARAN in Delhi, FEDERATION OF THRIFT AND CREDIT ASSOCIATION (FTCA) in
Hyderabad or SPARC in Bombay have adopted the first model where they initiate the groups
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and provide the necessary management support. Others like SEWA in Ahmedabad or BARODA
CITIZEN's COUNCIL in Baroda pertain to the second model [ CITATION Piy \l 1033 ].
These NGOS mainly help the Self Help Groups where each group consists about 10 to 15
members. Where each of these members saves certain amount of money (60cents) and this
money is saved in the local banks. When a person in the group requires money, he/she is
provided the loan from the bank by the NGOs. In some cases the money is directly lending to
the poor people by the NGOS itself. By this way the poor are helped a lot in terms of getting the
money from the bank at lower interest rate. Considering all these the organizations in India that
involved in micro finance are categorized as wholesalers, NGOs supporting SHG federations and
Some of the NGOs supporting SHG federations include SEWA in Ahmadabad, SPARC in Mumbai
etc., there are very few NGOs that provide finance directly to the poor people, and these
include institutions such as SHARE in Hyderabad, ASA in Trichy. Wholesalers include NABARD,
SHG is group of about 10 to 15 poor people from village who come together addressing a
common problem. In many cases, the SHG members are women. They collect small amounts of
money (about 60 cents) on a regular basis and use this money to make small interest baring
loans to their members. As the group gains faith in the bank’s the members are issued loans
more frequently. In most of the cases, SHPI (Self Help promoting Institution) help these SHGs to
function effectively. The SHPI educates the SHG members to sustain financial stability. With
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increasing population in the rural areas in India, each state has many SHGs which are
functioning for the welfare of its members. As the number of SHGs is increasing rapidly, the MFI
(Micro Financial Institutions) are also growing at a brisk rate. [ CITATION NAB06 \l 1033 ]
In 1992 the initial SHG-Bank linkage program has been started to develop the number of SHGs
in the country. With promising results from the initial program the Reserve Bank of India (RBI)
issued instructions to the banks in 1996 to cover the SHG financing as a mainstream
activity[ CITATION NAB06 \l 1033 ] . SHPI takes care of lending money from the banks to the SHGs.
This browed money is utilized for growing the economic standard of the members in the group.
In India on an average the poor people make about $3 to $4 per day which is very low to lead
their families. Most of the people will be in need of excess money to run their families. The
poor families in many states of India are run by the women. The SHG bank Linkage programs
2) Model 2- SHGs formed by formal agencies but directly financed by the banks
3) Model 3- SHGs financed by banks through NGOs and other agencies as financial intermediaries [
Function of each model is entirely different from one another but the ultimate output is helping
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4.3 Microfinance to Microenterprise:
As the members of SHGs attained experience of using the money they turned out to become
micro entrepreneurs, but attaining money was a big issue. By SHGs-bank linkage programs the
older members of the SHG groups are benefited in attaining the bank loans to start their own
business.
5. Research Findings
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Microfinance in India is playing a vital role in the development country’s economy and also
developing the living standard of the poor people from rural areas. In most cases microfinance
targets SHGs in order to develop the poor by providing the financial support and educating
them.
5.1 SHGs
A typical SHG group comprises of about 10 to 15 members who save the money and use the
saved interest money for the welfare of the group members. India is classified in to 29 states
and 7 union territories, where each state is divided in to several districts and mandals. For
example: if we consider Andhra Pradesh state it is divided in to 23 districts and about 794
mandals. Each mandal is divided in to several villages. So Villages are governed at mandal level
then at district level. (From Appendix figure 1) one village organization consists of 15-20 SHGs,
moving to the higher level each mandal samakhya(MS) consists of 20-40 village organizations
(6,000 – 10,000 members) and the district samakhya consists of all MS (about 2-5 lakh
members).
So targeting SHG group is a great option to promote the bio sand water filter. Moving from top
At initial stages, SHG is a group consisting of 10-15 members, where each member contribute a
little amount of money to the group which is saved in the bank and when a member of the
group is in need, money is lended from the bank. But with development of micro finance
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institutions and NGOs the SHG members are taken care by various sources to overcome their
economic instability. NGOs directly help the SHG member or they would help the SHG groups in
getting the money from the bank. NGOs in some cases take care of educating the SHGs. Even
the rural banks (at district level) take care of funding the SHGs with some terms and conditions.
SHGs bank linkage is very important as they are the primary sources for the poor families in
The conceptual thinking behind forming the SHGs is to collectively help each other to overcome
the financial problems. Over the years the SHGs have grown in number and now they are
dominant in micro financing field. NABARD has played a key role in development of SHGs and in
linkage with the banks. Micro enterprises are one area that the SHGs are made to target at in
overcoming their financial problems. The development of SHGs can be seen in three levels:
1) At the first level households use microfinance to meet survival requirements where
small savings and loans serve as a buffer in the event of an emergency or to smoothen
consumption or even service previous debt to give them more liquidity during lean
2) At the second level, subsistence needs are met through microfinance, where a
3) At the third level as households reach a stage where they can assume a higher degree of
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into employment in one way or the other in order that the household becomes
Looking at the three levels the microfinance is helping the poor people to live in a better
way. As the time is increasing the members of SHG are trained to manage the finance in a
better way.
For example: if we consider the SHGs in Andhra Pradesh, as the SHGs got older the people
are trained such that they were made as successful entrepreneurs. Many SHGs were
provided money to start their own business individually or as a group. Most SHG groups
started producing local spicy products such as papads, achars etc,. SHPIs have helped the
SHGs a lot in training as to become good entrepreneurs and they also play a major role in
providing the financial support to start a business for the SHGs [ CITATION Tow06 \l 1033 ].
SHGs are the group of members formed informally to overcome the financial crisis among the
group. NABARD has started SHG-Bank linkage program in 1992 to overcome the gap between
the banks and SHGs. This linkage made banks to trust the rural people and lend them credit
with low interest rates. This program passed through several stages, in initial stages (1992-
1995) a pilot project was tested and after its successful results, in 1996 the expansion of the
SHG-Bank linkage program took place. The SHG-Bank linkage program covers about 570
districts in the country. The SHG-Bank Linkage Program has been acclaimed as the fastest
growing and highly cost effective microfinance initiative in the world which has enabled millions
of poor families to find access to the financial services offered by the formal financial system
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[ CITATION NAB06 \l 1033 ] . Several surveys have proved that this program was beneficial to both
the parities.
In this model the SHGs are formed by the banks and they are financed directly by the banks.
This type of model is most commonly practiced at present. About 20% of the SHGs are financed
by this model.
2) SHGs formed by formal agencies (other than banks like NGOs) but financed directly by
banks:
In this model SHGs are formed by the NGOs and other organizations that take care of the
SHGs. About 70% of SHGs come under this model and in model the SHGs are completely
taken care by the NGOs where the SHPIs, NGOs take the responsibilities of educating and
training the rural people. The money is directly lended to the people from the banks.
3) SHGs financed by banks through NGOs and other agencies with financial intermediaries:
In this model, the SHGs are financed by the banks through NGOs with financial intermediaries.
When large amount of money is lended to the SHGs some financial intermediaries like NBFC
(Non-Banking Finance Companies) play the role of intermediary between the SHGs and the
banks. About 5% of the SHGs are financed by this model [ CITATION NAB06 \l 1033 ].
The achievements under the SHG-Bank Linkage Program have been uneven in different regions
of the country. As at March 2004, the share of different regions in the program was:
Northern 5%
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East/northeastern 16%
Central 12%
Western 5%
This share has increased a lot in recent times due to the effective work of NABARD and the
SHPIs. The SHG-Bank linkage is strong in the southern region especially in Andhra Pradesh. Due
to the linkage of SHGs with the banks many of the poor people are getting finance to solve their
problems.
It has reduced the number of informal money lenders and other non-institutional sources.
It has helped the poor family children to take good education and solved many financial
problems.
It has empowered women by enhancing their contribution to household income, increasing the
value of their assets and generally by giving them better control over decisions that affect lives [
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In India each state has a large number of NGOs and MFI that are in function. For example in
Andhra Pradesh we have a lot of NGOs that care of the poor people. NGOs such as APMAS in
Hyderabad, SPANDANA, ARISE in Godavari and many more are fighting for the welfare of the
poor.
5.3.1 Background
Spandana started its operations in 1998 as a NGO, incorporated as a society with focus on
microfinance. Spandana started its operations like many other NGOs, focusing on microfinance
and other operations. The main aim of Spandana was to help the poor people both in rural and
urban areas. Two years of its growth in the society, Spandana started to focus on micro finance
as a major function, leaving all other functions and they turned out to be an MFI (Micro
At initial stages Spandana was funded by various organizations such as RMK (Rashtriya Mahila
Kosh), FWWB (Friends of Women’s World Banking India) etc, which led the organization to take
responsibilities of SHGs and individuals. It even started several programs similar to Grameen
Model (model followed in Bangladesh for the development of poor people) which succeeded a
lot and brought good fame for the organization. Many of the Spandana promoters trusted in
3) On attaining long term sustainability there was a chance of growing the organization
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At present scenario (Till August 2009), operational highlights of Spandana are:
Presence in states 10
Number of branches 1,136
Number of centers 109,581
Number of groups 336,181
Number of clients 3,127,784
Number of active borrowers 2,913,615
Loan outstanding 2,333crore RS
Total staff 7,874
The stats (figure above) show how big the organization grew in 10 years to help the poor. Most
of its operations are carried out in Andhra Pradesh. With great success, Spandana started its
own program that is similar to Grameen model followed in Bangladesh. In this model around
four ten member groups were held a meeting at a center to discuss their problems and to find
(As on July 31 2009) Having tied up with about 31 big banks like HSBC, BANK OF INDIA, ICICI
BANK etc, Spandana offered many loan products to the poor people to improve their life style.
General loans: Meant for daily wage women labourers for Income generation and consumption
purpose with a loan size of between Rs. 2,000 and Rs. 20,000.
Small Business Loan: Meant for small business people with daily cash flow with a loan size of
Micro Enterprise Loan : Meant for salaried people with a loan size of between Rs. 25,000 and
Rs. 200,000.
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Agricultural Family Loan: Meant for small and marginal farmers with a loan size of between
Dairy Loan: Meant for milk collection agents and milk producers with a loan size of between
Farm Equipment Loan: Meant mainly to cater to the needs of Small and Marginal Farmers
with a loan size between Rs.50, 000 and Rs.350, 000 [ CITATION SPA09 \l 1033 ].
By analyzing the loan products, we can know how well the organization is targeting the poor
families in growing. The organization is providing great financial assistance to both urban and
rural areas.
There were poor people who gained a lot from this organization, one such successful story of a
“It was a difficult time for me (Ramalatha) to get the loan from the money lenders as I had no
children. Really it was the moment where I was in the need of money to support my family. I
came to know about the micro lending institution by name Spandana which was just started in
our place (Kachiguda, Hyderabad). I have availed the opportunity by joining as a member in the
group and had taken a loan of Rs 8000/- and started a petty shop, which could fetch me
earnings of Rs.500/- per day. Subsequently I have got a loan amount of Rs.10000/- and
Rs.15000/-. Thus I could say about the words of success which helped me eventually to inherit
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my property with a refrigerator, color T.V. and a two storied building at my place” [ CITATION
SPA09 \l 1033 ].
SPANDANA is not only the organization that has grown a lot; there are hundreds of such
organizations. This example clearly shows how the MFIs, NGOs are playing a vital role in the
6. Recommendations
Basing on the research analysis and findings the following recommendations were made.
As the microfinance is playing a dominant role in the functioning of SHGs and in development
of the country’s economy, its implication applications to microenterprise can easily be studied.
SHGs are one area where the Bio sand filter can be targeted at. With increasing number of SHGs
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in India targeting the end users as SHGs a very good option. One main reason is, members of
the SHGs are from rural areas and mostly are from poor financial background. Even these
members are not educated and they don’t stay in a very hygienic place. So by targeting these
people will help them in improving their health standards. In rural parts of India the usage of
impure water is more which is leading to lots deaths due to various diseases. To overcome all
these factors and provide clean and safe water, it is recommended that the SHGs are to be
targeted.
Educating these people can be made with the help of SHPIs (Self Help Promotion Institutes),
from the findings and analysis of SHG the role of SHPIs can be understood and their importance
can be understood. SHG member are trained to manage the financial, social aspects by the
SHPIs. So while promoting the Bio sand water filter to the SHGs, SHPIs play a key role in making
them educated. Even dealing the local people is much easier for them. SPHI like MYDRA,
From the research findings the micro-entrepreneurship can be targeted at various levels. At
initial stage of the product implementation, micro-entrepreneur can be made from any one of
1) SHPIs can handle the SHG group members very well, they can educate them.
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2) As each SHPI deals with many SHGs in the state it would be easier for them to make the
product successful.
3) When the product reaches the end user we need a person who can take care of the
product installation and financial aspects. This can be done by SHPIs easily because they
meet the SHG members more frequently (bi-weekly meetings of SHG groups).
The other source of micro-entrepreneur would be VOs or MSs, because 1VO=150 to 200SHG
members and 1MS=20 to 40 VOs=6,000 to 10,000 members. So depending on the area and
As the product sales increases (In second phase of product) one of the SHG members can be
The research findings and analysis show how this program evolved and how beneficial is for the
poor families in India. As the Bio sand filter can be targeted at SHGs, this SHG-Bank linkage
program can help for the business development. The product can be delivered to the SHG
members by various sources, but the members of SHG are very poor people they are in need of
money. So by helping them to get a loan from the bank through SHPIs and NGOs they can
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7. References
Bibliography
(n.d.). Retrieved from http://en.wikipedia.org/wiki/Microfinance
http://www.spandanaindia.com/updateofoperations.htm
26
(n.d.). Retrieved from Hydraid: http://www.hydraid.org/problem/
NABARD. (2006). Towards a Sustainable Microfinance Outreach in India. Mumbai, New Delhi: NABARD,
Workshop_Water_Quality_In_India_MOH.pdf
http://www.indiainbusiness.nic.in/whyindia.htm
Appendix
Figure-1
Village organization
(15-20 SHGs = 1 VO)
150 – 250 members
(Source: rural.nic.in/world_bank/AP_presentattion.PPT )
28