ST.

DOMINIC SAVIO COLLEGE

I. COURSE CODE : ENG 1

II. COURSE TITLE : Purposive Communication

III. COURSE DESCRIPTION : Purposive Communication is about writing, speaking, and presenting to different audiences and for
various purposes. (CMO 20 s 2013). This course deals with the development of students’
communicative competence and enhancement of their cultural and intercultural awareness through
multimodal tasks that provide them opportunities for communicating effectively and appropriately to
a multicultural audience in a local or global context. It equips students with tools for critical evaluation
of a variety of texts and focuses on the power of language and the impact of images to emphasize the
importance of conveying messages responsibly. The knowledge, skills, and insights that students
gain from this course may be used in their academic endeavors, their chosen disciplines, and their
future careers as they compose and produce relevant oral, written, audio-visual and/or web-based
outpu for various purposes.

IV. COURSE CREDIT : 3 units

V. COURSE OBJECTIVES : At the end of course, the students should be able to:

KNOWLEDGE
1. Describe the nature, elements, and functions of verbal and non-verbal communication in
various and multicultural contexts.
2. Explain how cultural and global issues affect communication.
3. Determine culturally appropriate terms, expressions, and images
4. Evaluate multimodal texts critically to enhance receptive (listening, reading, viewing) skills
5. Summarize the principles of academic text structure.
 SKILLS
1. Convey ideas through oral, audio-visual, and/or web-based presentations for different target
audiences in local and global settings using appropriate registers.
2. Create clear, coherent, and effective communications materials
3. Present ideas persuasively using appropriate language registers, tone, facial expressions,
and gestures.
4. Write and present academic papers using appropriate tone, style, conventions, and
reference styles.

VALUES
1. Adopt cultural and intercultural awareness and sensitivity in communication of ideas.
2. Appreciate the differences of the varieties of spoken and written language
3. Adopt awareness of audience and context in presenting ideas.
4. Appreciate the impact of communication on society and the world.

VI. COURSE REQUIREMENTS : Attendance Quizzes Seatwork Summative test

VII. COURSE GRADING SYSTEM : AFFECTIVE (10%) FORMATIVE (50%) SUMMATIVE (40%)
-Attendance -Class Standing -Prelim
-Attitudes towards work -Participation -Midterm
-Towards superiors -Quizzes -Semi-Final Exam
-Towards peer -Long Tests -Final Exam
-Assignment
-Term Paper
 VIII. COURSE REFERENCE :

IX. COURSE OUTLINE

LEARNING TIME
INSTRUCTIONAL STRATEGIE ACTIVIE EVALUATION MASTER
TOPICS INSTRUCTIONAL SC RESOURCES FRAM
OBJECTIVE S S TOOLS Y LEVEL
OUTCOMES E
1. Determine the A. Describe the 1. Lecture  LCD 1. Quizzes and 4 x 1.5 80%
A. Communication nature, nature, elements, Discussion projector or seatwork on HRS
processes, principles, elements, and and functions of manila identifying
and ethics. functions of verbal and non- 2. Group paper elements of
verbal and non- verbal work on Group  Audio and communicatio
verbal communication in identifying Activity /or video n (e.g. sender,
communication various and elements of clips of message,
communicati various channel,
in various and multicultural
on in various media like receiver,
multicultural contexts.
texts. TV effect)
contexts.
commercial
, movies;
newscasts
 Texts from
newspaper
s,
magazines, 2. Points will
C4 journals be given for
Discussio  See group
n http://www. presentation
healthknow
ledge.org.u
k/public-
health-
. textbook/or
ganisation/
Reporting 5a-
understand
ing-
 itd/effective
-
communica
Group tion
Activity  See
http://prom
eng.eu/dow
nloads/train
ing-
materials/e
books/soft-
skills/effecti
ve-
communica
tion-
skills.pdf
 Chase, R.
& Shamo,
S. (2013).
Elements
of effective
communica
tion, 4th ed.
Washingto
n, Utah:
Plain and
Precious
Publishing
B. Communication and B. Explain how
2. Know the cultural 3. Class  See 3. Reaction
Globalization cultural and Discussion Lecture paper or
and global issues “Communic
global issues of essay, Recitatio discussion
on communication ating in a
affect “Flight from n forum on the
multicultura
3. Express communication conversation l society impact of
appreciation on the ” or video and world” globalization
influence of C. Point out the “Connected  Article on how people
communication on impact of but alone” “Flight from communicate,
society and world. communication and “How conversatio and vice versa
social media n”
can make
on society and history” or http://www.
the world. “Wiring a nytimes.co
web for m/2012/04/
global good” 22/opinion/
sunday/the
-flight-from-
conversatio
n.html?_r=
0
 Video
“Connected
but alone”
in TED
Talks
https://www
.ted.com/tal
ks/sherry_t
urkie_alone
_together
 Video “How
social
media can
make
history”
http://www.t
ed.com/talk
s/clay_shirk
y_how_cell
phones_twi
tter_facebo
ok_can_ma
ke_history
 Video
“Wiring a
web for
global
good”
https://www
 D. Determine 4. Class .ted.com/tal
culturally discussion ks/gordon_ 4. Quiz and
appropriate on using brown seatwork
C. Local and Global terms, culturally  Invited
Communication in 4. Recognize the expressions, and appropriate students/sp 5. Research
multicultural settings culturally images terms, eakers and report on
appropriate terms, (sensitivity to expressions from the topic
expressions, and and images; different
D. Varieties and gender, race,
images. varieties and cultures
registers of spoken class)
registers of  Films or
and written language 5. Acquire cultural language videos
and intercultural E. Adopt cultural
showing
awareness and and intercultural 5. Lecture different
sensitivity in awareness and Discussion speakers
communication of sensitivity in of cultural from
ideas. communication of appropriaten various
ideas. ess in regions
communicati communica
ng as ting in a
tackled in multilingual
film/video setting
 See TED
6. Exercises Talks “Pop
on using culture in
culturally the Arab
appropriate world”
terms, Symposiu http://www.t
expressions, m ed.com/talk
and images. s/shereen_
el_feki_pop
7. Interview _culture_in
invited _the_arab_
speakers/stu world
dents  See
https://cels
alangues.w
ordpress.co
m/2015/01/
 29/it-aint-
right-innit-
about-
language-
register-in-
english/
 Dainton, M.
& Zelley E.
(2015).
Applying
communica
tion theory
for
professiona
l life. A
practical
introduction
3rd ed.
Sage
Publication
s.
E. Evaluating 6. Assess F. Evaluate 8.  Authentic
messages and/or messages/images multimodal texts Discussion texts about 6. Invitation for
images (pictures, of different text critically to on critical Lecture cultural people to join
illustrations) of types of different enhance reading and sensitivity cause-oriented
cultures. listening from events using
different types of texts receptive
various various media
reflecting different (listening,
7. Communicate 9. Exercise media ( text such as email,
cultures (regional, reading, viewing)
according to the on analyzing Seatwork messages, social media,
Asian, Western, etc.) different target local skills content of print and/or
email
1. What is the and global settings various electronic
messages,
message? appropriately. G. Convey ideas texts. newspaper, advertisement
2. What is the through oral, magazine,
purpose of the audio-visual, and journal
message? 8. Embrace and/or web- article; print
3. How is the understanding based and
message about presenting presentations for electronic
conveyed by the ideas accordingly. different target
 text and/or audiences in local advertisem
image? and global ents)
4. Who is the target settings using  See
audience of the appropriate sample:
message? registers http://www.
5. What other ways kwintessent
of presenting the H. Adopt ial.co.uk/cul
message are awareness of tural-
services/art
there? audience and
icles/cultur
context in
al-
presenting ideas. sensitivity.h
tml

F. Communication 9. Express I. Convey ideas C4 10. Lecture  See 7. Oral, audio- 4 x 1.5 80%
aids and strategies understanding in through oral, Discussion http://creati visual, and HRS
using tools of varied ways for audio-visual, on preparing ngmultimod web-based
technology different types of and/or web- audio-visual Interactiv altexts.com presentations
audience based and web- e / to promote
presentations for based Learning  The world’s cultural values
10. Acquire different target presentation worst like respect for
recognition about research elders,
audiences in local
presenting an ideas 11. Group Collabora presentatio bayanihan
and global
to audience. work on tive n” spirit.
settings using identifying Learning https://www
appropriate problems 8. Participation
.youtube.co
registers C2 with the Reporting m/watch?v in group/team
research =nSGqp4- tasks
J. Adopt presentation Multimedi bZQY
awareness of in the video a  Adler, R.
audience and Presentat Elmhorst,
context in ion J.M., &
presenting ideas. Lucas, K.
(2012).
Communic
 ating at
work: 9. Public
8.Discussion Startegies announcement
on Lecture for success s (audio/video,
informative, in business social media)
persuasive, and the about disaster
and professions preparedness
argumentativ . NY:
e McGraw 10. Editorial
11 Impart communicati Hill. about
G. Communication K. Convey ideas
understanding in on  See environmental
for various varied ways for through oral, http://www. issues
purposes: different types of audio-visual, 9. Class omafra.gov
1. To obtain, audience and/or web- Discussion Report .on.ca/engli 11. Formal
provide, and based on the Types sh/rural/fact One- minute
disseminate 12. Acquire presentations for of Speeches s/03- speech based
information recognition about different target and Public 033.htm on current
2. To persuade presenting an ideas audiences in local Speaking  See issues
and argue to audience. and global http://www.
settings using 10. Exercise capmembe
appropriate on asking for Report/se rs.com/med 6. Required
registers information atwork ia/cms/12l_ output (written
through mod2_ch8 reports/ script)
L. Adopt inquiry letter _effective_
awareness of or interview, communica 7. Paper and
response to tion_63afca pencil test
audience and
queries, 8970d43.p
context in
incident df
presenting ideas.
reports  Searles, G.
(2014).
Workplace
Communic
ation: The
Basics.
Boston:
Allyn
&Bacon, 6th
ed.
H. Communication for 13. Display of M. Create clear, 11. Lecture  Video of 8. Workplace
work purposes (health effective coherent, and Discussion “Giving documents like
care, education, communication effective on effective Presentatio minutes,
business and trade, materials. communication communicati ns Worth memo
law, media, science materials. on and oral Listening
and technology) 14. Express ideas presentation to”: Gordon 9. Written/ oral
effectively using N. Present ideas in the Kangas at presentation of
verbal and non- workplace TEDx Talks a business
persuasively
verbal Group (youtube) proposal/
using appropriate
communication 12. Analysis Report  Sample media
language of different campaign/
communica
15. Embrace registers, tone, communicati program or
tion
understanding facial on materials materials project
about presenting expressions, and from proposal for
ideas accordingly gestures 13. Writing different addressing
exercises on Individual workplace health issue/
O. Adopt communicati outputs of settings problem/
awareness of on materials communi (minutes, medical case
audience and for the cation memo, using
context in workplace materials requests, communicatio
presenting ideas like minutes, business/te n aids and
in communicating memo, chnical/inci strategies-
ideas. requests, dent tools of
business/tec reports, technology
hnical/incide letters)
nt reports,  See
letters. https://www
.vuu.edu/U
ploads/files
/SampleMe
etingMinute
s.pdf
 See
https://www
.monash.e
du.au/lls/llo
nline/writin
g/medicine/
 reflective/5.
xml

 Dainton, M.
& ZelleyE.
(2015).
Applying
communica
tion theory
for
professiona
l life. A
practical
introduction
3rd edition.,
Sage
Publication
 Searles, G.
(2014).
Workplace
Communic
ation: The
Basics.
Boston:
Allyn &
Bacon, 6th
ed.
I. Communication for 16. P. Write and C4 14. Lecture  Bullock, R. 10. Analysis 4 x 1.5 80%
academic purposes: present academic Discussion & Goggin Papers like HRS
 Research-based . papers using on M. (2013). literary
journal appropriate tone, communicati Reporting The Norton analysis,
 Magazine article style, on for field Guide political
conventions, and academic Multimedi to Writing science
refence styles. purposes. a 3rd edition. analysis paper
Presentat W.w. or Technical
15. ion Norton and papers like
Q. Convey ideas
Independent Company. journal article
through oral, research: Reading  See or magazine
audio-visual,  Topic and article about
http://englis
and/or web- C2 proposal Writing h28- political,
based  Literature payte.weeb social, cultural,
presentations for review Library ly.com/uplo economic or
different target  Data Works ads/3/8/2/9 health,
audiences in local gathering /38234063/ environment
and global  Data nortonfield issue
settings using analysis guide2.pdf
appropriate C5  See 11. Academic
registers http://www. Presentation
stat.ncsu.e like paper
R. Adopt du/- presentations
awareness of reich/st810 for a
audience and A/oral.pdf local/internatio
context in  See nal forum of
http://pne.p analysis/
presenting ideas.
eople.si.um technical
ich.edu/PD paper
F/howtotalk
.pdf 12. Required
output (written
reports/ script)

13. FINAL
PROJECT:
Multimodal
Advocacy
campaign
 (print, audio,
visual, web-
based)
addressing
current issues
tackled in
previous tasks
(good
governance,
responsible
citizenship,
disaster
preparedness,
environmental
preservation,
poverty
reduction)

Noted by: Approved by:

Dr. Christian Jay Y. Ilagan Dr. Nestor V. Dela Cruz