Elegant Homebread

VISION

The business strives to implement a unique existing business in STI College Surigao which
emphasizes the developing of good quality and innovative food product for all costumers. The
business aim to:
 Advocate good eating practices
 Save money
 Increase of market demand and share
 To break into new market within and beyond the area of STI College Surigao

MISSION

Executive Summary

Opportunity

Problem Summary

The Elegant Home Bread promotes healthy style of eating, economical expenses, and
brings awareness to costumers on what food product is right to buy and consume. It helps alters
the consumer’s appetite in order to lessen the erroneous spent of money and the wrong selection
of food products. The business gives the consumer a product which is affordable but with the
same product quality with those sold at an expensive price.

Solution Summary

The Elegant Home bread provides a highly innovative pastry product which would give
many health benefits to consumer’s body as well as introduced a new product which is primarily
nutritious, economical, and convenient for consumer’s needs and appetite. The business would
like to introduce a unique healthy product that costumers would not usually taste such as the
Meat bread filled with healthy vegetable. The business produced a food product that establishes a
healthy and convenient way of eating which would benefit not just the consumers with the health

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nutrition content it have but also promotes other business bakeries located in STI College
Surigao to engage into producing healthy and affordable food products.

Market

The target costumers for our business are divided into three market segments. These
include the adults, young/students, and bread lovers. The business is for all types of consumers
including families and friends either adult or children.

Competition

Nowadays people especially the millennial prefers artificially made food product that has
a less or no nutritional content over the conventional foods which many people see as good for
the appetite and health lifestyle. Thus, they tend to place themselves to fast food chain, expensive
snack shops, or expensive restaurants which would allow them to buy whatever food products
they think would satisfy their appetite regardless of its price.

Why Us?

Since our target customers are the grade 12 students of STI College Surigao, we may
possibly make an inspiration and encouragement for them since we are only alike in terms of
year level. They can be inspired to our business’ concept that being healthy conscious at the
young age is a good start to live and value your life. Consequently, students would engaged into
good style of eating and alter their appetite to nutritious food products.

Expectations

Forecast

The business plans to achieve a financial target of 500,000 after three years through providing a
sale of more than 200,000 products. The business will maintain a long-term sale worth of more
than 200,000 products.

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Financial Highlights by Year

1,200,000

1,000,000

800,000

Revenue

600,000 Expenses and Costs

Net Profit
Net Loss
400,000

200,000

0
FY 2017-2018 FY 2019-2020 FY 2021-2022

Opportunity

Problem & Solution

Problem Worth Solving

The millennial of STI College Surigao are very fond in buying food products without the
concern of its content and price so the business will provide a food product which would help
them to possibly alter their wrong selection of food and the erroneous spent of money. The said
food product is highly innovative and nutritious leading the Grade 12 student to attain health
benefits as well as helps to save their weekly allowance of money due to its economical price.
The product is very versatile, it can be use and consume as their breakfast and snack food as well
as it can be match to any other kind of food products due to its healthy ingredients used. Aside
from being nutritious and affordable, it has a tastier texture and characteristics which is more

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satisfying and delicate than those food products sold at an expensive price or at fast food chain or
fancy shops. It can be their full time breakfast or snack food habit and even can be their appetizer
or dessert for their meals through only innovating or enhancing it such as adding with some
sweet topping or any kinds of sweets. Additionally they would also gained knowledge about the
bad benefits to the body of what unhealthy food products brings causing them to get motivated of
being healthy conscious and aware regarding the selection of food products thus, allowing them
to picture out the good and bad benefits between consuming nutritious and non-nutritious foods.

Our Solution

The business has the characteristic of being unique among others through only producing
a food product that primarily promotes healthy eating. It is also perfect for those healthy
conscious people and is looking for a conventional and affordable product with a high quality
and nutritional value content.

Target Market

Market Size & Segments

The key costumers of our business are the grade 12 students of STI College Surigao who
has a strong desire

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Competition

Current Alternatives

As we notice, the best competitors of our business are the fast food chain/restaurants located the
city, street food areas, and sweet shops wherein there are lots of delicious and preservatives food
products being sold that looks captivating for most customer’s appetite. To specify the food
products that they always tend to consume every day, these are primarily pizzas, hamburgers,
fries, sundaes, cakes, halo-halo, beef chao-fan, isaw, ngoyong, kwek-kwek, and any more other
food products being produced with some used of unhealthy ingredients and high risk of bad
benefits to the body.

Our Advantages

The product is very suitable for all types of customers such as families, students, child, and
primarily for pastry lovers who are fond of eating any kinds of pasties all the time and in early
morning. They would greatly benefit from the product through not only the nutritional content it
has but also to its economical price. Additionally, the business serves the valued customers a
kind of product that is not only abundant in health benefits but also promote a service of good
eating habits through producing a good quality product similar with those sold at an expansive
price. The product also considered as a perfect healthy diet as it is the foundation of good health
and contributes a lot to healthy eating habits, thus encouraging customers to engage into good
style of eating. However, the thing that makes our business unique is the product itself; our
business makes our product even better through only innovating or fusing it with its other
compatible ingredients to give enhancement to its flavor primarily to its content which is assures
customers’ appetite to gained a delightful, tastier, and healthy product.

Execution

Marketing and Sales

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Marketing Plan
In order to get customer’s attention, the business will provide any types of medium that
allow promoting the business’ product and arousing costumers’ interest. Through effective use
of resources, the Company’s marketing goal is to position Elegant Homebread. As a leading
retail Bakery Company while providing consistent opportunities for growth and increased
market penetration. In order to create and market the Company’s brand and to accomplish a
leading position in the retail bakery industry and local market, channel, we plan to use an
aggressive marketing program. This effort consists of traditional and online marketing
components.
The Elegant Homebread Bakery plan to choose the location of schools, shopping stores,
and cities which many target customers could be found. Types of advertising such as promotion
which designed by the business as a series of marketing and promotional strategies designed to
persuade new potential customers and on-going customers to acquire the Company’s bakery
products and to; Create Awareness Boost Consumer/Customer Confidence for the business’
products, make our business and product name familiar to the public, create goodwill and build a
favorable image, build relationships with our customers. For outdoor billboards, it can be signs
by the road or hoardings at sport stadiums. Through small billboards that would be located at
shopping stores in Surigao City, customers can get the message of our product across with a big
impact. For extra advertising, the business plans to use flyers to promote its bakery and
products for spreading the word of the product, attract customers and generate sales. The
business plan to use a visually appealing, easy to navigate and effective web site aimed at
visitors and customers. It will contain the usual type of information one would expect at a
company’s web site. Social Networking Advertising as well as Press advertising plans to
implement this commonly used form of general advertising, including local newspapers.

Operations

Locations & Facilities

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The business bakery is located near between STI Collge Surigao Magallanes Street and
Surigao State College of Technology. This allows consumers especially students to have another
choice or option to eat as a food snack aside from other food snack products (such as
Banana/Kamote Que, Pancake, Pinaypay, Fishballs, etc.) sold at school’s every corner. Students
could buy the product when break time, or at the early morning and at the end of school hours.

The proposed pastry bakery will do $50,000 per year in sales and the average sale per
square foot in a bakery is $100. The amount of selling space that the business need is
approximately 500 square feet. This would include enough room in the production area for two
bakers producing breads, muffins, cookies, pies, puffs and anything else that seemed appropriate.
The business had no wasted space, the walls were lined with shelves, and the 2 workbenches had
bins and drawers. The retail area was large enough to hold 10 or so customers.

Technology

 Spiral mixers Ferneto used for producing bakery and pastry dough, such as bread dough,
puff pastry and others, providing a correct food treatment, ensuring high productive
performances. They are composed by:
 Bowls for ingredients placement
 Mixing elements (spiral hook, fork, arm or other system)
 Two independent motors that start/trigger the bowl and spiral hook movements
 Interconnection of technological procedures that allows to the operator the control of
mixing process and other (measuring ingredients ,programming times and speed)

 Networking for allowing users to communicate through traditional voice and video in a
secure system
 Manages company’s CCTV
 Manages system for the company’s website
 Manages for company’s marketing materials

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Equipment and Tools

 Bakery Oven
 Bun and Sheet Pan Equipment
 Dough Preparation Equipment
 Bread Slicer Equipment
 Commercial Mixers and Accessories
 Holding and Proofing Cabinet
 Bakery Work Table
 Gift wrap cutters
 Digital Water Meters

From convection and deck ovens to commercial mixers and dough presses, the business
have the bakery equipment it need to create delicious baked goods. These products are available
in a variety of sizes, making it simple to find the best equipment for the business. The business
has also bakery equipment like bun and sheet pan racks which provide the employees a safe and
convenient place to store dough before it’s ready for the oven.

Milestone & Metrics

Milestones

 Business Name Availability Check: Completed

 Business Registration: Completed
 Community Service: In Progress
 Application for business license and permit: Completed
 Purchase of Insurance for the Business: Completed
 Applications for Loan from the bank: In Progress
 Writing of Business Plan: Completed
 Drafting of Employee’s Handbook: Completed
 Drafting of Contract Documents and other relevant Legal Documents: In Progress
 Design of The Company’s Logo: Completed

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 Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In

Progress
 Hiring of two bakers: In progress
 Purchase of the needed equipment and utensils for the production as well as other
relevant technologies that helps to operate the business: In Progress
 Creating websites,brochures,flier,leaflets for the business: In Progress
 List of pastry products for the business: In Progress

Key Metrics

They key metric of the business is about customer retention. Acquiring more customers is
incredibly important but what is more important is what you do with them once you have them.
Too many startups fail because they spend more time, money, and effort on getting new
customers and neglect the ones they already have. In fact, while new customers are valuable,
current customers are far more so. It costs much more to obtain a new customer that to sell or
upsell a current customer.

On the other hand, the business could improve customer’s experience by simply asking
them on what the business can do. Customers love to share their opinions, allowing the business
to get plenty of information. For inactive customers, those who have slowed or stopped using the
business’ product, the business would ask them why. This feedback could be valuable for fixing
problems and increasing retention with minimum effort.
Obviously, the business strives for providing a better service quality to all valuable
customers. It’s the relationships rather than sale, which is important in building the business.

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Company

Overview

Elegant Homebread is a partnership business which consist of five owners namely Jack
Bernard Espejon, Marcilina Ilagan, Shiera Merle,Mia Aila Matugas, and Angel Vicio. The one
who operate and manages the purchasing and production of the business is Mr. Espejon.Ms.
Merle and Ms. Matugas are the ones responsible for managing the sales and expenses of the
business. While Ms. Ilagan is responsible for supervising the two bakeries as well as for
providing and checking the tools and equipment needed, she is responsible for operating all of
the things that enable to finish the processes efficiently inside the bakery shop. The head
manager of the business is Ms. Vicio, she is responsible for providing and operating everything
in the business. She decides and makes the to-do lists to be followed and make plans for the
operating functions as well as for the employees and co-partnerships. All tasks to be exhibit
inside the business will depend on her.

Team
Management Team
Jack Bernard Espejon - He has the capacity to help transporting the goods for pastry making due
to his big and strong muscle. He has also the ability to serve the valuable customers efficiently
and instantly. Additionally, he has a good skill of applying beautiful designs for the pastry
products.
Marcilina Ilagan - She has a hardworking skills for operating everything in the business. She has
the good ability to manage the production process, the marketing materials, and forecasting the
goods that would purchase after several days.
Shiera Merle - She is good at creating authentic designs at interior and exterior of the business.
She has the ability to captivate customer’s eyes at one glance of the bakery shop.
Mia Aila Matugas - She has a good communication skills which she can possibly convince
buyers. She has a great ability to make suggestions for the better outcome. She is best in
applying strategies,marketing,and organizing the money.

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Angel Vicio – Her skills in analyzing everything inside the business is a great factor for
managing the business. She is the one responsible for planning the whole organization about
what things should be done and not. She has a good cooking skills, garnishing skills, and best in
creating authentic dishes.

Advisors
Elegant Homebread chose Ms. Loureneth Cubelo as well as Ms. Quennie Hingpi for
mentoring on what the team must be done in order to come up a better and effective output. Ms.
Cubelo is an Entrepreneurial teacher so she could possibly guide us into building a business.
Both of them are good in explaining and providing information thoroughly.

Financial Plan
Forecast
Key Assumptions
Elegant Homebread plans to invest investment capital totaling two hundred thousand
pesos (250,000) to fuel start-up and expansion activities, launch and ongoing marketing efforts
and ongoing operations as identified in this plan. By investing primarily into developing quality
products and marketing and sales activities, the Business expects to establish substantive market
share within a five (5) month timeframe, allowing for speed to market and preventing additional
competitors the opportunity to create counter solutions.

The Business is preparing for start-up efforts and currently strives to be recognized as the
local leader for bakery products. To this end, the Business primarily focuses its efforts on
acquiring clients, creating and maintaining loyalty with existing clients and offering beneficial
products for our local market.

The Business is committed to using strict fiduciary principles, commitment to our

industry and our community and progressive business philosophies to establish ourselves as a
leading provider of bakery products. Through calculated growth and expansion efforts, the
Business primary mission is to build a quality, customer base while providing them with
delicious bakery store products.
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Revenue by Month

Revenue by Month
1,200,000

1,000,000

800,000

600,000
Revenue by Month

400,000

200,000

0
Oct Nov Dec Jan Feb

Expenses by Month

EXPENSES BY MONTH
120,000

100,000

80,000

60,000
Expenses
40,000

20,000

0
Oct Nov Dec Jan Feb
Months by Year 1

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Net Profit (or Loss) by Year

Net Profit
560,000

540,000

520,000

500,000

480,000
Net Profit
460,000

440,000

420,000

400,000
FY 2017-2018 FY 2019-2020 FY 2021-2022

Financing

Use of Funds

As stated in the forecast, the use of money would go to fuel start-up and expansion activities,
launch and on-going marketing efforts and on-going operations such as purchasing equipment
and utensils needed for production, salary for the two bakers, purchasing of ingredients needed,
and expenses for advertising for promoting the product.

Sources of Funds

The type of financing used in the business is self-financing. Each member of the business
generated the money through personal savings and credit cards to purchase the items needed to
launch a business.

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Statements

Projected Profit & Loss

YEARS FY 2017-2018 FY 2019-2020 FY 2021-2022

Sales 750,000 950,000 995,000

Cost of Goods Sold 300,000 420,000 450,000
Gross Profit 450,000 530,000 545,000
Operating Expenses
Salaries and 15,000 20,000 20,000
Wages
Employees’ 15,000 15,000 15,000
Benefits
Sales 5,000 10,000 10,000
Commissions
Rental Expenses 20,000 25,000 25,000
Advertising 15,000 25,000 25,000
Professional Fees 20,000 25,000 30,000
Travel and 20,000 30,000 30,000
Transportation
Representation 20,000 25,000 25,000
Allowance
Training and 25,000 30,000 30,000
Education
Light, Water, and 25,000 30,000 30,000
Power
Office Supplies 25,000 30,000 30,000
Depreciation 30,000 35,000 35,000
Miscellaneous 15,000 20,000 20,000
Total Operating Expenses 250,000 320,000 325,000
Operating Profit 200,000 210,000 220,000
Add: Non-Operating 20,000 25,000 30,000
Income
Less: Non-Operating 60,000 65,000 65,000
Expenses
Net Profit before Taxes 120,000 120,000 125,000
Taxes 30,000 40,000 45,000
Net Profit after Taxes 90,000 80,000 80,000

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Elegant Homebread Bakery is built around the belief that eating a healthy, organic snack
can have a significant impact on a person's health and attitude, as well as the environment. The
business bakery also believes that customers can have great tasting healthy baked good if the
right attention is paid to sourcing, recipes, and consistency.

Elegant Homebread Bakery will launch a The product being from this business is primarily
abundant in nutrition content and has a good palatability and characteristics, it is a conventional
product with a good quality and tastier texture. Aside from its reach content and acquired quality,
it is only affordable due to its cheap but healthy ingredients used unlike other food products with
the same quality sold at an expensive price. The product is very suitable for a healthy diet since it
takes a longer time to make the person feeling full. Through this, they could improve their
healthy diet and contributes to good eating habits.

The product sets apart among other food products as it is primarily allow consumers to enjoy a
better health in a way that it saves money and act as a conventional food for all types of
consumers. The Elegant Homebread Bakery’s marketing plan is designed to document
the path the business plans to take to work towards its ultimate goal of becoming an
inspiration for all as well as for entrepreneurships who own bakeshops, to make a
difference in the community by being a vocal proponent of organic eating and living. We
truly believe that organic food is not a gimmick - it is a path to a healthier and more
sustainable life. We also believe that customers need not give up good taste in order to
eat healthily, as the right recipes can bring the two together.

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If Elegant Homebread Bakery achieves its mission, the path will be paved for the
business to open locations throughout the Surigao City area. Not just organic devotees,
but city locals in general will come to know Elegant Homebread Bakery is synonymous
with great tasting baked goods. In this future, the organic living market will grow and be
a market force to be reckoned with and no longer a niche. The business product will
appeal to this organic living market as well as anyone seeking high quality baked goods.

Customer will seek out an Organic Bakery location such as the Elegant Homebread and
find comfort in the consistent service and taste, and the transparency with which the
business describes its ingredients and their sources. The customer won't mind waiting a
few minutes in line in order to purchase, and will enjoy sitting with a paper at the counter
to enjoy their fresh scone, croissant, or bagel.

Word of mouth and public perception are immensely important in both aspects of the
business. First of all, customers must understand that our products are made with
quality ingredients and thus taste better than many of our competitors.

Sales Plan

The business bakery will focused on three distinct segments.The first group is the bread lover
group

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