DIGITAL MARKETING IS THE FUTURE

IT'S TIME TO
MAKE YOUR FIRST
INVESTMENT
AGENCY BASED TRAINING • 100% PLACEMENT ASSISTANCE
EXPERT FACULTY • 12+ CERTIFICATIONS
FOUNDER

When I started my career at the age of 17 in Digital Marketing

way back in 2006, I never knew I would be passionate about
this subject and would end up sharing my passion through
teaching.

I am passionate about training and I also believe a

good trainer in the field of Digital Marketing is a
good practitioner and my agency echoVME
has been the engine that has fuelled me
with the required knowledge to teach
people current trends.

Unless you are in the field and

handle some clients yourself, you
won’t know what it takes to build a
brand. After working with 100+
brands in different verticals, I have
mastered the art of running a Digital
Marketing agency and provide brands
with the right solutions on the go.

‘Digital Scholar’ – my premium Digital

Marketing training institute in Chennai is a research
centre from where the magic of creating Digital Marketing masterminds is about to happen!

The agency focus on 3 crucial things, Digital Marketing Management Development Programs,
Career Growth, and Academy Research.

So if you are a student wanting to shape up your Digital Marketing career with the right guidance;
a professional, who wants to upgrade their knowledge, switch careers or learn Digital Marketing
to earn passive income; or a research analyst and want to research a particular segment of
digital marketing.

Then ‘Digital Scholar’ is the right place for you.

An investment in Digital
Marketing Knowledge
Today Will Pay You The
Best Interest Tomorrow.

1
THE INDUSTRY GAP

Digital Scholar was created with an intention to offer a complete course that is
specifically designed as per the current industry trends. Years of experience has
helped us identify and understand the graduate-employee skills gap in the
industry. At Digital Scholar we keep up with the pace of the industry and impart a
holistic education that encompasses all the latest concepts of the Digital world so
that our graduates can effortlessly integrate into the assigned roles.

SCOPE OF DIGITAL

Marketing as a concept is evolving constantly. Ever since the boom of the

Internet, more customers are using it which has led to the birth of a new form of
Marketing called Digital Marketing. Digital Marketing offers niche and lucrative
career options for youth in India.

As per the latest reports, India has overtaken the U.S. as the second largest
country in terms of the number of Internet users and India’s Digital
Marketing Industry is growing at 33.5%.

Currently, the Digital Marketing Industry in India is worth around $68 billion.

According to eMarketer, advertising through mobile phones and tablets have

risen to $6 billion. The market is predicted to touch $7.8 billion by 2020.

Digital Industry will produce more than 20 lakh jobs in India by 2020.

2
JOB OPPORTUNITIES

The growth of the Digital economy is opening new avenues in creative, social
media, technical and business skills for aspiring professionals. The supply of
skilled Digital Marketing professionals does not match the rising demand. Digital
Scholar, being an agency style Digital Marketing Institute, gives you the opportunity
to be a qualified professional through hands-on agency training and equips you for
any job profile in this industry.

Candidates who are certified under Digital Scholar can get placed in the following
Job profiles:

DESIGNATION ROLES & RESPONSIBILITIES SALARY

Driving brand and product awareness

SOCIAL MEDIA EXECUTIVE 2,50,000 to 3,00,000 lakhs p/a
across various social media platforms

Planning and creating effective end-to-end

DIGITAL MARKETING STRATEGIST Digital strategies to increase prospective 3,50,000 to 4,25,000 lakhs p/a
sales for any Business

Optimizing the website content by closely

working with website developers and
SEO EXPERT content writers to ensure the searches 1,90,000 to 2,50,000 lakhs p/a
appear on top of Google and other search
engines

Create and proof-read intriguing content

CONTENT WRITER pieces that would drive maximum traffic to 2,50,000 to 3,00,000 lakhs p/a
the website

Pitching lucrative ideas to the clients and

CLIENT SERVICE EXECUTIVE/ understanding their requirements to create 2,20,000 to 4,50,000 lakhs p/a
ACCOUNT MANAGER and execute online campaigns. Also
Managing end-to-end client relationships
and ensuring the brand’s Digital
performance is up to the standard

Choosing the right media platform for

MEDIA PLANNER generating leads that would increase the 3,50,000 to 4,00,000 lakhs p/a
sales online

Targeting new businesses for agencies and

BUSINESS DEVELOPMENT EXECUTIVE devising solid strategies for brands to 3,50,000 to 5,00,000 lakhs p/a
increase data-driven sales

3
CURRICULUM IDEOLOGY

Digital Marketing is a science mastered by real-time training and

improvisation.

At Digital Scholar, we aim at creating professional practitioners rather than just

learners.

This curriculum was created keeping in mind the demand for skilled
professionals in the industry and the lack of qualified graduates filling the
roles. Our course addresses this industry-graduate gap by producing
professionals who are both theoretically and technically skilled.

The curriculum covers the Digital Marketing course and its fundamentals
comprehensively.

The students hone their skills under the guidance of industry experts,
equipped to fill in the role of their specialization from day one.

4
LIVE PROJECT

WHAT IS A LIVE PROJECT?

In a Live-project the student is given an existing brand to work on in real-time with
set goals within a specific deadline. It is a chance to apply the theory learnt
practically. It is a great opportunity to gain hands-on experience in creating ads, ad
campaigns, website landing page, etc.

HOW DOES IT WORK?

The student will be assigned an existing brand or will be asked to create their own
brand. You will be working in collaboration with real time practitioners to create
Digital Marketing strategies, advertisements, run campaigns, websites, etc. based
on the brand guidelines and objectives.

OUTCOME

The live project prepares you for the agency life ahead and provides full exposure
to the ongoings in a Digital Marketing company. It equips you with the expertise to
deal with any Digital project that may come your way. We don't just teach you, we
make you industry ready!

5
CERTIFICATIONS

On completion of the course, you will be awarded twelve course completion

certificates.

Digital Scholar Google Mobile Shopping Ads

Certification Certification Certification

Google Display Ads Google AdWords Hubspot

Certification Certification Certification

Google Analytics Search Ads Video Ads

Certification Certification Certification

Bing Ads SEMrush Facebook Blueprint

Certification Certification Certification

6
PLACEMENTS

Digital Scholar has an in-built placement cell that offers 100% assistance to the
students. During the tenure of the course, the students will be gauged based on
their performance in the sessions, classroom attendance and test results.

OUR APPROACH TOWARDS PLACEMENT TRAINING

Integrates Digital Scholar graduates with agency experience in real time.

Blends the right mix of theoretical and practical portions to get them Industry
ready from day one.
Helps them build their social media profiles with lectures that address
Personal Branding and Online Reputation Management.
Empower graduates and equip them for the industry with recognised Digital
Marketing certifications.
Guide them in crafting their resume alongside a series of mock interviews to
prepare them for the actual interview.

CORPORATE CONNECTIONS

...& More

7
APPLICATION

Eligibility Criteria:

12th/Diploma Pass or Equivalent

Basic English Knowledge, Computer & Content Skills

Application Process:

In order to apply, the applicant must first register with Digital Scholar website.
A Digital Scholar Executive will get in touch with you and guide you through the
application process.
An application form will be mailed to you. Fill in the form along with your work
experience and academic credentials.
An online test which tests your knowledge on English language and general
knowledge must be undertaken by every applicant.
On clearing the online entrance exam, you will be called in for a personal
interview.
The entire process is completely free of cost.

8
PROGRAM OVERVIEW

Digital Scholar’s program/course is split into three approaches:

a) The Theory Approach:

Learn from the Industry’s best and understand the intricate concepts required to
become a complete Digital Marketer. Digital Scholar’s curriculum focuses on both
Digital Marketing skills and managerial skills. The theoretical knowledge is
augmented by practical training and complete project-based learning. Build your
skills in social media management, SEO, SEM, blogging, email marketing, website
creation and planning, and much more. Get a 360-degree holistic understanding of
managerial skills that include the art of pitching and winning clients, B2B Digital
Marketing strategies, lead funnel planning and so on. Apply all your learning in a
live project undertaking and explore your knowledge practically.

b) The Academic Approach

Our academic approach is fashioned to catalyze the critical thinking of students.
The students are encouraged to research on growing Digital Marketing trends and
focus on a specific outcome based Digital model. Digital Scholar guides our
students to choose a topic in the arena of Digital Marketing and complete a thesis
under the guidance of industry experts. They cultivate an analytical and
methodological approach that helps them comprehend the topic chosen and get
the desired output.

c) The Agency Approach:

Our education doesn’t end in classrooms. We empower our students with a
hands-on approach. From the start, students are placed in an agency environment.
They get to test out their learnings in live agency engagements with real-time
budgets. echoVME (Digital Marketing and social media agency) as the parent
company with 8+ years of experience working with different industries offer our
students the ideal opportunity to implement and practice Digital Marketing.
Students are put in agency situations where they are expected to build brand
strategies, create campaigns for clients, learn to handle agency crisis situations
and more, all the while building your personal brand. You will also be provided with
placement assistance in reputed organisations.

9
COURSE OVERVIEW

Digital Scholar offers a 3 months intensive Digital Marketing course. The course
focuses on imparting core Digital Marketing skills, train students hands-on and
help them develop personality traits to suit the agency culture. Candidates are
exposed to all the latest facets of Digital Marketing within the period.

WEEKDAY MON, WED, FRI

WEEKEND SAT, SUN

S.NO. MODULE CURRICULUM

1. Orientation • Introduction of the Course, Trainers and Participants

• Photoshoot
• Access to LMS

2. Marketing • What’s Marketing?

• Principles of Marketing
• Understanding Consumer Behavior
• Understanding Neuromarketing
• Understanding Branding
• Impact of Branding on Digital

3. Digital Marketing • Introduction to Digital Marketing

• Wordpress
• Domain Booking
• Hosting Assistance
• Customizing
• Blog Post

4. Search Engine • Introduction to SEO

Optimization • Keyword research In SEO
• SEO attributes
• Page indexing and Understanding Google Bots
• Alexa Ranking
• Black Hat & Grey Hat SEO
• Creating SEO Checklist
• What are Backlinks and What are the Link Building Techniques
• Case Study Discussion

5. Search Engine • Landing Page

Marketing • Introduction to Dashboard
• Keyword Research
• Types of Ads
• Campaign
• YouTube Ads
• Retargeting
• Native Ads
• Google Analytics

10
S.NO. MODULE CURRICULUM

6. Facebook • Creating Business Page

Advertisements • Customization
• Introduction to Dashboard
• Audience Targeting
• Pixel Code Integration
• Lead Generation Techniques
• Designing the Best Ad Copies
• Traffic Campaign
• Likes Campaign
• Boost Post
• Custom Audiences
• Messenger + Manychat Ads
• Comment + Message + Broadcast

7. Social Media • Content Calendar

Content Bucket • Contest Ideas
• Campaign
• Engagement
• Boost Post
• Matrices

8. Instagram • Follower Campaign

• Campaign on Instagram
• Grids
• Stories
• Matrices

9. LinkedIn • Advertisements
• In mail
• Pages
• Content bucket
• Profile polishing

10. Twitter, Quora • Hashtag Activation

• Listening
• Questions for Quora

11. Automation • Collect Chat

• Tools
• Whatsapp for Business
• SMS Marketing
• Zapier

12. Email Marketing • Message Draft

• Sequences
• Subscribers
• Matrices

13. Making Money Online • Affiliate Marketing

• Influencer Marketing
• Google Ad sense

11
S.NO. MODULE CURRICULUM

14. Event Marketing • Event Page

• Event Promotion
• Content Bucket
• 3rd Party Event Sites

15. Management • Industry Specific Strategies

• Making of Proposal
• How to Pitch Clients
• Reporting & Evaluation
• Understanding Agency Culture
• Management & Leadership

12
TEACHING METHODOLGY

Our teaching methodology is practical and hands-on. It is a two-way flow of

knowledge, open to queries and clarifications. Students are encouraged to
implement, experiment and test out what they learn. We create a holistic digital
ecosystem that helps students brainstorm, work as a team and learn from each
other, all the while honing their individual skills.

Work In Groups
Assignments
Case Study Discussion
Proposal Making
Client Pitching
Agency Do's and Dont's
Live Projects
Ad Budget for Practice

13
WHY CHOOSE US?

Our students are trained under the guidance of founder and mentor Sorav Jain,
an industry pioneer with 12+ years of Digital Marketing experience.
Students are trained by Google certified professional trainers with significant
and remarkable industry experience.
All trainers undergo a “Trainers Program” before they become active in Digital
Scholar and this enables them to maintain quality education.
Live projects, a free website to practice, and updation of course structure every
six months to meet the industry trends is what makes our curriculum unique
and holistic.

14
 Your Gateway
To Become
A World Class
Digital Marketer

ENROLL NOW

Now Or Never!
 India’s Only
Agency Based
Digital Marketing
Training Institute

www.digitalscholar.in +91 93610 72918

[email protected] 1B, Sapna Trade Center, Chennai