Accelerate

Proven Strategies And Success Formulas

To Quickly Grow Your Business

ISSUE 1 - £97 £97 EACH ISSUE £997 ANNUAL

1. The FORMULA
Applying The Proven Business
Growth System To Your Business TO QUICKLY
3. Optimisation
How To Multiply The Results From
GROW YOUR
ALL Your Marketing Strategies
BUSINESS
8. Acres Of Diamonds

W
Proven & Easy Strategies To elcome to the very grow quickly is by using a proven
first issue of my foundational system. I call it ‘The
Maximise Your Sales & Profit monthly newsletter. FORMULA’. It has 5 key components.
I’m thrilled to be Here it is…
10. Love Thy Customer bringing this to you each month.
I’m on a personal crusade to help ( T × L × C × M )S
Creating A ‘Customer Offer as many business owners as I can
to maximise their potential, = EXPONENTIAL BUSINESS
Letter’ To Quickly Increase Sales multiply their sales and profits GROWTH

12. Social Media Centre

and increase the value of their
businesses. Every sales and marketing tactic and
strategy I reveal to you in these pages
7 Mistakes To Avoid If You Want Each issue will be jam -packed with will fit in one of these 5 key
proven, actionable advice which can components. Let me take you briefly
Your Blog To Be A Success be applied quickly and easily to your through them…
business, even if you have little or no
14. Online Mastery sales and marketing experience or
expertise.
‘T’ - TRANSFORM

To start with you need to

Creating A Powerful, FREE ‘Lead What you’ll discover through these TRANSFORM the results and
Magnet’ pages is that growing any business performance of EVERY sales and
comes down to applying a few simple marketing strategy you’re

16. The Last Word ‘business growth practices’ to your

business. The foundation of
CURRENTLY using and those you add
in the future. To do this you must
everything I do to help businesses deploy something I call the ‘Core
What 5 Words Best Describe
Continued on page 2...
You?
Elements’. This is the science of becoming a customer, ideally at the elements of THE FORMULA. They will
marketing. The Marketing DNA. right price or fee. become the backbone of your entire
business.
The best way to think about the Core For very little or no extra cost, you can
Elements is that they are the tactics get more clients, customers or patients They will provide your business with…
that make marketing work. from the leads you generate, solidity, growth and profit.
maximising your return on investment
There are 9 Core Elements and I’ve on all your lead-generation tactics and …and ensure it’s immune to outside
covered them in the next article. And strategies. forces, such as your competition and a
here’s the thing… the 9 Core Elements changing economy.
DO NOT cost a single penny to ‘M’ – MAXIMISE CUSTOMER VALUE
incorporate into your sales and However, to take it to an even higher
marketing strategies. Once you’ve acquired the client, level, one that accelerates your growth
customer or patient, you then need to even faster, you need to systemise and
‘L’ – LEAD GENERATION maximise their value. then automate these four elements.

The lifeblood of every business is its Without doubt, this is the most In other words, you get them working
ability to generate a constant supply of neglected part of almost every small even while you’re asleep or on
leads or enquiries. Without leads, you and medium sized business. I don’t holiday!
can’t acquire clients, customers or mean businesses neglect their clients,
patients. customers or patients; I mean they By systemising and then automating
neglect the money-making potential of the growth of your business, you
Lead generation, however, is often them. reduce the reliance on people, free up
(not always) the most expensive way a huge chunk of time for yourself and
to grow a business. So you need to add There are four key areas that will help ensure your business keeps moving
as many cost-effective and proven lead you maximise customer value: forward at pace.
-generation tactics and strategies as
you can – the more the better. I’ll 1. Increase frequency of purchase Furthermore, systemisation and
cover a number of them over the (getting clients, customers or patients automation reduce human mistakes
coming months in this newsletter. to buy more often). and enhance results.

‘C’ – CONVERSION 2. Increase referrals (getting So it’s a win-win-win.

customers to recommend you more
Just being able to generate a constant often). Clearly I’ve covered the key
flow of leads isn’t enough. Once you’ve components of The FORMULA really
acquired them, you now need to 3. Increase average order value quickly here, but I’ll expand on each
convert as many of those leads as (increasing the value of every sale). one in future issues.
possible into paying clients, customers
or patients. 4. Reduce attrition (keeping hold of Having said that, the next article
customers for longer). explains how you can use the ‘T’ of The
You do that using a number of FORMULA and transform the results of
conversion tactics and strategies. ‘S’ – SYSTEMISE all your existing and new sales and
These are tactics and strategies which marketing strategies… and do it for
help move the lead through to So far we’ve covered the first four ZERO cost. Enjoy!
T he quickest and least expensive
method to improve your current
results is to review your existing sales
company (they’re not members or
coaching clients) so I’m going to make
some assumptions—but it still serves
competitive market is a killer (as it is
in EVERY industry). I’d build the
differentiator around a ‘Guarantee’
and marketing strategies and improve as a great example of how to that’s focused on things like delivery
or better still, transform them. systematically improve what you’re times, quality of print, etc.
using at the moment.
My coaching clients automatically get 3. HEADLINE: As with 99% of
their sales and marketing assessed and Remember, in this particular example, marketing pieces it’s no surprise that
improved by me using my ‘Scientific the sole purpose of sending the letter this letter comes with no headline. My
Marketing Makeover’. Even if that and brochure is to generate a lead or headline is going to be an ‘Offer
includes you, it’s worth me taking you an enquiry. That MUST be the focus of Headline’ based around the offer
through a good example of what you the letter. I often talk about ‘laser- shown below. Here’s the headline…
can achieve when you take your beam focus’.
existing pieces and then apply the “Attention Marketing Companies -
‘CORE ELEMENTS’ to them. The What this means is that for every sales FREE—5000 Full Colour & Double-
difference can be (and often is) and marketing strategy, you must Sided Leaflets With Your First Order”
significant, resulting in instant write down what its number one
improvements in leads, sales and objective is. This gives you complete 4. IRRESISTIBLE OFFER: Every sales
profits, WITHOUT spending an extra clarity on what you’re trying to and marketing strategy has to have an
penny or cent! achieve. irresistible offer. This letter does not.
My offer is going to be ‘FREE - 5000
Page 4 shows an example of a covering So first, let’s do a very quick summary Full Colour & Double-Sided Leaflets
letter that was enclosed alongside a of the letter using the CORE With Your First Order’.
glossy brochure. ELEMENTS as our guide (see the
summary on page 5). Let’s address 5. FEATURES & BENEFITS: You may
Now in fairness ‘artspec’ have tried to each CORE ELEMENT in turn… have been ‘tricked’ into believing that
communicate to us rather than just ‘in order to meet those tight deadlines
saying ‘please find our brochure 1. TARGET MARKET: They are we can take both your artwork and
enclosed’ - which most people do - but targeting ‘marketing companies’ which data online and even supply proofs for
overall there is no use of any of the is a good fit—but notice there’s no approval online’, is a benefit, but it’s
CORE ELEMENTS. tailoring of the letter to marketing not - it’s a feature.
companies.
So the results from this letter will be One important point to reiterate here
poor. Now remember, by transforming So even though they have chosen the is that the whole purpose of this letter
this letter we’re NOT increasing costs. target market (one of them) is to get the recipient to request a
We’re merely optimising the current correctly—they’ve sent a ‘Mass quote (the lead or enquiry). Therefore
marketing piece using the CORE Market’ type letter out! The letter has the features and benefits need to be
ELEMENTS in order to greatly improve to scream out and say to the reader based around ‘WHY’ the reader should
its effectiveness. ‘this is for me’. When you achieve this, request a quote.
you’ve created the perfect targeted
So let me take you through the process mailing. 6. GUARANTEE/RISK REVERSAL:
of ‘OPTIMISATION’. See above (differentiator).
2. DIFFERENTIATOR: The lack of any
Now I don’t know anything about this differentiator, especially in this very 7. REASONS WHY: Their letter
 HOW TO OPTIMISE
YOUR SALES & MARKETING STRATEGIES
doesn’t contain any—but with my
offer, the letter will need to explain
we’re giving away 5,000 leaflets on the
first order. Here’s my Reasons Why…

846 Customers Can’t All Be

Wrong – Here’s Why…
You see, our customers (all 846 of
them) know how good we are – but
just like you, before they ordered from
us – they had no idea.

8. SOCIAL PROOF: No evidence of

any social proof here. It’s important to
try and tie in the social proof to the
objective of the marketing piece.

So you’ll ideally want your

testimonials to say something like: “I
was actually very happy with our
current printer, but I thought I’d give
artspec a try.

“What astonished me was the quick

turnaround of the quote, and
combined with their competitive
prices their quality of printing is
unmatched. Two years later and I
would never choose anyone else.”

9. CALL TO ACTION: Their call to

action is very weak. My call to action
will reinforce the offer and state a
deadline to help reduce
procrastination.

Here it is…

To request your Instant Quote all you

have to do is complete the enclosed
This is a typical example of a ‘covering letter’ sent with a brochure, catalogue, leaflet, etc.
‘Instant Quote Request Form’ and Notice it is devoid of any of the CORE ELEMENTS. This is operating at about 7%
fax it back to us at 0800 123 456. of its true potential at the moment!
 HOW TO OPTIMISE
YOUR SALES & MARKETING STRATEGIES
Alternatively phone us on 088 456 789 wrong. Take a look at my completed quote. Once the quote request comes
or complete the form online here… letter on pages 6 and 7. Notice it’s in, the CORE ELEMENTS need to be
completely focused on getting the reinforced once again to help convert
www.artspec.com/instant/ quote. In this instance it makes sense the prospect into a customer.
to use the guarantee because this will
...and remember to reply within the enhance the chances of getting the ...and that’s how you transform and
next 14 days to receive your FREE optimise any marketing piece!
5,000 leaflets. Thank you.

Other
mention…
important points to
THE CORE ELEMENTS
• RESPONSE MECHANISM: I
would include a reply form with the
letter which will repeat the offer.

• SUB-HEADS: Lead generation

letters are typically only one or two
pages long—but they still require
sub-heads to help drive the skim
readers back into the copy.

• P.S: A P.S. is relevant and very

powerful in ALL letters. My P.S. will
again reinforce the offer and the
deadline. Here it is…

P.S. To get your FREE 5,000 full

colour leaflets please place your
order within the next 14 days.

• OPENING SENTENCE: I’d replace

their weak opening with…

Here’s the deal: As long as your first

order is over £300 we’ll give you
5000 full colour, double-sided
leaflets. There are no strings. No
obligation. This is a good old-
fashioned offer to help you sample
our work. Notice how low this letter scores (the average across all the marketing
pieces we evaluate is around 16%). The rule is simple: The more CORE
Hopefully you can see, as long as you ELEMENTS you include in your marketing piece and the better the quality
follow this simple process you can’t go of them —the greater the ‘DNA Score’ and the greater the success.
 HOW TO OPTIMISE
YOUR SALES & MARKETING STRATEGIES
 HOW TO OPTIMISE
YOUR SALES & MARKETING STRATEGIES
 7 PROVEN STRATEGIES TO CAPITALISE ON
YOUR ‘ACRES OF DIAMONDS’
W hen you’re constantly looking to
acquire more clients, customers
or patients it’s easy to forget about
your most prized asset—your
EXISTING ones.
This is a mistake I see often.
In many ways, it’s easy to understand
why existing customers are neglected,
but it’s no excuse.
Growing your business is challenging (I
don’t need to tell you that). But having
strategies to retain existing customers
and to maximise profits from them are
without doubt the quickest, easiest and
most cost-effective ways to grow your
business AND give you the income and
earnings you desire.
So let’s take a look at the different Focussing on your ‘Acres Of Diamonds’ (your clients, customers or patients) is the
strategies you can use right now to quickest and easiest way to grow your business and attain your targets!
capitalise on the relationship you
already have with your existing by at least 10% per year will make a You’ll retain far more customers and
customers… huge difference to your profits! strengthen the bond you have with
them, making them less susceptible to
STRATEGY #1: INCREASE YOUR STRATEGY #2: WOW YOUR the advances of your competition.
PRICES/FEES ANNUALLY CUSTOMERS WITH MOMENTS OF
TRUTH (MOT) STRATEGY #3: TELL THEM WHAT
Whilst to some increasing fees or prices
YOU SELL
might seem counter-intuitive in a tough
marketplace, the simple fact is the One of the best ways to add value, build
I know this sounds almost ridiculous,
majority of business owners do under- strong relationships and retain
but guess what? Your customers don’t
charge for the value they offer. customers is to use MOT.
know what you sell.

We all know that the best customers I will discuss MOT often in these pages, How many times have you spoken to a
return for value, rather than price. but if you’re new to my work, MOT are customer and they’ve turned to you and
the steps you take at each interaction said something like, ‘We’ve just gone to
There’s a significant element of added with your customers to ensure their ABC company for XYZ.’ Only for you to
value which you can capitalise on—and experience with you is exceptional. If turn round to them and say, ‘Didn’t you
increasing your prices is the easiest you focus on every interaction you have know we do that?’
way to do this. with a customer and make this the
BEST it can be each time, what you’re This is more common than you think. I
Looking to increase your prices or fees doing is creating a world-class service. guarantee it’s happening right now!
 7 PROVEN STRATEGIES TO CAPITALISE ON
YOUR ‘ACRES OF DIAMONDS’
Plus, it also brings into focus that if they customers are not created equally.
don’t know what you offer, they won’t
even think of buying it. So making them Pareto’s ‘80/20 Rule’ is applicable to
aware of what you sell will prevent your customer base. 80% of your profit
many customers from sourcing these will come from 20% of your customers.
products/services from other suppliers 80% of your headaches come from 20%
and also increase the likelihood of them of your customers, and so on. It is vital
buying from you. that you identify who your best
customers are, so you can focus on
The 2 easiest ways to do this are as giving them the attention they deserve.
follows…
STRATEGY #6: CONTACT YOUR
1. Include a list of your products/ BEST CUSTOMERS
services with short descriptions in
your newsletter (see next Now you’ve segmented your customer
strategy). This can either be within list, you can start to communicate more
the newsletter itself or as an insert. often with your best customers.
2. Send a letter 4 times a year making Of course ’how’ you communicate with
customers aware of what you sell. them depends on what you sell and can
A good way to do this is to use a include meeting your better customers
tick-box approach whereby you Sending customers a monthly printed in person, by telephone, by letter or by
ask them to tick the products/ newsletter should be compulsory email (ideally a mixture of two or
services they would like more for businesses!
more). This is such a simple strategy,
information on. You then follow up • Motivate customers to buy more but it is always successful.
with those who want more existing products or services from
information. This strategy alone STRATEGY #7: CUSTOMER
you
will yield significant income APPRECIATION EVENT/SALE
opportunities for you. • Generate more referrals
Once a year you should organise a
STRATEGY #4: SEND A • Acquire more clients, customers or ‘Customer Appreciation Event/Sale’
MONTHLY PRINTED NEWSLETTER patients either at your office, at a local hotel/
restaurant or simply by letter or email.
This is still one of the least-used To begin with, keep it simple. 4 pages is and treat your best clients.
strategies, but sending a printed ample, but your goal should be to
monthly newsletter to customers is one Once again, you’ll be surprised how
increase to 8 pages eventually.
of the best things you can do. much extra business this generates for
STRATEGY #5: SEGMENT YOUR you.
Done right, it can achieve all of the
following for you… CUSTOMER LIST There are, of course, many more
strategies you can use to generate more
• Help to retain customers Segmenting your customer list is
and more business from your
something that very few businesses
customers. These 7 strategies are a
• Get customers to buy new products ever do. Instead, they treat every
good place to start!
or services from you customer in the same way. However,
 CREATING A ‘CUSTOMER OFFER LETTER’
TO QUICKLY INCREASE SALES
H ere’s an analysis of a winning
Marketing Piece and
explanation of why it worked.
an

This will help you understand how the

Core Elements work in harmony with
this particular Marketing Piece and
show you how to do the same.
The other important thing to mention
about the proven winners I’ll show you
in this newsletter, is you can ‘swipe’
them for your own business.
Swiping doesn’t mean copy, but you
can use the basic fundamentals of each
Marketing Piece and apply them to
your own business. ‘The Key To Success’: Our Marketing Piece analysis shows you the component parts (Core Elements) and
then we put them back together again ready for you to use and adapt to your own business!
In this first issue we’re analysing a
‘Customer Offer Letter’, which will The Results: This offer letter was sent only available to existing customers
show you, firstly, how easy it is to to existing customers in an effort to (4).
generate significantly more sales from sell off excess stock.
your existing clients, customers or • As I said above, scarcity is
patients and, secondly, how simple Within 7 days the entire stock was important with all your offers.
offers to customers on a regular basis snapped up by existing customers. What you want to do is reduce
will multiply your sales and profits procrastination (5). The more
Why It Worked So Well (see letter):
(see previous article). specific you are, the better. As I
• When the offer (1) is strong it’s so explained earlier, this offer actually
Remember it costs very little to market sold out in just under 7 days (not
easy just to lead with it in the
and sell to existing clients, customers 10 as we initially thought).
headline.
or patients.
• The opening (2) is a proven way to • Strong call to action. (6).
As the previous article mentions, your start any letter on the proviso that
customers are your ‘acres of your letter is going to be short and In this instance testimonials weren’t
diamonds’ - your hidden goldmine! to the point! required because these customers had
already bought the product. Notice the
If you’re NOT creating an offer every • Communication of the offer in full P.S.—it reinforces the offer! (7).
month and sending it to your existing (3). Remember, a good offer has to
customers, you’re missing a huge be easy to understand and include a See how easy this is?
opportunity! ‘stimulator’ (getting people to
That’s the power of a ‘Customer Offer
Here are the details (the letter is respond now—rather than later).
Letter’.
shown in full on page 11 opposite)… • Expansion of the offer and the
Now it’s your turn—good luck!
Industry: Eyewear Distributor added incentive that the offer is
CREATING A ‘CUSTOMER OFFER LETTER’
TO QUICKLY INCREASE SALES

7
 7 MISTAKES TO AVOID IF YOU WANT
YOUR BLOG TO BE A ROARING SUCCESS
Y ou may or may not currently
have a blog on your website.
Either way, when done correctly, a
And when you do use ads, promote
free content, such as a newsletter
subscription or a special report
blog is a great way to build your (see pages 14 and 15).
online presence, multiply your
subscriber list and of course help Mistake #3: You’re Not
increase sales. Embracing Outside Experts

You see, getting people to your Whether you’re a one-person show

website is one thing, but having a or you have employees, have you
blog that brings people back is ever considered shining the
even more important. spotlight on outside pros? If you’re
not working with experts who
What’s The Secret? could bring value to your audience,
you’re missing out.
But why do some blogs thrive and
others fail? If your blog isn't These are people who have great
bringing in the folks back to your Writing a blog does take time and knowledge to share with your
site, don't worry. The good news is effort, but as long as you don’t make audience. Why not interview book
you’re not alone. Most blogs don’t these mistakes, it will be worthwhile! authors in your space or experts at
get the traffic or the attention they focuses on the challenges faced by non-competing companies in the
desire. your readers, you’ll grow much same space as you?
quicker.
What follows are the top mistakes When you work with outside
made by business owners with Mistake #2: You’re Overselling experts, you can grow a bigger
blogs (and how to fix them). following and form potential
Have you ever been to a blog that strategic alliances with the experts.
Mistake #1: It’s All About You contains so many ads that there’s You can also get their followers to
almost no room left for the read their post on your blog!
Nobody gives a hoot about your content? People are repelled by
products, or services or about you, Mistake #4: You Don’t Produce
marketing messages. You wouldn’t
or your company. Useful Information Often
wrap a wedding gift with coupons,
Enough
would you? If you want to keep
What do people really care
readers, tone down the selling. Okay, so let's say that you buy into
about? Solving their problems,
getting access to great information the notion that your blog shouldn’t
Great blogs deliver commercial- be about your products. The next
and recognition.
free gifts in the form of valuable mistake is producing content
content. That means very subtle people don’t find valuable.
If you can provide content that
ads.
 7 MISTAKES TO AVOID IF YOU WANT
YOUR BLOG TO BE A ROARING SUCCESS
For example, let’s say you phone behind a desk, fully ignoring updates (see example below and
produced an article titled, “10 you? When people leave comments on pages 14 and 15).
Things to Look for in a Wedding on your blog, you should engage
Planner”. Now that might be useful them. You could also use social proof by
to people who’ve already decided showing how many people are on
they need a wedding planner, but Try replying to nearly every your subscriber list or customer
what about couples who aren’t comment left on your blog post and list.
sure of the value? watch how quickly you create loyal
followers. The other thing to consider is that
If you instead produced an article it takes time to build your
titled, “The Ultimate Guide to Mistake #7: You’re Not Giving followers, subscriber list and
Picking Wedding Music” or “5 People A Reason To Return consequently customers, clients or
Ways to Prepare the Bride and patients.
Groom’s Reception Table”, you’ll A surprising 80% of people who
get a lot more interest. visit your blog are first-timers, So commit to your blog as a long-
according to some recent research. term ‘project’. Don’t write a couple
Furthermore, research has shown That means only 20% are of blogs and then conclude it
that the more often you blog—the returning! doesn’t work!
better your results will be. As a
minimum you should aim to blog If you want people to return, you With the fixes mentioned above,
once a week (but start with once a need to encourage them to do so. you'll get your blog doing exactly
month). You could offer people a free video what you want it to do - generate
tutorial if they sign up for email loyal followers and customers.
Mistake #5: You Haven’t Made
It Easy For People To Share

You might have great content that

people love. But if you don’t give
folks an effortless way to share the
content with their friends, that
content won’t live up to its full
potential. Be sure to include
relevant sharing buttons for your
audience.

Mistake #6: You Aren’t

Engaging People

Have you ever entered a small

store only to find the cashier on the
 CREATING A POWERFUL,
FREE ‘LEAD MAGNET’
A ‘lead magnet’ is the term used to
describe your free giveaway on
your website, in return for getting the
Buyer Guides

Buyer guides are highly desirable.

email address (and potentially other Typically, they are written to explain
details) from as many visitors as you the pitfalls of buying your product or
can. service and explain the multitude of
options available to the visitor.
I also call this your ‘Secondary
Objective’. So if your primary objective Obviously, the guide is skewed
is to get the enquiry or sale, you use towards you and how you operate
your free lead magnet to capture as your business. For example…
many visitors as you can who don’t
7 Common Pitfalls To Avoid When
initially respond to your primary Choosing A Commercial Printer For
objective. Your Small Business
But this is only half the story. You see, Training Videos
once they get your lead magnet, the key
to your success IS to then follow up with Training videos have a high
them regularly (remember, only a small A FREE Special Report is a great perceived value.
percentage of visitors will buy from you ‘Lead Magnet’ - here’s one written
during their first visit). for accountants! Ideally, you should provide a
transcript of each training video and
If you look at how any successful online a simple action plan or ‘blueprint’ to
business operates, you’ll often see the else. Information that demonstrates go with it.
use of a free lead magnet. and reinforces your expertise and
why they should ultimately choose Once again, your training videos
I personally believe that a free lead you. should be focused on solving a big
magnet should be compulsory. problem faced by your visitors.
The key, as with many of the things
I can’t think of any industry where the you do, is to create a name for the Think of it as the ‘Special Report’ in
free lead magnet isn’t successful. report which is irresistible to the video! They do, of course, take time
visitor. to create and produce, which is why
So let’s take a look at how you go about so few people do them. They don’t
creating your free lead magnet ... For instance, here are examples that have to be expensive to create,
an accountant could use... though.
• Your lead magnet should be a free
‘something’. But a ‘something’ that’s 7 Simple Yet Little-Known Accounting For example Camtasia
of high value to your visitors. For Tips That Add Thousands To Your (www.techsmith.com) is an excellent
example, the following lead magnets Bottom-Line Profits screen and voice recording editing
work really well... suite that’s easy to use and is
12 Legal Tax-Saving Loopholes That
Special Reports inexpensive to buy. All you need to
The Government Don’t Want You To
do is create your slides, create your
Know About
These are best as PDFs (no cost to script and then record your training
distribute). They should focus on The 7 Secrets For Creating A Mega- using Camtasia. It’s that simple. No
giving your visitor quality Profitable Business cameras required! No expensive
information they can’t get anywhere software and HD quality production!
 CREATING A POWERFUL,
FREE ‘LEAD MAGNET’
expertise. Offer it for free (you can Business owners love it because they
charge a small fee to cover postage can use the information immediately to
and packaging etc.). make significant improvements to their
sales and profits.
Software
DON’T MAKE THIS COMMON
This is one of the best lead magnets MISTAKE…
you can use. Okay, it can cost to
create, but by building your own It’s very tempting when creating your
piece of software, you immediately lead magnet to think you need to hold
create something unique and highly back on content, hold back on your
desirable to your target market. expertise, hold back on your insights
and shortcuts. THIS IS A BIG MISTAKE.
For example, our Sales Accelerator
ROADMAP (details on back page) is a Give as much great content as you can.
very successful lead magnet. Sure, some people will take what you’ve
told them and implement, but most
Business owners can get a won’t. Over-deliver and provide
completely FREE analysis of their outstanding content.
sales and marketing and the
software’s special algorithm uses the No matter what you sell, you have so
information you provide to give a much expertise, so make sure you don’t
completely tailored ROADMAP on hold back when creating your free lead
Our ‘1-Page Formula Blueprint’ - the best possible way to grow your magnet. Your results will soar when you
another great idea is to create a business. take this approach.
‘BLUEPRINT’ - people love
blueprints because they convey a
proven and systemised approach
and can be consumed in just a few
minutes

Books
Your own authored book is a great
giveaway and of course represents
fantastic value whilst demonstrating
your expertise.

The key with your book is to NOT

charge for it, otherwise you’ll
significantly reduce the number of
people who request it.

Use your book as an awesome lead Partial screenshot of our ‘Sales Accelerator ROADMAP’ software.
magnet that will demonstrate your Software tools and programmes are often excellent lead magnets!
 THE LAST WORD FIX YOUR SALES & MARKETING
WHAT 5 WORDS BEST
DESCRIBE YOU? Quickly Grow Your
A couple of months ago, there was an interesting Business With The FREE
Sales Accelerator
article that featured on a well-known news website.
It asked people to list single words to describe their
team’s performance.
It’s surprising how insightful single words to describe
something really can be.
In fact, it’s useful to ask potential employees prior to
ROADMAP
interview ‘what 5 words would people use to describe

Amazing Algorithm
you?’
It’s something I learnt quite early on in my career… that
certain words create pictures in your mind and instantly
‘mean’ something to the recipient.
For example, if I said I was ‘lazy’, that creates a specific
Shows You Exactly How To
image in your mind about me (and it’s not favourable -
I’m not lazy, by the way, I’m just driving a point home!). Grow Your Business
If I said I was ‘fit’, again that creates a word picture in
your mind. Arrange a FREE ‘Sales Accelerator ROADMAP
If I said I was ‘ambitious’, ‘diligent’, ‘focussed’, etc., each Analysis’ and let the software algorithm take over and
word creates instant meaning, and it’s worthwhile
writing down the 5 words you think people would use to show you exactly what you need to do to grow your
describe you. Then ask them the question! business FAST.
Of course, words are easy to say but much harder to back
up. So when you’re at interview stage with a potential
employee find out why those 5 words used to describe Using the power of The FORMULA the Sales
the candidate are ‘true’.
Accelerator ROADMAP pinpoints the strengths,
For instance, if someone says ‘organised’, their actions
up to the point of interview are insightful. If they have a weaknesses and opportunities in your sales and
written-down set of questions in front of them— marketing and then the algorithm takes over and in less
organised! If they say ‘ambitious’, a dead giveaway is
how ‘hard’ they’ve worked ‘on’ their career. What books than a minute gives you a step-by-step ROADMAP on
have they read? What publications have they subscribed what to do first, second, third and so on.
to? What exams (if relevant) have they taken?
Words are cheap, actions are not.
I have worked with and studied a number of successful
It is the only software tool of its kind and for a limited
people. Many of the words I would use to describe them time I’m offering it FREE (normally £297). Get all the
are similar. What words would I use to describe you? I’d
like to think I’d use similar words. There’s no right or
details here:
wrong and, of course, it’s highly likely your friends,
family and work colleagues will all use different words to
describe you. Do you like what you see? If not, you can www.colinlewis.net
change. A leopard can change its spots, but it depends
how much you want to!

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