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APIs and API Marketplace

This document discusses APIs and API marketplaces. It defines three categories of APIs: Data as a Service, Intelligence as a Service, and Action as a Service. It then analyzes opportunities for these API categories in the healthcare sector, including using patient data, medical diagnostics, and telehealth appointments. The document also discusses the purpose and business models of API marketplaces like ProgrammableWeb and RapidAPI, noting they connect API producers and consumers and generate revenue from monetized APIs. It proposes several ways API marketplaces could enhance their business models, such as through consulting, analytics, and marketplace customization.

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Siddharth Seth
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173 views

APIs and API Marketplace

This document discusses APIs and API marketplaces. It defines three categories of APIs: Data as a Service, Intelligence as a Service, and Action as a Service. It then analyzes opportunities for these API categories in the healthcare sector, including using patient data, medical diagnostics, and telehealth appointments. The document also discusses the purpose and business models of API marketplaces like ProgrammableWeb and RapidAPI, noting they connect API producers and consumers and generate revenue from monetized APIs. It proposes several ways API marketplaces could enhance their business models, such as through consulting, analytics, and marketplace customization.

Uploaded by

Siddharth Seth
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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APIs and API Marketplace

SP Jain Fintech Program Batch 3 2019


Problem Statement

 Part A: Identify a business domain for transform using all 3 API categories need to
 Data as a Service
 Intelligence as a Service
 Action as a Service
 Part B: Analyze and compare API market place to identify What is their purpose, why
they exist, their business model and what can you do which can add further value to the
ecosystem.
Below is the example of 2 such websites (you can Google API marketplace/repository
to find more):- programmableweb.com ( directory /repository)rapidapi.com(
marketplace)
API Paradigms
 Data as a Service
 Cloud Strategy to facilitate accessibility of business critical data in a timely, secure and
affordable manner without any organizational or geographical separation
 Intelligence as a Service
 Subscription-based cloud offering of capabilities such as organizing, analyzing,
interpreting and presenting of data in order to provide insight and invoke action.
 Action as a Service
 On-demand delivery of digital actions or output over cloud such as language translation,
facial Recognition etc.
Healthcare Sector Opportunities
 Data As A Service
 Patient Medical History
 Patient Hereditary Medical Information
 Patient Insurance Data
 Medical billing data and scheduling data
 Patient’s preferences such as Organ Donor or Do Not Resuscitate
 Medicine Info including Alternatives and Dosage
 New Drug Clinical Research Data
 Drug Side Effects and cures
 Blood and Organ Bank Data
 Availability of Specialists, Equipment’s and Procedures
 Vaccination Schedule
 Update on suggested Vaccine
 Info on governmental, charitable, community driven subsidized offerings
 Travel Advisories like Yellow Fever Vaccine
Healthcare Sector Opportunities
 Intelligence As A Service
 Diagnosis and Treatment Selection [Medical History + Symptoms]
 Health Insurance Plan Selection
 Doctor and Hospital Selection
 Reduce fraud
 Community and Age Based Medicine
 Toplan capacity and staffing at Hospitals, Dispensaries and
Health Centres
 Research more extensively to cure cancer
Healthcare Sector Opportunities
 Action As A Service
 Image Diagnostic [Identifying Tumours & Carcinogenic cells]
 AI-driven Virtual & Robo-Doctor [Chatbot Consultancy]
 24/7 Online Video Consultations – Ring a Doctor.Com
 Specialist and Procedure Appointment
 Care Alert & Dispatch based on Vitals captured through wearable devices
API Marketplace

An API Marketplace
is a Platform to
effectively connect
API Producers with
API Consumers and
create Value through
available Tools on
that platform
API Marketplace

 API marketplace provides opportunity to design


and publish APIs by offering tools, documentation,
and incentives, such as monetization and
supporting activities like evangelism, to
encourage the diverse group of developers to step
forward to design and publish APIs. The
marketplace is about ensuring the extensive and
effective use and reuse of the APIs to maximize
value and benefits.
API Marketplace

Image
Courtesy:WSO2.com
API Marketplace: Business Model
 Major Revenue source for API market place is getting a
share from the monetised value of the offerings generally
around 20% as in case by rapidapi.com.
This is further augmented by advertising and
collaboration of their portal and activities.
API Marketplace: Business Models

Image Courtesy: epam.com


API Marketplace: Enhancing Business
Model
 Domain Consultancy
 Best Practices and code review
 Training, Code snippets and prototyping
 Testing including Beta testing
 Security provisioning
 Analytics and governance over usage / Demand forecasting
 Comments, Review and Rating
 Leaderboard and Gamification
 Customization and Reverse Auction
 Tokenization
 Branding
 Marketplace of Mareketplaces
TEAM

Siddharth Seth Manoj Haveri Anil Pawar Shantanu Kulkarni


THANK YOU

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