SUMMER INTERNSHIP REPORT

ON

A Study on market potential of website development in Mumbai city

with specific reference to Milestone Solutions.
BY

MR. PARVEZ ALAM KHAN

ROLL NO-AMS182112
BATCH 2018-20

SUBMITTED TO

Shree Ghatkopar Sarvajanik Jivdaya Khatu’s

ARUNA MANHARLAL SHAH
INSTITUTE OF MANAGEEMENT & RESEARCH, MUMBAI

IN PARTIAL FULFILLMENT OF
MASTER OF MANAGEMENT STUDIES (MMS)
UNIVERSITY OF MUMBAI

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 DECLARATION

I, Mr. Parvez Alam Farid Khan, hereby declare that this project report is the record
of authentic work carried out by me during the period from May 2019 to June 2019
and has not been submitted to any other University or Institute for the award of any
degree/diploma.

Date: Signature

Parvez Alam Khan

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 CERTIFICATE

This is to certify that Mr. Parvez Alam Farid Khan of Aruna Manharlal Shah Institute
of Management & Research has successfully completed the project work titled

“A Study on market potential of website development in Mumbai city with specific

reference to Milestone Solutions” in partial fulfillment of requirement for the
completion of MMS as prescribed by the University of Mumbai.

This project report is the record of authentic work carried out by him during the
period from May 2019 to June 2019.

He has worked under my guidance.

Date: Project Guide

Prof. Pankaj Kulkarni

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 ACKNOWLEDGEMENT

As a part of curriculum at AMSIMR, the Summer Internship Program aims at overall

development of the students by providing them an opportunity to gain corporate
exposure and space to apply their theoretical knowledge in practice. No summer
internship can be successful without the support who keeps themselves closely
involved with the student undergoing the program.

First and Foremost I would like to thank my mentor and guide Mr. Deepak Roy for
giving me an opportunity to do internship at Milestone Solutions Company.

Through this report, I take the opportunity to express my sincere gratitude and
thankfulness to all those who have helped me in making my training at Milestone
Solutions Company a success. I would like to thank Prof. Pankaj Kulkarni for
guiding and mentoring throughout my project work.

Last but not the least I would like to express my gratitude to all those who have in
one way or the other interacted with me and have works towards making my stay
at Milestone Solutions Company as comfortable and exciting as possible.

Yours Sincerely,

Mr. Parvez Alam Khan

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 TABLE OF CONTENT
Sr. No Page No.
1. Executive summary 6
2. Introduction 7
3. Objective of study 8
4. Literature review 8
5. Research methodology 9
6. Types of website 10-20
7. Company profile 21-41
8. Data analysis and interpretation 42-50
9. Findings 51
10. Conclusion 52
11. Suggestions 52
12. Bibliography 53
13. Annexure 54-55

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 EXECUTIVE SUMMARY

The Internet has a significant impact on the process of developing information systems. However,
there has been little research that has examined specifically the role of the website development
methodologies in this new era. Website development work is a growing aspect of IT activities
within many organizations. However, the manner in which website development takes place within
organization is still largely uncertain. In particular, this paper discusses the activities that are
typically involved in website development projects. It also creates awareness that what are the
features which are crucial for the website of the company. The company focuses on the website
development of all the companies including the small business firm which will help their business
to expand at the faster rate. The company prime motive is to provide the website for the Indian
Company and residents of India.

It emphasizes on the features which are not been considered as a concernment for time being but
are very crucial for the growth and development of business of various companies. This project
recommends the future trend of website development of the companies for their future survival
and development of the business.

The Company focuses on the client perspective on the views regarding the website. As website
will form the future base for doing any business so it is empirical to create awareness regarding
the website. Even the small business firm can have a website according to its business and help in
the growth and expansion. It enumerates the various problems of the clients faced for working of
the website. The project is done in order to identify the potential prospects for the business
development of the company along with the suitable strategy to adopt for it.

The solutions are provided like rectifying the errors in the website according to the requirement.
Also if the company is in need of website for reaching the customers and various business owners
help them by making an efficient and quality website also very cost effective. Lastly by making
the website helps both the company and website provider the benefit of doing business and
expanding according to its efficiency.

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 INTRODUCTION

The World Wide Web (www) was created in 1990 by CERN physicist Tim Berners lee.
On 30 April 1993, CERN announced that the World Wide Web would be free to use for anyone.
Before the introduction of HTML &n HTTP, other protocols such as file transfer protocol & the
gopher protocol were used to retrieve individual files from a server. These protocols offer a simple
directory structure which the user navigates & choose files to download. Documents were most
often presented as plain text files without formatting, or were encoded in word processor formats.

OVERVIEW

Website have many functions and can be used in various fashions; a website can be a personal
website, a commercial website, a government Website or a non-profit organization website.
Website can be the work of an individual, a business or other Organization, and are typically
dedicated to a particular topic or purpose. Any website can contain a hyperlink to any other
website, so the distinction between individual sites, as perceived by the user, can be blurred.

Websites are written in, or dynamically converted to, HTML (Hyper Text Mark-up Language) &
are accessed using a software using a software interface classified as a user agent. Web page can
be viewed or otherwise accessed from a range of computer- based & Internet-enabled devices of
various sizes, including desktop computers, laptop, PDAs & cell phones.

Website is hosted on a computer system known as a Web server, also calls an HTTP server. These
term can also refer to the software that runs on these which retrieves & deliver the web pages in
response to requests from the website’s users. Apache is the most commonly used web server
software (according to net craft statics) & Microsoft’s also commonly used. Some alternative, such
as Lighted, Hiawatha or Cherokee, are fully functional & lightweight.

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 OBJECTIVES

 To identify the Organisations for the website development business.

 To know the major factors which clients look into while selection of website
development.
 To know the awareness of website as a product in the market.

LITERATURE OF REVIEW

1. Niederest (1999) suggests in relation to site planning is to determine what kinds of

browsers the target audience will be using. There are far more browsers out there than just
the big two, Internet Explorer and Netscape Navigator/Communicator, and even these two
changes in potential according to version and platform.

2. Savoy & Salvendy 2008: Most website studies focusing more on ecommerce or business-
related website.

3. Stolz, Viermetz, and Skubacz, 2005: It differs with assessing the outcome of information
driven website that not only reliable with countable value measure. Then in detail,
classification of the website can be based on commercial, service and mix type website.

4. Barassi and Trere 2012: suggest a use of practice as the key determinant in analyzing
interactions with or subversion from new technologies, whether the fact that website
development can enable the dispersal of diverse communication.

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 RESEARCH METHODOLOGY

The study is Both Primary and Secondary data were collected. But it contains the information
of the clients collected by contacting them. The data is collected through the below form:
1) Related information collected through Internet.
2) Website Development Books.
3) Daily Newspaper, Journals.
4) Website of the Concerned Companies.
5) www.mumbaibusinessdirectory.com

The Study is primary and secondary data is used to conduct the research. Data Analysis being
carried out through the database collected in excel sheet.

The Analysis of the database sheet collected will help for retaining the old clients and
obtaining the new clients for website development.

Total of 185 respondents from Medium scale and small scale company.

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 TYPES OF WEBSITE

1. Blog

A blog is a website that’s regularly updated, run by one person or a small group, and is normally
written in a laid-back style.
In terms of the content, when it comes to blogging, the world really is your oyster. Hell, there’s
even a blog about oysters!
Even if your site won’t be a blog, it’s still a handy extra feature to add interest and authority to
your site. Just make sure you’re committed to keeping it fresh and updated!

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2. Business

A business website is any kind of website that represents your business. Even small local
businesses need a simple online presence (see ‘Brochure’ below) to be taken seriously in today’s
digitally-minded world.
A website is one of the easiest ways to show what your business is all about, and find those all-
important new customers. Your website should have an about page, and details of how people can
find you. After that, the sky’s the limit. Check out our ‘Ecommerce’ section below for businesses
that plan to sell directly through their website.

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3. Brochure

When categorizing websites by functionality, a ‘brochure’ website is the simplest type of Brochure
websites typically only have a few pages, and are used by small businesses that need a simple
online presence. They effectively act as an online brochure, giving an overview of what the
business is, and how you can get in touch. The content on these websites is generally pretty ‘static’
– that’s to say it’s rarely updated.

4. Crowdfunding

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Crowd funding is the modern way to fund your idea. From the sublime to the ridiculous, crowd
funding was the secret to bringing everything from fidget cubes to meat soap to market.
Crowd funding websites work by taking ‘pledges’ of different amounts from lots of people, in
order to hit the target amount needed to produce the product. Popular crowd funding websites
include Kick starter and Crowd cube.

5. Ecommerce

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An ecommerce website is any website that directly sells a product or service. Not to be confused
with a business website, with an ecommerce website you can add products or services into your
cart, and pay for them through the site. Ecommerce makes up an ever-increasing portion of sales in
the US.

6. Educational

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The term ‘educational’ covers a broad range of websites.
Educational websites use any combination of games, articles, videos and images to educate their
audience. These might be geared towards fun learning for children, or offer courses to adults, such
as Coursera and EdX.

7. Media or Entertainment

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Media websites contain regularly updated content on current affairs, weather, sports and
entertainment. News sites like CNN and entertainment sites like ELLE both fall into this category.
The content on media sites is dynamic, meaning it’s updated regularly. Big media sites will publish
multiple articles and videos every single day.

8. Nonprofit

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A website is one of a nonprofit's most important tools. It helps you collect donations, spread the
word about your mission and get your name out into the world. ... They make creating a website so
easy that anyone can do it—even humble nonprofit professional like yourself.

Nonprofits may not be classed as businesses in the same way, but they still need a website. These
will generally be quite simple, outlining what the nonprofit is about and showing visitors how they
can get involved, donate, or support in some other way. Nonprofit websites will often have a
function to collect email addresses, and to create a database of people interested in keeping in
touch with the organization through newsletters.

9. Personal

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You might have heard the phrase ‘personal brand’ bandied around, and having a website can form
a huge part of this.
Share pictures, share thoughts, or treat your site like a digital CV. The choice is yours!
You don’t need to be a creative (see ‘Portfolio’ below) or a blogger (see ‘Blog’ above) to benefit
from having your own website – and you don’t even need to spend any money making one.

10. Portal

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Portal websites, like Yahoo, bring together information from lots of different sites and present
them in one place.
Web portals can be internal websites for organizations like schools, or for big businesses. It’s a
centralized place to share news, training and updates, and for students or employees to access their
emails and files. Users will need their own specific login to access these portals.

11. Portfolio

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If you’re a writer, artist or designer, you’ll want to go one step further than a personal website –
this is where a portfolio website can help.

These are a way for creative to showcase their work to future employees, market themselves as
freelancers, and generally get their name (and work) out into the big wide world.

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 COMPANY PROFILE

Milestone Solution started almost a year ago as a Proprietor-Ship firm, and today as we speak, I
would like to inform you that we are in process of being a Private Limited firm.

The CEO & President of Milestone Solutions Mr. Deepak Roy had been working for companies
doing 8-9 hours job at the same time he was so much passionate about working on his dreams, to
start his own company that he began working alone doing part-time, working alone doing part-
time, working as a freelancer, catering to many industries as he believes “No dream is too small,
no dream is too big. With years of efforts, late nights, hard work and dedication he working full
time and some of them are working as freelancer for him.

Officially established his business with team strength of a bit over 30 people who are now
following his lead.

We are a registered business in the state of Maharashtra and have been working in field of IT,
Digital Marketing and BPO (Domestic and will soon start with International Call Center after we

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get the Pvt Ltd & DOT or OSP certification). We initially started dealing with companies based
in The US, Canada, UK, Australia & New Zealand, but now we have also extended our Support
Services to companies based in India.
I am glad to inform you that our company was awarded as “Professional service provider” for the
year 2019 by Entrepreneur India Maxine, which was co-hosted by The Economic Times and Zee
Business.

COMPANY CULTURE

Through our deliberate and consistent planning and action we have made Milestone Solutions as
a great place to learn and grow.

We conduct regular feedback sessions with our employees to see how aligned they are with the
current culture of the organization.

Along with these we also focus of other positive attributes such as

Respect for each other

Teamwork

Learning Opportunity

Employee Engagement

Fun at Work

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 AIM OF THE COMPANY

Our Aim in the next 1 year is to operate 24 x 7 and 365 days a year and provide End to End
customer service and digital marketing support to Leading Businesses based in different parts of
the world.

In order to achieve this, we are extending our business operations, expanding our office premises,
upgrading our tools and technology, and hiring more staff which will be efficient in providing
customer service support to companies based in different parts of the world. This will help our
client to cut down on their cost of maintaining their business by outsourcing their process to us
and will help us generate more revenue.

In next 2 years we will be having a registered office in Canada through our business partner who
is already based in Canada, which will help us get more genuine clients who will be interested in
hiring our services.

AFFILIATE MARKETING

Our affiliate partners are based in different parts of the world and they constantly work towards
bringing more customers to us through their marketing efforts.

We have excellent reward program such as revenue sharing and pay per sale program for our
affiliates which encourages them to put more efforts in promoting our Business.

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 FEATURES PROVIDED IN WEBSITE BY COMPANY

• Logo (Market price starts from Rs 3,500 with 3 Images to choose from)

• SSL certificate for 3 months (Market price Rs 1,500 for 3 months)

• 4 email id’s with an inbox space of 250MB each. (Rs 300 per email id)

• 3 Months of Website and Email hosting. (Market price Rs 2,000 without end to end access)

• Beautiful high-resolution stock images (Market price Rs 2,000 without end to end access)

• Contact form with Google re-captcha to avoid any spams via bots. (Market price starts
from Rs 1,500 per form)

• Listing in Google Business. (Market price starts from Rs 2,000)

• Basic Search Engine optimization for 3 pages (Market price starts from Rs 2,000 per page)

• Generic listing in Just Dial or similar. (Market price Rs 1,000)

• Dynamic and responsive WordPress website with basic animations. (Market price Rs
60,000)

• Premium access to live chat for 3 months. (Market price Rs 18,000 for a year)

• Payment Integration Offer available for 24 hours only (Market price Rs 5,000)

• Some recommended plugins to give basic security of your website (Market price Rs 1,000
per plugin which includes suggestion and integration) Handholding for our valued client
and client support for 3 months

ADVANTAGES OF WEBSITE

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• Less Expensive: - Have you ever advertised your business through various forms such as
printed media, radio, and television or by other means? It’s expensive! Investing in
advertising is necessary, but it takes a lot of money. Having a website will make promoting
your company less expensive. Many versions of offline advertising available on the internet
are sometimes free.

• Advertising:-A website is more environmental friendly when it comes to advertising and

marketing. There are lots of ways to advertise your products or services through
the internet. One example is Facebook ads, an advertising feature offered through
Facebook. Another one is called SEO. This is a major advantage for your business.
Having a good SEO service provider can boost the ranking of your website which quickly
results in increased sales and higher profits.

• Satisfaction:-Having a website will be more convenient for your customers and leads.
Make it easy for your customers to purchase from you! Many will be more likely to visit
your website, rather than driving a car to your physical location and browsing for your
products. From a customer’s point of view, it’s better for them if they don’t have to ask
anything. They can just find what they’re looking for on your online site.

• Increase Customers:-Most businesses have local popularity, but what about potential
customers outside their city? A website can help you generate more customers. Not just
outside your city, but worldwide. The internet offers a global community. With a
website, your business will be visible around the world.

• Accessibility:-Have you ever experienced having to turn customers away because it’s
closing time? Well, you don’t have to close the doors of your website. An online site can
be visited any time of the day or night. People will look to your site instead of going to
your shop because it is more accessible. Just make sure to post enough information about
your products and services.

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• Access to Info:-If you own a website, you can actually track everything that is happening
on it? You can even look for information that will tell you how many people visited your
site, or how many people messaged or emailed you. You can access the progress of your
website and view all its pages. You can even make an update anytime, making it much less
expensive than printed material.

• Increase Sales:-If you are a business owner, more visitors leads to more potential sales.
That’s how your website will help you. You can drive more people to your site by
consistently updating and promoting the contents of your site. The more informative your
site is, the greater the possibility of increasing your sales.

• Long Term Clients:-What do you think is the difference between client and a customer?
Well, a customer is the one who walks in and buys something and that’s it. A client is your
regular customer. He is buying your products
Or services daily or contractually. Having a website gives you a chance to gain more clients
that can help your business grow.

DISADVANTAGES OF WEBSITE

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 • Reliability:-The information on your website might be unreliable if not updated on
a regular basis. You need to ensure that changes are made when necessary and have
a disclaimer with regards to the reliability of the information contained within.

• Crashes & Uptime

A website that crashes is no good to anyone. This is a serious disadvantage for a business. If your
website is constantly crashing or unavailable then people will not be able to find information about
your business and you could miss out on potential sales. An unreliable connection could also mean
a plummet in a websites search engine ranking. This is the reason why You Need Good
Webhosting for Your Business.

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• Difficultly Reaching The Right People:-Because of the nature of the internet and the sheer
number of businesses already on the World Wide Web, you may find it difficult to reach
the right target audience with your website. Competition within your market may be strong
and the battle for the illusive No.1 spot on Google maybe a difficult one, against a wealth
of other businesses in your sector. This is not always the case and there are ways around it
such as using our Competitor Insight service to learn your competitions internet strategy
and targeting “long-tail” keyword. While our managed social media solutions can help
improve your ranking and put your business on the right footing

• SPAM:-We all hate spam. The internet equivalent of junk mail. This is one of the
disadvantages of a website which can cause you some grief. With a contact form or your
e-mail address published on your website, you’ll soon find your inbox filling up with spam
e-mails unless you use Form Guard or a captcha tool.

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 SOFTWARE SYSTEM

There are a wide range of software system, such as CGI, Java servlets and Java server pages
(JSP), PHP, Perl, Python, and Ruby programming languages, Active server pages and cold Fusion
(CFML) that are available to generate dynamic web system and dynamic sites. Site may also
include content that is retrived from one or more databases or by using XML-based technologies
such as RDD.

Static content may also be dynamically generated either periodically, or if certain condition
for regeneration occur (cached) in order to avoid the performance loss of initiating the dynamic
engine on a per-user or per-connection basis.

Plugins are available to expand the features and abilities of web browsers to show active
content or even create internet applications. Examples of such plugins are Microsoft Silverlight,
Adobe Flash, Adobe shockwave or applets written in java. Dynamic HTML also provide for user
interactively and real-time element updating within web pages (i.e., pages don’t have to be loaded
or reloaded to effect any changes), mainly using the document object model(DOM) and JavaScript,
Support which is built into most modern web browsers.

Turning a website into an income source is a common practice for web developers and
website owners. There are several methods for creating a website business which fall into two
brand broad categories, as defend below.

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 PRODUCT OR SERVICE-BASED SITES

Some website derive revenue by offering products or services for sale. In the case of e-
commerce website, the products or services may be purchased at the website itself, by entering
credit card or other payment information into a payment from on the site. While most business
website server as a shop window for existing brick and mortar business, it is increasingly the case
that some website are business in their own right: that is, the products they offer are only available
for purchase on the web.

Website occasionally derive income from a combination of these two practices. For
example, a website such as online auctions website may charges the users of its auctions service
to list auction, but also display third-party advertisement on the site, from which it derives further
income.

Things to Consider When Designing and Developing a Website

• Choosing a Domain and Host: - A domain name needs to accurately reflect your brand's
voice and be nearly impossible to misspell. Finding the right name for your brand is crucial,
because incorporating a combination of SEO, simple spelling, and brand identity into the
domain name leads to a higher chance of being located in search engine results. Simply
put, businesses that are easily accessed online get more customers.

• Clean Design: - One of the most important things to remember during the process of
website development is to create a clean, appealing design. A quality design is attractive
and easy to read with intuitive navigation. Most importantly, a clean design helps viewers
focus on the value of your brand and content instead of distracting graphics and large
amounts of text. Often, customers associate website designs with the quality of a particular
company or product. Hence, a clean design is vital to providing a positive user experience
that encourages customers to return.

• Branding: - Branding is important to all businesses, both large and small. The design and
placement of your brand's logo contributes to a viewer's overall opinion. Professionally

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 designed logos successfully catch the customer's eye and provide a clear picture of the
brand's unique voice. Choose a location on your site that is readily visible to visitors, such
as the upper left corner, since this is where the eye naturally begins to scan a website. To
further solidify your brand's identity, consider using the same logo on packaging, print
advertising, and branded apparel. When a business is consistent with branding, it provides
customers with an integrated and memorable brand experience.

• Clean, SEO-Friendly Code: - Whether you're developing new webpages or optimizing

existing ones, it's critical to have clean, SEO-friendly code. By taking the time to improve
your site's code, you can increase the overall return on investment. SEO-friendly code acts
as a guide for search engine spiders by providing a clear picture of your site's content.
Certain CMS services, such as WordPress, provide plug-ins designed to simplify the
process of cleaning up code and increasing search engine rankings. Since it requires little
coding knowledge (if any), WordPress is a great resource for companies struggling to drive
traffic to their websites.

• Mobile Sites vs. Responsive Sites: - Statistics indicate that the use of mobile devices to
conduct online searches has increased significantly in the past two years. In fact,
approximately 95% of mobile device users count on their devices to search for local
products and services. To effectively reach this growing population of mobile users,
businesses need to be sure that their websites are available from any device. For a large
company with an existing web presence, it makes sense to develop a separate, mobile-
friendly website designed to perform well on any device. On the other hand, a business
planning the launch of a website would be better served by choosing a responsive
design capable of adapting to any device.

• Captcha Tests: - Spam, spam, and more spam. That's what some businesses receive in their
comment sections, contact forms, and site forums that don't have captcha tests in place.
These tests (you'll recognize them as the random letters and numbers typed before
submitting a web-based form) differentiate humans from robots. Adding these short tests

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 to your contact forms will ensure that only humans are able to use your site's resources -
saving your business time and money.

• Offsite Reviews:-Due to Google's search algorithm changes, greater priority has been
placed on local searches. Review services, such as Google and Yelp, can be instrumental
in generating qualified leads for businesses. Now, when customers search for a local
business or product, they're often greeted with reviews about a company on the first page
of search engine results. Obtaining reviews on third party websites adds to your brand's
credibility, while making it simple for viewers to gain insight into customer satisfaction
associated with your brand. To guarantee customers are able to leave reviews about your
company, make sure to claim your business profile on third party review sites like Google
and Yelp. You can than create a call to action on your website that will prompt a client to
write a review and lead them to that particular third party review service. Google offers a
great way to connect your Google+ business page reviews with your website. As long as
you have an address for your business that qualifies and a Google+ account, you can search
for your business page and if one doesn't exist already you can create one. Once Google
verifies that you're the owner you will see your Google+ business page linked to your
website whenever it appears in the SERP's.

• Google+ Author Verification: - Hough Google stopped accepting page verification

requests (not to be confused with Google+ business page verification, which is still active),
it remains essential to complete Google+ author verification for your site. Linking site
content to specific authors using Google+ profiles allows the search engine to easily
distinguish between content created by a human and content of a lesser quality. Completing
the Google+ author verification steps also ensures that the author's byline and photo appear
in SERPs. When looking for relevant content, customers greeted with the promise of
information provided by a real person are more likely to click on the link. As a bonus,
claiming your brand's byline in SERPs makes it easier for customers and peers to connect
with it.

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• Original Content: - When designing a website, it is crucial to write high quality, original
content that is relevant to your company and products. Everything from the quality of your
content to the keywords used affects your site's ranking in search engine results. Keyword
research can provide topic ideas and, if used sparingly, will help customers quickly locate
the content they're seeking. To increase the appeal, each web page should have no less than
150 words and should include links to credible resources and other pages on your website.
More than providing information, the content published on your site should be written to
echo your brand's unique voice. Before publishing, use a tool like Copyscape to ensure that
it passes duplication standards. Posting duplicate content on your website will result in
steep penalties from Google, including possible removal from search engine results.

• Stock Images: - Everything found on your website is considered intellectual property and
falls under copyright laws. As one of the world's leading suppliers of stock photos, Getty
Images regulates the appropriate use of images online. If not posted with permission,
images that are copyrighted may result in fines. When incorporating images into your site's
content, make sure to receive written permission for use and pay relevant fees, if applicable.
There are also sites that offer access to copyright-free images. However, be sure to carefully
review terms of use before posting them. For many businesses, the costs associated with
the lawful use of images outweigh the immediate benefit of "getting something for
nothing."
Given these 24 aspects of website development and design, it's clear that there are many
factors to consider when creating a branded website. In addition to increasing traffic and
generating leads, your site's design, navigation, and content must engage customers and
inspire further interaction with your brand. As you build a website, review the tools and
information outlined in this guide to ensure that your site has the tools required to succeed.

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List of Growing 11 Website Development Companies in India
The research is highly based on the various favorable factors like: -
• Technical Expertise
• Year of Experience
• Transparency
• Brand Preference

1. Digidoers India Pvt. Ltd.

(Client Preference Website Development Company in India)

2. IndiaNIC Infotech Ltd.

(Digital Product Agency with Enterprise Experience)

3. Cyber Infrastructure Inc.

(We make IT possible!)

4. Intellectsoft
(Growing Software Development Company)

5. Diceus
(Enterprise Software Development Company)

6. Iflexion
(Custom Software. Advanced Web & Mobility Solutions)

7. Syberry Corporation
(Software Engineering Company)

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8. OpenGeeksLab
(Mobile Web Development, Big Data, Block-chain)

9. West Coast Infotech

(Digitally Yours)

10. Belatrix Software

(Great software products With Great Ideas)

11. DockYard, Inc.

(Digital Product Innovation)

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 How to Improve Website’s

Website is really for: to convert traffic into lead-form submissions, phone calls, physical-location
visits, contact-form submissions and sales. Without these actions, your business will not generate
revenue. Naturally, the more conversions your website produces, the more revenue your business
is going to produce.

1. Option for a responsive design.

Approximately 31 percent of all traffic to the top 10 digital properties came from mobile
devices, according to Com Score’s 2015 US Digital Future in Focus study. This number,
while already significant, will keep increasing. If your website doesn’t provide a pleasant
mobile experience you are shooting yourself in the foot.

2. Choose a simple design over complex noise.

3. Years ago web-design trends were over the top -- lots of animation and flash were all the
rage. Today, clean and simple flat designs are popular. Brands used to go overboard trying
to impress visitors with quirky features, while today's consumers appreciate a nice, clean
layout.

Page | 36
3. Keep your navigation simple.

When consumers land on your website they need to be able to find what they are looking for within
two seconds. If they have to search any longer than that they are going to become frustrated and
find another website.

Keep your navigation menu as simple as possible. Too many options will overwhelm your visitors.
You need to have a clear path to whatever action it is you want your visitors to complete, whether
it’s a submission form or a specific destination page.

4. Don’t make it difficult for a potential customer to contact you.

While a phone number is always a great idea, many consumers would rather contact a business
through its website, especially if they are inquiring about a service. They don’t want to be pitched
and sold to -- they just want information. Make it as easy as possible for potential customers to
contact you.

5. Remove your social-media feeds.

When social media was new and fresh, everyone put their social feeds on their websites. Now,
consumers know how to connect with your brand on social media if they want to. Placing Facebook
and Twitter feeds on your website just draws attention away from your conversion goals.

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Features and Quotations of the website offered to the clients

1) Quotation of Rs 41,300 with features

Page | 38
Page | 39
2) Comprehensive offer from Milestone solutions.

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3) Website for Rs. 100 Per Page

Page | 41
Data Analysis: - Sample size 185

Q.1 Are You Aware of Website?

o Yes
o No

Awareness of website

40%,

60%, yes
NO

Interpretation:- In the above pie chart 60% clients were aware about the website and 40% people
were not aware about website.

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Q.2. Do you have a website?

o Yes
o No

No of Prospects having Website

37%

YES
63%
NO

Interpretation:-From the above pie-chart 63% of respondents were not having website and the
remaining 37% were having website

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Q.3. (If Yes) What Type of website you have for your company?

o Business
o Blogs
o Brochure
o E-Commerce

80%

70% 67%

60%

50%

40%

30%

19%
20%
11%
10%
3%
0%
business Blogs Broacher E-commerce

Interpretation:-From the above Bar-chart maximum 125 respondents were having business website
and remaining 20, 15 and 25 were having blogs, brochure and e-commerce website respectively.

Page | 44
Q.5. Who has built Website for your company?

o Internal
o Outsource

Source for building website

25%

internal

75% outsource

Interpretation: - 75% website were built by outsource and 25% internal source.

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Q.6. Are you Aware about the Milestone Solution?

o Yes
o No

Milestone Solution co. awareness

20%

Yes
No
80%

Interpretation:-From the above chart 80% respondents were not aware of the milestone solutions
and remaining 20% were aware about the company.

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Q.7. If No, Are you interested in Website Development?

o Yes
o No

70%

60%
60%

50%

40%
40%

30%

20%

10%

0%
Yes No

Series 1

Interpretation:-From the above bar chart 40% respondents were interested and remaining 60%
were not interested.

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Q.8. The Following Service offered by milestone solution kindly select the option are you
interested in?

o Logo/DTP
o Interactive and Responsive Website
o Website and Email Hosting
o Live Chat Integration

Service selection by respondents

16%

45% Logo/DTP
17%
Interactive website
Email hosting
22% Live chat inegration

Interpretation:-From the above chart 45% respondents wanted the service of logo\DTP and
remaining 22%, 17% and 16% respondents wanted services of interactive website, e-mail hosting
and live chat integration respectively.

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Q.9. Are you interested in website development 48 hours offer from Milestones solutions?

o Yes
o No

48 Hours services
80%

70%

60%

50%

40%
74%
30%

20%
26%
10%

0%
Yes No

48 Hours services

Interpretation:-Following chart shows the 26% respondents was interested in making website 48
hours offer by Milestone solutions and remaining 74% would not likely to be interested into the
48 hours offer.

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Q.10. what sort of services/ product are you looking in website?

o Email
o SSL Certificate
o SEO for 3 Pages
o Google Analytics

Services /product looked in website

18% 23%

E-mail
16%
SSL Certificate
SEO
43% Google analytics

Interpretation:-The above pie-chart shows the 43% respondents were looking for SSL certificate
for their website and remaining 16%, 18% and 23% respondents were looking for SEO, Google
analytics and E-mail hosting.

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 FINDINGS

1. During the survey it is observed that majority of 60% people were aware about of
website.

2. Majority of the respondents wanted the Business website.

3. From the data analysis majority of the people preferred to build their website from
outsource.

4. Logo / DTP service is the preferred service offered by Milestone solutions.

5. Poor awareness about Milestone Solutions Company.

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 Suggestions

1) Company should promote its services in aggressive manner.

2) They can take advantage of social media tool like Facebook to create awareness among
industries.
3) They can target the people who don’t hear about the website.
4) They can participate in exhibition, trade shows and conduct survey in industrial areas to
create awareness of the company.
5) More focus should be on promoting development of website within 48 hours.

Conclusion

1) Website plays important part in Business.

2) Awareness should be created regarding the Milestone solutions by social media tools to
promote the offering among the prospects.
3) There is lack of awareness of Milestone solutions. It should focus on creating awareness
of its product and services.

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 Bibliography
1. https://www.socialmediatoday.com/content/24-things-consider-when-designing-and-
developing-website
2. https://www.ignitingbusiness.com/marketing-strategy-development
3. https://www.websitebuilderexpert.com/designing-websites/types-of-websites/
4. https://www.dogulindigital.com.au/advantages-benefits-website-for-business/

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 Annexure

Q.1 Are You Aware of Website?

o Yes
o No

Q.2. Do you have a website?

o Yes
o No

Q.3. (If Yes) What Type of website you have for your company?

o Business
o Blogs
o Brochure
o E-Commerce

Q.5. Who has built Website for your company?

o Internal
o Outsource

Q.6. Are you Aware about the Milestone Solution?

o Yes
o No

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Q.7. If No, Are you interested in Website Development?

o Yes
o No

Q.8. The Following Service offered by milestone solution kindly select the option are you
interested in?

o Logo/DTP
o Interactive and Responsive Website
o Website and Email Hosting
o Live Chat Integration

Q.9. Are you interested in website development 48 hours offer from Milestones solutions?

o Yes
o No

Q.10. what sort of services/ product are you looking in website?

o Email
o SSL Certificate
o SEO for 3 Pages
o Google Analytics

Page | 55