TABLE OF CONTENTS

Chapter TITLE PAGE NO.

1 Industry Profile

2 Company Profile

3 Study of Organization Design

4 Key Business level Functions and

Processes

5 Findings and Suggestions

6 Key learning

7 Conclusion
INDUSTRY PROFILE :-

TEXTILE INDUSTRY:

Indian textile industry is one of the largest industries in India. It is the second
largest industry in terms of providing employment opportunities to more than 35
million people in the country.
India’s textiles sector is one of the oldest industries in Indian economy
dating back several centuries. India's overall textile exports during FY 2017-18
stood at US$ 39.2 billion in FY18 and is expected to increase to US$ 82.00 billion
by 2021 from US$ 31.65 billion in FY19 (up to Jan 19).

GLOBAL SCENARIO:-

The world saw the major changeover in the textile business with British industrial
revolution, where the British took the technology to the colonies they ruled like
India etc. & so the developed countries became the origin of technology while the
developing countries moved towards being the manufacturing hubs due to the
abundant manpower.

With the world, the textile business industry in India being the largest employer
after agriculture. It contributes to the 16% of country’s total exports.

The global textile business & clothing business 2017 is estimated to be worth
about the US $4395 billion and also, global trade in textiles & clothing stands
around the US $360bn.

According to the world trade organization forecast. Global trade is set to expand
by 3.3% this year & 4% in next year.
The success of the modern industry of world textiles is dependent largely upon
continuing major investment in innovation and invention.

INDIAN SCENARIO:-

India is now a fast emerging market inching to reach half a billion middle income
population by 2030. All these factors are good for the Indian textile industry in a
long run. Even though the global economic crisis seams to be worsening day-by-
day, as long as economies are emerging and growing as those in South and
South East Asia, textile industry is here to grow provided it takes competition and
innovation seriously. Read below to have an insight of the stand of Indian textile
industry in the economy.

 India's textiles sector is one of the oldest industries in Indian economy

dating back several centuries. India's overall textile exports during
FY18 stood at US$ 39.2 billion.
 The size of India's textile market as of November 2017 was around
US$ 150 billion, which is expected to touch US$ 223 billion market by
2021, growing at a CAGR of 12.2% between 2009-21. (Source IBEF)
 The new textile policy aims to achieve US$ 300 billion worth of textile
exports by 2024-25 and create an additional 35 million jobs. (Source
IBEF)
 The Indian textiles industry is extremely varied, with the hand-spun
and hand-woven textiles sectors at one end of the spectrum, while the
capital intensive sophisticated mills sector at the other end of the
spectrum. The decentralised power looms/ hosiery and knitting sector
form the largest component of the textiles sector. The close linkage of
the textile industry to agriculture (for raw materials such as cotton) and
the ancient culture and traditions of the country in terms of textiles
make the Indian textiles sector unique in comparison to the industries
of other countries. The Indian textile industry has the capacity to
 produce a wide variety of products suitable to different market
segments, both within India and across the world.
 The Indian textiles industry, currently estimated at around US$ 150
billion, is expected to reach US$ 250 billion by 2019. India's textiles
industry contributed 7% of the industry output (in value terms) of India
in FY18. (Source IBEF)

KEY PLAYERS IN INDUSTRY :-

 1) Vardhman textiles. Vardhman Group is a leading textile conglomerate

in India having a turnover of $700 mn. ...

 2) Arvind Mills. The year 1930 was when the world suffered the great depression.
...

 3) Bombay Dyeing. ...

 4) Raymonds. ...

 5) Grasim Industries. ...

 A marketing plan for a textile industry company sets forth a specific market
strategy that identifies marketing goals and objectives with time-specific
actions for achieving them. The textile industry includes the design and
manufacturing of textiles and other fabrics. Distribution channels include
manufacturers, importers and retailers. As a result of the wide scope of
distribution channels, as well as the variety of product and service segments,
each marketing plan will vary widely, and will be particularly tailored to each
company's goals and objectives.

PEST ANALYSIS OF TEXTILE INDUSTRY:-

The textile industry grew out of the industrial revolution in the 18th Century as
mass production of clothing became a majority industry. Until the economic
liberalization of Indian economy, the India Textile Industry was primarily
unorganized industry. The opening up of Indian economy post 1990s led to a
stunning growth of this industry. But now Industry has influencing by many
factors as political factors, economical factors, social factors, technical factors,
legal factors, and environment factors. Here we will describe all those factors
affected to Textile Industry.

COMPANY PROFILE :-

Sri Gajalakshmi Cotspin India Private Limited is a Private incorporated on 25

February 2008. It is classified as Non-govt company and is registered at
Registrar of Companies, Coimbatore. Its authorized share capital is Rs.
30,000,000 and its paid up capital is Rs. 25,237,000. It is inolved in Spinning,
weaving and finishing of textiles.

Sri Gajalakshmi Cotspin India Private Limited's Annual General Meeting (AGM)
was last held on 29 September 2018 and as per records from Ministry of
Corporate Affairs (MCA), its balance sheet was last filed on 31 March 2018

VISION
To attain customer satisfaction by delivering nothing but the best, by means of
utilizing the highest quality of resources and world-class systems.

MISSION
SRI GAJALAKSHMI COTSPIN Ltd is committed to the consistent upliftment and
improvement of both its products and its responsibilities towards it’s employees.
Striving hard to achieve highest levels of customer satisfaction through timely
deliveries along with enhanced quality and value of our products.
SWOT ANALYSIS
Strength
Wide experience in textile field
Proven track of promoters
Good credibility in the market
High quality standards are maintain during the manufacturing process
Lot of goodwill in market
Strong culture ,ethics and values are followed
Weakness
There is a continuous increase in demand for cotton in both domestic and export
market
Supply of quality cotton is expected to be comfortable in 2019-20
Threats
Competition from existing units
The rising rupee is the biggest of Indian textile.

Product :-
The company main product is 100 percent cotton yarn (20,s
,40,60,s,90s}spinning ,weaving and finishing of textile

Organization Structure :-

An organizational structure is a system that outlines how certain

activities are directed in order to achieve the goals of an organization.
These activities can include rules, roles, and responsibilities.

The organizational structure also determines how information flows

between levels within the company. For example, in a centralized
structure, decisions flow from the top down, while in a decentralized
structure, decision-making power is distributed among various levels
of the organization.
Types of organizational Structure :-

Organizational Structure Types :-

1) Hierarchical Structure:

The hierarchical model is the most popular organizational chart type. There are a
few models that are derived from this model.

In a hierarchical organization structure, employees are grouped with every

employee having one clear supervisor. The grouping is done based on a few
factors, hence many models derived from this. Below are few of those factors

 Function – employees are grouped according to the function they provide.

The below image shows a functional org chart with finance, technical, HR
and admin groups.
 Geography – employees are grouped based on their region. For example
in USA employees might be grouped according to the state. If it’s a global
company the grouping could be done according to countries.
 Product – If a company is producing multiple products or offering different
services it can be grouped according to the product or service.

2) Matrix Structure:

In a Matrix organizational structure, the reporting relationships are set up as a

grid, or matrix, rather than in the traditional hierarchy. It is a type of
organizational management in which people with similar skills are pooled for
work assignments, resulting in more than one manager to report to (sometimes
referred to as solid line and dotted line reports, in reference to traditional
business organization charts).

3) Horizontal/Flat Structure:

This is an organizational chart type mostly adopted by small companies and

start-ups in their early stage. It’s almost impossible to use this model for larger
companies with many projects and employees.

The most important thing about this structure is that many levels of middle
management are eliminated. This enables employees to make decisions quickly
and independently. Thus a well-trained workforce can be more productive by
directly getting involved in the decision-making process.

4) Network Structure:

Network organizational structure helps visualize both internal and external

relationships between managers and top-level management. They are not only
less hierarchical but are also more decentralized and more flexible than other
structures.

5) Divisional Structure:

Within a divisional structure, each organizational function has its own division
which corresponds to either products or geographies. Each division contains the
necessary resources and functions needed to support the product line and
geography.
Another form of divisional org chart structure is the multi-divisional structure. It’s
also known as M-form. It’s a legit structure in which one parent company owns
several subsidiary companies, each of which uses the parent company’s brand
and name.

6) Line Organizational Structure:

Line organizational structure is one of the simplest types of organizational

structures. Its authority flows from top to bottom. Unlike other structures,
specialized and supportive services do not take place in these organizations.

The main advantage of a line organizational structure can be identified as the

effective communication that brings stability to the organization.

7) Team-based Organizational Structure:

Team-based organizational structures are made of teams working towards a

common goal while working on their individual tasks. They are less hierarchical
and they have flexible structures that reinforce problem-solving, decision-making
and teamwork.

Importance of Organisational Structure:

The following are the importance of organisational structure:
1. Clear definition of authority, responsibility relationship facilities better
understanding of the objectives and the policies of the enterprise.

2. Organisational structure lays down both channels and the patterns of

communication. It facilitates proper administration.
3. It helps to coordinate activities of the component parts in order to facilitate the
realisation of the goals of the organisation.

4. It helps in growth and diversification of the activities of an organisation.

5. Workers, participation in organisation increases their cooperation and

improves their will to work. It stimulates initiation and creative thinking.

6. Implementation of policies and the achievement of the goals become easier.

ORGANISATION STRUCTURE OF THE COMPANY :-

Sri Gajalakshmi follows the line organizational structure. It is the structure which
is followed by most of the small scale companies. It has only vertical, direct
relationships between different levels in the firm. They follow the primary goal of
the organisation .

Mckinsey 7’s model :-

McKinsey 7s model was developed in 1980s by McKinsey consultants Tom
Peters, Robert Waterman and Julien Philips with a help from Richard Pascale
and Anthony G. Athos. Since the introduction, the model has been widely used
by academics and practitioners and remains one of the most popular strategic
planning tools. It sought to present an emphasis on human resources (Soft S),
rather than the traditional mass production tangibles of capital, infrastructure and
equipment, as a key to higher organizational performance. The goal of the model
was to show how 7 elements of the company: Structure, Strategy, Skills, Staff,
Style, Systems, and Shared values, can be aligned together to achieve
effectiveness in a company. The key point of the model is that all the seven
areas are interconnected and a change in one area requires change in the rest of
a firm for it to function effectively.

7s factors

Hard S Soft S

Strategy Style

Structure Staff

Systems Skills

Key business level function and process The strategy is the plan deployed by an
organization in order to remain competitive in its industry and market. An ideal
approach is to establish a long-term strategy that aligns with the other elements
of the model and clearly communicates what the organization’s objective and
goals are.

The structure of the organization is made up of its corporate hierarchy, chain of

command, and divisional makeup that outlines how the operations function and
interconnect. In effect, it details the management configuration and
responsibilities of workers.

Systems of the company refer to the daily procedures, workflow, and decisions
that make up the standard operations within the organization.

Shared values are the commonly accepted standards and norms within the
company that influence and temper the behavior of the entire staff and
management. This may be detailed in company guidelines presented to the staff.
In practice, shared values relate to the actual accepted behavior within the
workplace.

Skills comprise the talents and capabilities of the organization’s staff and
management, which can determine the types of achievements and work the
company can accomplish. There may come a time when a company assesses its
available skills and decides it must make changes in order to achieve the goals
set forth in its strategy.

Style speaks to the example and approach that management takes in leading the
company, as well as how this influences performance, productivity, and corporate
culture.

Staff refers to the personnel of the company, how large the workforce is where
their motivations reside, as well as how they are trained and prepared to
accomplish the tasks set before them.

Market function :-

The head of marketing department is Mr. Keshav.

Type of marketing direct marketing :-

Marketing research tools primary data in form of questionnaire &customer

feedback and internal data

Segmentation on basis of geographic factor

The marketing divison of sri gajalakshmi cotspin limited play a major role in
organization.the company contact customer directly and make product according
to them

They also use questionnaire to perform market survey, questionnaire are the
source of primary data of Sri Gajalakshmi cot spin limited

The organization also make use of internal data for research purpose ,after
getting information, it is verified and then send for analysis.

Organisation does not provide any offers to the customers because it is made
according to demand and also as storage of stock where the material are made
,if any urgent need of cash organization use to sell it for local market

Organization is concerned about the customers and customer equity. They want
to build a good relationship with customers ,this is reason why tis organization
have made a arrangement of customer care customer are happy with the
product which are being sold by Sri Gajalakshmi cot spin limited.

Quality function

Quality management:-
Quality Management consists of four parts, such as; quality planning, quality
control, quality assurance and quality improvement. Quality planning deals with
planning the activities to meet the customer needs, whereas quality control deals
with monitoring the activities using different control points and checks to ensure
bad quality does not go to the customer. Quality assurance is focused on
establishing systems and procedures to ensure that quality is achieved all the
time. In this article I will explain all four parts of quality management.
Quality Planning:
Quality planning is the process of planning the production activities in order to
achieve the goals of meeting the customer requirements in time, within the
available resources.

In textiles, the ultimate consumers and the men involved in retailing are,
normally, not technicians. Therefore, the customer’s requirements are not clearly
captured and explained as required to a shop floor technician.

Let us take an example of 20s carded hosiery for knitting purpose. The
customers always ask for the best yarn, and often refer to a benchmark like Uster
Statistics and demand for 5% or 25% level. They never try to realize whether that
quality is required for the product being manufactured and the technology
adapted.

In some cases, the customer gives a sample of yarn and asks the spinner to
match the quality. The men in laboratory analyze the properties of the yarn
sample and give report to the spinner. The spinner tries to keep the same
parameters of twist and count at spinning stage. Normally people do not realize
that the samples given are not ring frame cops but are cones, hanks or a piece of
cloth from which the yarn is taken out.

Quality Control:
We can define as; A system for ensuring the maintenance of proper standards
in manufactured goods, especially by periodic random inspection of the product.

The quality control is the process of checking and monitoring the process and
products with an intention of preventing non-conforming materials from going to
the customer. Various result areas are identified for each process and studies
are conducted to verify whether those results are being achieved.

Business level function :-

Production function :-

Spinning is a major part of the textile industry. It is a part of the manufacturing

process where fiber is converted into yarn, then fabric, which undergoes finishing
processes such as bleaching to become textiles.
Spinning is the twisting together of drawn out strands of fibers to form yarn,
though it is colloquially used to describe the process of drawing out, inserting the
twist, and winding onto cones.
In simple words, spinning is a process in which we convert fibers by passing
throughout certain processes Blow Room, Carding, Drawing, and finally winding
into yarns. These yarns are then wound onto cones.

BLOW ROOM :-
Blow Room is the starting of spinning operation where the fiber is opened,
cleaned, mixed, micro dust removed and evened.
Functions of Blow Room :

 Opening
 o Opening is the first operation within the Blow Room in which the goal is
high degree of openness of material with gentle treatment and a fiber loss
as less as possible
o Bales of cotton are laid down uniformly in layer
o Machine called Blendomate picks up material uniformly. The parts in this
machine:
 Two supporting rollers: Contain spikes used for picking up bales of
cotton and evening them out
 Pressing Roller: Present in the center of the machine which evens out
the cotton
 Two opening rollers: Cuts the cotton and sucks it into the machine
 Cotton is sucked into this machine and then enters all the other
machines
 The size of lumps is decreased

 Mixing
o Homogeneous mixing of cotton takes place
o Blending of fiber material is an essential preliminary in the production of a
yarn
o Fibers can be blended at various stages of the process
o However, the starting process is one of the most important stages for
blending, since the components are still separate and therefore can be
metered exactly and without dependence upon random effects
o Cotton drops on the lattice and it moves forward

 Cleaning
o Cotton contains up to 18% trash in most cases. To clean the material, it is
unavoidable to remove as much fiber as much waste
o Therefore, it is necessary to measure the amount of the waste removed
and its composition. As it is of high importance also called cleaning
efficiency
o The cleaning efficiency always has to be optimized and not maximized,
since the fiber quality as well as fiber loss is always negatively affected by
maximum trash removal
o The waste is collected in a waste trolley
CUSTOMER STATISFACTION DETERMINATION :-

STEP1:START

STEP2: CONDUCT CUSTOMER STATISFICATION SURVEY

STEP3: ANALYZE CUSTOMER RESPONSE AND IDENTIFY ACTION ARERAS

STEP4: DISCUSS WITH APPOPRIATE FUNCTIONS AND DEFINE ACTONS

STEP5: TRACK COMPETION OF ACTION

STEP6: MAINTAIN TREND OF CUSTOMER STATISFICATION

STEP7: STOP

FINANCE FUNCTION :-

It is a important part of Sri Gajalakshmi cots pin limited. Financial

management entails planning for the future of business to ensure positive cash
flow it includes the administration and maintenance of financial assets

The process of financial management associated with financial planning and

financial control. financial planning seeks to quantity various financial resources
available and plan the size and timing of expenditures..financial control refers to
the monitoring of cash flow

The internal auditing is done on yearly basis. The manager of the finance
department performs this task .through this it is clear that there is internal control
in Sri Gajalakshmi cots pin limited.

Budgeting is a continuous exercise at Sri Gajalakshmi cots pin limited ,the annual
budget normally depends on previous year progress ,time limit, improved
machinery and increased productivity .and for all this budget is required

This company stock the material and sell to the customer totally if any urgent
need of cash they use to sell to local market.
Accounting cycle is important task of accounts department which covers most of
accounting activities:-

Step1: Documentation

Step2: Recording

Step3: Classification

Step4: Summarizing

Enterprise resource planning the modern age of the world the erp full form
elaborate as Enterprise resources planning. erp invented 1960s by Garner Group
improve the performance of business process or Which control the business
financial activities from one software system it based on your PC.

Main Components of ERP:-

1. Financial Accounting
2. Manufacture and Distribution
3. Customer Relationship Management
4. Human Resources with Payroll features
5. Stock and Sales figures
6. Manufacturing Resource Planning

EMPLOYEE WELLBEING:

For the well being of employee, every employee is given personal counseling
as per requirement for this purpose every employee with keen interest .also
every employee being rated by their respective heads .through rating only the
performance of an employee is being analyzed .

Exit procedure :-

For an employee who is willing to leave his job have to submit an application.
The application involves the reason why the employee is leaving job

After all tis procedure the employee is given no dues clearance and the full and
final settlement is done.
Chapter 5 :-

Findings and suggestions:-

Findings:

There is a strict compliance of quality and timely completion of project as per the
client’s requirements which are laid in contracts

As there are many sub contract involved in projects, there are possibility of rise in
number of unskilled workers and hence these workers are not trained and
managed there could be delays and issue in project completion and delivery

All the employee and workmen are well informed of organizational goals and
vision and they work hard towards achieving goals.

SUGGESTIONS:-

One important suggestion is that more care and concern should be given to the
clients to retain the trust of existing customers.

An important area which is to be taken care is the awarding of subcontract

workers.
Chapter 6 :-

Key learning’s:-

 My company was Sri Gajalakshmi cots pin limited .it was very useful for
me to study about a company .i got very good co-operation from all
employee in the company during my study. These are my key learning
during my organizational study.
 Quality is very important for textile industry to retain customers.
 Industry has very much changed as the customers aren’t interested in
product but are more interested in activities of company .clients are more
*business development should be well aware and equipped to know the
needs interested in eco-friendly
 for technology advancement required for future projects
 Training of employee is very much needed to improve the skills of
employee
 The way organization treat employee is important for maintaining
reputation of organization
 Innovation is very much important for being in industry
 Keeping up with current trend is also very essential
 Having skilled workers is important.
Chapter 7 :-

Conclusion:-

The organizational study, which was just after our first semester was best
possible source to apply whatever we have learned in first term. The actual
picture of an organization was before us. We were to exploit the available
opportunity to the fullest.

The company that was chosen by me was Sri Gajalakshmi cots pin limited,
somanur, tamilnadu. It is a spinning and weaving are done,the organization was
functional type . I studied functional department, marketing, finance, quality
,production control.

Throughout had a great experience for 4 weeks of working in a organization and

come to know about organization and its structure
REFERENCES/ BIBLIOGRAPHY/ WEBLIOGRAPHY

BOOKS

XXXXXXXXXXXXX

WEBSITES

www.google.com