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Intl. Export Marketing Project Outline

The document discusses developing an export marketing plan to enter overseas markets. It emphasizes the importance of conducting thorough market research for each target country and developing tailored plans since markets differ greatly. An export marketing plan should consider approach, logistics, order fulfillment, customer service, and supplier management. Key decisions include choosing target products and markets, researching distribution channels and infrastructure in those markets, and communicating with overseas customers. The document provides an outline for an export marketing plan covering elements like market selection, competition, distribution, sales goals, entry strategy, and financing.

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126 views3 pages

Intl. Export Marketing Project Outline

The document discusses developing an export marketing plan to enter overseas markets. It emphasizes the importance of conducting thorough market research for each target country and developing tailored plans since markets differ greatly. An export marketing plan should consider approach, logistics, order fulfillment, customer service, and supplier management. Key decisions include choosing target products and markets, researching distribution channels and infrastructure in those markets, and communicating with overseas customers. The document provides an outline for an export marketing plan covering elements like market selection, competition, distribution, sales goals, entry strategy, and financing.

Uploaded by

irum
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Entering overseas markets

Develop an export marketing plan


It's essential to build a detailed export marketing plan, based on market research, for each of
your overseas markets. Huge differences between markets and countries prevent the use of a
'one size fits all' approach.
Your export marketing plan should take into account your chosen approach to the market and
your plans for logistics, order fulfillment, customer service and supplier management.

1. Export marketing plan considerations M. UMER


Investigate your new market and how your product will fit into it. Consider the following
questions:
 What's your priority - minimizing potential costs or controlling the process?
 Do you have the market knowledge (and language skills) to make contacts and
generate sales?
 Do you have the time and money to invest in setting up a local branch or subsidiary?
 Are there restrictions on the way you can enter the market? For example, some
countries may insist you form a joint venture with a local business.
 What is appropriate for your product? If it requires specialist after-sales support,
selling through an intermediary may not be suitable.
 What are the usual distribution channels for products like yours in the target market?

Choose your Product (Spices)


Identify your main Product/Products. Elaborate the reason why did you choose this product?

Choose your target markets (Germany) Europe


One of the key decisions you will make when exporting is choosing which markets to target.
Trying to export to several different countries can be very expensive. Unless you tailor what
you offer to suit each individual market, you may fail to offer what customers really want.
Instead, it's usually best to focus on selling to one or two individual markets.

2. Research partners, logistics, and infrastructure (Azhar Hussain


Dogar)
The distribution channels available for selling will vary between countries. There are
several different ways to enter overseas markets.

Consider the following:


 How will you be paid by your overseas customers?
 Will the exchange rate be prone to excessive fluctuation?
 What's the communications infrastructure like?
 Does your target market have widespread access to telephones, faxes or the internet?
 Do you need UK freight forwarders experienced in your chosen market and product?

Communicate with customers abroad


As part of your promotion, you may want to communicate directly with customers in your
export market. The choice you make will be defined by your budget and how effectively each
method will reach the customers in your chosen market.
Alternatively, you may choose to buy in a database of potential customers from a direct mail
agency or get it free from different Govt. organizations facilitating exports. You should select
the organization carefully to ensure you receive high-quality data.

3. Exporting marketing plan template


If you are importing, you will need to identify countries to trade with, as well as individual
suppliers within those countries.

Export Marketing Plan Outline

1. Executive summary
2. Business details (legal form) IRUM
3. 3.Market selection Identifying Beachhead market, Market characteristics)
4. Target markets (Potential market size, PEST Analysis)
5. Profiling competitors (3 Major Competitors)& Creating customer persona
6. Competitors DAWAR
7. suppliers
8. Marketing budget
9. Market positioning (Branding- Brand Name, Logo, Slogan)
10. Distribution methods
11. Sales goals (12 months projections)
12. Market entry Strategy MIR M Yousaf
13. Promotional strategy (Develop an Ad, one brochure)
14. Products (Features, Insourcing, Outsourcing etc. 3 Main Suppliers)
15. Products/services for export
16. Changes to product/services for export
17. Export Documents Required YOUSAF SHAH
18. Production capacity (Your or Supplier’s)
19. Pricing strategy
20. Placement Strategy
21. Finance (Start-Up Capital, Operational cost, Break-even)
22. Deal Negotiation (Deal Terms)
23. Sustainability of export budget

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