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Psychology of Colors and Architectural Façade and Interior Color Selection

(Nicholson, 2002; Smith, 2008).

 Brown gives people a sense of stability and orderliness.


 Brown could act as a good accent color because it would help to create an order and flow within
the restaurant.

Characteristics of Colors, Interior Design And Their Psychological And Physiological Effects

BROWN

Psychological and Physiological Effect

According to Chiazzari (1998), brown is associated with physical and emotional satisfaction, earthiness,

reclusion and narrow mindedness. Heller's study (2009) conducted with participants in Europe and US
suggests

that people relate brown mostly with modesty, rurality and poverty. According to the questionnaire
results,

brown is the least liked colour.

Use in interior:

Pile (1997) believes that brown has a more positive effect on home comfort. If combined with warm
colour

shades, it displays comfort. However, when used alone, it creates a depressive atmosphere.

In fact, people are used to seeing brown; it is the colour of earth, the colour of most tree trunks and
mammals. Its

different shades are commonly used in furniture and interior/exterior walls. In the use of brown, the
determining

factor is not the colour itself but the type of material that is chosen. The use of wood, which is a natural
material,

can create a warm atmosphere. However, if brown is used dominantly, it may have a detractive effect.
Fast food

restaurants are a good example for brown interior walls where customers are expected to eat quickly
and leave

rather than spend hours.


Color Psychology (Aryaf Alnasuan, 2016)

 North America

Brown is considered a dull and boring color while it is also associated with fertility, poverty, and
unprocessed products. A good example of this is in the National Park signs and the coffee packaging
(Riley, 1995).

 Caribbean countries

Brown means alcohol and is common in Caribbean rum while silver and gold are associated with riches
and pirates. Similar to Latin American countries, blue is also associated with death and pirates.

 Brazil

Brown is the color of nature as it is the color of wood and numerous nut species. Black is a color of
sophistication, religion, authority, and formality and is common in religious, formal, and widow’s
clothing.

 Western European countries

brown is the color of the earth and symbolizes masculinity as it is common in animal fur.

 Australia, New Zealand, and the Philippines

rown is the color of the earth and soil.

 Japan

brown represents strength, and durability.

 Ireland, England, Scotland and Wales,

brown is the color for manual labor, honesty, and the earth

Coclusion

Neutral colors such as black, gray, and white have less intense psychological effects as compared to the
other two and include colors such as beige, brown, and tans.

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