HOW TO USE THIS TEMPLATE

This template is designed to help you quickly create a PR Status Report. The first section includes
instructions and sample content, the second section is yours to edit and share.

SECTION 1 -- Instructions & Sample Content

Key Definitions

Activity:​any single initiative that you are working on and want to report on and measure. An activity
​
can include pitching the media, submitting an award application, writing a blog post, and the like.

Goals:​something you are striving for, such as an increase in leads or social media engagement. Goals
can range from micro (how many articles you want to place) to macro (how much you want to increase
organic web traffic). Goals should be created collaboratively with your leaders, measured regularly (at
least once a quarter), and reflect actual business objectives.

Deliverable:​something tangible like a blog post, content asset, email campaign, or an event.

Media Coverage

This section includes earned media placements such as executive features and profiles, trend stories,
case studies, company profiles, seasonal features, and editorial calendar opportunities. These are
separate from news-related stories and thought leadership.
Example:

Goal Deliverable or Result

Secure 4 media placements 3 media placements (include list with links to coverage)

Increase organic website traffic by 10% Increased by 18% (include traffic report)

Determine which pitches are the most Identified top 4 (include report on pitch-to-success rate for
successful top pitches)

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Social Media Engagement
This section includes your plan for engaging through social media channels. It may include a target
number of social media posts you’ll create, a program for growing content on LinkedIn, etc.

Example:

Goal Deliverable or Result

Increase average engagement on Twitter Past 180 days showed a 7.2% increase in engagement from
by 6% every 180 days previous time period.

Host 2 live Twitter chats #HowToPR on 01/2/2016

#PRPros on 02/12/2016

Post weekly blogs on LinkedIn 1-2 posts go live on LinkedIn

Thought Leadership
This section includes details for increasing awareness for key executives and/or the brand through
thought leadership initiatives. This may include contributed articles, speaker placements, and social
media activity.

Example:

Goal Deliverable or Result

Have CEO present at 1 event Host for Content Nights 02/22/2016

Place 2 guest articles In production

Special Events
This section includes details for special events you are planning. These may include a user conference
or customer appreciation luncheon; a press event; a restaurant or venue opening; or an investor
meeting.

Example:

Goal Deliverable or Result

Engage with AZ developers AZ DEV night hosted by us on 01/15/2016

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Awards
This includes details of awards you are researching and/or submitting.

Example:

Goal Deliverable or Result

Win 1 award a year 2016 Best of Business Award

Summary of Results
This is where you can summarize the results from each “activity” for a quick glance at what was
achieved.
Be sure to include links wherever possible.

Activity type Results

Media Coverage

Social Media Engagement

Thought Leadership

Special Events

Awards

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SECTION 2 -- Your Template

Media Coverage

Goal Deliverable

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Social Media Engagement

Goal Deliverable

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Thought Leadership

Goal Deliverable

Special Event

Goal Deliverable

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Awards

Goal Deliverable

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