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(CREATIVE CHECKLIST) YouTube

The document provides a 10-point checklist for creating effective YouTube video creatives. It lists criteria like grabbing attention quickly with an engaging opening, designing videos for mobile by tightly framing subjects and prominently featuring the brand early and often with clear audio mentions. Examples are given of short ads that comply with some of the criteria. The checklist aims to help assess a video's readiness by ensuring it adheres to best practices for YouTube advertising.

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Kamen Rider Numpang Lewat
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743 views2 pages

(CREATIVE CHECKLIST) YouTube

The document provides a 10-point checklist for creating effective YouTube video creatives. It lists criteria like grabbing attention quickly with an engaging opening, designing videos for mobile by tightly framing subjects and prominently featuring the brand early and often with clear audio mentions. Examples are given of short ads that comply with some of the criteria. The checklist aims to help assess a video's readiness by ensuring it adheres to best practices for YouTube advertising.

Uploaded by

Kamen Rider Numpang Lewat
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Data-Driven Creatives

YouTube Brilliant Basics:


The 10-point checklist
Build your creative for YouTube by ensuring it adheres to the below listed 10 brilliant basics. Use this worksheet to check your
YouTube video creative, and assess its launch readiness. If you don’t check the majority of the points, consider editing the
creative to further improve. At a minimum, ensure you always feature the brand early & often and frame tightly. Reach out to
your Google contacts for help.
Video
complies?
GRAB ATTENTION
Pace Quickly
Does your video use quick cuts to engage people longer?
Start High
Does your video have an immediate hook to capture attention, with the offering/big
reveal/punchline in the first 5-10 seconds?
Bright & Bold
Is your product/brand clearly visible on a dimly lit, battery-saving mobile screen?

DESIGN FOR MOBILE


Frame Tightly*
Are the shots of key people, brands or products cropped tightly so they take up the Critical
majority (>60%) of the screen to focus attention?
Supers & Sounds
Is the video thoughtful with music, does it use audio and supers to reinforce a key
brand message?

BRAND PROMINENTLY

Brand Early*
Is your brand/product visible within the first 5 seconds (3 on bumpers), for at least 3
Critical
consecutive seconds?
Brand Often*
Is the brand/product integrated meaningfully into the story arc? Critical

Audio Mentions of Brand


Does your video mention the brand? Does it mention it 2-3 times (1-2 for bumpers)?

SHOW PRODUCT USAGE

Product Being Consumed


Does your video feature the product out of packaging and being consumed in a natural
environment, naturally as part of the story?
Add call to action
Do you clearly communicate what the viewer should do next (e.g. buy, visit a store/
website, watch more videos, etc.)?

* At a minimum, prioritize these metrics and ensure they fully adhere to best practices
Data-Driven Creatives

YouTube Brilliant Basics:


Examples
Club Social, BR, 14 second ad

Pace Start Bright & Frame Sounds Brand Brand Brand audio Product Call to
quickly high bold tightly & Supers early often mentions consumed action
3

V6, DK, 9 second ad

Pace Start Bright & Frame Sounds Brand Brand Brand audio Product Call to
quickly high bold tightly & Supers early often mentions consumed action
1

Dentyne, CA, 6 second ad

Pace Start Bright & Frame Sounds Brand Brand Brand audio Product Call to
quickly high bold tightly & Supers early often mentions consumed action
1

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