POM THU - Ajinomoto Report Submission HUYNH THI MY NGOC BABAWE18464

HCMC International University – Vietnam National University
REPORT
AJINOMOTO VIETNAM
HUỲNH THỊ MỸ NGỌC - BABAWE18464
DATE OF SUBMISSION: January 10th, 2020
1
TABLE OF CONTENT
I. OVERVIEW 2
Layout 2
Human resources and job design 7
Supply chain management 7
SWOT Analysis 8
Cost leadership, quality, quick response 8
II. EVALUATIONS & SUGGESTIONS 8
2
I. OVERVIEW
Ajinomoto Corporation, Incorporated is a Japanese food and biotechnology

corporation which has monosodium glutamate as the main product. Other goods
are seasonings, cooking oils, frozen foods, beverage, sweeteners, amino acids and
pharmaceuticals. The head office is in Chuo, Tokyo. This corporation serves 35
countries and I had opportunities to visit two of its factory in Bien Hoa and Long
Thanh. Therefore, my primary focus is the Ajinomoto Bien Hoa and Long Thanh
Factory.
The big competitors it has in Vietnam are Vedan, Miwon, A-One. It has the biggest
market share in Vietnam so most of Vietnamese households use Ajinomoto MSG
Layout
Office layout
Workers are only available in some areas. For example, they showed us the
packaging area of MSG. There are machines and people in there. The company
wants to ensure the quality of products before selling to customers. Humans can
check to see whether there are flies, bad materials or not.
AJI-NO-MO-TO® packaging area at Ajinomoto Bien Hoa Factory

3
Aji-ngon is produced from real best meat and bone. These qualified materials of
pork meat, shine bone, rib bone from famous food companies are chosen to
manufacture. This will help to keep the natural taste in every meal. The big tank
below will be controlled by machines. The room is restricted to employees because
of the safety
Meat and Bone Extract at Ajinomoto Long Thành Factory
4
Retail Layout
Ajinomoto has many types of items to attract consumers in order to make the
cooking process become easier. It includes MSG; Aji-ngon Pork, Chicken,
Mushroom & lotus seed; Aji-mayo; Soya Sauce; Lisa Vinegar; Aji-Quick Hotpot,
Braise, Noodle Menu, Aji-Quick Crispy Flour; Bot canh, Pancake Mix Powder.
Every customer can choose Ajinomoto as a brand for multiple choices before
cooking.
Warehouse and storage Layouts
Two big factories in Vietnam are Bien Hoa Ajinomoto Factory (opened in 1991)
and Ajinomoto Long Thanh Factory (opened in 2008). They are all located in
Industrial Zones. These sites can provide benefits such as large storage with lower
costs, less traffic to deliver.
Fixed – Position Layout
Ajinomoto manufactures MSG for the whole Vietnam so Long Thanh Factory is
the better place for them to produce, stock and deliver to three big parts of the
country.
Process – Oriented Layout
There are some processes that humans need to involve in. For instances, the
process of breaking eggs into containers to get principal ingredients for Aji-mayo.
Eyes can discover damaging eggs to remove the small containers before harming
the whole line. After this, eggs are going to go through secret steps of machine and
humans to create final ones.
5
A section in the package line of Aji-Mayo
Work-cell layout
Company hires various employees to distribute to where they need for making a
single products or family of related products. Employees can rotate the positions
when it needs or has to.
Product – oriented layout
Corporation offers programs, events, benefits, bonus to seek best personnel and
machine utilization. Employees can come to Japan to study, work, exchange,
travel. Japan is very famous for machine. Therefore, repetitive and continuous
production is operated effectively in Ajinomoto.
6
Human resources and job design
Ajinomoto posts jobs on website, allow visit tours for candidates seeking jobs. The
interview process posted on the website is CV screening, pre-interview (face to
face), entrance test, final interview (face to face) and job offer letter. They tend to
recruit people in long term by benefits for permanent employees. They create the
environment and the loyalty among employees to commit to the company as long
as they can. They don’t fire their employees. Therefore, it is appropriate with not
taking risk or stable people.
They have experienced, trained staffs to help when workers need. The amount of
work can be adjusted to fit with different ones.
Supply chain management

They received products from CP as meat, bone, egg; farmers as Tapioca starch
and Sugarcane
As a big company, it is easy to get good products from other big companies and
farmers at reasonable prices. In addition, they are very good at maintaining
relationship with their suppliers. Whenever the problems happen between any of
their suppliers, they try to find and solve them as quick as possible in order not to
spread bad rumors that can ruin their reputations.
They can produce clean water by themselves after showing the waste system but
they said it is cheaper to get water from their suppliers. Therefore, how they
negotiate to gain loyalty from where they get ingredients are worth to learn and
study.
7
SWOT Analysis
Strengths
Ajinomoto is the biggest MSG company in Vietnam. It has so many advantages

over others. It also provides CSR activities for the community so that consumers
spread the love for it more than others.
Weaknesses
It may not recruit talents with risk-taking personality
Opportunities
MSG and Aji-ngon are purchased by numerous consumers. In the future, the
company can find procedures to compete with Knorr, Nestle to gain bigger market
share in cooking ingredients markets
Threats
Other competitors may take over the market if Ajinomoto may not change or adapt
to the trends. Broth mix is highly competitive to MSG by Knorr, Nestle. Large
amount of Vietnamese people changes to use broth mix in their cooking habits
Cost leadership, quality, quick response

The price and quality are very competitive with other companies. They are also
known as quick response to solve problems
II. EVALUATIONS & SUGGESTIONS
I usually trust the products of Japanese company. Witnessing how they

manufacture makes me use more of their goods. They also invest 100 billion VND
in the waste treatment system to protect lives of everyone around the area. This
gain the faith in the Vietnamese from consumers to employees.
8
I believe in the future if the company can provide part time jobs to candidates,
apply more innovation, advertise more about the safety of using MSG to
customers, better profits will go to them
I have learnt some cultures, process, operation of a company, solutions with low
costs to apply for my future jobs
It is a great pleasure to visit one of long and successful factories in Vietnam. I have
received practical experiences to apply what I learnt in the book and class. I have
come up with practical questions to ask and valuable answers from the company
9
References
https://www.ajinomoto.com.vn/
https://toplist.vn/top-list/thuong-hieu-bot-ngot-duoc-tin-dung-nhat-hien-nay-
28821.htm
https://vietnambiz.vn/bi-doi-thu-don-ep-ajinomoto-da-chuyen-minh-tro-thanh-
cong-ty-ban-bot-ngot-toan-cau-nhu-the-nao-52632.htm
https://www.brandsvietnam.com/9309-Thi-truong-hat-nem-Ngoai-ngot-trong-cay
10

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HCMC International University – Vietnam National University

HUỲNH THỊ MỸ NGỌC - BABAWE18464

DATE OF SUBMISSION: January 10th, 2020

Ajinomoto Corporation, Incorporated is a Japanese food and biotechnology

AJI-NO-MO-TO® packaging area at Ajinomoto Bien Hoa Factory

Meat and Bone Extract at Ajinomoto Long Thành Factory

Warehouse and storage Layouts

Fixed – Position Layout

Process – Oriented Layout

Product – oriented layout

Supply chain management

Ajinomoto is the biggest MSG company in Vietnam. It has so many advantages

It may not recruit talents with risk-taking personality

Cost leadership, quality, quick response

II. EVALUATIONS & SUGGESTIONS

I usually trust the products of Japanese company. Witnessing how they

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