11/30/2019 10 Examples of LinkedIn Ads That Totally Crushed It | LinkedIn Marketing Blog

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10 Examples of LinkedIn Ads That Totally Crushed It

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Steve Kearns July 24, 2017

What does success look like? It’s easy enough to outline the attributes of a great ad
on LinkedIn, but nothing paints a clearer picture than an actual example of a
campaign that drove outstanding real-life results.

Well, we aren’t going to give you an actual example. Instead, we’re going to give you
10 awesome LinkedIn ad examples. In each case, you will be able to extract
strategies and best practices for maximizing your impact on the world’s largest
professional network.

10 Admirable LinkedIn Ad Examples

Utilizing the different types of LinkedIn ad formats in creative and often unique ways,
these businesses received demonstrable boosts from the platform’s powerful
promotional tools. Read on, and gain insights on how you can do the same.

Adobe Breaks Through with Sponsored Content

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11/30/2019 10 Examples of LinkedIn Ads That Totally Crushed It | LinkedIn Marketing Blog

Living in the digital world and counting marketers among its highest-value audience
segment, Adobe faces stiff competition when it comes to gaining attention share.
Luckily, LinkedIn’s membership includes a bevy of individuals in Adobe’s wheelhouse,
and the software company was able to reach many of them with a targeted
Sponsored Content campaign highlighting research, infographics, and entertaining
videos. Post-campaign measurements showed distinct improvements in Adobe’s
reputation as a thought leader and media optimizer. Learn more.

Recommended: Check out our gallery of top LinkedIn Sponsored Content examples.

CBRE Reaches New Audiences with Sponsored InMail

As a B2B commercial real estate company, CBRE was already running successful ad
campaigns on LinkedIn but wanted to take a more consumer-centric approach with its
Urban Photographer of the Year competition. By taking advantage of the network’s
precision targeting filters, CBRE homed in on shutterbugs and pro photographers with
eye-catching Sponsored InMails and yielded direct, one-on-one conversations that
proved fruitful. The campaign scored big open and click-through rates, with contest
entries increasing by 41 percent over the previous year. Learn more.

Utah State Attracts Stellar Graduate Students with Robust Targeting

Graduate programs are always seeking out the highest caliber of candidates, but
finding and engaging them isn’t always easy. By tapping into LinkedIn’s unparalleled
demographic data, Utah State University was able to set targeting parameters around
geography, expertise, and career level to reach a tremendously valuable subset
through Display Ads and Sponsored InMail. The relevance resonated, as the
campaign drove 20-to-1 ROI and converted more than 70 percent of clicks into
requests for information. Learn more.

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IR Locks Down Lead Gen Forms
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11/30/2019 10 Examples of LinkedIn Ads That Totally Crushed It | LinkedIn Marketing Blog

Australian software company IR was enjoying steady results with its Sponsored
Content campaigns, but really kicked things up a notch by making its landing pages
more mobile-friendly and implementing LinkedIn Lead Gen Forms. The latter solution
enables marketers to set up pre-filled forms for seamless data collection without
forcing users to navigate away from LinkedIn, and IR found that these forms
immediately converted at the same rate as landing pages they’d spent more than a
year optimizing. Overall, the efforts cut IR’s cost per lead (CPL) nearly in half. Learn
more.

HubSpot Cooks up Killer CTR with Text Ads

As a leading marketing software provider, HubSpot does a great job of promoting

itself, but is always looking to uncover new audiences and customers. After getting
mixed results from advertising on other social networks, HubSpot saw a 60 percent
increase in click-through rate on LinkedIn by running brief, to-the-point Text Ads.
“There’s no clutter on LinkedIn -- members are there to do business,” remarked Dan
Slagen, head of paid marketing for HubSpot. Learn more.

CA Technologies Captures Cost-Effective Conversions with Dynamic Ads

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11/30/2019 10 Examples of LinkedIn Ads That Totally Crushed It | LinkedIn Marketing Blog

Enterprise software solutions company CA Technologies produced a whitepaper and

wanted to get it out to the right people. Disappointed with the way their clicks were
converting on other channels, they turned to LinkedIn with a personalized Dynamic
Ads campaign that matched member profile images to brand assets. The promotions
proved highly engaging, leading to a brisk increase in conversions and a 68 percent
reduction in CPL. Learn more.

VistaVu Taps into a Refined Audience Niche

VistaVu Solutions is a business management software firm catering to a very specific

business sector: oilfield services. With catchy content designed to grab the eyes of a
clear-cut user category, VistaVu used Display Ads and Sponsored InMail to generate
tremendous results. Nineteen of the 20 leads captured in the first week moved on to
sales as qualified leads, while the campaign’s CPL checked in at one-fifth the
company’s typical benchmark. Learn more.

Clever Zebo Finds the C-Suite Sweet Spot with Multi-Level Targeting

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11/30/2019 10 Examples of LinkedIn Ads That Totally Crushed It | LinkedIn Marketing Blog

Enlisted by a client to connect with Chief Learning Officers and top HR execs within
Fortune 500 companies, marketing agency Clever Zebo served Display Ads based on
job function, seniority, and company size in order to reach this coveted audience,
testing and optimizing for the best click-through rates possible. The efforts paid off as
the campaign generated a strong 15 percent conversion rate and compiled copious
quality leads. Learn more.

Aspect Achieves Amplification Through Sponsored Content

When thought leadership is the goal, boosting the right content can elevate your
profile significantly. Aspect, a customer service software provider, sought to further
establish its credibility and capabilities in this area. By using Sponsored Content to
amplify the reach of its informative whitepapers, infographics, and webinars, Aspect
scored huge engagement, with a 290 percent increase in referral traffic and a 17
percent jump in Company Page follows. Learn more.

Integrative Therapeutics Connects Through Comprehensive Strategy

Some companies lack clearly defined professional labels within their customer base.
This is the case for Integrative Therapeutics, a manufacturer and distributor of
nutritional supplements marketed to integrative medicine clinics across the country.
The job titles for people who benefit from their products vary widely, so targeting by
traditional means can be tricky. But by aggregating known titles and relevant skills,
they developed the right audience and engaged them with a mix of Sponsored InMail,
Sponsored Content, and Display Ads. Integrative Therapeutics set the stage for
maximum impact with its featured eBook by first researching topics that were gaining
most traction within the industry. As a result, the company grew its email database by
more than 25 percent and achieved excellent click-through rates. Learn more.

Feeling Inspired by These Examples of LinkedIn Ads?

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11/30/2019 10 Examples of LinkedIn Ads That Totally Crushed It | LinkedIn Marketing Blog

Maybe it’s time to create your own and crush it. The case studies above show how
you can use the platform’s targeting capabilities, extensive engagement methods,
and dynamic features to stand out and reach -- with pinpoint precision -- the most
valuable audience possible. Take LinkedIn self-service ads for a spin.

Topics
LinkedIn B2B Marketing

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