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Explainer Video Script Template

The video introduces Coin, a single card that can replace multiple payment cards. It shows a man using Coin to pay at a bookstore, restaurant, and bar by swiping it like a normal card. Each time, the appropriate card from among the many stored on Coin is used. The video explains that the user's payment cards, rewards cards, and other cards are all stored digitally on Coin. It also demonstrates how Coin syncs with a smartphone app, allowing the user to easily add and select from the different cards stored on Coin. In the end, it reminds viewers that Coin allows consolidating all of one's cards into a single device.

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359 views

Explainer Video Script Template

The video introduces Coin, a single card that can replace multiple payment cards. It shows a man using Coin to pay at a bookstore, restaurant, and bar by swiping it like a normal card. Each time, the appropriate card from among the many stored on Coin is used. The video explains that the user's payment cards, rewards cards, and other cards are all stored digitally on Coin. It also demonstrates how Coin syncs with a smartphone app, allowing the user to easily add and select from the different cards stored on Coin. In the end, it reminds viewers that Coin allows consolidating all of one's cards into a single device.

Uploaded by

Wibi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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#NAME?

"PROJECT NAME" EXPLAINER VIDEO SCRIPT

TIME CODE VIDEO

SET UP THE PROBLEM


(introduce hero, establish problem)

0:00-0:15 A hipster-looking GUY speaks to us in a book shop. He's at check out.

PROVIDE THE SOLUTION


(introduce your product)

0:15-0:26 He pulls out a slick BLACK CARD. We CLOSEUP on it.

He lightly flips the Coin upward. Magically, different color CARDS appear
0:26-0:36
above it. He gestures to them as he speaks.

0:36-0:40 The cards goes back inside the Coin. He hands it to the CASHIER.

0:41-0:42 CLOSEUP of the cashier swiping the Coin.

EXPLAIN HOW IT WORKS


(provide the details)

JUMP CUT. GUY now finishes lunch outside a restaurant. TWO OTHER
0:42-0:44
GUYS join him. He still speaks to us.
GUY lightly flicks the card upward again. The same multicolored cards
0:44-0:49 appear. The other dissovle, except for the blue one on "business card."
They disappear.
CLOSE UP on the front of the card. Guy presses a button that flips
0:49-0:53
through options. He then hands it to the WAITER, satisfied.

0:53-0:59 JUMP CUT. Guy stands in a bar, adressing us still.

He holds up a DEVICE. He plugs it in his phone. He swipes a card


0:60-1:13 through the device. Takes a picture, which appears in the app. He holds
up Coin to the camera and holds for a beat.
JUMP CUT. Guy walks towards us with the guys from the business lunch.
1:14-1:18
Their table is in the background.

1:18-1:20 CLOSE UP on the Coin still sitting on the desk.

When the phone beeps, the guy pauses, reaches into his pocket, and
1:20-1:27
pulls out his phone (INSERT as necessary) displaying the alert.

CALL TO ACTION
(restate the benefits, tell us what comes next)

JUMP CUT. Guy is in the bookstore from the beginning. He gestues to


1:27-1:42
the card. He grabs his bag and walks out of frame.

A BLACK SCREEN with the Coin Logo. Beneath it: "ONLYCOIN.COM"


1:42-1:45
"@COIN"

#NAME? Production Management Made Modern. Create stripboards, shooting schedules, call sheets and more on studiobinder
Watch: Coin Explainer Video

AUDIO

T UP THE PROBLEM
ce hero, establish problem)

Sound: Music plays in the background.

GUY: "I'm here to tell you about Coin. It solves a problem I think most of us have. See
my wallet is filled with cards. Credit cards, debit cards, rewards cards, gift cards, filled
with them. Too many.

VIDE THE SOLUTION


roduce your product)

GUY: "This is a Coin. It's a simple card just like a regular payment card. You can swipe
just like any other card. The difference between a Coin and any other card..."

GUY: "All these cards are inside of my Coin and I can swipe with any of them. I'm
going to use the personal card for this."

GUY: "My Coin has all the same data and acts just like my debit card would when I
swipe it."

SFX: We hear a nice, crisp SWIPE.

LAIN HOW IT WORKS


provide the details)

GUY: "This is a business lunch."

GUY: "So I'm going to expense it on the business card."


GUY: "I just tap this button to select the right card. And that's it."

GUY: "How do I get my cards in my Coin, you're asking. It's a fair question."

GUY: "I use this thing. And the Coin app. Just swipe them in. Take a picture, so I know
which one it is. And that's it...Oh, security."

GUY: "This is cool too. Let's say you pay with your Coin, you've got a lot on your mind.
You leave your Coin behind like a dummy."

--

SFX: *Beep Beep!*

GUY: "Coin uses a low power Bluetooth signal that knows when your phone is near
and when it's not."
CALL TO ACTION
enefits, tell us what comes next)

GUY: "In this card. All your cards. You can add as many as you want and it stays the
same size. And all you ever need is one. One Coin. For all your cards."

Music: FADE OUT

schedules, call sheets and more on studiobinder.com

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