2018 Sajth PDF
2018 Sajth PDF
2018 Sajth PDF
ABSTRACT
Heritage Tourism has emerged as a catalyst for economic growth thanks to its
ability to create alternative jobs, induce developed infrastructures and increase the
flow of both domestic and foreign tourists which result in regional as well as
national growth. India, a country blessed with remarkable natural and manmade
heritages has welcomed this niche form tourism with open arms. However, as a
consequence of negligence and lack of proper management skills, the sustainability
of these monuments is at cross roads. Improper heritage-awareness, lack of
coordination among the stakeholders, inadequate funding as well paucity in
understanding the growing demands have further contributed to the sad state.
Therefore, conservation, preservation, sustainability and enhancement of these
heritages remain the top most priority of the country. Based on the experiences of
NGOs and review of major works in the area of heritage management and
conservation, this paper puts light on the overall status of heritage sites and
monuments in India and also tries to find out the emerging challenges in heritage
preservation in this country. Moreover, this paper outlines major strategic
mechanisms required to overcome these constraints to preserve our cultural
heritages which are nothing but the true reflection of our rich cultural past.
KEYWORDS: Heritage, Heritage Tourism, Heritage management, Heritage
Preservation, Economic Development.
Introduction
Since time immemorial, India has been widely acknowledged for its intriguing,
fascinatingly rich and diverse heritages which are nothing but the strong reminders
of its glorified ancient history. The celebrated past and cultural diversity of this
nation have created a potent blend for attracting millions of tourists every year.
Therefore, the rise of heritage tourism in India was quite long anticipated and as
expected, this new form of niche tourism has registered a significant growth in
Indian tourism market in past few years. The United Nations Educational, Scientific
and Cultural Organization (UNESCO) defines ‘Heritage’ as “our legacy from the past,
what we live with today, and what we pass on to the future generations” whereas,
‘Cultural Heritage’ has been described as, “the irreplaceable sources of life and
thematic and content analyses were also being used to scrutinize and infer the data
acquired from report reviews and experts responses. In addition, the researchers
have visited many places to gain the practical experience and have interacted with
the local community, tourists, tourism stakeholders, and few officials to make a
detailed report.
Heritages and Socio-Economic Development
Heritages are of perennial importance to the development of any country. They
are not only the guardians of the past, but also are a major catalyst in inducing
socio-economic growth in country. They are also known as the agents for instigating
innovative capacity of knowledge. This Section of the work deals with the heritage-
led socio-economic developments of a nation.
Economic Implications of Indian Heritage Tourism
Heritage tourism has proved itself a fast growing and high-yielding sector. Over
the past twenty years, the popularity of Heritage Tourism has been growing with the
number of travelers and with new tourism attractions. In India the scope of heritage
tourism market is expanding day by day.
Issues
Here, Table 1, Table 2, Table 3, and Table 4 all are reflecting the growing market
for Heritage Tourism in India, as there is a paradigm shift in tourists’ attitude and
their demand and it has become a core global trend in travel and tourism industry,
where the travellers are expecting their trips to be more experiencing and educative
compared to the conventional holiday trips where the scope for learning new things
id very limited. Recently few studies have disclosed that the heritage tourists
generally spend higher at per day basis and usually stay longer period of time at any
particular destination compared to other kinds of travelers.
But, only possessing the monuments is not enough. The importance we place on
our sense of identity and culture reflects in how we manage, protect and care for our
heritages those are the testimony of our ancient predators. No law, no rule, no force
can save our monuments if there is no awareness regarding the significance of their
existence.
Heritage and Tourism Interdependency
From extensive literature review, it has been found that there is a close
connection in between ‘Heritage’ and ‘Tourism’. According to Bushel & Jafari
(1996), the relationship between tourism and cultural-heritage is not a ‘newly
formulated concept’; rather it can be addressed as a ‘newly advocated concept’.
Herbert (1995) considers the ‘attractiveness of heritage in the form of a
commodity’ as an important reason behind the growing number of areas to be
promoted as heritage destinations now a day. Dann (1981) opines that the cultural
heritages are one of the major inspirational factors for traveling in different period
of time.
Reisinger (1994), Hargrove (2002) both argue that the heritage sites often
make the visitors nostalgic as they reflect the true culture of the host community
and have direct links with their glorious past. Devesa, Laguna, & Palacios (2010)
also considers heritage monument sightseeing as one of the significant motivating
variables for the cultural visitors. It is now an established fact that visiting these
historical places, monuments, sites having great archaeological value brings socio-
economic and environmental benefit through generating tourism revenue, exchange
of thoughts and culture in between the host and the guests, and safeguarding the
natural and man-made heritages at local, regional and national level. Thus it would
not be an exaggeration to say that prosperous future of ‘heritage’ and ‘tourism and
travel’ both depend on each other.
In this connection, India is also not an exception as this country has always been
considered as a unique land with rich culture and heritage. Every time a tourist
visits India, he/she gets a glimpse of India's past through the elaborate superfluities
and wonderful architecture of the Indian monuments those are also the guardian
pillars of India's cultural heritage. These splendid samples of unbelievable artistry
covering a sense of mystery, deception, and romance are the evidence of the master
craftsmanship and elegance that brings the splendor of the bygone era to the
forefront and always astound the visitors. Therefore, the management aspect of
both Indian heritages and Indian tourism should be well taken care of.
Heritage Tourism: An Advocate of Sustainability
Reisinger (1994) defines Heritage Tourism as “visits to historic buildings, sites,
museums, art galleries, etc.” Garrod & Fyall (2001) considers it as a tourist activity
in a place with the availability of historic artifacts. The National Trust for Historic
12 ARNAB GANTAIT, PRIYAKRUSHNA MOHANTY and G. ANJANEYA SWAMY
Preservation defines this new form of niche tourism as “a trip to experience the
places, artifacts and activities those authentically represent the stories and people of
the past and present.” Tighe (1986), Hardy (1988) and Millar (1989) all suggest
that it is “all about the cultural traditions, place, and values that groups throughout
the world are proud to conserve.” In 2002, the World Tourism Organization (WTO)
executive Luigi Cabrini stated that “the worldwide trend is clearly showing that
heritage tourism is growing faster compared to any other forms of tourism”
(Parker, 2007). This statement has been supported by McCain & Ray (2003), who
affirm that Heritage tourism has gained a substantial growth in the tourism industry
in recent years. According to Günlü, Pırnar & Yağcı (2009), Heritage tourism is
gaining importance day by day not only for its economic benefits to the society as it
injects new money into the economy, diversifies the local economy by creating new
jobs, promotes the preservation of local resources, encourages the development and
maintains the community amenities, but also for its more sustainable approaches
that include social and environmental benefits in terms of enriching social capital,
promoting local culture, building relationship among and within the local people,
improving community pride, creating enjoyable opportunities both for the host and
the guest and finally boosting awareness regarding the importance of heritage
monuments and sites. Heritage tourism also certifies the recognition of any
noteworthy element that is important enough to be preserved and maintained with
proper care and supervision so that, these elements can be passed on to the future
generations. UNWTO has already acknowledged tourism as a potential tool for
poverty alleviation and community development. The data reveals that more than
50% of the total number of UNESCO‘s World Heritage Sites (a total number of 1073)
are located in the developing countries and in last two decades a constant growth
has been observed in case of international arrivals in these countries and one of the
many reasons behind this increased travel demand is nothing but the presence of
these cultural built-heritages in the form of tourism resources.
Issues Involved and Challenges Faced
After realizing the cultural and economic significance of heritages that is
happening slowly in India, the people, the tourism stakeholders, the government
bodies etc. have started paying more attention in its preservation but still, there are
many hindrances, those are bothering the preservation initiatives. Academicians,
Conservation Architects, Reporters have pointed out many of these challenges in
their articles, interviews, and reports and raised a common voice to adopt a proper
Heritage Management and Conservation policies and process to make these
heritages secured for the long run. International communities like UNESCO, ICOM,
and ICOMOS are also showing deep concern to protect these cultural-heritage
monuments (Biswas, 2002). The American Art historian, Bonnie Burnham, heading
‘World Monuments Fund’, has rightly said, “Tourism carries a tremendous potential
that must be acknowledged as essential for the future of world heritage. But without
proper management, we can easily get out of control.” Therefore, to identify or to
highlight these management challenges in heritage preservation is very much
important. Here the researchers have minutely read a good number of scholarly
articles and newspaper reports on the context of Indian heritages and its
preservation challenges; visited few prominent heritage spots and interacted with
scholars, academicians, conservation architects, tourists, local community people
CONSERVATION AND MANAGEMENT OF INDIAN BUILT-HERITAGES 13
investing money for the sake of heritage conservation and maintenance. Moreover,
legal hurdles, public apathy, the lack of government intervention have led to the
rapid deterioration of heritage structures in many places.
Source: http://asi.nic.in/asi_protected_monu_list.asp
Figure 6: India has Less Number of World Heritage Sites compared to Even
Smaller European Countries
Source: http://whc.unesco.org/en/list/
prevail over the land grabbers who have intruded on the heritage lands around the
historic Padmakshi temple (Source: The Hindu, May 10, 2016). Srirangapatnam,
Karnataka, notified by the state government as ‘heritage town’ in 2005 for its
cultural, natural and spiritual richness is losing its charm as the places surrounding
its forts, monuments, temples, fort gates etc., all have been encroached by
commercial establishments and illegal constructions, and lack of concerns from the
local government as well as its host community people at large (Shankar & Uma,
2012). Persistent encroachment on the premises of the temples is being cited as the
reason for the gradual destruction in Odisha where once there were over 500
temples in Bhubaneswar, now the number is 70 only. Many of the major historical
sites such as Khandagiri, Vaital temple, Chudangada, Swarnajaleswar, Amania
temple, Barabati fort etc. have already been encroached upon by multi-storied
buildings on its premises. In Jaunpur, Uttar Pradesh, the Shahi Bridge, one of its
main heritages has been encroached by the makeshift shops of miscellaneous
articles since the British period. Many of such monuments, protected under the ASI
and State Archaeological Departments are still facing myriad problems. The
souvenir sellers have covered the carvings of beautiful granite pillars of the
Meenakshi Temple, Tamil Nadu with their shops. The same incident happens in
Rameshwaram, Kanchipuram and several other temples of Tamilnadu.
Improper Heritage Management and lack of basic Tourists’ Facilities
Another problem that is affecting many of the heritage sites in India is the
absence of the proper solid waste disposal mechanism. Moreover, the basic tourists’
facilities such as proper sitting arrangements, availability of drinking water, clean
and eco-friendly toilets, trained professional guides, interpretation centers are also
absent in many places. If more and more heritage resources can be connected with
good infrastructure and tourism, these sites can even earn more revenue that will
facilitate the local community and can be spent on overall destination development.
Pollution
Many scholars point out in their scholarly articles that the pollution is gradually
increasing at different heritage sites and maximum pollutions are created by visitors
and locals, who due to their apathy, negligence and lack of civic sense throw several
types of biodegradable and non-biodegradable materials everywhere and
unfortunately, many a time the authorities or the monitoring bodies also do not care
proper disposal due to lack of interest, fund or priority. The grand marble of edifice
of iconic Taj Mahal located in Agra, (the top revenue generating heritage monument
in India that has earned almost 75 Crore INR in last three years as per the Report
published in The Times of India, Jul 19, 2016, 14:17 IST) is slowly turning in
brownish-yellow due to continuous air and water pollution in its surrounding areas
as per the report compiled by the National Environment Engineering Research
Institute, Hyderabad, and the tourism statistics is showing that the flow of foreign
visitors to Taj Mahal is also on wane since last few years. The 400-year-old
Charminar monument, located at the bustling bazaars of Hyderabad’s old city is hit
with the layers of dust on its structure. A study conducted by Vardhaman College of
Engineering, Hyderabad found that the level of city’s Total Suspended Particular
Matter (TSPM) is among the highest in the area where this age-old heritage
monument is actually standing. In 2013, Punjab Pollution Control Board (PPCB)
conducted a collaborative study with the IIT, Delhi that concluded that the traffic,
CONSERVATION AND MANAGEMENT OF INDIAN BUILT-HERITAGES 17
the tandoors (ovens) from nearby restaurants and the industries are the main
culprits for discoloring of the main building’s facade and the golden plates affixed on
the shrine at the Golden Temple, Amritsar in Punjab.
Light & Sound Shows
The Indian Tourism Development Corporation (ITDC) conducts light and sound
programs at heritage sites with the purpose of highlighting the historical glory
through an audio-visual medium. Such initiative is bringing more number of tourists
to visit these sites but on the other hand, the intense light, high pitch of sound
system, vibrations create cracks on the walls of these monuments as the light
generates heat that harms the plaster works and the colors of monuments.
Vandalism
Some countries have made laws for the protection of cultural heritage. India is
one of them. The Antiquity Act of 1947, Antiquities and Art Treasures Act of 1972
particularly provide for the prevention of smuggling and illegally dealing in
antiques. In addition, the Ancient Monuments and Archaeological Sites and Remains
Act, 1958 ( No. 24 of 1958) says that, “if someone destroys, removes, injures, alters,
defaces, imperils or misuses a protected monument s/he shall be punishable with
imprisonment which may extend to three months, or with a fine which may extend
to five thousand rupees, or with both.” Then also the vicious trend of vandalism and
destruction of heritage buildings and heritage sites is ongoing. The vandals are
continuously damaging sculptures, gold/silver/bronze/stone made idols in many
Indian temples and tourist places with immense historical value and the situation is
deteriorating more and more by the idol smuggling rackets those are inscribing and
taking out these idols out of the country. Moreover, the epigraphs are vanishing
during the construction work of additional facilities in ancient temples and applying
of the fresh coat of paint during its renovation. It is due to the negligence of
watchmen in museums, monuments etc. No thefts is possible from museums,
monuments or sites without the involvement of local party directly or indirectly.
Lack of Awareness and Community Participation
Shankar & Swamy (2013) considers Heritage awareness as a vital component
of conservation. But, it is disheartening that the visitors often inscribe their initials,
names, places, addresses or messages on the invaluable archaeological masterpieces
those are nothing but our national treasures and it happens due to the lack of
awareness regarding the cultural significance of such masterpieces. In addition, one
of the major challenges in heritage conservation is to win the trust of local
communities so that they come forward and cooperate as many a time it has been
observed that many conservation processes have been stopped due to local
resistance and such kind of challenge can only be overcome if the conservation
plans and policies can benefit the local community people and it is not happening
often in India.
Suggestive Measures for Heritage Conservation and Management
The previous section draws attention to the various issues and challenges faced
by the Indian Heritage tourism sector. This portion of the paper outlines an array of
strategic measures that must be adopted to preserve, conserve, sustain and enhance
Indian heritages. They are;
• Better civic sense and a sense of responsibility instilled in the host community
as well as the visitors towards the cultural heritages can prevent themselves
18 ARNAB GANTAIT, PRIYAKRUSHNA MOHANTY and G. ANJANEYA SWAMY
Conclusion
Every community and society has its own precious heritage, which has to be
transferred to the coming generation and it is the responsibility of the civil society
to transfer that heritage to the next generation. India has a rich heritage that
includes a repository of archaeological treasures and incredible monuments and the
cultural history epitomized in these heritage monuments stems from a historic past
of its own ancient civilization. The number of these monuments and sites is so great
that a single tour can’t cover or discover the multifarious facets of this country.
Therefore, being a responsible Indian citizen, it is our primary and pious duty to
safeguard our ancient memorials and the preserved places having immense
20 ARNAB GANTAIT, PRIYAKRUSHNA MOHANTY and G. ANJANEYA SWAMY
historical significance and values and to ensure that no one can harm to them. We
should also consider it our moral duty to maintain the purity virginity, sanctity, and
beauty of these places. The Indian Government should involve Indian High
Commissions/Embassies to enlist such heritage sites/structure within a stipulated
time limit. This promotion of our heritages and the fund collection in term of
donation for their maintenance and restoration can be executed by our diplomatic
offices abroad. Moreover, the community, tourists, tourism stakeholders and
operators should take more responsibility towards the preservation of our heritages
those no doubt add an extra value to the prestige of India and the pride of every
Indian.
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