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Uninor

Uninor has launched its Dynamic Pricing plan in the circles of Orissa and Kerala, bringing the total number of circles with this plan to 13. The Dynamic Pricing plan offers discounts on calls that change based on location, time of day, and network traffic, ranging from 5% to 60%. Customers can now avail these changing discounts on local and STD calls within Karnataka circle under Uninor's 1 paisa per second billing plan. This makes Uninor's tariffs the most affordable in India, with costs as low as 24 paisa for a 1-minute call. The plan is available as a Rs. 26 recharge with 3 months validity across over 29,000 stores in

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47 views

Uninor

Uninor has launched its Dynamic Pricing plan in the circles of Orissa and Kerala, bringing the total number of circles with this plan to 13. The Dynamic Pricing plan offers discounts on calls that change based on location, time of day, and network traffic, ranging from 5% to 60%. Customers can now avail these changing discounts on local and STD calls within Karnataka circle under Uninor's 1 paisa per second billing plan. This makes Uninor's tariffs the most affordable in India, with costs as low as 24 paisa for a 1-minute call. The plan is available as a Rs. 26 recharge with 3 months validity across over 29,000 stores in

Uploaded by

sourabhnsm
Copyright
© Attribution Non-Commercial (BY-NC)
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Download as DOCX, PDF, TXT or read online on Scribd
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Uninor completes Dynamic Pricing roll out in 13 circles

with its launch in O rissa and Kerala


GSM operator Uninor has  announced the launch of  the exciting new concept of
Dynamic Pricing. Uninor now offers Dynamic Plan 24X7  each operates. With this
launch, customers across the Uninor circles can now get the 24X7 Badlata Discount
Plan (DP) on their mobile phones.
The plan will offer customers changing discounts on their calls based on traffic on the
network. The discounts will change with location and with time, with each cellphone
tower broadcasting a different discount. At the same location, the discount will change
on an hourly basis. With 24X7 changing discounts, Dynamic Pricing puts the power of
tariffs in the customers’ hands.
Discounts will range from 5% to as much as 60%, depending on the location and time of
a call – so a better discount could be available across a street. This discount will be
applicable on a standard base call rate of 50 paisa per minute for any local call, Uninor-
to-Uninor or Uninor-to-any other operator. This means a 1-minute call could cost as
low as 20 paisa and never more than 50 paisa.
“We recently launched services in our new circles of Mumbai, Maharashtra, Gujarat,
Kolkata and West Bengal with Dynamic Pricing. Clearly, this concept is a core
differentiator for us that sets us apart in a competitive market

Uninor’s innovative tariff model of Dynamic Pricing will now enable mobile users to avail
upto 60% discounts on 1p per second billing in Karnataka circle. The dynamic discount is not
only offered to local calls but STD calls also get the benefit. Customers may also get discount
for calls from Uninor to any other operator. Uninor’s Dynamic Pricing plan will offer rates as
low as 40p per second merely by crossing  the road and changing the discount zone.

Dynamic Pricing offers discounts that change with location and time. Every cell phone tower
broadcasts a different discount. This discount is always visible on the screens of all mobile
phones in that area. So discounts change as a customer moves from the coverage of one tower
to the next. At the same location, the discount changes every hour. This means a better
discount could be available at the next traffic signal or simply by crossing a street.

Now riding on a 1-paisa per second billing, Uninor’s Dynaimc Pricing will by far be the most
affordable mobile plan for customers in India. At full discount, a 1-minute call could now
cost 24 paisa only.
This plan is available on a recharge tariff of Rs. 26 with a validity of 3 months. The plan will
be available at 11 exclusive Uninor stores and over 29000 other shops across Karnataka. It
can be activated by simply walking up to the nearest a retail shop.

The earlier Dynamic Pricing plan with per-minute billing will continue to be available in the
market.

“By choosing the time and place to make a call, you decide how much you want to pay. This
has been the philosophy of our Dynamic Pricing concept – power of tariffs in the customer’s
hands and an end to the fixed tariffs raj. Now applicable on a 1-paisa per second billing, this
is by far the most attractive tariff available in India today,” said Ann Hofvander, Executive
Vice President, Karnataka Hub

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