Scribd Logo
Upload

Welcome to Scribd!

  • 898 views

    Integrating Six Sigma With Strategic Planning at Cigna

    Uploaded by

    Jasmine Cruz
    Cigna Corp. is a global health services company that uses Six Sigma to help address its five strategic imperatives of establishing cost advantages, improving member health and well-being, bringing innovative products to market, becoming a partner of choice for customers, and creating a winning work environment. Six Sigma projects could focus on cost reduction, health improvement, product development, improving public relations, and enhancing communication and culture. Cigna's implementation of Lean Six Sigma has helped the organization reduce costs and improve quality of healthcare services.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Integrating Six Sigma With Strategic Planning at Cigna

    Uploaded by

    Jasmine Cruz
    898 views2 pages
    Cigna Corp. is a global health services company that uses Six Sigma to help address its five strategic imperatives of establishing cost advantages, improving member health and well-being, bringing innovative products to market, becoming a partner of choice for customers, and creating a winning work environment. Six Sigma projects could focus on cost reduction, health improvement, product development, improving public relations, and enhancing communication and culture. Cigna's implementation of Lean Six Sigma has helped the organization reduce costs and improve quality of healthcare services.

    Original Description:

    Related to Total Quality Management

    Original Title

    Integrating Six Sigma with Strategic Planning at Cigna

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Cigna Corp. is a global health services company that uses Six Sigma to help address its five strategic imperatives of establishing cost advantages, improving member health and well-being, bringing innovative products to market, becoming a partner of choice for customers, and creating a winning work environment. Six Sigma projects could focus on cost reduction, health improvement, product development, improving public relations, and enhancing communication and culture. Cigna's implementation of Lean Six Sigma has helped the organization reduce costs and improve quality of healthcare services.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    898 views2 pages

    Integrating Six Sigma With Strategic Planning at Cigna

    Uploaded by

    Jasmine Cruz
    Cigna Corp. is a global health services company that uses Six Sigma to help address its five strategic imperatives of establishing cost advantages, improving member health and well-being, bringing innovative products to market, becoming a partner of choice for customers, and creating a winning work environment. Six Sigma projects could focus on cost reduction, health improvement, product development, improving public relations, and enhancing communication and culture. Cigna's implementation of Lean Six Sigma has helped the organization reduce costs and improve quality of healthcare services.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Integrating Six Sigma with Strategic Planning at Cigna

    Abstract

    Cigna Corp. is a global health service company with 95 million customers around the world and
    more than 40,000 employees worldwide. The company provides insurance and related products and
    services in the United States and internationally. It operates through Integrated Medical, Health
    Services, International Markets, and Group Disability and other segments. This case study showed how
    Cigna used the Six Sigma to adapt to dramatic changes in the healthcare industry. We will discuss how
    the Six Sigma helped in Cigna’s strategic planning.

    Key Issues for Discussion

    1. Suggest how Six Sigma might be used to help Cigna address its five strategic imperatives? Is their
    approach consistent with the discussion of Six Sigma and competitive strategy at the end of this
    chapter?
    - Cigna has five strategic imperatives:
    a. Establish a meaningful cost advantage relative to the competition.
    b. Help improve the health and well-being of members and the people Cigna insures.
    c. Bring innovative products and services to market.
    d. Become the partner of choice to its customers.
    e. Create a winning environment in the organization.

    Cigna’s Holistic Six Sigma Model shows how Six Sigma is being used to help address the five
    strategic imperatives. This approach appears to be consistent with the discussion of Six Sigma
    and competitive strategy at the end of this chapter. In order for this to be effective, the Six
    Sigma must be integrated into the strategic planning processes. By using the Six Sigma
    methodology, the company will be able to define which areas of improvement to pursue, where
    the organization should focus its resources to enhance product offerings, and how to gain a
    sustainable competitive advantage. The Six Sigma is effective for improving business processes.

    2. Can you think of specific types of Six Sigma projects that might support Cigna’s strategic
    imperatives?
    - Six Sigma projects that might support Cigna’s strategic imperatives could include:
    a. Cost reduction projects that will help establish a meaningful cost advantage relative
    to the competition.
    b. Health improvement projects to help improve the health and well-being of
    members and the people Cigna insures.
    c. Product development to bring innovative product and services to the market.
    d. Improve public relations to become the partner of choice to its customers.
    e. Communication, training, and celebration of successes in order to develop a winning
    environment.
    Conclusion

    Cigna’s implementation of the Lean Six Sigma principles has helped the organization become an
    effective advocate for lasting change in the health care industry, especially, in reducing health care costs
    and improving the quality of healthcare services. The Six Sigma also helped Cigna eliminate the need to
    take corrective action, redundancies, and wasted time. With Lean Six Sigma, the company was able to
    get better quality outcomes in less time which reduces costs.

    You might also like