MASSACHUSETTS INSTITUTE OF TECHNOLOGY

SLOAN SCHOOL OF MANAGEMENT

CORPORATE
INNOVATION:
STRATEGIES FOR
LEVERAGING
ECOSYSTEMS
ONLINE SHORT COURSE

Lead innovation in your organization through ecosystem engagement.

Certificate Track: Strategy and Innovation

ABOUT THIS COURSE
In today’s dynamic and ever-changing economic climate, innovation is less of a choice and more of a business
imperative. Similar to entrepreneurship, innovation requires a context of engagement and interconnection between
people, stakeholders, and ecosystems in order to flourish — in other words, an innovation ecosystem. This executive
program explores MIT’s research on the science of innovation ecosystems, offering you the tools and frameworks
necessary to foster a culture of innovation and entrepreneurship in your organization. Guided by renowned
innovation practitioners and MIT faculty Fiona Murray and Phil Budden, you’ll learn to engage effectively with key
stakeholders to overcome barriers to innovation and mobilize opportunities for change.


WHAT THE PROGRAM COVERS

This six-week online program equips you with the knowledge
and tools to unlock opportunities for innovation and
US$2,800
entrepreneurship in the ecosystems around you.

Over the course of six weeks, you’ll learn to identify key

influencers in an organization and determine how best
to leverage these relationships to maximize innovation. 6 weeks,

You’ll be exposed to concepts such as innovation loops, excluding orientation

focusing on interactions between players in an ecosystem,

and you’ll gain insight into the pivotal role of leaders in
driving and sustaining innovation in an organization. 6–8 hours/week of self paced

You’ll also have the opportunity to learn about tools learning, entirely online*

and activities for fostering engagement — including

*The recommended weekly time commitment for core content
hackathons, prize competitions, and accelerators. At the is 4-5 hours, taking into account the busy lifestyles of working
end of the program, you’ll walk away with a tailored action professionals, with an additional 2-3 hours recommended for
non-compulsory weekly extension activities, should you have the time.
plan for innovation in an organization of your choice.

For making innovation work, we need not only a process and

experimentation, but a collaborative ecosystem for entrepreneurs.
– PROFESSOR FIONA MURRAY, ASSOCIATE DEAN OF INNOVATION

AT THE MIT SLOAN SCHOOL OF MANAGEMENT.

MIT SLOAN CORPORATE INNOVATION: STRATEGIES FOR LEVERAGING ECOSYSTEMS

THIS PROGRAM
IS FOR YOU IF:

You’re seeking tools and You want to develop an You’re looking to validate your
techniques for maximizing innovation action plan knowledge of corporate innovation
innovation and for your business, guided by in the form of a certificate of
entrepreneurship within MIT faculty completion from The MIT Sloan
a business environment School of Management.**

**Certificates of completion are issued in your legal name upon successfully completing a program according to the program completion criteria
outlined during the course. No certificate will be issued to you if you do not meet the stipulated requirements for the award of a certificate.

WHO SHOULD TAKE THIS COURSE?

This program is designed for decision makers from any industry who want to improve their organization’s
capacity to formulate and implement innovative strategies, as well as for entrepreneurs and startup business
leaders launching new offerings.

Whether you’re in senior management, consulting, business strategy, marketing and sales, or are simply a
professional with innovative ideas and seeking tools and frameworks to capture and deliver on those ideas,
this MIT Sloan program will be beneficial to you.

At MIT Sloan Executive Education, we are focused on bridging the energy,

engagement and idea flow of physical in-person teaching and learning into
online experiences. We aim to positively modify individual and collective
behaviors that participants will take back to their teams and propagate
throughout their organizations.
– PAUL MCDONAGH-SMITH, DIGITAL CAPABILITY LEADER, MIT SLOAN EXECUTIVE EDUCATION

MIT SLOAN CORPORATE INNOVATION: STRATEGIES FOR LEVERAGING ECOSYSTEMS

WHAT YOU WHAT IS MIT SLOAN?

Learn more about

WILL LEARN THE MIT SLOAN

SCHOOL OF
This online program integrates rich, interactive media such as MANAGEMENT
videos, infographics, and e-learning activities as well as traditional
didactic components such as written study guides (course notes).
There are also opportunities for collaborative learning through
discussion forums. The following modules contribute to the holistic
approach your learning path takes:

ORIENTATION MODULE
WELCOME TO YOUR ONLINE CAMPUS
ONE WEEK
You’ll be welcomed with a personal call and get introduced
to your online teaching and technical support network. Begin
connecting with fellow participants while exploring the navigation
and tools of your Online Campus. Be alerted to key milestones in
the learning path, and review how your results will be calculated
and distributed.

You’ll be required to complete your participant profile, confirm

your certificate delivery address, and submit a digital copy of your
passport/identity document.

MODULE 1
INNOVATION AND ITS CHALLENGES
Develop an understanding of innovation, the traditional context
where it occurs, and the challenges faced by corporations trying
to build innovation capabilities.

MODULE 2
INNOVATION IN ECOSYSTEMS, WITH STAKEHOLDERS
Understand the importance for innovation of co-location in
ecosystems, the nature of innovation and entrepreneurship
capabilities, and the role of those ecosystems’ critical stakeholders.

MIT SLOAN CORPORATE INNOVATION: STRATEGIES FOR LEVERAGING ECOSYSTEMS

MODULE 3
WHY MIT SLOAN
INNOVATION-DRIVEN ENTREPRENEURSHIP EXECUTIVE EDUCATION
AND EXPERIMENTAL INNOVATION LOOPS
Learn more about
Recognize the importance of innovation-driven entrepreneurship
THE MIT SLOAN
and the role of innovation loops.
ADVANTAGE

MODULE 4
CORPORATE STAKEHOLDERS IN INNOVATION
ECOSYSTEMS
Reflect on the roles that corporations play as stakeholders in an
innovation ecosystem, and explore their links to the innovation-driven
entrepreneur, university, risk capital, and government stakeholders.

MODULE 5
INNOVATION PRACTICES AS TOOLS OF ENGAGEMENT:
HACKATHONS, ACCELERATORS, AND PRIZE
COMPETITIONS
Learn about different options available to organizations for
facilitating meaningful engagement with their ecosystems.

MODULE 6
LEADING INNOVATION IN AN ECOSYSTEM
Develop a plan for building an innovation strategy in an
organization within an innovation ecosystem framework.

MIT SLOAN CORPORATE INNOVATION: STRATEGIES FOR LEVERAGING ECOSYSTEMS

WHO YOU’LL LEARN FROM
YOUR FACULTY DIRECTORS
The design of this online course is guided by MIT faculty who will share their experience and in-depth subject
knowledge with you throughout the program.

FIONA MURRAY PHIL BUDDEN

William Porter Professor of Entrepreneurship Senior Lecturer, Technological Innovation,
Associate Dean for Innovation & Co-Director MIT Entrepreneurship, and Strategic Management,
Innovation Initiative MIT Sloan School of Management
Fiona Murray is the Associate Dean of Innovation at the MIT Phil Budden is a Senior Lecturer at MIT’s Management School,
Sloan School of Management, William Porter (1967) Professor in Sloan’s TIES (Technological Innovation, Entrepreneurship and
of Entrepreneurship, and an associate of the National Bureau of Strategic Management) Group, where he focuses on ‘innovation-
Economic Research. She is also the co-director of MIT-wide Innovation driven entrepreneurship’ (IDE) and innovation ecosystems.
Initiative. She serves on the British Prime Minister’s Council on Science Phil co-teaches in the successful ‘Regional Entrepreneurship
and Technology and has been awarded a CBE for her services to Acceleration Program’ (REAP), an MIT Global Program for
innovation and entrepreneurship in the UK. She is on the Board of regional teams from around the globe interested in accelerating
private biotechnology company Celixir and on the Global Advisory ‘innovation-driven entrepreneurship’ and in a related class, known
Board of MassChallenge. Murray is an international expert on the as ‘Regional Entrepreneurship Acceleration for Leaders’ (REAL),
transformation of investments in scientific and technical innovation aimed at mid-career exec MBAs. He also lectures on similar
into innovation-based entrepreneurship that drives jobs, wealth topics to executives in a variety of executive education settings,
creation, and regional prosperity. She has a special interest in the including the on-campus program, ‘Innovation Ecosystems’.
commercialization of science from idea to impact and the mechanisms Phil’s approach combines researched, real-world and personal
that can be effectively used to link universities with entrepreneurs, perspectives on how leaders from all the different stakeholders —
large corporations, and philanthropists in that process. including Entrepreneurs, Universities and ‘Risk Capital’ providers,
alongside Corporate enterprises and Government policymakers
In her recent scholarship and writing, Murray has emphasized — can all contribute to building successful innovation ecosystems.
the ways in which women and under-represented minorities are
engaged in innovation ecosystem, and the ways in which different Phil has previously worked for the British Government, and the
approaches to evaluating early-stage ideas can overcome the Royal Bank of Scotland’s U.S. subsidiary (Citizens Bank). For
unconscious bias that she has documented in entrepreneurial funding. executives from around the world, Phil’s background in diplomacy
Her work is widely published in a range of journals, including Science, and banking makes him well-suited to outlining ‘innovation’,
Nature, New England Journal of Medicine, Nature Biotechnology, the interplay among stakeholders, and the negotiations within
American Journal of Sociology, Research Policy, Organization ‘innovation ecosystems’ (especially between Corporate and
Science, and the Journal of Economic Behavior & Organization. She Government stakeholders). Phil holds a BA and MA in History
brings her deep appreciation of R&D to an understanding of global from Lincoln College, the University of Oxford; an MA in History
innovation economy and to the ways in which the next generation and Government from Cornell University; and a PhD (DPhil)
of global innovators should be educated. Murray received her BA in History and International Political Economy, also from the
’89 and MA ‘90 from the University of Oxford in Chemistry. She University of Oxford.
subsequently moved to the United States and earned an AM ’92
and PhD ’96 from Harvard University in applied sciences.

MIT SLOAN CORPORATE INNOVATION: STRATEGIES FOR LEVERAGING ECOSYSTEMS

YOUR
SUCCESS TEAM
Receive a personalized approach to online education that ensures you’re supported by GetSmarter throughout
your learning journey.

HEAD LEARNING FACILITATOR SUCCESS MANAGER GLOBAL SUCCESS TEAM

A subject expert from GetSmarter Your one-on-one support at This team from GetSmarter is
and approved by the University, GetSmarter, available during University available 24/7 to solve your tech-
who’ll guide you through content- hours (9am-5pm EST) to resolve related queries and concerns.
related challenges. technical and administrative challenges.

MIT SLOAN CORPORATE INNOVATION: STRATEGIES FOR LEVERAGING ECOSYSTEMS

A POWERFUL By collaborating with GetSmarter, a leader in online
education, MIT Sloan Executive Education is able to broaden
COLLABORATION
access to its on-campus offerings in a collaborative and
MIT Sloan Executive Education is collaborating with
engaging format that stays true to the quality of MIT Sloan
online education provider GetSmarter to create a new
and MIT as a whole.
class of learning experience — one that is higher-touch,
intimate, and personalized for the working professional.
WHAT IS GETSMARTER?
GetSmarter, a wholly-owned subsidiary of 2U, Inc., is a
WHAT IS MIT SLOAN?
digital education company that collaborates with the world’s
The MIT Sloan School of Management is one of the world’s
leading universities to select, design and deliver premium
leading business schools, emphasizing innovation in
online short courses with a data-driven focus on learning gain.
practice and research, with a mission to develop principled,
Technology meets academic rigor in our people-mediated
innovative leaders who improve the world, and to generate
model which enables lifelong learners across the globe to
ideas that advance management practice. The School’s
obtain industry-relevant skills that are recognized by the
focus on action learning means that students are able to
world’s most reputable academic institutions.
apply concepts learned in the classroom to real-world
business settings and, through its collaborative spirit, MIT MIT SLOAN CERTIFICATE
Sloan welcomes and celebrates diverse viewpoints, creating
OF COMPLETION
an environment where new ideas grow and thrive.
This program offers you the opportunity to earn a certificate
of completion from one of the world’s leading business schools
WHAT IS MIT SLOAN — the MIT Sloan School of Management. Assessment is
EXECUTIVE EDUCATION? continuous and based on a series of practical assignments
MIT Sloan Executive Education offers non-degree executive completed online. Your certificate will be issued in your legal
programs led by MIT Sloan faculty to provide business name and couriered to you, at no additional cost, upon
professionals from around the world with a targeted successful completion of the program, as per the stipulated
and flexible means to advance their career development requirements. This program also counts towards an MIT
goals and position their organizations for future growth. Sloan Executive Certificate.

MIT SLOAN CORPORATE INNOVATION: STRATEGIES FOR LEVERAGING ECOSYSTEMS

HOW TECHNICAL REQUIREMENTS
BASIC REQUIREMENTS

YOU’LL
In order to complete a course, you’ll need a current
email account and access to a computer and the internet.

LEARN
You should be familiar with using a computer
and accessing the internet, as you may need to read
documents in Adobe PDF Reader, view Microsoft PowerPoint

Every course is broken down into manageable, presentations, and read and create documents in Microsoft

weekly modules, designed to accelerate your Word. Installing Adobe Flash Player will give you full access

learning process through diverse learning activities: to certain course content, such as interactive infographics.

• Work through your downloadable and online However, you’ll still have access to this content in the form

instructional material of a downloadable PDF transcript if you’d prefer not to

• Interact with your peers and learning facilitators use Flash.

through weekly class-wide forums and reviewed

BROWSER REQUIREMENTS
small group discussions
We recommend that you use Google Chrome as your internet
• Enjoy a wide range of interactive content, including
browser when accessing the Online Campus. Although
video lectures, infographics, live polls, and more
this is not a requirement, we have found that this browser
• Investigate rich, real-world case studies
performs best for ease of access to course material. This
• Apply what you learn each week to quizzes and
browser can be downloaded here.
ongoing project submissions, culminating in the
development of your own strategic document. ADDITIONAL REQUIREMENTS
Certain courses may require additional software and
Each module is released weekly, allowing a flexible but resources. These additional software and resource
structured approach to learning. You’ll be supported as requirements will be communicated to you upon registration
you engage in individual activities and group discussions, and/or at the beginning of the course. Please note that

ensuring you feel confident to submit your best work at Google, Vimeo, and YouTube may be used in our

each weekly deadline. course delivery, and if these services are blocked in your
jurisdiction, you may have difficulty in accessing course
content. Please check with a Course Consultant before
registering for this course if you have any concerns about
this affecting your experience with the Online Campus.

MIT SLOAN CORPORATE INNOVATION: STRATEGIES FOR LEVERAGING ECOSYSTEMS

M
MASSACHUSETTS INSTITUTE OF TECHNOLOGY
SLOAN SCHOOL OF MANAGEMENT

CORPORATE
INNOVATION:
STRATEGIES FOR
LEVERAGING
ECOSYSTEMS
ONLINE SHORT COURSE

Lead innovation in your organization through ecosystem engagement.

REGISTER NOW

CONTACT US
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EMAIL: [email protected]