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Competitors

The document compares five competitors in the Philippine snack food market: Rebisco's Mr. Yema, Eng Seng's Tower Yema, Julievhics' Yema, Columbia's Frutos, and Vi-Va's Caramel Sweets. It provides details on each company and product, including price. A SWOT analysis then evaluates the strengths, weaknesses, opportunities, and threats for each product.

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2K views3 pages

Competitors

The document compares five competitors in the Philippine snack food market: Rebisco's Mr. Yema, Eng Seng's Tower Yema, Julievhics' Yema, Columbia's Frutos, and Vi-Va's Caramel Sweets. It provides details on each company and product, including price. A SWOT analysis then evaluates the strengths, weaknesses, opportunities, and threats for each product.

Uploaded by

Team Prospe
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Competition

Competitors Product Price

1. Rebisco Mr Yema Php 1.00

2. Eng Seng Tower Yema 10.00-20.00

3. Julievhics Yema 4.00

4. Columbia Frutos 1.00

5. Vi-Va Caramel Sweets 1.00

Table 2. Competitors’ Products and Prices


Republic Biscuit Corporation is a Philippine snack
food company which has its main office based in Pasig and its main
factory based in Quezon City. It was founded in 1963 by Jacinto
Ng. Rebisco offers a product named Mr. Yema. Mr. Yema is a packed
yema that is sold mostly on sari-sari stores with a price of Php
1.00.

Eng Seng is a food products company that is based in Tondo,


Manila. Its products are available for purchase through online
shops such as Shopee. Eng Seng offers a product named Tower Yema.
Tower Yema is created with different flavors such as langka and
durian.

Julievhics is a food product business that is based in Laguna.


Its products are available for purchase on different stores such
as “pasalubong shops.” Julievhics sells its yema as wholesale. The
yema is available in plain, choco, ube, and pastillas de leche.
The price of the yema is Php 4.00.

Columbia International Food Products, Inc. is a producer of


candies based in Navotas. Columbia has a product named frutos.
Frutos is a candy that is offered in a variety of fruit flavors.
Its price is Php 1.00.

Vi-Va International Food & Restaurants Inc. is based on Pasig,


Metro Manila. One of its products is Vi-Va Caramel Sweets. The
candy is sold on different sari-sari stores nationwide with a price
of Php 1.00.
SWOT Analysis

Company Name Strengths Weaknesses Opportunity Threats


Rebisco’s Mr. Establishe Flavor is It can be Lack of
Yema d and limited to easily distributi
popular only one. bought from on
company. sari-sari channels.
stores by
kids.
Eng Seng’s Offers Price is It is sold Competitor
Tower Yema many too high through s with
flavors. against various lower
competitor candy price.
s. shops.
Julievhics’ Yema that Not Can be Competitor
Yema made in popular to prepared s are more
variety of other for known.
flavors. people. different
events.
Columbia’s Candy that Not all Have Sold in
Frutos is made fruit advertiseme stores
with flavor nt in T.V which also
different fits to be and other sell
fruit candy. platforms. various
flavors. candies.
Vi-Va’s It is People may People, New famous
Caramel famous for not want mostly products
Sweets its flavor it adults, may
and how anymore. like this outsell
long it candy. this.
has been
in the
industry.
Pinasweetweet It offers It is new It is sold There are
’s Yemas a mix of to the where more known
yema and industry. customers products.
pastillas such as
flavor. kids.

Table 3. SWOT Analysis

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