Sandhir Sharma, Ph.D.

Dean, Chitkara Business School

Nov 1, 2019

Dear students,

Seasons’ greetings to all of you!

We are sure that you are enjoying your MBA program @ Chitkara Business
School. You are approaching your one-month Winter Internship as a part of
your Trimester II. The purpose of this internship is to expose you to working of
small & medium enterprises/ non-government & non- profit organizations.

We expect you to observe their functioning, identify a problem and suggest a

solution to them with in the duration of one month. We are sure that you will
find it interesting and exciting while learning how small businesses are
functioning on the ground.

Remember: - It’s a part of your MBA curriculum. Try to apply everything that
you have learnt in the classrooms so far so and take perspectives that help you
gaining more when you rejoin us in Jan 2020 (Trimester III).

Wishing you all the best and happy festival season ahead!

Sandhir Sharma, Ph.D

Dean, Chitkara Business School

© Chitkara Business School, Winter Internship Project Guidelines

 Winter Internship Report Guidelines for
MBA Batch 2019-21
(1 November 2019- 30 December 2019)

Confirmation of SME/NGO for Internship – 30 November 2019

Internship starts:: 1 December 2019
Mid Review:: 15 December 2019
Final Submission:: 7 Jan 2020
Internship Viva:: 8-11 Jan 2020

Applicable to all specializations

Marketing/Finance & Banking/FMP/ Logistics & SCM/HR/Analytics/General Management
Number of Credits – 8, Min. number of hours- 144

© Chitkara Business School, Winter Internship Project Guidelines

 Instructions for the Students

1. The students are required to select any one of the following for in which they will
undergo internship for 4 weeks to their respective Faculty Mentors.

(a) SME (Small or Medium Enterprise) or

(b) NGO (Non Government Organization) or
(c) Not for Profit Organization

You may also choose a start up organization registered not before 2015
A tentative list of types of enterprises, which you may choose, is given below. Each student is
advised to be in touch with his/her advisor regularly.

2. Internship carries 8 credits and it is expected that all the students will do full justice to
the assignment. Having undertaken a good project/assignment during internship also
facilitates placement after completion of MBA Degree.

3. The minimum tenure of the internship is 4 weeks for all students. Students are strongly
advised to adhere to this period.

4. Your report will be in two parts

a. Part – I (Introduction to Business/Organization & Environment)
b. Part – II (Identify a Problem in the organization, Do Research, Suggest a
Solution)

5. Whom you may target

Following is the tentative list of type of organizations, enterprises or companies you may
approach for your internship

1. Charitable Trust, Co-operative Society, or Not for Profit Company

(Registered under section 8 of Companies Act)
2. Local Manufacturing units
3. Franchise of Big brands
4. Direct Selling Associates or Distributors
5. Retail showrooms
6. Brokers

Details regarding Small and medium enterprises are available at the following link which will
help you locate SME in your local area. http://dcmsme.gov.in/annualboth.html (click on No.
7 DISTRICT INDUSTRIAL PROFILE – it shows state wise distribution of SMEs and
contains list of SMEs registered under each district.)

6. Please contact your Faculty Mentor allotted for the project. Please speak to your Class
Mentor in case you need some help.

7. Read point 13 for more and general guidelines on submission of report.

© Chitkara Business School, Winter Internship Project Guidelines

8. Format of Report

o Cover page (Title of the project)

o Certificate from authorized person from where internship has been completed.
o Declaration Form
o Acknowledgement
o Executive Summary
o Table of Contents
o List of Figures
o List of Tables
o Part I of Report: Introduction to the organization
o Part II of the Report: Introduction to the Research Project –Related to the
company/industry chosen for internship

9. References (as per format annexed)

Annexure (Questionnaire, Data Sheets, Reports etc)

10. Contents of Part I and Part II of the Report

Part I - Introduction to the Business unit/organization –

1) Introduction to the Business Unit or Organization or MSME or NGO
2) Study of functioning of all the department/units.
3) Industry Environment
4) Political Environment
5) Socio- Economic Environment
6) Strategies (marketing, financial & HR)

Part II Introduction to the Research Project –Related to the company/industry chosen

for internship
Chapter 1 Introduction – Identification of Problem area to be studied
Chapter 2 Need and Objectives of the study/project
Chapter 3 Procedure adopted for data collection, stepwise details of process
design, methodology to achieve pre determined objectives/solution to
the problem
Chapter 4 Interpretation & analysis
Chapter 5 Summary, Conclusion and Suggestions
• Findings & Recommendations of the Study
• Limitations
Chapter 6 Your learning outcomes & experience

Maintain a weekly diary. Write your experience of a full week & connect it with your
studies. This diary needs to be submitted along with your report during
Viva/Presentation.

Samples of Cover Page, Declaration and Certificate of Internship are given in

next pages followed by Details of Part I and II of the Report

© Chitkara Business School, Winter Internship Project Guidelines

 (Cover Page Sample)
A study on supply chain distribution network of
ABC Ltd

Submitted to
CHITKARA BUSINESS SCHOOL
in partial fulfillment of the requirements for the award of degree of
Master of Business Administration

Submitted by: Supervised by:

ABC (Faculty Mentor)

Roll No. (Designation here)

CHITKARA BUSINESS SCHOOL

CHITKARA UNIVERSITY
2019-2020

© Chitkara Business School, Winter Internship Project Guidelines

 (Sample)

DECLARATION

I, "________________________________”, hereby declare that the work presented herein is

genuine work done originally by me and has not been published or submitted elsewhere. Any
literature, data or work done by others and cited in the report has been given due
acknowledgement and listed in the reference section.

_______________________
(Student's Name & Signature)

_______________________
(Roll No.)

Date: __________________

© Chitkara Business School, Winter Internship Project Guidelines

 (Sample)

TO WHOMSOEVER IT MAY CONCERN

This is to certify that the project titled“__________________________________” carried out

by Mr./Ms.____________________ (student name), S/o or D/o____________________
(Father’s Name) has been accomplished under my guidance & supervisions a duly registered
MBA student of Chitkara University. This project is being submitted by him/her in the partial
fulfillment of the requirements for the award of the Master of Business Administration from
Chitkara University.

His/Her dissertation represents his/her original work and is worthy of consideration for the
award of the degree of Master of Business Administration.

ABC
(Company Supervisor)
Signature and Seal of the company

© Chitkara Business School, Winter Internship Project Guidelines

11. Details of Part I of Internship Report
a. Introduction to organization:
i) Mission & Vision
ii) Historical background of the group
• Year of establishment
• Total Investment
• Annual Turnover
• Group of companies
• Board Members
iii) Organizational Charts
• Details of top executives (MD/CEO/GM etc.)
• Number of Employees
• Employee Turnover (Annual Basis)
iv) Products/Services and brands - Detailed Operations, products and services with
brands
v) Markets
• (Domestic & Export)
• (Target Customer Base)
vi) Other relevant information (Such as Certifications, Awards etc.)

b. Study of functioning of all the departments (production, R&D, Finance, HR, Marketing
& Sales, Advertising/ Publicity, Exports, Inventory/ Stores, Purchase

i) Respective objectives of departments.

ii) Procedures followed/detailed operations and activities.
iii) Salient features, special techniques adopted.
iv) Special observations & comments

Industry Environment
i) SWOT Analysis
ii) Market Competition
iii) Market Trend of industry for last 10 years

Political Environment
i) Legal and Regulatory Framework relating to SMEs in India
ii) Government Policies to promote SMEs in particular industry to which
your company belongs
iii) Regulatory reforms (chronological order ) to promote small scale
industries

Socio- Economic Environment

i) Infrastructure facilities, challenges
ii) Financing schemes by financial institutions
iii) Steps taken for creating global presence
iv) Social acceptance / societal need evaluation / social responsibility

© Chitkara Business School, Winter Internship Project Guidelines

 Strategies
i) Marketing Strategies – Local, regional, National and International
Level
ii) Financial Strategies – Sources of Finance, Investment projects
iii) Human Resources – Recruitment Process, Incentive schemes,
Performance Appraisal Policies.

12. Details of Part II of Internship Report

Students are required to study the functioning, operations and identify a problem area for
deeper analysis and find research-based solutions/suggestions for improvement.

Following are few examples of areas, which they may choose for thorough analysis and give
suggestions for improvements.

Marketing, Supply Chain Management and Analytics

Quality Control, Customer satisfaction, Demand forecasting, Branding and Promotion, Brand
Awareness, Analysis of marketing strategies, Product development, Distribution Challenges -
Channel Conflicts, Procurement Planning, Supply chain inventory optimization, Logistics
planning, Competitor Analysis, Retail Operations, Business Associations: Build Relations &
Network with Channel Partners & Retailers via Effective Marketing Tactics, Business
Associations: Establish Business Alliances with Potential Retailers, Business
Communication, Networking and relationship building, Business Development
Pricing Strategies, Any other similar topic

Human Resource Management and Analytics

HR Practices, Ethical Practices, Remuneration and incentive schemes, Job Satisfaction,
Training and Development, Grievance Redressal (Preferably in manufacturing concern),
Employees Welfare, Employee Retention, Time Investment Strategies, Performance
Appraisal, Organizational Communication System, Outsourcing, Quality of work life
Any other similar topic

Finance & Banking, FMP and Analytics

Cost – Benefit Analysis of Product Line , Investment Strategies – Profitability Analysis
Budget Allocation, Sources of Finance – Cost of Raising Capital, Inventory Management
Credit Policy, Working Capital Management, Financial Analysis , Working Capital
Management, Capital Budgeting, Financing, Sustainability operations, Study of information
system, Procurement Planning, Pricing Strategies, Investment Behavior, Portfolio
Management, Portfolio Strategies, Fundamental and Technical Analysis, Any other similar
topic

13. General Guidelines

The report should be STRICTLY IN THE FORMAT prescribed to all the students.

While preparing the report, please keep the following points in view:

• This is just to give you an idea. Total length of the report can be between 60-80
pages. The same has to be finalized in consultation with faculty mentor and
Industry expert.

© Chitkara Business School, Winter Internship Project Guidelines

 • It has to be computer typed, Times New Roman, Font size 12 for main text in body,
Times New Roman, Font size 14 (Bold) for headings, 1.5 line spacing

• Left margin = 1.5” (wider for binding), Top, right & bottom margins = 1”

• Project report should contain page numbers (1, 2, 3….) starting from Introduction
chapter. Preliminary pages should be numbered: i., ii., iii, iv, v, vi etc. Page number
should be placed at bottom, center of the page

• It should be supported by numbered visuals / charts / pie charts wherever possible.

(Avoid overuse of images from internet especially in company Introduction)

• One soft copy of report in CD and two hard copies (one for library and one for
faculty mentor) with Brown Leather jacket and wording in golden letters to be
submitted to your allotted Faculty Mentor in department preferably on the
day of rejoining campus. One spiral bound report to be retained by the student.

14. The performance will be evaluated on the following grounds:

Evaluation Criteria

Parameters for Internal Evaluation Parameters for External Evaluation

- Liaison with Faculty Mentor - Quality of actual work done during

- Conduct during Internship internship
- Format of the report - Identification of problem – method
- Timely submissions/reporting & approach
- Quality of problem identified - Approach to solve the problem
- Quality of the report - Quality of solution & its
- Your feedback from NGO/SME by implementation
Faculty Mentor - Presentation of report & Viva
- Any other criteria set in by Faculty - Any other criteria set in by External
Mentor Viva

Mode of Evaluation:

1. Faculty Mentor will score you out of 50 (Internal)

2. External Evaluator will evaluate you out of 50 (External)

Please note that any sort of copying (from internet/existing report/other students) is highly
objectionable and unethical. Therefore, students are strongly advised to refrain from this
practice. Or else they shall lose the credits and the same may affect award of degree. The
project report submitted without the signature of advisor or after the due date will not be
accepted.

© Chitkara Business School, Winter Internship Project Guidelines

 SPECIAL INSTRUCTION REGARDING
Reference Writing (Must be alphabetical order)

(i) Books (or reports)

Information about a book should, if possible, be taken from the title pageand the back of the
title page.It is usually laid out like this:

Kotler, P. (2006)Marketing Management, 12th Ed.New Delhi: Pearson Publishers Ltd., pp. 1-23.

Author Year Title Edition Place Publisher Pages

(ii) Electronic Books

Electronic Books should be treated very similarly to print ones. You needto include the
address of the website at which you viewed the work andthe date on which you viewed it.
e.g.
Roshan, P. & Leary, J. (2003) Financial Analysis.Sebastopol, CA: Cisco Press
[available at: http://proquest.safaribooksonline.com/1587050773viewed on 11/03/2008]

(iii) Journal Articles

Publications that are published regularly with the same title and often avolume and/or part
number are usually known as serials. These couldinclude publications published annually,
quarterly (4 times per year),bimonthly (every 2 months), monthly, weekly or daily.

Popular serials e.g. Business World, are usually called magazines but moreacademic
publications are often known as journals.

The reference from journal should be laid out like this:

Author Date Article Title Journal Title

Kumar, G. B. (2005) Changes Ahead in Health Care Management.HR Magazine,

Vol 50, No 13, pp. 60-61.

Volume Part/Issue Page Numbers

(iv) Web Sites

You should include the address of the web page andalso include the date on which you
viewed the page.e.g.Barger, J. (2000) A biography of Leopold Paula Bloom
http://www.robotwisdom.com/jaj/ulysses/bloom.html [viewed 11/07/2013].

© Chitkara Business School, Winter Internship Project Guidelines