Search Engine Optimization Proposal

COMPANY NAME

COMPANY ADDRESS
Company Profile

A Brief Description about Company Profile

Objectives

Search Engine Optimization is a combination of various strategic techniques designed to raise

a website in search engines as natural listings.

To ensure client website rakings in search engine Blu Technologies performs a combination
of both On-Page techniques and Off-Page Techniques

On-Page Techniques:

Website Analysis

Our expert will go through website and they identify the area which could be improved in-
order to increase traffic and also they inform other issues that may affect the site
performance.

Competitor Analysis

We analyse on-page and off-page techniques of the competitors for your product, which helps
you to know how your competitor is sustaining on the search engines. Analysing competitors
helps in identifying the phrases which they are targeting. This analysis helps you to finalize
your key phrases for your website.

Keywords Analysis

Using our potential keyword analyse tool Blu Technologies analyse your suggested keywords
and also identifies the levels of traffic and competitiveness. Based on keyword research you
can decide your relevant keywords for your website, which brings more awareness to your
website. Blu Technologies will thoroughly keywords for your website in-order to settle on a
target set that will bring in relevant traffic to your website

Making website more search engine friendly

Search engine produces appropriate results for the users. By employing specific guidelines
they crawl website from huge database to identify the website that are more relevant to the
searcher’s key phrases.

 Content Optimization

Skilled SEO content writers at BluTechnolgies to optimize your website

content to enhance keyword density on the pages.

Note: Company services, Terms and Conditions, Privacy policy and other
contents must be provided by the client. Duplicate content should not be provided at
any cost.
  Pages and Link Renaming
By renaming SEO pages and links within the website using your targeted
keywords and it helps to increase the keyword density of your website, which
allows the search engine to rank your pages a lot higher in search results.

 Sitemap Creation and Updation

Sitemap act as a way for search engine to crawl the website.

 Tagging
BluTecnologies updates the title, description and keyword tags for every page
of your site. These help in targeting different keywords for different pages and
increase the levels of traffic from a greater range of keywords.

 HTML Coding validation and creation

Search Engine crawlers prefer W3C standards with respect to HTML coding
standards. It positively influences the search engine rankings.

1. Robots.Txt
Robots.Txt is a file, where you can instruct the search engines to crawl
the certain pages.
2. Image Optimization
Every image on the page should have an ALT tag that describes the
image exactly.
3. URL Architecture.
Search Engines gives more importance to the links which are absolute
rather than relative links and therefore positively influences search
engine rankings.

301 Permanent Re-direct

The most important issue is that if the page you are moving or renaming has a good
search engine ranking already, all your hard work could be lost. To overcome this issue 301
re-direct helps.

Inbound Links

We should give the spider as many ways of reaching a page as possible. One of the
waysthis can be done is by giving links from content.

Google Sitemap

Google sitemap is to inform and direct Google search crawlers to the web pages.
Webmasters

Webmaster is a place to submit our new website in search engines.

Google Analytics

Google Analytics is a real time report, where you can find all the reports of your
website. You can easily categorize search traffic, direct traffic and referral traffic.

Off-Page Techniques

Blu Technologies concentrates on various off-page strategies to boost our client

backlinks and rankings. We will concentrate strategies as per Google Algorithm. Some of the
basic strategies we follow in Blu Technologies are

 Directory Submissions
 Social Bookmarking
 Blog Creation and Posting
 Blog Commenting
 Forums
 Press Release
 Articles
 Video Creation and Submissions
 Wiki Submissions
 Document Sharing
 Image Submisisons
 Info-Graphics
 Profile Creation
 Profile Update

Social Media Optimization

In Blu Technologies we will concentrate on Social Media based on the package. Only
basic submissions such as creating official fan page and maintaining regularly in networking
will be done for basic package.

Creating On-Going Content

 Blu Technologies understood that not all websites or companies are designed to easily
offer on-going content. But, it needs to be stressed that a growing, rich content developed
website is viewed highly in the eyes of search engine.

There are many solutions to provide new content for your website. If this is something you
are interested in, Blu Technologies offer advice and guidance.

SEO Ranking Reports

To demonstrate the effectiveness of your SEO campaign, Blu Technologies generates

monthly ranking reports.

Ranking reports allow us to continually fine-tune your campaigns to ensure the best
possible ranking position for all your keywords, and to demonstrate a tangible and
measurable return on your investment.

Link Popularity Reports

Our link popularity consultant will send you report as to where all the links to the
website has been submitted every seven business days.

On-Going Maintenance Plan

This is the final phase of the overall proposal. Once all the above task are implemented, and
enough time has passed to gain a respectable presence in the search engines, testing and
tweaking begin.

As we mentioned earlier, your competitor are not going to sit idle while your website
continues to complete.

It is important to maintain and monitor your positive results.

Another thing worth mentioning is the fact that search engines are always changing. Unless
this is something you want to keep continually informed about, you will someone to monitor
and maintain.

Note: The ranking factor will differ at the time of search engine algorithm update. But it can
be rectified in the upcoming week.

We can discuss an on-going relationship, if and when you decide it’s an important step for
your business. A monthly rate would apply.