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    Akshay Project

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    AKSHAY PERIYE
    This document provides an introduction, objectives, scope, and limitations of a study on the organizational structure and advertisement strategies of Janatha charitable society dairy products in Vellur, Kannur, India. The study aims to understand the organization, examine the advertisement strategies and product value, identify the target audience, and evaluate social media promotional effectiveness. The scope of the study is limited to Janatha charitable society and focuses on marketing management, promotion strategies, branding, and exports. Limitations include focusing on a single firm, relying on supplied data, limited time and coverage, and small customer sample size.

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    Akshay Project

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    AKSHAY PERIYE
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    This document provides an introduction, objectives, scope, and limitations of a study on the organizational structure and advertisement strategies of Janatha charitable society dairy products in Vellur, Kannur, India. The study aims to understand the organization, examine the advertisement strategies and product value, identify the target audience, and evaluate social media promotional effectiveness. The scope of the study is limited to Janatha charitable society and focuses on marketing management, promotion strategies, branding, and exports. Limitations include focusing on a single firm, relying on supplied data, limited time and coverage, and small customer sample size.

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    This document provides an introduction, objectives, scope, and limitations of a study on the organizational structure and advertisement strategies of Janatha charitable society dairy products in Vellur, Kannur, India. The study aims to understand the organization, examine the advertisement strategies and product value, identify the target audience, and evaluate social media promotional effectiveness. The scope of the study is limited to Janatha charitable society and focuses on marketing management, promotion strategies, branding, and exports. Limitations include focusing on a single firm, relying on supplied data, limited time and coverage, and small customer sample size.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    116 views3 pages

    Akshay Project

    Uploaded by

    AKSHAY PERIYE
    This document provides an introduction, objectives, scope, and limitations of a study on the organizational structure and advertisement strategies of Janatha charitable society dairy products in Vellur, Kannur, India. The study aims to understand the organization, examine the advertisement strategies and product value, identify the target audience, and evaluate social media promotional effectiveness. The scope of the study is limited to Janatha charitable society and focuses on marketing management, promotion strategies, branding, and exports. Limitations include focusing on a single firm, relying on supplied data, limited time and coverage, and small customer sample size.

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    INTRODUCTION

    Organization study is the area where our theoretical knowledge under study
    with an organization to find out its overall working, learn about origin, growth and
    development of the company, understand and analysis about the quality policy of
    the organization and role of the each department in the organization dealing
    industrial products and also of the working culture of the executive and the
    workers. The organization study at Janatha charitable society vellur, Kannur has
    provided me with information of various aspects and has been a valuable help and
    assistance to me. The main functions of dairy industries are production and
    marketing of milk and milk products.

    In some wages marketing is as old as civilization. We can see it firms based


    on ancient Greece or Rome with images of busting market, Advertisement and
    Promotions. Actively engaged in persuasive communication of course those traders
    would not called their activities marketing and their activities may see for removed
    from someone ordering airline reaches via a websites.

    Pims MBA 2018- 2020 Page 1


    TITLE OF THE STUDY

    The study can be entitled as “A study on Organizational at Janatha charitable


    society with special reference to Advertisement strategies of dairy products of
    Janatha” at Vellur, Payyanu, Kannur.

    OBJECTIVES OF THE STUDY

    Objectives are:

    1. To Study the organizational structure of the company


    2. To know the Advertisement strategies of the firm.
    3. To study of the product value in the market.
    4. Target audience about Janatha products.
    5. How to effect the Social media Promotional in the market.

    SCOPE OF THE STUDY

    This study deals with the effectiveness of Advertisement strategy of “Janatha


    charitable society”. It emphasis on marketing management of ‘Janatha charitable
    society, promotion strategies, , advertisement, ,Brand image , brand name and
    export area etc.. The study is conducted in Vellur.

    LIMITATION OF THE STUDY

    1. It is the study related to a single firm.


    2. Findings and conclusions are based on the assumptions that the data
    supplied by the units are true and genuine.
    3. Since the work has to complete within a short period, a detailed and
    elaborated study could not be attempted.
    4. Limitations in collecting primary data.

    Pims MBA 2018- 2020 Page 2


    5. Limited coverage
    6. Lack of time for collecting data from different Ksheera dairy in Kannur
    district.
    7. Study is confined only to limited customers.

    Pims MBA 2018- 2020 Page 3

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