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    MBA 212 Case - Brenda Rhodes

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    Nel AC
    Brenda Galilee Rhodes is a CEO, actress, producer, and mother of two daughters. She previously owned a large company with 3000 employees but sold it to pursue her acting career. She is now building a new startup company called InTouch Corporation while continuing to act. As a busy working mother, balancing her responsibilities is challenging. The case recommends that she set priorities, plan in advance, hire capable employees, and make time with her daughters her top priority in order to successfully manage her various roles.

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    MBA 212 Case - Brenda Rhodes

    Uploaded by

    Nel AC
    200 views5 pages
    Brenda Galilee Rhodes is a CEO, actress, producer, and mother of two daughters. She previously owned a large company with 3000 employees but sold it to pursue her acting career. She is now building a new startup company called InTouch Corporation while continuing to act. As a busy working mother, balancing her responsibilities is challenging. The case recommends that she set priorities, plan in advance, hire capable employees, and make time with her daughters her top priority in order to successfully manage her various roles.

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    MBA 212 Case_ Brenda Rhodes

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    Brenda Galilee Rhodes is a CEO, actress, producer, and mother of two daughters. She previously owned a large company with 3000 employees but sold it to pursue her acting career. She is now building a new startup company called InTouch Corporation while continuing to act. As a busy working mother, balancing her responsibilities is challenging. The case recommends that she set priorities, plan in advance, hire capable employees, and make time with her daughters her top priority in order to successfully manage her various roles.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    200 views5 pages

    MBA 212 Case - Brenda Rhodes

    Uploaded by

    Nel AC
    Brenda Galilee Rhodes is a CEO, actress, producer, and mother of two daughters. She previously owned a large company with 3000 employees but sold it to pursue her acting career. She is now building a new startup company called InTouch Corporation while continuing to act. As a busy working mother, balancing her responsibilities is challenging. The case recommends that she set priorities, plan in advance, hire capable employees, and make time with her daughters her top priority in order to successfully manage her various roles.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 5

    Xavier University – Ateneo de Cagayan

    Master in Business Administration


    MBA 212 – Development of Entrepreneur

    Case Study: Brenda Galilee Rhodes, Sugarbeets Productions


    CEO, Actress, Producer, and Mom

    Submitted by:

    Borres, Angel Nikito


    Calubag, Arnel A.
    Salud, Hanz

    December 21, 2019

    Submitted to:

    Dr. Genalin G. Benavides


    Professor
    I. Point of View

    The point of view of the case is Brenda Galilee Rhodes, a multi-talented mother of two
    daughters who is currently a CEO of a start-up company, an actress, and a producer.

    II. Statement of the Problem

    Brenda’s capability of working with people and running a large business of 3000
    employees has been his greatest achievement by far, but after deciding to pursue her dreams as
    an actress, she sold Hall Kinion in 2004 and tried her acting skills. Now she’s building a new terrific
    start-up company named InTouch Corporation, an educational and consulting company for sales
    professionals, while also continuing in her career as an actress.

    As a CEO, actress, producer, and more importantly a mother of two, how can she balance
    her work-life activities without compromising any of her priorities?

    III. Objectives

    • Keep control of her life as she handles all her activities

    • Manage her company without having to compromise her time with other matters

    • Take care of her kids

    IV. Areas of Consideration

    SWOT Analysis:

    Strengths:

    • Strong interpersonal skills: being able to bring people to work together

    • Very determined to surpass any challenge life has given to her


    • Great at handling start-ups
    Weaknesses:

    • Sold Hall Kinion and Associates, a start-up she created who had reached
    a $300M revenue in less than 2 decades (1987 - 2004)

    • Tight work-life schedule while seeing to it that her daughters are growing
    up well taken care off.

    • New startup companies would require hands-on supervision

    Opportunities:

    • Being the owner of the company means you are in control of your time.
    You are your own boss.

    • A steady stream of income from her startup company means she can still
    do her passion as an actress/producer without having to worry too much
    on keeping up with the educational and personal expenses her
    daughters needs.

    • With modern technology, her startup can make us of it to easier generate

    Threats:

    • At the age of 50, she might not be able to generate viewers for her
    acting projects

    • New startup company that already has a dense competition in the


    market means she has to prove herself again in order to gain clients.

    • The risk of losing touch with her daughters, having less time to bond
    with them.
    V. Alternative Courses of Action

    • Set priorities and strictly follow them. Plan and do things in advance. Hire the
    best employees who will supervise work when you are not there. Find bonding
    Time with her kids. Be there for special moments. Make her kids her top priority.

    • Sell her startup company and focus only on acting/producing while getting
    complete hands on the needs of her daughters

    • Disregard kids. Focus on work and acting/producing career. Her daughters are
    old enough to take care of themselves.

    VI. Recommendation

    We recommend to follow the first course of action. Knowing how tight her schedule is,
    balancing her time to all important matters requires a strict daily regimen that she needs to
    follow. She should be able to have time management, plan things in advance. Aside from this,
    she should hire the best people in her start-up who can work without much supervision. Most
    importantly, spending time with her daughters is the most important matter above everything
    else.

    VII. Conclusion

    "Sometimes you have to sink in order to understand what it means to rise. You must fall
    apart to understand what it means when you are whole."

    We’re raised to believe that some people are born for success while others are born for
    failure. But the truth is, everyone is born for failure. And the people who learn how to win with
    failure, get to enjoy success. Brenda's case is a story of redemption, a testimony of people who
    rise from adversities without anything left to start with.
    Discussion Questions:

    1. What characteristics of the typical entrepreneur does Brenda Galilee Rhodes exhibit?

    • Perseverance: Persistence in doing something despite difficulty or delay in


    achieving success.
    • Determination: Firmness of purpose; resoluteness.
    • Risk-Taker: Being able to discern in high-risk decision making using calculated
    methods

    2. What traits enable entrepreneurs to start companies when their lives are at a low point?

    When entrepreneurs fail, they have the drive to strive even better, proving themselves
    that they are capable of standing up again after falling down hard. In Brenda’s case, she lost his
    father/business partner and was left with no choice but to step up for her daughters as they are
    nearing bankruptcy.

    3. Would you describe Rhodes as a success? Why?

    “Pursuing dreams, walking thru fear, being nimble in the face of obstacles.” These are her
    dominant traits that she wants to pass on to her kids. Yes, her story is an inspiration to everyone
    who is starting a company, undergoing difficulties, or even planning to create one. From being
    on the verge of bankruptcy, she managed to lift herself up out of the situation and become the
    best person she can be both for her career and as a mother. Great people flourish in the face of
    adversities, and she has proven to us that as humans as we are, we are also capable of turning
    the tides. No problem can never be fixed as long as you have the right mindset to face it. What
    doesn’t kill you makes you stronger!

    4. Develop at least three lessons about entrepreneurship (and life) that you can glean from
    Rhodes' experiences.

    • Never Surrender
    • Find your passion
    • Be the best that you can be!

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