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Business Model Canvas

The business model canvas summarizes Airbnb's key partners, activities, resources, customer relationships, channels, customer segments, cost structure, and revenue streams. Key partners include property owners, hotel chains, affiliates, and technology partners. Key activities are managing network effects, customer experience, growing the platform, and enhancing technology. Airbnb generates revenue primarily from agency commissions from bookings as well as advertising. It focuses on serving both travelers and property owners/hotels.

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sajjad147
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4K views1 page

Business Model Canvas

The business model canvas summarizes Airbnb's key partners, activities, resources, customer relationships, channels, customer segments, cost structure, and revenue streams. Key partners include property owners, hotel chains, affiliates, and technology partners. Key activities are managing network effects, customer experience, growing the platform, and enhancing technology. Airbnb generates revenue primarily from agency commissions from bookings as well as advertising. It focuses on serving both travelers and property owners/hotels.

Uploaded by

sajjad147
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Business Model Canvas

Key partners Key activities Value proposition Customer relationships Customer segments

- Hotel/property owners - Manage network effects For travellers: Hotels: Hotels:


- Major hotel chains - Customer experience - Cheapest) prices - Commissions - Property types
- Affiliates - Customer support - Amount of choice - Ease of joining - Room types
- Travel agents - Grow the platform - Reduction of risk - No booking, no pay - Star & user ratings
- Corporate travel - Observe external factors - Customer service Travellers: - Amenities, facilities
managers - Enhance technology - Useful app - Customer service - Proximity
- Technology partners - Guide customer journey - Useful travel content - Accuracy - Type of hotel
- Meta search engines - Locations
- Lobbyists For hotels: - Type of infrastructure
Key resources - Incremental revenue Channels
Travellers:
- Ability to react
- Number of hotels - Website (mobile, desktop) - Travel motivation
- Number of locations - Global reach
- App - Demographics
- Great content - Risk reduction
- Partner channels - Booking details
- User data/algorithms - Additional web traffic
- Ad channels (meta search - Employment
- User experience - Market intelligence
engines, etc) - Spending behaviours
- Global network - Comms channels
- Skilled staff

Cost structure (FY16) - capitalised costs: $54.2m Revenues (FY16)

Operational Balance sheet: - Agency business model: $7.98b/$10.7b = 74%


- Performance advertising: $3.4b - Property & equipment: $347m - Merchant business model: $2b/$10.7b = 19%
- Brand advertising: $0.29b - Intangible assets: $2b - Advertising and other revenues: $0.7b/$10.7b = 6.6%
- Sales and marketing: $0.43b - Goodwill: $2.4b

More on: www.innovationtactics.com/business-model-canvas/

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