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    Kinder Promo

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    Vishnu v nath
    Kinder Hospital is a major healthcare provider in India and Asia with many corporate hospitals across major Indian cities. The Kochi Kinder Hospital opened in May 2018 with 450 beds. The hospital's marketing team of 15 members is divided into three divisions focused on Bangalore, Kochi, and Alappuzha. The team engages in corporate tie-ups by providing health talks and services to partner companies at reduced rates. They also conduct public health talks to educate communities about diseases and the hospital's services. Recently, the Kochi team launched a football event called "Goal Vandi" partnering with media and sponsors to promote the Kinder brand and attract 100-150 customers.

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    Kinder Promo

    Uploaded by

    Vishnu v nath
    111 views2 pages
    Kinder Hospital is a major healthcare provider in India and Asia with many corporate hospitals across major Indian cities. The Kochi Kinder Hospital opened in May 2018 with 450 beds. The hospital's marketing team of 15 members is divided into three divisions focused on Bangalore, Kochi, and Alappuzha. The team engages in corporate tie-ups by providing health talks and services to partner companies at reduced rates. They also conduct public health talks to educate communities about diseases and the hospital's services. Recently, the Kochi team launched a football event called "Goal Vandi" partnering with media and sponsors to promote the Kinder brand and attract 100-150 customers.

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    Kinder hospital

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    Kinder Hospital is a major healthcare provider in India and Asia with many corporate hospitals across major Indian cities. The Kochi Kinder Hospital opened in May 2018 with 450 beds. The hospital's marketing team of 15 members is divided into three divisions focused on Bangalore, Kochi, and Alappuzha. The team engages in corporate tie-ups by providing health talks and services to partner companies at reduced rates. They also conduct public health talks to educate communities about diseases and the hospital's services. Recently, the Kochi team launched a football event called "Goal Vandi" partnering with media and sponsors to promote the Kinder brand and attract 100-150 customers.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    111 views2 pages

    Kinder Promo

    Uploaded by

    Vishnu v nath
    Kinder Hospital is a major healthcare provider in India and Asia with many corporate hospitals across major Indian cities. The Kochi Kinder Hospital opened in May 2018 with 450 beds. The hospital's marketing team of 15 members is divided into three divisions focused on Bangalore, Kochi, and Alappuzha. The team engages in corporate tie-ups by providing health talks and services to partner companies at reduced rates. They also conduct public health talks to educate communities about diseases and the hospital's services. Recently, the Kochi team launched a football event called "Goal Vandi" partnering with media and sponsors to promote the Kinder brand and attract 100-150 customers.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Promotional Activities

    Kinder hospital is not only a big name in corporate healthcare sector in India but also in entire
    Asia. Kinder hospital has extended its empire in different main cities of India through its
    corporate hospitals. Kinder hospital widens its scope by providing various types of medical
    services. Kochi Kinder hospital, started on May 11, 2018 with 450 beds. Kinder hospital is the
    famous group and so each hospital is benefited by its brand name. As a result, the marketing
    of the hospital becomes easy. Moreover, modern equipments of the hospital, infrastructure, all
    quality services and full time doctors in all section are also useful in the marketing. The
    marketing team of the Kinder hospital is made of total 15 members out of which one is
    marketing head of the department, three are marketing managers, and other comprise of
    assistant managers as well as executives. The marketing team of the hospital is divided into
    three divisions in which one team works in Banglore, one in Kochi and the third team works
    in Alappuzha. Different areas are allotted to the marketing team of the hospital to do marketing
    in the allotted area.

    1. Corporate tie-up

    Kinder hospital has been spread in all the main cities of the country. National and
    international companies working in India have made corporate tie-up with Kinder hospital
    for pre-employment check-up of their employees, for treatment and operation in accident
    and serious ailments and for inpatient treatment. Kinder hospital has made such corporate
    tie-up with the companies working in Kochi. The marketing team of the hospital organizes
    health talk on different topic by visiting different companies and thereby provides
    information to their employees about the equipment and services of Kinder hospital. The
    marketing team explains the importance of such tie-up to the management of these
    companies and does tie-up to provide them different services at low rate. The Kochi team
    of Kinder hospital has made such tie-up with Apollo Tyres. Kinder hospital is famous as
    multi-specialist all over the city and so different companies select Kinder hospital for tie-
    up to get all sorts of healthcare services.
    2. Health talk

    Kinder hospital transmits information regarding its services through direct contact of the
    people of different caste during their social occasion. The hospital arranges health talk in
    public on different diseases. The hospital invites different workers of social organization,
    teachers and students of schools and colleges and people of different classes for health talk.

    The expert doctors of the hospital explain the visitors what precautionary steps are to be
    taken in accident, what to do in primary treatment and by what way Kinder hospital could
    be useful to them. The main objective of the health talk is to increase trade activities of the
    hospital.

    2. Activity based marketing

    Kinder hospital is introducing different types of promotional activities in Kochi city. They
    introduced “Goal Vandi”, a concept of engaging football enthusiast in different colleges.
    Club Fm is the media partner for particular event. And Decathlon is sponsoring sports
    equipment for the activity. Through this they can target minimum 100- 150 audience as a
    part of the publicity. Attractive prizes are given by the sponsors for the winners. So the
    information about the Kinder brand is reached to maximum customers.

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