Nokia is a Finnish multinational company founded in 1865 that was once a global leader in mobile phones. However, Nokia was slow to respond to the rise of smartphones like the iPhone and Google's Android operating system. While Nokia focused on its Symbian platform, competitors like Samsung adopted Android and captured significant market share. Nokia eventually partnered with Microsoft in 2011 but struggled to compete, and in 2014 its mobile phone business was sold to Microsoft. Nokia now focuses on telecommunications network infrastructure and internet of things devices.
Nokia is a Finnish multinational company founded in 1865 that was once a global leader in mobile phones. However, Nokia was slow to respond to the rise of smartphones like the iPhone and Google's Android operating system. While Nokia focused on its Symbian platform, competitors like Samsung adopted Android and captured significant market share. Nokia eventually partnered with Microsoft in 2011 but struggled to compete, and in 2014 its mobile phone business was sold to Microsoft. Nokia now focuses on telecommunications network infrastructure and internet of things devices.
Nokia is a Finnish multinational company founded in 1865 that was once a global leader in mobile phones. However, Nokia was slow to respond to the rise of smartphones like the iPhone and Google's Android operating system. While Nokia focused on its Symbian platform, competitors like Samsung adopted Android and captured significant market share. Nokia eventually partnered with Microsoft in 2011 but struggled to compete, and in 2014 its mobile phone business was sold to Microsoft. Nokia now focuses on telecommunications network infrastructure and internet of things devices.
Nokia is a Finnish multinational company founded in 1865 that was once a global leader in mobile phones. However, Nokia was slow to respond to the rise of smartphones like the iPhone and Google's Android operating system. While Nokia focused on its Symbian platform, competitors like Samsung adopted Android and captured significant market share. Nokia eventually partnered with Microsoft in 2011 but struggled to compete, and in 2014 its mobile phone business was sold to Microsoft. Nokia now focuses on telecommunications network infrastructure and internet of things devices.
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Introduction:
Nokia is a Finnish multinational communications, information technology and consumer
electronics company, founded in 1865. Nokia's headquarters are in Espoo, Finland in the greater Helsinki metropolitan area. In 2017, Nokia employed approximately 102,000 people across over 100 countries, did business in more than 130 countries, and reported annual revenues of around €23 billion. Nokia is a public limited company listed on the Helsinki Stock Exchange and New York Stock Exchange. It is the world's 415th-largest company measured by 2016 revenues according to the Fortune Global 500, and is a component of the Euro Stocks 50 stock market index. The company has had various industries in its 152-year history. It was founded as a pulp mill and had long been associated with rubber and cables, but since the 1990s focuses on large-scale telecommunications infrastructures, technology development and licensing. Nokia is a notable major contributor to the mobile telephony industry, having assisted in the development of the GSM, 3G and LTE standards (and currently in 5G), and is best known for having been the largest worldwide vendor of mobile phones and smart phones for a period. After a partnership with Microsoft and market struggles, its mobile phone business was eventually bought by the former, creating Microsoft Mobile as its successor in 2014. After the sale, Nokia began to focus more extensively on its telecommunications infrastructure business and on the Internet of things, marked by the divestiture of its here mapping division and the acquisition of Alcatel-Lucent. The company also entered virtual reality and digital health and is the owner of scientific research organization Bell Labs. The Nokia brand has since returned to the mobile and Smartphone market through a licensing arrangement with HMD Global.
Nokia Product Line:
Nokia has ensured that the kind of products that they bring to the market in India is of various variety. They have different models of cellular phones that they apparently keep on introducing to the marketing after every short period. This has enabled them to stay put and provide sufficient headsets to the consumers.
On the same note, the quality of Nokia phones is also beyond reproach. This has made it possible for them to gain and establish a market share of 35% in this particular industry. The other aspect of the product is the design. Most of the handsets that Nokia produces come in various designs and features, which is essential because it allows the users to have chosen from different options available. Problems: Nokia moved too slowly Nokia was a pioneer in the smart phone market, literally introducing consumers to the smart phone with its initial Symbian Series 60 devices in 2002. For the next five years, Symbian phones had little trouble maintaining a leadership position in the smart phone pack. "They didn’t make the leap of faith onto Windows Phone until 2011. Now they are suffering from their slow response." – Wayne LamBut in 2007, Apple introduced its iPhone. With its full touch screen and app-based operating system, the iPhone changed the very definition of what a smart phone should be. Yet Nokia failed to respond to the iPhone and the shifting consumer demand that came with it. As the years passed, the Symbian platform aged, and that age really showed when compared to iOS and, later, Android. Simultaneously, the smart phone market exploded – more and more consumers opted for pocket-sized mini-computers instead of "feature" phones with tedious WAP browsers. "When Apple came out with the iPhone, it showed the industry how the smart phone could be done right," Wayne Lam, IHS senior analyst, told Wired. "In hindsight, Nokia should have responded to the iPhone more quickly. Samsung, on the other hand, moved quickly into the smart phone market. Granted, Samsung had the advantage of working from the ground up, whereas Nokia had a relatively successful smart phone platform that it just didn't want to give up. (The same can be said of RIM's Blackberry OS.) "If you look at Samsung a few years ago, they were nowhere to be found in the smart phone market, whereas Nokia and RIM were leaders in the smart phone market," Alex Spektor, Strategy Analytics analyst, told Wired. "It's a lot more difficult to be nimble and react to the changes in the market if you're already a leading player." Android paid off (for Samsung) and windows phone hasn't ... Yet (for Nokia) Not only was Samsung speedy, it also bet on multiple platforms, including Android and Windows Phone – and it even had its own homegrown OS, Bada, just in case none of the others worked out. But in the end, Android paid off. And it paid off handsomely. "Samsung chose Android at the right time, and it benefited from the maturation of that platform," Spektor said. "Because Samsung has been the dominant player in the Android space, they've been able to ride the coattails of that platform". Nokia, on the other hand, spent its time focusing on Symbian until the company's recent partnership with Microsoft. But Nokia's flagship Lumia Windows Phones haven't paid off yet, as evidenced by Nokia's Q1 earnings. "It was a good partnership on paper, but it was too late – over two years after the introduction of the iPhone and Android picked up market steam," Lam said.
