7 P’s of GOLD’s GYM

Submitted By:
ARG Khalkho & Neeti Mishra
CPGM 2019-20
C001-19 & C005-19
 Gold’s Gym India is well recognized for its
Gold’s Gym is a global chain of gyms and unparalleled success in fitness which it The trainers are certified by global
fitness centers which is headquartered in offers to the customer through agencies and they are provided ample
the USA. support through weight and fitness
The best equipment, top class fitness counseling.
With world-class equipment and the best knowledge,
trainers in the business, Gold’s gym has There are also a set of diet and nutrition
carved a niche for itself across the globe. Customized fitness plans. experts who also provide advice on the
Gold’s Gym has a strong presence in India The gym follows all industry benchmarks ideal diet for the gamers.
with around 125 fitness centers spread and fitness modules are designed in The gym has an annual revenue of 2.4
across all regions of the country. accordance with what is mandated with million USD and the CAGR of 8.7 %.
each age group.
 STRENGTH
• TOP CLASS FACILITIES
• CAPITAL
• GREAT LOCATIONS.
• QUALIFIED TRAINERS
• CELEBRITY ENDORSEMENTS:

THREATS WEAKNESS
• THE THREAT OF SUBSTITUTION • POOR FINANCIAL MANAGEMENT
• UNDERESTIMATION OF COMPETITION
• EXCESSIVE FOCUS ON INDIVIDUAL
TRAINING
• CHANGES WITH TIME

OPPORTUNITIES
• GROWING DEMAND FOR FITNESS
• VALUE-ADDED SERVICES:
• GROWING HEALTH CONCERNS: WITH
CHANGING LIFESTYLES
 LANDMARK EVENTS

Arnold Schwarzenegger and Dave Today Gold’s gym is considered a

Draper frequent visitor of Gold’s landmark in bodybuilding culture
In 1977 Gold’s gym featured in “Pumping and know as “The Mecca of
Iron” and its leading actor was “Arnold gym.
bodybuilding”.
Schwarzenegger”, by which Gold’s gym
came into limelight. In present days
various Celebrities and Hollywood &
Bollywood Stars are associated with Gold’s
gym.
 PRODUCT

PHYSICAL
PRICE
EVIDENCE

7P’s
PROCESS PLACE

PEOPLE PROMOTION
 VALET PARKING PHYSIOTHERAPY

STEAM &
LOCKERS
SHOWER

BIOMECHANICAL
EQUIPMENT'S

GYM FLOOR SWIMMING POOL

PERSONALIZED NUTRITIONAL
TRAINING COUNSELLING

GROUP
EXERCISES

BCA

SPINNING

PRODUCT
 PRICE

• Winning market • Desire to feel • Gold’s gym

PENETRATION PRICING

PERCEIVED VALUE PRICING

PREMIUM PRICING
through healthy and good believes that its
discounts and has been an high-quality
low pricing. important reason products and
• Then gradually for people to services deserve
increasing. spend money. premium prices.
Some of the
world’s most
famous and high-
class
personalities peo
ple are members.
• A status symbol.
 PLACE

LOCATED IN PRIME AREAS

ACCESSIBILITY

PARKING

BETTER FOOTFALL

BETTER VISIBILITY

BETTER COMMUNICATION

IN VICINITY OF COMPETITOR
 PRINT MEDIA

CORPORATE
PROGRAMS SOCIAL MEDIA
AND TIE UPS

PROMOTION

“CARDIO
CAMPAIGNS
WORKOUT’ A
INHOUSE AND
DEAL WITH
OUTHOUSE
UBISOFT.

STRATEGIC
PARTNER
OF AMERICAN
DIABETES ASSO
CIATION
 PEOPLE

It is up to the company staff to give good customer service. But not only refer to the staff that
serves the client but all those who work for the company must be prescribers of the same and
their services from the belief that our services are the best. That's why Gold's Gym makes a great
selection of highly professional staff and carries regular upgradation programs for the staff.
 PROCESS

COMMUNICATION WITH THE

CLIENT, DESIGN AND
DEVELOPMENT OF ACTIVITIES,
CLIENT-ORIENTED PROCESSES
PLANNING OF ACTIVITIES,
REALIZATION AND MANAGEMENT
OF THE SERVICE.

PRICE AND SERVICE

COMMITMENTS THAT MAKE THE
WORK SESSIONS SUPERVISED
CUSTOMER'S EXPERIENCE AS
GOOD AS POSSIBLE.
GOOD INFRASTRUCTURE,
ATTRACTIVE LOGO (SUITABLE
COLORS),

ENVIRONMENT

WORD OF MOUTH

CLINT REFERENCE

PHYSICAL EVIDENCE
THANK YOU