BBA (RM) 2014 Onwards PDF
BBA (RM) 2014 Onwards PDF
BBA (RM) 2014 Onwards PDF
KAPURTHALA
By
Board of Studies
Management/Commerce/Business
Economics
First Semester Contact Hours: 28
Hrs.
4
First Semester
5
HVPE 101 Human Values & Professional Ethics
Objective/s and Expected outcome:
To help the students to discriminate between valuable and superficial in the life. To help develop the critical
ability to distinguish between essence and form, or between what is of value and what is superficial, in life - this
ability is to be developed not for a narrow area or field of study, but for everyday situations in life, covering the
widest possible canvas. To help students develop sensitivity and awareness; leading to commitment and courage
to act on their own belief. It is not sufficient to develop the discrimination ability, it is important to act on such
discrimination in a given situation. Knowingly or unknowingly, our education system has focused on the skill
aspects (learning and doing) - it concentrates on providing to its students the skills to do things. In other words, it
concentrates on providing “How to do” things. The aspects of understanding “What to do” or “Why something
should be done” is assumed. No significant cogent material on understanding is included as a part of the curriculum. A
result of this is the production of graduates who tend to join into a blind race for wealth, position and jobs. Often it
leads to misuse of the skills; and confusion and wealth that breeds chaos in family, problems in society, and imbalance
in nature. This course is an effort to fulfill our responsibility to provide our students this significant input about
understanding. This course encourages students to discover what they consider valuable. Accordingly, they should
be able to discriminate between valuable and the superficial in real situations in their life. It has been
experimented at IIITH, IITK and UPTU on a large scale with significant results.
PART A
1. Course Introduction - Need, Basic Guidelines, Content and Process for Value Education
Understanding the need, basic guidelines, content and process for Value Education.
Self Exploration–what is it?- its content and process; „Natural Acceptance‟ and Experiential
Validation- as the mechanism for self exploration.
Continuous Happiness and Prosperity- A look at basic Human Aspirations
Right understanding, Relationship and Physical Facilities- the basic requirements for fulfillment of
aspirations of every human being with their correct priority
Understanding Happiness and Prosperity correctly- A critical appraisal of the current scenario
Method to fulfill the above human aspirations: understanding and living in harmony at various
levels (6 Hrs.)
2. Understanding Harmony in the Human Being - Harmony in Myself!
Understanding human being as a co-existence of the sentient „I‟ and the material „Body‟
Understanding the needs of Self („I‟) and „Body‟ - Sukh and Suvidha
Understanding the Body as an instrument of „I‟ (I being the doer, seer and enjoyer)
Understanding the characteristics and activities of „I‟ and harmony in „I‟
Understanding the harmony of I with the Body: Sanyam and Swasthya; correct appraisal of
Physical needs, meaning of Prosperity in detail
Programs to ensure Sanyam and Swasthya (6 Hrs.)
6
3. Understanding Harmony in the Family and Society- Harmony in Human-Human Relationship
Understanding harmony in the Family- the basic unit of human interaction.
Understanding values in human-human relationship; meaning of Nyaya and program for its
fulfillment to ensure Ubhay-tripti; Trust (Vishwas) and Respect (Samman) as the foundational
values of relationship.
Understanding the meaning of Vishwas; Difference between intention and competence
Understanding the meaning of Samman, Difference between respect and differentiation; the other
salient values in relationship
Understanding the harmony in the society (society being an extension of family): Samadhan,
Samridhi, Abhay, Sah-astitva as comprehensive Human Goals
Visualizing a universal harmonious order in society- Undivided Society (Akhand Samaj),
Universal Order (Sarvabhaum Vyawastha )- from family to world family!
(6 Hrs.)
PART B
4. Understanding Harmony in the Nature and Existence - Whole existence as Co-existence
Understanding the harmony in the Nature
Interconnectedness and mutual fulfillment among the four orders of nature- recyclability and self-
regulation in nature
Understanding Existence as Co-existence (Sah-astitva) of mutually interacting units in all-
pervasive space
Holistic perception of harmony at all levels of existence (4 Hrs.)
5. Implications of the above Holistic Understanding of Harmony on Professional Ethics
7
Recommended Books:
1. R R Gaur, R Sangal, G P Bagaria, 2009, A Foundation Course in Value Education.
Objective/s and Expected Outcome: This course will cover the area of economics commonly defined as
microeconomics which is concerned with the individual parts of the economy such as individual businesses or
industries, individual consumers, and individual products. The course aims to provide a thorough introduction to
economic theory. Starting from the basic concepts of microeconomics, utility functions, production functions,
demand and supply, effect of market forces. The goal is to study whether the economy uses our limited
resources to obtain the maximum satisfaction possible for society.
9
Objective/s and Expected Outcome: The aim is to provide an understanding of the basic principles of
accounting and their application in business. The course is designed to make the student familiar with generally
accepted accounting principles of financial accounting and their applications in business organizations
excluding corporate entitles.
Suggested Readings/Books:
S.N. Maheshwari, An Introduction to Accountancy, Vikas Publication
Mukherjee & Hanif, Fundamentals of Accounting, Tata McGraw Hill
Khatri, Financial Accounting, Tata McGraw Hill
Libby, Financial Accounting, Tata McGraw Hill
Guruprasad Murthy, Financial Accounting, Himalaya Publishing.
10
Sentences: simple compound and complex formation, transformation of sentence: active and passive,
affirmative and negative interrogative and assertive, degree of comparison, conversation ,Direct and indirect
speech. Correct word usage – Homonyms, antonyms and synonyms.
Unit III (12 Hrs.)
Business Communication – its meaning & importance. Barriers to effective Communication. Types of
communication – Verbal communication and non- verbal Communication Basic Model of Communication:
History of communication theory, Shannon and Waver‟s model of communication, encoding and decoding,
feedback, noise. Essentials of effective business communication – 7 C‟s of communication.
Unit IV (12 Hrs.)
Business letter writing: need, functions and kinds, layout of letter writing, types of letter writing: persuasive
letters, request letters, sales letters, complaints and adjustments; departmental communication: meaning, need
and types: interview letters, promotion. letters, resignation letters, newsletters, circulars, agenda, notice, office
memorandums, office orders, press release, job application, leave application. Business etiquettes: Email and net
etiquettes, etiquette of the written word, etiquettes on the telephone, handling business meetings.
Importance of non-verbal communication – positive gestures, symbols and signs, physical appearance & the
art of self-presentation & conduct. Review/summarizing of newspaper articles, features etc, on the spot writing
of dialogues/ conversation building.
12
Secondary memory. Storage media. Introduction to windows operating system: All Directory Manipulation:
Creating Directory, Sub Directory, Renaming, Coping and Deleting the Directory File Manipulation: Creating
a File, Deleting, Coping, Renaming a File Using accessories such as calculator, paint brush, CD player, etc.
Unit III (12 Hrs.)
Introduction to MS-Word: Introduction to Word Processing, it‟s Features, Formatting Documents, Paragraph
Formatting, Indents, Page Formatting, Header and Footer, Bullets and Numbering, Tabs, Tables, Formatting the
Tables, Finding and Replacing Text, Mail Merging etc. Introduction to MS Powerpoint: PowerPoint,
Features of MS PowerPoint Clipping, Slide Animation, Slide Shows, Formatting etc.
Unit IV (12 Hrs.)
Introduction to MS-Excel: Introduction to Electronic Spreadsheets, Feature of MS-Excel, Entering Data,
Entering Series, Editing Data, Cell Referencing, ranges, Formulae, Functions, Auto Sum, Copying Formula,
Formatting Data, Creating Charts, Creating Database, Sorting Data, Filtering etc.
13
Second Semester
BBA 201 Organization Behaviour
Objective/s and Expected Outcome: This course emphasizes the importance of human capital in the
organizations of today. It gives an insight to the students regarding individual and group behaviour in any
organization.
Objective/s and Expected Outcome: This mathematics course emphasis the mathematics required in general
business processes. This course is designed to prepared students for mathematical and analytical applications
required in subsequent business and economic courses This course covers those topics which can be used in day
to day business transactions and covers the mathematical processes and techniques currently used in the fields of
business and finance
Objective/s and Expected Outcome: The main aim of this course is to develop the reading, listening, writing
and presentation skills of the undergraduate students. The students should be able to act with confidence, should
be clear about their own personality, character and future goals.
Objective/s and Expected Outcome: This is a basic paper of IT to familiarize the students with computer and
it‟s applications in the relevant fields and exposes them with its utility.