INTERNSHIP TRAINING

AT

TIMES OF INDIA
INTERNSHIP REPORT SUBMITTED TO THE

UNIVERSITY OF MADRAS

In Partial fulfilment of the requirements for the award of degree of

MASTER OF BUSINESS ADMINISTRATION

SUBMITTED BY

D.M.SRIHARI

1813102036122

UNDER THE GUIDANCE OF

Professor Ms. Ancy Stephano

SCHOOL OF MANAGEMENT

DWARAKA DOSS GOVERDHAN DOSS VAISHNAV

(AUTONOMOUS)

ARUMBAKKAM, CHENNAI-600106
 APRIL-2019

BONAFIDE CERTIFICATE

This is to certify that the internship in TIMES OF INDIA is a bonafide record of work carried
out by D.M.SRI HARI Roll No: 1813102036122 from 14/12/2018 to14/01/2019. In particular, the
fulfillment of the requirement for the degree of Master of Business Administration by University of
Madras during the Academic year 2018-2020.

FACULTY GUIDE
(Ancy Stephano)
 DECLARATION

I, the undersigned hereby declare that the internship work in TIMES OF INDIA submitted
by me for the award of degree of MASTER OF BUSINESS ADMINISTRATION has not formed on the
basis of the award of other degree, diploma, associate ship, fellowship or similar titles and this
internship has been done by me under the guidance of Ancy Stephano, Faculty, School of
Management, D.G. Vaishnav College, Arumbakkam, Chennai.

PLACE: CHENNAI D.M.SRI HARI

DATE:
 ACKNOWLEDGEMENT

The completion of this internship required help, support and encouragement from many, but
let us thank that almighty first for always being with us, with the blessings and leading us through the
right path now and ever.

I would like to extend my sincere thanks to Mr.Karthick, RMD department, Times of India
and other staffs, for their patience and time in providing me with valuable inputs and guiding me during
my internship and enabled me in learning the field.

Our sincere thanks to Ms.Ancy Stephano, faculty, School of Management, DG Vaishnav

College for her guidance and cooperation extended to us in completing this internship.

We express deep sense of gratitude to Dr. U. AMALESHWARI, Director, School of

Management, DG Vaishnav College for her valuable guidance and her suggestion in bringing out this
work successfully.
 CONTENTS

CHAPTER CONTENTS PAGE NO

EXECUTIVE SUMMARY
Chapter I INTRODUCTION
1.1 Industry Profile
1.2 Company Profile

Chapter II STRUCTURE OF THE ORGANISATION

2.1 Organizational Structure
2.2 Organizational Chart

Chapter III FUNCTIONAL DEPARTMENTS

3.1 Finance Department
3.2 Accounts Department
3.3 Marketing Department
3.4 Human Resource Department
3.5 Production Department
3.6 Purchase Department
3.7 Systems Department

Chapter IV PORTERS FIVE FORCES MODEL

Chapter V SWOT ANALYSIS
Chapter VI AREA OF WORK
Chapter VII CONCLUSION
Chapter VIII BIBILIOGRAPHY
 EXECUTIVE SUMMARY

The main objective of the internship is to fulfil the requirement of the MBA program
as prescribed by the PG. An intern has to prepare project report at the end of the internship
period, but the main objective of the internship to get the hand on experience of the
real word organisation. The internship was completed with the objective of getting practical
knowledge about marketing department of TIMES OF INDIA. As an intern I realize that I was
successful in gathering a lot of significant learning experiences which would be helpful in my
future career. TOI offered me ample space and opportunity not only to learn but also to exhibit
my skills as a team member. I used my theoretical knowledge of Marketing in real
practice by participating in many discussions. I actively involved myself in the department
activities. I also attempted to gather more info on the basic job function of all departments
to have better understanding about all the functions. It was commendable to see how whole
heartedly they welcomed, acknowledged and appreciated new idea and knowledge. I
successfully completed all the assigned duties and handed them over to the Officer at the end
of internship. I enjoyed the challenges that came along every single day. These lessons that I
have learnt will be valuable for my future endeavours as well.
Introduction

This report is submitted based on my one month compulsory internship component

which is been provided by the MBA department of D.G. Vaishnav college, Chennai. I took the
opportunity to do my internship with the third largest and leading newspaper brand
“TIMESOFINDIA”. Being located in one of the neighborhoods in Chennai amidst a serene
environment, it provides internship for several graduates and hence trains them to face the ‘real’
world. The main aim of this internship was to provide exposure and gain knowledge about the
various aspects in business management and hence enhance our skills accordingly.
INDUSTRY PROFILE
 MASS MEDIA

The mass media is a diversified collection of media technologies that reach a large
audience via mass communication. The technologies through which this communication takes
place include a variety of outlets. Broadcast media transmit information electronically, via such
media as film, radio, recorded music, or television. Digital media comprises
both Internet and mobile mass communication. Internet media comprise such services
as email, social media sites, websites, and Internet-based radio and television Print media transmit
information via physical objects, such as books, comics, magazines, newspapers.

Professions involving mass media:

➢ Journalism

➢ Public relations

➢ Publishing

➢ Software publishing

➢ Internet Based Professions

Forms of mass media:

➢ Broadcast

➢ Film

➢ Video games

➢ Audio recording and reproduction

➢ Internet

➢ Blogs

➢ Outdoor media

Print media
➢ Magazine
➢ Newspaper
Magazine

A magazine is a periodical publication containing a variety of articles, generally financed

by advertising or purchase by readers. Magazines are typically
published weekly, biweekly, monthly, bimonthly or quarterly, with a date on the cover that is in
advance of the date it is actually published. They are often printed in color on coated paper, and
are bound with a soft cover.

Magazines fall into two broad categories: consumer magazines and business magazines.

Magazines can be classified as:

• General interest magazines (e.g. Frontline, India Today, The Week, The Sunday Times etc.)
• Special interest magazines (women's, sports, business, scuba diving, etc.)

Newspaper
A newspaper is a publication containing news and information and advertising,
usually printed on low-cost paper called newsprint. It may be general or special interest, most often
published daily or weekly. Recent developments on the Internet are posing major threats to its
business model, however. Paid circulation is declining in most countries, and advertising revenue,
which makes up the bulk of a newspaper's income, is shifting from print to online; some
commentators, nevertheless, point out that historically new media such as radio and television did
not entirely supplant existing.

The newspaper as we know it today is a product born of necessity, invention, the middle
class, democracy, free enterprise, and professional standards.

Pre-history "newspapers" were one-to-one in nature. The earliest variation on a newspaper was a
daily sheet published in 59 BC in Rome called Acta Diurna (Daily Events), which Julius Caesar
ordered posted throughout the city. The earliest known printed newspaper was in Beijing in 748.

Newspapers are most often published on a daily or weekly basis, and they usually focus
on one particular geographic area where most of their readers live. Despite recent setbacks in
circulation and profits, newspapers are still the most iconic outlet for news and other types of
written journalism.

The Indian Newspaper Society acts as the central organization of the Press of India. It is
an organization which plays a major role in protecting and promoting the freedom of press in India.
The society was founded in the year of 1939. Its headquarters are at Rafi Marg, New Delhi. INS
membership comprises the owners, proprietors and publishers of print media who discusses and
suggest various measures to the government regarding the problems related to the newspaper
industry. It is a kind of pressure group which works to protect the interest of newspaper industry
in particular and print media in general. Indian newspaper industry today faces problems ranging
from rising cost and paucity of newsprint to shrinking revenue from advertisement due to boom in
electronic media. The executive committee of INS represents the current 990 members from
newspapers, journals, periodicals and magazines. At present Mr. Hormusji N Cama, owner of
Bombay Samachar [the oldest Indian daily still in circulation] is the president of INS [2008-09].

By 2000, newspapers were juggling priorities: fragmentation of news consumption,

fragmentation of advertising investments, the advantages and disadvantages of being a mass
medium, balancing the wants of the marketplace with the company's duty to provide the needs of
the marketplace, a journalistic backlash against industry changes, the sheer physicality of ink-on-
paper production and distribution versus digital distribution, increasing profit pressure surrounding
the core print product, and extension of the company's core brand into other profit centers.

Features those are included in Newspaper:

➢ Editorial opinions
➢ Comic strips and other entertainment, such as crosswords, Sudoku and horoscopes
➢ Weather news and forecasts
➢ Advice, gossip, food and other columns
➢ Critical reviews of movies, plays, restaurants, etc
➢ Classified ads
➢ Educational information

English News papers in India:

➢ Asian Age
➢ The Hindu
➢ India Daily
➢ Indian Express
➢ Statesman
➢ Times of India
➢ Deccan Herald
➢ Deccan Chronicle
➢ Hindustan Times
➢ India Today
➢ Pioneer
➢ Telegraph
➢ Tribune
 COMPANY PROFILE

THE TIMES OF INDIA (TOI)

 Type Daily Newspaper

Owner Bennett, Coleman and Co. Ltd

Publisher The Times Group

Headquarters Mumbai

Circulation 2,716,291

The Times Of India(TOI) is owned and published by The Times Group also
referred as Bennett, Coleman and Co. Ltd. It is one of the largest circulating and selling
Newspaper in India. Its first edition is published on 3 November 1838 and it almost cross 179
years. The first edition is published under the name of The Bombay Times and The Journal of
Commerce. At 1861 the editor Robert knight and he merged the company with Bombay
Standard and Started India's First News agency. After that he changed the name Bombay Times
and Standard to The Times Of India. In 1892 Thomas Jewell Bennett becomes the editor and enter
into partnership with F.M. Coleman to form a Joint Stock company and Named it as B.C.C.L -
Bennett, Coleman and Co. Ltd. In 1946 the company comes under the Indian Ownership. In
1948 the company was brought by Sahu Jain Group. It became the most widely read English
newspaper in India. In 1969 TOI falls under the control of Government of India. Again in 1976
the ownership is transferred from government to the Jain Family. The TOI is the largest media
service conglomerate in India. The Times of India Film Awards (also known as TOIFA Awards)
are presented by The Times of India to honor both artistic and technical excellence of professionals
in the Hindi language film industry of India. The Times of India offers the very best in color
printing. Seven presses belonging to Bennett, Coleman & Co Ltd - Six of TOI and one of
Maharashtra Times -— have won the prestigious International Newspaper Color Quality Club
(INCQC) award given by WANIFRA, the World Association of Newspapers and News Publishers.
All seven BCCL presses that participated in INCQC, the only global competition that evaluates
the print quality of newspapers, have been ranked among the top 10 in category four. While TOI's
Chennai, Delhi and Hyderabad presses have won the first three positions. IFRA is the gold standard
in newspaper printing. The awards were first introduced in 2013.

The Times of India is the largest selling daily newspaper in the world. It sells more than
2.5 million newspapers everyday and thus it was certified by the Audit Bureau of Circulations
as the world's largest selling English broadsheet newspaper.

The times of India comes out with various supplements, which are mentioned below.

• Chennai times : This is a city specific daily supplement which tells about the
happening within the city,
• Educational Times: This is a weekly supplement which brings in educational news,
career opportunities, counseling, etc..
• Times Wellness: This is a weekly supplement which gives health tips to the readers.
• Times Ascent: This is a weekly supplement which tells about the job opportunities in
various corporate.
• Times Life: This is also a weekly supplement which deals about fashion, lifestyle, etc.
• Times Classified: This is a weekend supplement which carries advertisements about
.various products.

The Times of India is printed from the following places (in alphabetical order):

➢ Ahmadabad
➢ Bhubaneswar
➢ Bangalore
➢ Chandigarh
➢ Chennai
➢ Delhi
➢ Goa
➢ Hyderabad
➢ Jaipur
➢ Kanpur
➢ Kolkata
 ➢ Lucknow
➢ Mangalore
➢ Mumbai
➢ Mysore
➢ Nagpur
➢ Patna
➢ Pune
➢ Ranchi
➢ Surat

Its major brands include:

• The Times of India, India’s largest English daily.

• The Economic Times, India’s largest financial daily, and the world’s second largest after
The Wall Street Journal.
• Maharashtra Times, India’s largest Marathi daily and Maharashtra’s No.1 Newspaper.
• Navbharat Times, the largest Hindi Daily in Delhi and Bombay.
• Mumbai Mirror India’s largest circulated compact newspaper.
• Pune Mirror.
• Bangalore Mirror, Bangalore’s first morning compact daily.
• The Times of India - Kannada.

The Times Group

TYPE PRIVATE
 FOUNDED 1838
HEADQUATERS MUMBAI
INDUSTRY BROADCASTING,PUBLISHING,MEDIA,
INTERNET&ENTERTAINMENT
PRODUCTS NEWSPAPER,MAGAZINE,FLIMS,
TELEVISION& WEBSITES ETC...
REVENUE 9,976 core (US$1.6 billion) (2016)
EMPLOYEES 11,000 (2014)

Key members:

➢ Chairperson- Mrs. Indu Jain

➢ Vice Chairperson- Mr. Samir Jain
➢ Managing Director- Mr. Vineet Jain

Times Group’s subsidiary companies include:

Times Infotainment Media Limited (TIML) & Entertainment Network India Limited
(ENIL) that together control:

• Radio Mirchi - National network of Private FM stations.

• 360 Degrees - Event Management.
• Times Outdoors - Outdoor Advertising & Billboard Marketing.
• Mirchi Movies Limited - Movie production, Entertainment.

Times Internet Limited (TIL), which has:

• India times portal

• Times of Money - an online payments portal specializing in remitting money to India and
other parts of the world.
Times Global Broadcasting Limited - This was a Joint Venture with Reuters until Reuters exited.
The company heads:

• Times Now - A News Channel

• Zoom - A Lifestyle Channel
• A new business channel which is the broadcast version of Economic Times is planned to
be launched early in 2009.

Times Business Solutions controls:

• TBSL - corporate website of TBSL.

• Times Jobs - A jobs portal.
• Simply Marry - A matrimonial portal. (earlier known as Times Matrimony).
• Magic Bricks - A real estate portal.
• Yolist - Free classifieds portal.
• Ads2Book - Online classifieds booking system for print publications.

World Wide Media - A magazine joint venture between BCCL and BBC magazines. WWM
heads:

• Film fare
• Film fare Awards
• Femina
• Femina Miss India A Beauty Pageant
• Top Gear India
• Hello
• BBC Good Homes

TIML Golden Square Limited which purchased Virgin Radio (soon to be called Absolute Radio)
in the United Kingdom. This company is a direct subsidiary of BCCL (not through TIML or ENIL).

OTHER PRODUCTS OFFERD BY THE GROUP:

 • THE ECONOMIC TIMES – Daily business newspaper, world’s 2 nd largest
selling financial daily.
• FILMFARE – India’s No.1 entertainment magazine, which is issued fortnightly.
This magazine covers news about the film industry and exclusive interviews with
various stars.
• FEMINA – India’s No.1 women’s magazine, which talks about the things that
matter a lot to a women like lifestyle, fashion, travel, food, entertainment, etc.
• HELLO – Worlds most loved celebrity magazine, which brings in exclusive news
about corporate giants closed door parties, etc..
• TOP GEAR – Automotive and lifestyle magazine.
• GRAZIA – Europe’s No.1 style magazine, deals with latest fashions and trends.
• THE ECONOMIST – weekly finance news magazine focusing on international
politics, business news and opinions.
• GOOD HOMES – BBC Good homes is a unique blend of design, creativity and
substances. It talks about interior designing, shopping options, etc.

The Times Group is the largest media services in India. It reaches out from:

• 11 publishing centers
• 15 printing centers
• 55 sales offices
• Over 7000 employees
• 5 dailies including two of the largest in the country with approx 4.3 million copies
circulated daily
• 2 lead magazines
• 29 niche magazines
• Reaching 2468 cities and towns
• 32 Radio Stations
STRUCTURE OF THE ORGANISATION
STRUCTURE OF RESULT AND MARKET DEVELOPMENT
DEPARTMENT:

Associate General
Manager

City Sales Head

Group Head

Executives
 CEO
Raj Jain

Chairman of the board

Indu Jain

Vice chairman of the board

Samir Jain

Director
M.Damodaran

Director
Kalpana J.Morparia

Director
A.P.Parigi

Director
Leo Puri
FUNCTIONAL DEPARTMENTS
THE BUSINESS & COMMERCIAL DEPARTMENT

This department handles the supply management for the BCCL. Supply management
suggest the expertise in identifying, monitoring and improving the performance of responsible and
responsive external resources of an organization. It also help to lower the cost without losing
Quality and supply. It is also responsible for any contract and agreement signed on behalf of the
company.

THE FINANCE DEPARTMENT:

Finance department handles the overall finance of the company. The services
provided by the department include

➢ Processing and disbursing of salary and Reimbursements

➢ Issuing of pay slip
➢ Tax worksheet through email
➢ Travel expense statement processing and settlement
➢ Salary are distributed 2days before the last working day of every month.
➢ Processing/Distributing of salary in advance
➢ loans
➢ Travel advance and their settlement
➢ Handling and dispensing of PF
➢ Income tax, ESIC, Professional Tax, LIC, Labor Welfare Board etc....

THE PRODUCTION

The production department handles the actual creation composition and production of
the newspaper. It has been divided into Two Major categories

➢ Pre-Press
 ➢ press

PRE-PRESS:

This part handles the function that are involved in the creation process of the Newspaper.
All Process of designing, writing, arranging of news, articles right up to the point where the final
template reaches the press.

PRESS:

As the name states, the actual process of printing of the newspaper in the press is referred to
as the press part of production.
THE RESULT& MARKET DEVELOPMENT

The RMD department , usually knows as the Circulation department. It handles the
delivery of newspaper and the Magazines to the customer via various channels of vendors, dealers
and salesmen.

There are 3 types of sales are

➢ Trade Sales
➢ Bulk Sales
➢ Subscription Sales

Trade Sales;

➢ Line sales
➢ cash sales
Bulk sales

➢ Here a substantial number of copies delivered to single location/address it is referred to as

a bulk sales

Subscription Sales:

➢ When a period of at least one year is applied for it. per annum cost Rs.499

THE RESPONCE DEPARTMENT

It handles the sale of advertisement space on the newspaper .Brand, companies or individual can
apply for purchase of an ADD space on the newspaper charged on the basis of location on
newspaper, the size of the space and number of prints. Some of these Adds are sold by the people
know as Inbound Telemarketers

THE HUMAN RESOURCE DEPARTMENT

HRM Dept handles, maintains, retains, develops, enhances and manages the resources
people have. Management is to extract the maximum output from the limited supply of Human
recourses. The main objective of HR is To develop a Culture of perpetual learning with respect to
Human Dignity.

THE EDITORIAL DEPARTMENT

It handles the Content of newspaper. This department is responsible for pretty much
everything that appears in your publication. A collection of reporters, journalist, writers, sub
writers, editors, graphic designer and photographer work together to assemble the newspaper.
PORTERS FIVE FORCES MODEL
 1 . BARGAINING POWER OF BUYERS
➢ Importance of Buyers and Size of Each Order:
Newspaper Company –
➢ Vendor is a first customer
➢ Readers are second customer.
Vendor have fix commission with company so they do not have bargaining power of
buyer in their hand. Organization has bargaining power in their hand
➢ Switching Cost and Price Sensitivity:
 The individual does not have bargaining power in his hands but
organization has. Even vendor also playing major role, If they get more commission
from other newspaper they are going to those newspaper.
➢ Differentiations Of Product:
Every newspaper companies are different from each others, like “The
Times of India” is a premium brand one who started as a f ir s t E n g l is h n e w s p a p e r
i n I n d i a , f r i e n d l y n a t u r e w it h t h e c u s t o m e r s a n d takes opinion from customers.
2. COMPETATIVE RIVALRY AMONGFIRMS
➢ Switching cost:-
Switching cost of one English newspaper to another newspaper is very low so
people can easily switch over from one company to another.
➢ Exit Barrier:-
There is a free exit in this industry.
➢ Customer Loyalty:-
E very company wants to make loyal customer to their company and even in TOI is
pioneer in gaining customer loyalty.
3 . THREAT OF SUBSTITUTES
➢ Substitutes Performance:-
Substitutes of the newspaper industry are magazines, T.V, Radio, internet
because of improvement in Technology. All new media or E-Media formats deliver the
news faster than Printed Newspaper.
➢ Price Performance Alternatives:-
Getting new from Internet or T.V or Radio at free cost or lower cost than
Newspaper.
➢ Buyers Psyche Towards the Product:-
Buyers may think that there don't have much time to read newspaper or
getting the same news at internet even there think it was just fill their space by any ordinary
news only.
4. BARGAINING POWER OF SUPPLIER
➢ Size Of Supplier:-
Main supplier of this industry is paper manufacture companies. Most of the
newspaper companies of India are customers of USA paper companies. But there are
limited companies that make news paper for Newspaper company, so the rates are not
competitive.
➢ Importance of buyer to Supplier:-
Every supplier company wants to make close relationship with buyers
who are regular customer of their product. If newspaper company is giving large order
regularly they will make good relationship with them and will do less bargaining.
➢ Extension of Substitute of product:-
As there was improvement in Technology in day to day this become a major
threat for Newspaper Industry.
5. THREATS OF NEW ENTRY
➢ Economic Of Scale:-
If any new firm wants to enter in this market then they need high investment or
more capital and maximum support from advertisers. To achieve economic of scale they
need Maximum number of readers.
SWOT ANALYSIS
 STRENGTHS:-

➢ Oldest newspaper
➢ Big brand and reputation in the minds of customer
➢ Invitational prices
➢ Launches good campaign
➢ Good Support from Times Group
➢ World class Printing Machine
➢ Widely Available
➢ Good coverage for business and Political event
➢ Bombay Times, Delhi Times etc has a glamorous daily that is useful for news about
movies, glamour, fashion

WEAKNESSES
➢ Late Circulation in Small Cities
➢ Improper supply
➢ Some people have the perception that TOI publishing more celebrity/entertainment news
➢ Tough competition means limited scope for increasing market share
➢ Less Information about Stock market

OPPORTUNITY

➢ Literacy rate increases day by day

➢ People focus more on career, education etc..,
➢ Can focus on Global event for strengthen brand
➢ Focus more on south India
➢ Huge opportunity in Regional Languages space

THREATS

➢ Dealer
➢ Increased competition from other dailies
➢ On line news medium means reduced circulation
➢ People are getting knowledge from Internet or T.V or Radio
AREA OF WORK
 CUSTOMER RELATIONSHIP MANAGEMENT:

Is an approach to manage a company's interaction with current and

potential customers. It uses data analysis about customers' history with a company to improve
business relationships with customers, specifically focusing on customer retention and ultimately
driving sales growth.

When people talk about CRM, they are usually referring to a CRM system, a tool
that helps with contact management, sales management, productivity, and more.

A CRM solution helps you focus on your organization’s relationships with

individual people — including customers, service users, colleagues, or suppliers — throughout
your lifecycle with them, including finding new customers, winning their business, and providing
support and additional services throughout the relationship.
 A CRM system gives everyone — from sales, customer service, business
development, recruiting, marketing, or any other line of business — a better way to manage the
external interactions and relationships that drive success. A CRM tool lets you store customer and
prospect contact information, identify sales opportunities, record service issues, and manage
marketing campaigns, all in one central location — and make information about every customer
interaction available to anyone at your company who might need it.

Common features of CRM software include:-

➢ Marketing automation
➢ Sales force automation
➢ Contact center automation
➢ Geo-location technology, or location-based services

A CLOUD-BASED CRM PLATFORM OFFERS YOU:

➢ Faster deployment
➢ Automatic software updates
➢ Cost-effectiveness and scalability
➢ The ability to work from anywhere, on any device
➢ Increased collaboration
It started with the introduction of the company and goes on how the product has been
distributed from producer to the consumer, The process for distribution is given below,
 PRESS

TRANSPORTATION

DEALER

Experience Acquired:
My internship started on 14/12/2018-14/01/2019.

My core work is to convey the offer to potential customers and to get the customer feedback and
to update in system. My initial work is to covery the new subscription process of rupees 599/- and
to reach the customers for the benefit scheme and my work to convey to the potential customers
about this attractive package.

I was given an initial work to reach the product to the potential customers through the marketing
job. which consists of different areas that comes under the branch like T Nagar, West Mambalam,
Kodambakkam, Ayanavaram, Perambur, Vepery, Anna nagar which comes under the branch.

According to my list of duties I have to convey to the customers about the package of rupees
599\- and Magazines that appeal to their interest The main work is to sell the product Through
marketing which is developed more in our country. The marketing process plays a pivotal role in
informing the customers about the product and earning their business.

The main aim of marketing job is to brief the customers about the product, the features of the
product and the attractive offers that we provide to said product.

The next step in my list of duties is to collect the cheque from the customer who is willing to take
up the subscription.in the event customer chooses not do business with us ,It is my duty to collect
and record the reason for the same.

Following the collection of cheques from customers, It is my duty to prepare an official record by
gathering and entering relevant data such as customer address, corresponding vendor and dealer
details. The completed record along with the cheques is then forwarded to my superior.

Another part of my internship included enlightening local business about the Times of India
pamphlet advertisement scheme. At Rs.3 per pamphlet(min 3000 pamplets),Times of India will
staple the pamphlet to the front page of the Times Of India newspaper and deliver to the specific
locality as mentioned by the business partner.

Handling customer grievances was the final part of my internship. Customer grievances
Such as late delivery, irregular delivery, spoiled paper during delivery were recorded and
forwarded to my superior. Customer suggestion and customer feedback were also recorded and
forwarded to my superior.

I have learnt about customer relationship, customer satisfaction, customer buying behaviour and
how to develop and to the organisation with the customer. My functional area was in marketing
Department to reach its customers.

SKILLS OBTAINED:

Customer relationship

During my internship, I was assigned to different departments ranging from marketing, sales and
management which eventually helped me gain benefits to interact with people from different walks
of life as well as clients which aided me improve my interpersonal skills and develop good
customer relationships.

Practical exposure

This internship gave me an opportunity to impart my theoretical knowledge to practical since I

was involved in various field activities such as offering coupons to the public and get their
feedback and reviews thus maintaining their goodwill.

Facing challenges

This internship has managed to expose the many challenges faced in the work place and
appropriate measures taken to curb them.

TOI also gave me an opportunity to discover my inner potential and opt for a right career path in
the future.

Team spirit

I could gauge the camaraderie among the members of my group and working together as a team.
Since we were engaged in group activities, we had build cooperation between us and a sense of
mutual understanding was created. This helped us in circulating our ideas liberally and made us
feel at ease.
CONCLUSION

I hereby conclude by stating that my internship process at Times of India was very interesting and
informative. I am privileged to undergone training at Times of India. Mr.Karthick has helped
me in every possible way so that I could finish my Internship without any problems. This internship
taught me how to interact with the customer, improved my interpersonal skill. During my
internship Period, it made me to discover the hidden potentials and talents.

Overall, Times of India gave me a wonderful experience which will help me to become more
familiar with the changing scenarios in business management and guide me to prosper in my
career.

Lastly, I would like to thank TIMES OF INDIA for giving us this golden opportunity to intern
under them and give us an unforgettable experience.
BIBLIOGRAPHY:-

➢ https://www.scribd.com/doc/19317077/consumer-behavior-towards-
times-of-india-news-paper
➢ https://en.wikipedia.org/wiki/The_Times_of_India
➢ https://timesofindia.indiatimes.com/defaultinterstitial.cms