Basic Elements and Principles
Basic Elements and Principles
1
Visual Arts
Elements of Music
Rhythm, melody, dynamics, harmony, texture, form, color, style
Elements of Literature
As to poetry, as to novels, as to short story, as to essay
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3) Magnitude- is a criterion that tells about the scope and significance of a
work of art. A very good example is the work of Micheleangelo which is
the Sistine Chapel and Juan Luna’s “spolarium. These pieces can be seen
several times and yet one cannot exhaust the depth and extent of its
meaning.
4) Craftmanship- is perceived from the point of viewof a master or a group
of artists who represents a style that reflects period and form of elements
and technical skills.
Principles of Art
Composition is a process- the act of composing or organizing the elements of art.
Artistic composition takes place according to aesthetic principles such as proportion and
scale, unity, balance, and rhythm. Through the use of these principles of organization,
beautiful works are created by artists.
1) Proportion- is the comparative relationship of the parts of or composition to
each other and to the whole. Much of classical Greek Parthenon was constructed
according to the principle of the golden section, which states that a small part
must relate to a larger part as the lager part relates to the whole.
Scale- is the relative size of an object compared with others of its kind, its
setting, or human dimensions.
Organic Unity and Unity in Variety. This means that each element in a work of
art is necessary to its value. It must be unified and must “hang together” as one
entity. Each element of the art used is essential to the work.
Repetition of angles and curves, shapes, lines and color will give a harmonious
effect. If overdone though, repetition may become monotonous and it may fail to
hold the attention and interest of observers.
3) Balance- A work of art possesses balance when its visual or actual weights or
masses are distributed in such a way that they achieve harmony. Balance gives a
feeling of stability and rest
5) Emphasis- means giving the proper importance to the parts or to the whole.
Emphasis is the most noticeable in the art of advertising. The aim is to call
attention to a particular product or object. It is therefore necessary to emphasize
one feature in an advertisement so that it will stand out from the rest.
Color is also used to create emphasis. Contrast of colors can be used to produce a
center of interest. A black object placed against a white background will easily
catch the attention. A brightly colored accessory like a belt or a brooch used with
a dress of neutral color catches more attention than we used with a dress of
intense color. Emphasis is important because it relieves monotony. It can also be
used to call attention to pleasing center of interest.
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