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Business Domains of LGEIL: Mobile Communications

LG Electronics India Pvt. Ltd. is a wholly owned subsidiary of South Korean electronics giant LG Electronics, established in India in 1997. LG is a market leader in consumer durables in India and is recognized as an innovator in IT, mobile communications, and appliances. It has manufacturing facilities in Greater Noida and Pune that produce a wide range of electronics from TVs to refrigerators. LG has crafted a premium brand positioning in India over the past decade and is today one of the most preferred brands.

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52 views2 pages

Business Domains of LGEIL: Mobile Communications

LG Electronics India Pvt. Ltd. is a wholly owned subsidiary of South Korean electronics giant LG Electronics, established in India in 1997. LG is a market leader in consumer durables in India and is recognized as an innovator in IT, mobile communications, and appliances. It has manufacturing facilities in Greater Noida and Pune that produce a wide range of electronics from TVs to refrigerators. LG has crafted a premium brand positioning in India over the past decade and is today one of the most preferred brands.

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Tridev Sunny
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© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Established in 1997, LG Electronics India Pvt. Ltd.

(LGEIL), is a wholly owned subsidiary of LG


Electronics, South Korea. It is South Korea’s second largest electronics maker and the world’s third
largest appliance maker. With headquarters in the LG Twin Towers on Yeouido, Seoul, LG Electronics is
the flagship company of LG Group, one of the largest chaebols. The company has 75 subsidiaries
worldwide that design and manufacture televisions, home appliances, and telecommunications devices.
LG Electronics owns Zenith Electronics and controls LG Displays, a joint venture with Philips Electronics.

In India for a decade now, LG is the market leader in consumer durables and recognised as a leading
technology innovator in the information technology and mobile communications business . LG is the
acknowledged trendsetter for the consumer durable industry in India with the fastest ever nationwide
reach, latest global technology and product innovation.

LG Electronics was originally established in 1958 as GoldStar, producing radios, TVs,


refrigerators,washing machines, and air conditioners. The LG Group was a merger of two Korean
companies, Lucky and GoldStar, from which the abbreviation of LG was derived. The current “Life’s
Good” slogan is a backronym. Before the corporate name change to LG, household products were sold
under the brand name of Lucky, while electronic products were sold under the brand name of GoldStar.
The GoldStar brand is still perceived as a discount brand.

One of the most formidable brands, LGEIL has an impressive portfolio of Consumer Electronics, Home
Appliances, GSM mobile phones and IT products.
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established
in January, 1997 after clearance from the Foreign Investment Promotion Board (FIPB).

The trend of beating industry norms started with the fastest ever-nationwide launch by LG in a period of
4 and 1/2 months with the commencement of operations in May 1997. LG set up a state-of-the art
manufacturing facility at Greater Noida, near Delhi, in 1998, with an investment of Rs 500 Crores. This
facility manufactured Colour Televisions, Washing Machines, Air-Conditioners and Microwave Ovens. In
the year 2000, LG Information & Communications merged the world’s first Internet-enabled refrigerator
resulting in Global sales of refrigerators reaching the number one position. During the year 2001, LG
also commenced the home production for its eco-friendly Refrigerators and established its assembly line
for its PC Monitors at its Greater Noida manufacturing unit.The beginning of 2003 saw the roll out of the
first locally manufactured Direct Cool Refrigerator from the plant at Greater Noida.

In 2004, LGEIL also up its second Greenfield manufacturing unit in Pune, Maharashtra that commences
operations in October 2004. Covering over 50 acres, the facility manufactures LCD TV, GSM Phones,
Color Televisions, Air Conditioners, Refrigerators, Microwave Ovens Color Monitors.

Both the Indian manufacturing units has been designed with the latest technologies at par with
international standards at South Korea and are one of the most Eco-friendly units amongst all LG
manufacturing plants in the world.

LG has been able to craft out in ten years, a premium brand positioning in the Indian market and is
today the most preferred brand in the segment.

Business Domains of LGEIL:

Mobile Communications
LG is a global leader in mobile communications, specializing in UMTS, CDMA, and GSM handsets. Thanks
to its wide range of wired and wireless options, the company is becoming a force to be reckoned with on
the international market.
In India LG is targeting GSM handset business in premium trend setter segment, Camera & music
segment & color screen segment.

Digital Appliances
LG changing homes in many ways, offering customers exceptional value and convenience. Innovative
digital appliances range from 100% washer dryer with direct drive technology, built-in LCD TV
refrigerator, Lightwave cooking oven (solardom) to artcool split air conditioner.
Digital Display
LG offers a wide range of digital display products, equipped with customer-oriented designs and
technologies. With its LCD TVs, Full HD Plasma TVs, Ultra-slim Color TVs, LCD monitors LG is pulling out
all the stops to remain the front-runner in today’s digital display industry.

Digital Media
LG has a great interest in digital media and is continually developing and producing digital convergence
products that promise to enrich the lives of its customers. The company produces Laptops, Personal
Computers, LCD monitors, CRT monitors & Optical Storage Devices.

Corporate Office:

LG Electronics India Pvt Ltd


Plot No 51,
Surajpur Kasna Road,
Greater Noida – 201 306
India.

List of offices

http://www.in.lge.com

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