Costing Maggi PDF

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5.

FINANCIALS

5.1 BREAKEVEN ANALYSIS OF A 100 TONNE CAPACITY PLANT


OF CUP O MAGGI NOODLES
In this analysis we will look for the different costs involved in the production of Maggi cup
noodles and then comparing it with the total sales to find out the minimum efficiency at which
the plant should operate in order to have a neither loss nor profit relationship. This is done by
finding the Break-Even point of operation. If the plant operates at the efficiency higher than
that indicated by the Break-Even point than the plant operates at a profit and vice-versa.

5.1.1 BREAK-EVEN ANALYSIS

The cost involved in the production can be divided into two categories viz. fixed cost and
variable cost. They can be defined as

Fixed cost: This is the cost which is independent of the quantity of the product produced e.g.
Land &Building cost, plant & Machinery cost etc.

Variable Cost: this is the cost that varies with per unit of product produced e.g. Raw material
cost, packaging cost etc.
The break up of the various costs is shown below

1. Fixed Cost

A. Land and Building

A plot of land of about 200 sq.mtrs. with built-up area of 100 sq.mtrs. is sufficient. Land
would cost around Rs.60,000/- whereas cost of construction could be Rs.2.50 lacs. Main
production area would occupy around 50 sq.mtrs. whereas packing room and storage area
would occupy balance area.

Particulars Area (sq. mtrs.) Cost (Rs.)


Land 200 60,000
Building 100 2,50,000
TOTAL 3,10,000

B. Plant and Machinery

Marketing is the key success determinant and the production capacity has to be finalized
accordingly. Keeping in mind the financial viability, the rated production capacity is assumed
to be 100 tonnes per year with 300 working days and 2 shifts per day.
This would necessitate installation of following machines:

Item Qty. Price (Rs)

Extrusion Machine 1 1,00,000


Pre-conditioner 1 80,000
Mixer ( 50 kgs capacity) 1 1,00,000
Pouch Packing and Sealing 1 1,00,000
Machine
Weighing Scale 1 10,000
TOTAL 3,90,000

C. Miscellaneous Assets

Other assets like furniture and fixtures, storage facilities, working tables, SS utensils, etc.
would call for expenditure of Rs. 50,000/-.

D. Utilities

Power requirement shall be 20 HP whereas per day water requirement would be 500-550
liters. Annual expenditure at full capacity utilization will be Rs. 1,10,000/-.

2. Variable costs

A.MANPOWER REQUIREMENTS

Particulars Nos. Monthly Total Monthly


Salary (Rs) Salary (Rs)
Machine Operators 2 4,000 8,000
Skilled Workers for 2 3,000 6,000
Packing
Semi-skilled Workers 2 2,000 4,000
Helpers 2 1,000 2,000
Salesman 2 2,000 4,000
Total 24,000

B. Raw and Packing Materials

Noodles are made with the help of many ingredients with major input being wheat flour.
Other materials required are corn and rice flour, protein isolates, salt, spices, edible oil,
preservatives etc. All of them are easily available. Packing materials are equally important.
Colourful and attractive pouches shall have to be printed and outer packing will be corrugated
boxes.
This cost can be shown as

Product Qty. Price/Ton Value


(Tonnes) (Rs.)

Raw Material 100 70,000 70,00,000

Packing Material 100 @ Rs.20,000/ Ton of 20,00,000


Finished Goods
Total 90,00,000

C. Selling Expenses

Marketing will be a key element. Expenses shall have to be incurred on transportation,


Publicity in local media like newspapers, hoardings and TV scroll, selling commission, free
Sampling etc. A provision of 30% of sales value is made every year to take care of these
Expenses since the product is new thus more emphasis is given on this section. This expense
can be reduced once the product is well established in market.

FINAL TOTAL COST ANALYSIS

FIXED COSTS In Rs.


Land and Building 3,10,000
Plant and Machinery 3,90,000
Miscellaneous Assets 50,000
Utilities 1,10,000
TOTAL FIXED COST 8,60,000
VARIABLE COSTS Per tonne of production
Manpower Requirements 24,000
Raw and Packing Materials 90,000
Selling Expenses @ 30% of Total sales

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