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Course Outline WAC

This document outlines a course on written analysis and communication offered at Fore School of Management in New Delhi. [1] The course aims to help students develop persuasive communication, group discussion, interview, and written analytical skills for business. [2] It will cover business letters, internal communications, written case analysis, crisis communications, business proposals, and reports. [3] Students will be evaluated based on class participation, presentations, reports, case studies, and a final business proposal project.

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177 views2 pages

Course Outline WAC

This document outlines a course on written analysis and communication offered at Fore School of Management in New Delhi. [1] The course aims to help students develop persuasive communication, group discussion, interview, and written analytical skills for business. [2] It will cover business letters, internal communications, written case analysis, crisis communications, business proposals, and reports. [3] Students will be evaluated based on class participation, presentations, reports, case studies, and a final business proposal project.

Uploaded by

Anshika
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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FORE SCHOOL OF MANAGEMENT, NEW DELHI

Course Outline
Programme: PGDM - FMG-28, IMG-13 & FM-02
Name of the Course: Written Analysis & Communication Credit: 3.0
Term: 2 Academic Year: 2019-20
Faculty: Prof. Reeta Raina Office Contact No: 484. [email protected]
Prof. Anita T Lal [email protected]
Prof. Sriparna Basu 418. [email protected]

Introduction:

One of the critical aspects that confronts you when you are planning your career, is the quality of your
communication with a prospective employer. You need to communicate a great deal of preciseness,
ensuring that you make the interaction with the prospective employer a memorable one. You should be able
to communicate your qualifications and capabilities effectively when you are applying for a job or a higher
position in your company. According to successful professionals, one of the major tools to achieve your
goals is to communicate effectively with people both inside and outside the organization. Employers often
look forward to hiring individuals with good communication skills. So if you can speak well and write well
along with good listening skills, you are bound to have an advantage that will help you to be successful
throughout your career.

Objectives:

 To learn the art of persuasive communication.


 To contribute effectively in Group-discussions.
 To face job-interviews successfully.
 To enhance written analytical skills for external business communication.
 To write different types of business proposals.

Text Book: Effective Business Communication by Neera Jain and Shoma Mukherji. McGrawHill
Publication
Reference Book:1) Raman.M &Sengupta.S; “Technical Communication-Principles &Practices:” Oxford
University Press, New Delhi, Latest Edition.
2) Taylor.S: “Communication for Business”, Pearson Education, New Delhi, Latest Edition.
3) “ Effective Business Communication” by Krizan, Merrier, Logan and Williams.Indian
Edition. Cengage Learning.

Pedagogy: Presentations cum Feedback; Group Discussions & Feedback; Written Case Analysis- oral and
written feedback.to help students acquire and sharpen the analytical business communication skills (Case
study method); Situation Analysis and Role plays.

Evaluation Component and weightage:

Class Participation: 5
Case Presentation: 10
Business Report: 15
Case Study and Press Release: 15
Business Proposal (End Term Project): 15
End Term: 40
Total : 100 Marks

1
Session Plan:

Session Session Theme Additional Readings/ Learning Outcome


No. Cases
1 &2 Introduction to Written Case Study To understand the characteristics of
Communication: good writing and other formats of
written communication.
Principles and 7Cs of communication

3, 4 &5 Business Letters: Positive, negative Practicing Sessions To learn the strategies - how to
messages, Direct and Indirect Messages respond to different types of
messages

6,7 &8 Internal and E-Written Comm.: Examples from the book and How to write electronic messages
Emails, memos; notices; orders ;agenda practicing sessions and understand the different
and minutes of the meeting formats of internal communication

9 &10 Written Analysis of Communication: Case Study To hone the analytical skills as well
Reading ,analyzing and writing of the as it will help them in future
case handling special assignments
11 &12 Crisis Communication : Case analysis Case Study To understand the role of verbal
and drafting of a Press Release communication in crisis situations.

13,14,15 Business Proposals: Examples from the book and To understand the definition and
&16 practicing sessions characteristics of business
Purpose of proposals; Kinds of proposals and how to write them
proposals and Parts of proposals.

17,18,19 & Business Reports: Short and long; Examples from the book and To understand the definition and
20 Informational and analytical business practicing sessions characteristics of business reports
reports and how to write them

For official use: -


As Benchmarked with course content in previous year, the contents of this course: (Please mark the
right option below)
(a) Is totally new
(b) Has not changed at all
(c) Has undergone less than/equal to 20% change
(d) Has undergone more than 20% change

Faculty Signature: Prof. Anita T.Lal : Prof. Sriparna Basu:

Area Chair Signature: Reeta Raina:

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