UnBranding: 100 Branding Lessons for the Age of Disruption

by Scott Stratten

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Hardcover: 320 pages

Publisher: Wiley; 1 edition (October 9, 2017)
Language: English
ISBN-10: 1119417015
ISBN-13: 978-1119417019
Product Dimensions:6 x 1.5 x 9.2 inches

ISBN10 1119417015
ISBN13 978-1119417019

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Description:
UnBranding breaks through the noise of disruption.We live in a transformative time. The digital age has given us unlimited access to information and
affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be
customers. Innovation continues to create opportunities for emerging products and services we never thought possible.With all the excitement of
our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so
quickly.This is the age of disruption – its fast-paced, far-reaching and is forever changing how we operate, create, connect, and market.Its easy to
see why brand heads are spinning. Businesses are suffering from the next big thing and were here to help you find the cure.UnBranding is about
focus – its about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of
good business – because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you
cant fix rude staff, mediocre products and a poor brand reputation with a fancy new app.We are going to learn from 100 branding stories that will
challenge your assumptions about business today and teach valuable, actionable lessons. Its not about going backwards, its about moving forward
with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind.Some topics
will include:Growing and maintaining your brand voice through the noiseHow to focus on the right tools for your business, for the right
reasonsMaintaining trust, consistency and connection through customer service and communityThe most important question to ask yourself before
innovationThe importance of personal branding in the digital ageHow to successful navigate feedback and reviewsIts time for a reality check. Its
time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance
you need to navigate the age of disruption and succeed in business today.

I love how this book helps you understand that every interaction is a branding interaction. You’re constantly shaping you reputation and promise to
the marketplace - Unbranding helps you bring your humanity to those interactions. I learned from an 11 year old in the Dirty Jobs / Girl Scouts
example. I learned from a dog whose poop got caught in a Roomba. I learned from a fun-loving university president who shoveled a student’s
driveway after a fun Twitter exchange.What’s great about this book is that you can see your personal style in a few examples, and it helps you see
that you don’t need to follow anyone’s marketing formula or checklist. You just need to do “you”at your best and most genuine.

UnBranding: 100 Branding Lessons for the Age of Disruption in Business and Money pdf books

UnBranding: 100 Branding Lessons for the Age of Disruption

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UnBranding: 100 Branding Lessons for the Age of Disruption pdf by Scott Stratten in Business and Money

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