Scribd
Upload
169 views1 page

BRM Syllabus

This document outlines the course objectives and units for an MB 103 Business Research Methods course. The course aims to equip students with an understanding of the research process, tools, and techniques to facilitate managerial decision making. It is divided into 4 units that cover topics like formulating a research problem, research design types, sampling and data analysis methods, and analytical techniques like ANOVA and regression. Students will conduct lab work of around 4 hours for each unit. The course recommends textbooks on research methodology, marketing research, and business research methods.

Uploaded by

tanvirhurra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
169 views1 page

BRM Syllabus

This document outlines the course objectives and units for an MB 103 Business Research Methods course. The course aims to equip students with an understanding of the research process, tools, and techniques to facilitate managerial decision making. It is divided into 4 units that cover topics like formulating a research problem, research design types, sampling and data analysis methods, and analytical techniques like ANOVA and regression. Students will conduct lab work of around 4 hours for each unit. The course recommends textbooks on research methodology, marketing research, and business research methods.

Uploaded by

tanvirhurra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 1

Tata McGrawHill, New Delhi

 Mc. Carthy and Perreault -Basic Marketing: A Global Marketing Approach (Tata
McGraw Hill, 15th Edtion).
 Saxena, Rajan (2009), Marketing Management, Fourth Edition, Tata McGraw Hill
Education Pvt. Ltd.New Delhi

MB 103 Business Research Methods 4-0-0


Course Objective:
The course aims at equipping students with the understanding of the research process,
tools and techniques in order to facilitate managerial decision making.

Unit 1: Introduction
Introduction to business research-types of research, process of research, Formulation of the
research problem, development of the research hypotheses, Types of Hypotheses. Lab
Work of around 4 hours.

Unit 2: Research Design


Definition, functions, exploratory, descriptive, experimental; Experimental research
designs-pre-experimental, quasi-experimental, true experimental, statistical; Validity of
research instruments-face and content, construct validity; Reliability of research
instruments internal consistency procedures; Methods of data collection-primary and
secondary sources; Attitudinal scales-Likert, Thurstone, Guttman scales; Questionnaire
designing. Lab Work of around 4 hours.

Unit 3: Sampling and Data Analysis


Concept, designs; Types of sampling designs- probability, non-probability, mixed sampling
designs; sampling frame; Sample size determination; Data processing- editing, coding and
tabulating; Data analysis-univariate, bivariate, multivariate; Hypothesis testing- concept,
types of errors, steps in hypothesis testing. Lab Work of around 4 hours.

Unit 4: Analytical Techniques


Parametric Vs Non-parametric tests, ANOVA, Correlation and Regression Analysis, Chi-
square Test, Non-parametric Tests for Normality, Runs Test, Advanced data analysis
techniques-basic concepts of factor analysis, discriminant analysis and Conjoint Analysis.
Lab Work of around 4 hours.
Text Books
 Chawla Deepak, SodhiNeena (2016), Research Methodology Concept and Cases,
2/e, Vikas Publishing House.
 Malhotra K. Naresh, Dash Satyabhushan (2015), Marketing Research 7/e, Pearson
Education Ltd.
Reference Books:
 Cooper Donald, Schindler Pamela, Sharma J K (2014), Business Research
Methods, 12/e, McGraw Hill Education
 Bryman Alan, Bell Emma (2015), Business Research Methods, 4/e, Oxford
University Press
 Saunders Mark, Lewis Philip, Thornhill Adrian (2011), Research Method for
Business Student, 5/e, Pearson Education.
 Hair F. Joseph, Black C. William, Babin Barry J. Anderson E. Rolph (2015),
Multivariate Data Analysis, 7/e, Pearson Education.

You might also like