This digital marketing plan outlines strategies to promote handmade greeting cards and explosion boxes globally. Key objectives are to increase customer base, satisfaction, market share and sales through social media platforms like Facebook, Instagram, and Pinterest. The plan aims to segment customers geographically and demographically. Success will be measured by increased web and social media engagement as well as sales over time. Risks include limited internet access, hacking, competition and content piracy.
This digital marketing plan outlines strategies to promote handmade greeting cards and explosion boxes globally. Key objectives are to increase customer base, satisfaction, market share and sales through social media platforms like Facebook, Instagram, and Pinterest. The plan aims to segment customers geographically and demographically. Success will be measured by increased web and social media engagement as well as sales over time. Risks include limited internet access, hacking, competition and content piracy.
This digital marketing plan outlines strategies to promote handmade greeting cards and explosion boxes globally. Key objectives are to increase customer base, satisfaction, market share and sales through social media platforms like Facebook, Instagram, and Pinterest. The plan aims to segment customers geographically and demographically. Success will be measured by increased web and social media engagement as well as sales over time. Risks include limited internet access, hacking, competition and content piracy.
This digital marketing plan outlines strategies to promote handmade greeting cards and explosion boxes globally. Key objectives are to increase customer base, satisfaction, market share and sales through social media platforms like Facebook, Instagram, and Pinterest. The plan aims to segment customers geographically and demographically. Success will be measured by increased web and social media engagement as well as sales over time. Risks include limited internet access, hacking, competition and content piracy.
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DIGITAL MARKETING PLAN OF HANDMADE
CARDS AND EXPLOSION BOXES
RUPAM YADAV 1-18-107 INTERNATIONAL BUSINESS VISION : To be the best Global company to provide the best handmade cards and explosion boxes.
DIGITAL MARKETING OBJECTIVES
To reach global customers and increase customer base. Customer satisfaction and brand loyalty Increase in market share and sales Brand awareness and promotion
PRODUCTS
HANDMADE CARDS EXPLOSION BOXES
CUSTOMER SEGEMENTATION Geographic: Physical location , Different regions and countries Demographics: ethnicity Income living standards gender Psychographics : Behaviour , buying pattern values mindset
VALUE PROPOSITION Aim to provide variety of handmade cards and explosion box for your near and dear ones. High quality products at reasonable prices B2B : this segment will get us huge potential clients as our aim is to provide hand-made cards for the employees of the organizations at different occasional purpose to enhance good relationship and employee values.
Marketing strategy tools
Use of social media platforms for the brand awareness and promotion of the product. Facebook, Instagram, whatsaap Web page to give related information about the products and company. Pinterest and e-mail marketing for advertisement and attracting customers. YOUTUBE Advertisements and surveys DESIRED OUTCOME Global presence Increase in market share , sales , exports. Brand recognition and brand value
SUCCESS MEASURES Regular check on customers activities to know their interest and demand so that we can give them product as per their need. Regular updates on webpage and social media platforms for spreading information about the products. On different occasions different promotional schemes, discounts, and offers will be given to the customers.
MEASUREMENT PARAMETERS By measuring the increase of customer visit on web page , no. of followers on social media platforms , and increase in the no of clicks on links. Also by measuring the increase in the no of orders and inquires with for a certain period of time.
RISK Limitations of internet accessibility. Hacking of website Increase competition cost. Piracy of advertisements
