PROPOSAL FOR

CONDUCTING
ENTREPRENUERSHIP AWARENESS CAMPS (EAC)
2018 – 2019

Submitted by

SREE SARASWATHI THYAGARAJA COLLEGE

An Autonomous, NAAC Re-Accredited with ‘A’ Grade, ISO 9001:2008 Certified
Institution, Affiliated to Bharathiar University, Coimbatore
Approved by AICTE for MBA/MCA and by UGC for 2(f) & 12(B) status
PALANI ROAD, POLLACHI - 642 107, COIMBATORE DIST,
TAMILNADU

Submitted to
Project Director & Member Secretary DST –NIMAT
NATIONAL IMPLEMENTING AND MONITORING AGENCY FOR TRAINING (NIMAT)
ENTREPRENEURSHIP DEVELOPMENT INSTITUTE OF INDIA
P.O Bhat 382 428 Dist Gandhinagar, Gujarat.
Tel. 079239691 Fax: 079239691, 55, 64 Mob.09925 110040
Email: [email protected]
S.NO CONTENTS PAGE
01 NAME & ADDRESS OF INSTITUTION: (WITH PHONE/FAX NO'S)
02 BRIEF INTRODUCTION OF THE INSTITUTION
1
 2.1 STC... Excellence is the key
2.2 Founders and Trustees
2.3 Genesis of the Institution
2.4 Courses Offered
2.5 Faculty Development Programmes
2.6 STC’s Massive Scholarship Schemes
2.7 Internal Quality Assurance Cell (IQAC)
2.8 Extra Curricular activities
2.9 Students Associations
2.10 Sports Advisory Committee
2.11 Clubs
2.12 University Rank Holders
2.13 Alumni Association
2.14 Industrial Visits
2.15 Infrastructure
2.16 Centres at STC
2.17 Faculty and Research in STC
2.18 STC Alumni as Entrepreneurs
03 VENUES
04 NAME OF THE CAMP COORDINATOR, HIS QUALIFICATIONS AND
TRAINING/EXPERIENCE/EXPOSURE IN THE FIELD OF
ENTREPRENEURSHIP DEVELOPMENT
05 HAVE THE ORGANISATION CONDUCTED SIMILAR PROGRAMME IN
PAST: YES/NO
06 IF YES, NO. AND DATE OF THE SANCTION
07 PROGRAMME SCHEDULE & COURSE CONTENTS
08 DETAILS OF FACULTY TO BE ASSOCIATED
09 TARGET GROUP
10 BUDGET FOR CONDUCTING EAC PROGRAMME

2
1. NAME & ADDRESS OF INSTITUTION: (WITH PHONE/FAX NO'S)

SREE SARASWATHI THYAGARAJA COLLEGE (Autonomous)

Thippampatti,
Palani Road,
Pollachi – 642 107
Coimbatore Dt.
Tamilnadu (State)
Telephone : 04259 – 266550, 266008
Cell : 93643 12379
Fax : 04259 – 266009
E-mail : [email protected], [email protected]
Website : www.stc.ac.in

3
2) BRIEF INTRODUCTION OF THE INSTITUTION

2.1. STC... Excellence is the key

“Service to People is Service to God” is the noble saying of our elders. As such, Sree
Saraswathi Thyagaraja College (STC) continues to believe that “Service to Students is Service
to God”. Guided by such values, the institution commenced its indelible mark on educational
service in the year 1997. The seed for this noblest of noble services was sown by three
philanthropic families with a view to providing value and skill based higher education to the
rural students.

The value of this institution is deeply rooted on spreading “Knowledge, Wisdom and
Compassion” backed up by is philosophy which reads as “When an Institution becomes very
important to the society, it no longer belongs only to its founders, but to the whole society”.

The institution is located in nature friendly and picturesque Pollachi with rural focused,
socially oriented, NAAC accredited, ISO Certified, UGC approved (MBA & MCA approved by
AICTE), professionally managed, autonomous institution, affiliated to Bharathiar University,
Coimbatore. The institution was re-accredited by NAAC with A Grade during the year 2013.

The milestone of the institution is very significant. In the year 2000, STC got the coveted ISO
9001:2000 certification from the international organization through National Quality
Assurance Registrar, UK. The institution got the prestigious 2 (f) 12 (B) Status from
University Grants Commission, New Delhi during the year 2003. The institution was
recognized as the 2nd Best (overall) by Bharathiar University (amongst 150 colleges affiliated
to it) in the year 2008-09 (the only year when this rating was done). Our institution also got
“Best Magazine Award” from Bharathiar University in the year 2011 and during the year
2013-14, we stood second in Bharathiar University in the field of sports.
PHILOSOPHY
“When an Institution becomes very important
to the society, it no longer belongs only to its
founders, but to the whole society"
Vision
To become a Premier Institution and emerge as a University of Excellence
Mission
Achieve National and International recognition in the field of Education and Training in the
areas of Core competency.
By ensuring the highest quality in infrastructure, Technology and faculty, and their
continuous up gradation.
For producing students with Knowledge, Wisdom and Compassion.
Values

KNOWLEDGE WISDOM COMPASSION

4
 Our logo has three beautiful Symbols: the books, the Sun and the lotus.
Books represent Knowledge, the Sun dispels the darkness of ignorance
signifying Wisdom and the lotus symbolizes the unfolding of spirituality
representing Compassion. From books, we gain knowledge and when
properly directed knowledge ripens into Wisdom. This Wisdom leads to
compassion. This is the path towards Enlightenment.

2.2 Founders and Trustees

Board of Management
The Management demonstrates its commitment to education by providing well qualified
and dedicated faculty, various UG and PG programmes , high class infrastructural facilities
based on the current needs of the student community and strong and multi furious student
support services in a conducive academic environment. The board is constituted by the
following members:

CHAIRMAN - Mr. S. Venkkatesh, B.Com.

VICE CHAIRMAN - Lion M. A. Vijayamoghan, B.A.

SECRETARY - Lion T. Sethupati, M.Sc.(Agri.)

DIRECTOR GENERAL - Dr. M. Settu B.Com, MBA., Ph.D., Fellow (AIMA)

5
 Dr. M. Settu
Director General
Dr. M. Settu is a Commerce graduate and an M.B.A. graduate
from PSG College of Technology. He has won several academic
Mr.awards.
S. Venkkatesh
He is a Fellow of the All India Management
Chairman
Association and has served as the President of the Coimbatore
Mr.Management
S. VenkkateshAssociation
is a Commerce and graduate
as the President of Coimbatore
from Madras University and
Productivity Council. He is also associated with
on completion of his graduation he took over the management CII and Indianof the
B.G.group of companies. He is associated with Sri has
Chamber of Commerce and Industry, Coimbatore. He Kannika
acquired more
Parameswari Amman than 25 years
Charitable Trustof asexperience in Business
President and Vice President
Management,
of Pollachi Chamber Finance and Corporate
of Commerce Planning,
and Industry. He isStrategic
also a past
Management, Policy Formulations, Management
president of Rotary Club of Pollachi. Currently he is the Chairman of of
theInternational
Board of ManagementBusiness, Joint
of Sree Ventures
Saraswathi and College.
Thyagaraja Foreign
collaborations, Commercial and Marketing Management. He is
an expert in Labor Administration and Project Management.
He is presently a senate member of Bharathiar University. He
is M.
Lion associated with many educational institutions as Member
A. Vijayamoghan
of-the
Vice Governing Council, Academic Council, Board of Studies,
Chairman
Advisory Board and Board of Examiners. He has also served
Lion. M. A. Vijayamoghan is a graduate in Economics from Madras
as Member of Planning Board of Bharathiar University
Christian College. He has acquired more than 25 years of experience in
appointed by His Excellency Governor of Tamilnadu. Dr. M.
Commerce and Business Management. He owns many business
Settu is currently the President of Coimbatore Productivity
enterprises, which deal in Telecom, FMCG, Textiles, Agro based
Council.
Products, Petroleum Products etc. He is managing a Textile Spinning
Unit, a Rice Mill, coffee and cardamom plantations and a Distribution
Company. He is the Executive
Dr. V. Venkateswaran, M.SC., Member of theF.C.R.S.I.,
M.Phil., Ph.D., Pollachi Chamber of
Commerce
Principal and Industry and Director of Pollachi Viyabarigal Sangam.
He Dr.
is V.
also a Core Group
Venkateswaran is aTrainer
renowned of academician
District 324B1 andofalsoLions
an Club
International and alsowho
able administrator a recipient
is in theoffield
International
of educationLeadership
for nearlyaward
from
40 years. He is an acknowledged author in the -field
Lions Club International. He operates as the Vice Chairman
of of
theChemistry
Management andBoard of Sree Saraswathi
has published two books. Thyagaraja
He has College.
presented
more than 20 research articles in national and international
seminars and conferences and has more than ten research
Lion T. Sethupati
publications in reputed national and international journals.
Secretary
He is a life member of Chemical Research Society of India,
Bangalore.
Lion. He ishas
T. Sethupati served
a post as Principal
graduate in Erode
in Agricultural Arts (M.Sc.,
Science and Ag.)
Science College, Erode. He has been in the Board of Studies,
from Tamil Nadu Agricultural University. On his completion of studies
academic
he has council
taken over of several
the family universities
business, which isandknownAutonomous
as B.G. Group, a
Colleges. He has
well-diversified acted as organization,
marketing a resource person in several many
representing
seminars and
multinational workshopsHeand
companies. is he an has given several
Executive Member Invited
of Indian
Chamber of Commerce and Industry, Coimbatore, Secretary of of
talks. He is actively involved in research in the area Pollachi
environmental chemistry. He has guided 9 Ph.D
Merchants’ Association and Trustee of Sri Kannika Parameswarischolars & 40
M. Phil
Amman Scholars. AtHe
Devastanam. present
is alsohea ispast
guiding one Ph.D.
president scholar.East Lions
of Pollachi
Club. Currently he is the Secretary Sree Saraswathi Thyagaraja College.

6
2.3 Genesis of the Institution
STC, established in October 1997, the Golden Jubilee year of our Independence, by
V.S.V.VidyaaMandir, a Charitable Trust, has completed the 20th year. The Trust, recognizing
the need for higher education, among the rural youth set-up the college with a determined
vision to provide collegiate education to the rural students hailing from various villages in and
around Pollachi. The College obtained affiliation from Bharathiar University, Coimbatore and
commenced its educational journey on the auspicious day of Vijayadasami in the year 1997
and has crossed several milestones till date. The first batches of students were graduated
from the institution in June 2000. Began with a strength of 37 students in 1997 the college has
grown tremendously within a period of 20 years and the students strength has increased to
3039 in 2017-18.
The institution focuses on the four demanding disciplines namely
(i). Management Sciences. (ii). Computing Sciences
(iii). Commerce (iv). Arts and Sciences
These four areas of study command greaterscope for career growth and future developmentof
students.The institution has an excellent team of knowledgeable and experienced faculty who
are led and directed by men of outstanding caliber having rich experience in academic and
industrial fields.
Status and Rating of STC – Self Financing and Autonomous Institution
Education is globalized and has become qualitative these days. Without standard and quality
assurance, it is very tough for any higher educational institution to march ahead in world of
competition. STC, possess all the innate qualities that are expected from an institution of the
current scenario. In this competitive era, STC inherits all the potential qualities, that is
essential for an organization.
Milestones Achieved
1997 Commencement of STC’s academic Journey
2000 Commencement of AICTE sponsored programme, (MCA)
2001 ISO Certification and commencement of AICTE sponsored programme (MBA) ,
2004 Commencement of M.Phil and Ph.D programmes in Commerce
2004 Best Magazine Award from Bharathiar University, Coimbatore
2005 Introduction of UGC sponsored Career Oriented Programmes
2007 NAAC Accreditation with B++
2008 Autonomous Status & Best College Award from Bharathiar University, Coimbatore
2011 Commencement of Ph.D programme in Management
Introduction of innovative course – B.Com (Applied Business Accounting)
2012
Commencement of Ph.D programme in Mathematics
Commencement of Ph.D programme in Computer Science
2013
NAAC Re-Accreditation with A Grade (with CGPA 3.17)
2013 Introduction of B.Com (Business Process Services)
2015 Extension of Autonomous Status
2016 Introduction of Ph.D. programme in Tamil and Social Work.
Participation in National Institutional Ranking Framework (NIRF)
2017
Web portal based NAAC – Reaccreditation Process – Cycle 3

7
2.4 Courses Offered
Research Programmes (Both Part-time and Full-time)
• Ph.D. (Commerce - FT & PT)
• Ph.D. (Management – FT & PT)
• Ph.D. (Computer Science – FT & PT)
• Ph.D. (Mathematics – (FT)
• Ph.D. (Mathematics – (FT)
• Ph.D. (Social Work – (FT & PT)
• Ph.D. (Tamil – (PT)
• M.Phil. (Commerce - FT & PT)
• M.Phil. (Computer Science - FT & PT)
• M.Phil. (Management - FT & PT)
• M.Phil. (Mathematics – (FT)
• M.Phil. (Social Work – (FT & PT)
• M.Phil. (English – (FT)
• M.Phil. (Tamil – (FT)
Post Graduate programmes
• M.B.A.
• M.C.A.
• M.Com. (International Business)
• M.Com
• M.S.W. (Master of Social Work)
• M.Sc. (Computer Science)
• M.Sc. (Mathematics)
• M.Sc. (Computer Technology)
• M.A. (English Literature)
Under Graduate programmes
• B.Sc. (Computer Science)

• B.C.A. (Bachelor of Computer Applications)

• B.Sc. (Mathematics)
• B.Sc. (Computer technology)
• B.Sc. (Information Technology)
• B.Sc. (Mathematics)
• B.B.A.
• B.Com.
• B.Com. (Computer Applications)

8
 • B.Com.(Professional Accounting)
• B.Com.(Applied Business Accounting)
• B. Com. (Business Process Services)
• B. Sc. (Psychology)
• B. A. (English Literature)
Add on courses
In addition to the regular courses the college offers the following UGC sponsored career-
oriented programmes, outside the collegeworking hours.
 E-Commerce
 Foreign Trade Policy
 Insurance
 Web Designing and Office Automation
 Client Server Technology
 Dot –net
 Multimedia
 Information and Computer Technology
 Communicative English
Skill Development Programmes
• Personality Development Programmes
• Basic English course for UG and Communicative English for PG students
• Tally course for Commerce students
• English language course through Language Lab
• Words Worth English Language Lab
• Tally with GST program conducted by Tally solutions for commerce students.
These programmes add values to student’s graduation.
2.5 Faculty Development Programmes
Quality of education imparted depends up on the quality of teachers in terms of
qualification, experience and the training undergone by them.
To ensure and tone up the quality of teaching faculty, Faculty development Programmes are
being conducted every year at STC, in communicative English, soft skills, pedagogy and
updating the subject knowledge.
Three types of FDPs are conducted
1. Common Faculty development programme for all staff
2. Workshops at department level
3. Refresher courses at departmental level

2.6 STC’s Massive Scholarship Schemes

9
STC is guided by two social objectives:
a) To offer education at affordable cost and
b) To provide scholarships to the poor, meritorious, Sports persons, Alumni andhis/her
family members.
The scholarships scheme being implemented since 2004-05, the institution so far has
disbursed Rs.424 lakhs to students who are meritorious, economically backward, Alumni or
related to Alumni and sports persons.
2.7 Internal Quality Assurance Cell (IQAC)
STC has established an Internal Quality Assurance Cell (IQAC) in the campus for continuous
development of a system for a conscious, consistent and catalytic action for improving the
academic and administrative performance of the institution
2.8 Extra Curricular activities
The Students have options to join
• National Service Scheme
• Youth Red Cross
• Rotract
• Sports and Games
2.9 Students Associations
• MUTHAMIZH MANDRAM (Dept. of Tamil)
• STC WITS (Dept. of English)
• CAST (UG Dept. of Computer Science)
• OMNI Maths (Dept. of Mathematics)
• TYMA (P.G. Dept. of Management Science)
• BUSI-WIZ (U.G. Dept. of Management)
• STACS (P.G. Dept. of Computer Applications)
• SAXON (P.G. Dept. of Computer Science)
• ECLAT (P.G. Dept. of Commerce)
• PACT (U.G. Dept. of Computer Technology)
• MINERVA (U.G. Dept of Commerce)
• IBEX (P.G. Dept. of International Business)
• SWAN (P.G. Dept. of Social Works)
• VIVEKANANDAR PANI MANDRAM
• COMPU.COM (UG .Dept. of Commerce with Comp. Applications)
• WIZARD (Department of Commerce with Professional Accounting)
• FINMAN (Department of Commerce with Applied Business Accounting)
• SIX SIGMA (Department of Commerce with Business Process Services)

10
Magazines released by the departments
• KALAICHARAL (Dept. of Tamil)
• COMPU.COM (UG .Dept of Commerce with CA)
• GIST (UG .Dept. of Computer Science)
• DOMIS (UG .Dept. of Management)
• MATHEMATICA (Dept. of Mathematics)
• PRONI (PG Dept. of Management)
• IBEX (PG. Dept. of International Business)
• PACT (UG .Dept. of Computer Technology)
• INSIGHT (Centre for Counselling and Guidance)
• COSMIC (PG .Dept. of Computer Applications)
• SAXON (PG Dept. of Computer Science)
• Management WISDOM Journal (Bi- Annual)
2.10 Sports Facilities
 The College has secured second rank in sports and games for the fifth time
continuously among 112 colleges affiliated to Bharathiar University,
Coimbatore.
 A physical director and a team of assistants are there in the Department of
Physical Education.
 An exclusive National Institute of Sports (NIS) trained coach is appointed to
motivate and coach the students for Inter and Intra-collegiate, University,
State, National and International level competitions
 A Sports Advisory Committee with external experts to suggest innovative
ideas for the development of sports and games.
 The department of physical education has adequate facility to conduct
university – level competitions
2.11 Clubs
 Rotract
• Red Ribbon Club
• Eco-Club
• Quiz
• Photography
• Music
• Drama
• Drawing
• Rangoli
• Debate
• Citizen Consumer Club
• Swami Vivekanandar Forum
11
2.12 University Rank Holders
STC bags every year a decent number of University ranks. Since inception the College
has secured as many as 63 ranks till today which include 12 (I ranks), 9 (II ranks), 6
(III ranks) and 8 (IV ranks).
2.13 Alumni Association
STC has established an Alumni Association, which meets on the 3rd Sunday of every
December in the college campus.
2.14 Industry Visits
To enrich and widen the horizon of students, knowledge with practical exposure,
industry visits are arranged regularly.
2.15 Infrastructure
Physical Facilities
The Management is fully aware and conscious of the infrastructural needs of the
institution and has never failed to update them. The college is equipped with state-
of-the-art infrastructural facilities encompassing well-established computer labs,
library, physical fitness centre with latest equipments. The team of well qualified and
dedicated faculty members is the testimony to the mission of the college.
 The Institution has a land area of 26.7 acres with a constructed area of 1, 74,
940. 47 sq. feet and a new block with 64,538 feet is also under construction.
 The institution has an excellent infrastructure viz., fifty six spacious classrooms,
eighteen smart class rooms, eight computer laboratories with 516 computers,
four ICT enabled seminar halls, Conference halls, Library equipped with 39,852
number of books, 137 Journals and Magazines, 9 computers, Hostels, Canteen,
food court, restroom for girls, sports facilities etc., to cater to the needs of
students.
 114 computers are available on the campus for the administration, library and
department activities
 Sprawling play fields, garden with evergreen trees, aromatic flowering plants,
and clean campus make the environment to make learning a pleasure.
 Separate sports block with Fitness centre, office of the Controller of Examination
(COE) are added infrastructures.
 In addition to that, other facilities such as utility stores, maintenance rooms,
store rooms and toilet facilities are available.
Salient Features
• Highly qualified faculties
• Affordable fees with well furnished class rooms
• College Bus facility
• Language lab for English
• Free internet facility
• Value education and big scholarship awards to students
• Ultra Modern Fitness Centre
• Multi purpose sports complex
• Cafeteria with congenial campus atmosphere
Computer Laboratory Facilities:
12
 Configurations:
Desktops :
1.Core i5 : 25 systems
2.Core i3: 76 Systems
3.Core2duo: 206 systems
632 Desktops 4.Dual core : 48 systems
and 28 5.AMD Athlon : 156 systems
laptops 6.AMD Athlon Dual Core : 45 systems
7.PIV : 76 systems
Number of Systems
Laptops
with configuration
Hp Core i5: 8 Nos.
Hp Core i3: 2 Nos.
Hp Dual Core: 16 Nos.
Toshiba Core i3:2Nos.
Configurations
IBM Blade center Xeon HS22 server = 3 nos
7 Servers Dell Server Core i5:2Nos.
HP Proliant server Xeon 4core: 1 No.
IBM Server X3100 Xeon 4 core :1 No.
Available, computers of all the departments,
LAN Facility offices, labs are connected to LAN with internet
connectivity. LAN Speed – 100/1000 Mbps
Wi-Fi facility Available.
Propriety software/open source List of Propriety software
software 1. Microsoft Visual Studio 6.0
2. Oracle 9i
3. Microsoft Visual Studio 12
4. Fortan
5. Pascal
6. Borland Turbo c++
7. Microsoft Office 2000
8. Windows 2000 server
9. Red Hat Linux 7.2
10. Coral Draw Graphics suite
11. Adobe Creative Suite
12. MS Office 2007
13. Adobe Creative Suite 4 design suite
14. MS Office 2007
15. Windows server 2008
16. MS Office 2010
17. MS Sql server 2008 r2
18. MS SQL Visual Studio pro 2010
19. Auto desk Maya 2010
20. Auto desk Maya 2012
21. IBM SPSS statistical
22. MS Visual Studio Pro 2013
23. K7 Antivirus
24. NETFOX –Firewall
25. MATLAB
List of Open source software
13
 1. NET BEANS
2. Weka
3. Wamp server
4. PHP
5. JAVA
6. MY SQL
7. Latex
Number of nodes/
632 Desktops + 28 laptops
computers with internet facility
Printers : 45
Configuration
1. Hp-1020,Canon lbp2900,Xerox :43 nos.
Scanners and Printers
2. Color printer: 2Nos.
Scanners
1. Hplide : 5 Nos.
Specification
Words Worth Laboratory Servers: 3 Nos.
Clients : 66*3=198 Nos.
Specification
External Hard Disk 1. 1 TP: 8 Nos.
2. 2. 500 GB : 2 Nos.
Specification
CD/DVD Writer
5 Nos.
Library
The Library is the heart beat and the nerve centre of any educational institution. STC has got
the most modern and State-of-the-Art library with the good collection of text books,
reference books etc., 39852 Volumes. A number of 167 reputed National and International
periodicals are subscribed to provide the latest information on the various subjects of study.
In addition several periodicals being procured in CD-ROM form are also available. The digital
Library of the college has about 2734 CDs, floppies and cassettes. Question papers of the
university examinations and all back volumes of the journals are made available for
reference.
The DELNET (Developing Library Network) has been subscribing for the benefit of the
students and staff. The DELNET provides 6000 e-journals, plenty of e-books on various
subjects and statistical database for researchers.
Resources:
Book Collection
Commerce and Management 14817
Computer 13054
English 2062
General 1660
Maths 3256
Social work and Psychology 1064
Tamil 3939
39852
Journals
International Journals 31
National Journals 95
14
International Magazines 1
National Magazines 40
Total 167

E-Resources
DELNET:
Total titles 4239
Current full text 1386
Full text 2262
Abstract 634

INFLIBNET: E-Journals 6000

E-Books 125000
Other Resources
Back Volume 1884
Project Reports 1300
Ph.D/M.Phil. Project reports 53

Books related to Entrepreneur development 262

International Journal – Entrepreneurship development 1
National magazine – Valar Thozhil ( In Tamil) 1
Tamil Thozhil Uzhalam (In Tamil) 1
Hostel
Two hostels are fully-furnished for boys and girls functioning separately to provide boarding
and lodging facilities to students. To accommodate women students hailing from far-off
places, a modern, well furnished hostel was constructed by the Management in November
2001 and the hostel started functioning from January 2002. To accommodate male students
from various places a well furnished and modern men’s hostel was constructed and it
started functioning from the academic year 2006-07.
Basic Office Facilities
STC possesses excellent office facilities to compete with the needs of the modern era. The
entire campus is brought under one roof by the smart campus. The entire details of the
students including fees details, attendance and marks are regularly updated, thereby,
facilitating the members of the faculty to monitor and guide the performance of the
students.
2.16 Centres at STC
STC established many centres for upliftment of younger generations. The various
centres as follows

I. Centre for Counselling and Guidance (CCG)

Being innovative is the hallmark of STC and because of which the brand-equity of the
institution stands high in the minds of the students’ academic circle and the general
public.One such innovation is the establishment of the "Centre for Counselling and
Guidance" which started functioning from October 2008.

The centre stands to provide care and support for students and staff in their personal or
social, academic and career development following the career development model .Thus,
The centre aims at preparing confident, challenge taking, responsive and matured
individuals who can fit into academic and professional atmosphere well. It provides the
individual and group counseling, testing and assessment, motivation for academic
achievement, regular seminars and workshops for faculty and students. The centre extends
15
its collaboration and consultation services to parents, nearby schools, colleges, industries
and prisoners.
Activities:
 Direct individual and group counseling for students and staff
 Testing and assessment to assist students and faculty
 Motivation for academic achievement and professional success
 Regular seminar/workshop for students and faculty
 Student empowerment programs and personality development programs
 Research activities in the field of education, psychology and mental health
 Outreach program for social welfare

II. Centre for Research and Development (CRD)

Centre for Research and Development (CRD) in Sree Saraswathi Thyagaraja College (STC) is
a department created to foster research oriented activities in various fields which cater to
the needs of academic and social development. This Centre is specially designed to promote
the research activities of the faculties of the College as well as to initiate socio economic
researches and consultancy projects in order to open up the vistas of academic institution to
contribute its knowledge for the benefit of the society. The college is having a visionary
approach with futuristic outlook emerging as a research and development centre to involve
in the process of nation building. As the college has various departments on different
subjects like Business Management Studies, Mathematics, Computer Science and
Applications, Information and computer Technology, Commerce, International Business and
Social Work, CRD has the potential of involving scholars from all these departments to carry
out researches and studies. It is also aiming at building up collaborating partnerships with
Community Based organizations (CBOs), Non Governmental Organizations (NGOs),
Academic Institutions, Research and Development (R&D) institutions to intervene in various
activities so as to achieve multi faceted targets.
Millennium Development Goals of UNO& CRD
Millennium Development Goals (MDGs) put forwarded by the United Nations. Eight Thrust
areas are identified by the UN and highlighted the significance of addressing these areas in
order to overcome major hurdles lay across development and welfare of the nations around
the world. The countries all around the world set their national and international policies
according to the lines of MDGs and striving to achieve the targets to put an end to the crucial
problems disturbing mankind. As part of the international community, CRD has made the
MDGs as its Goal.
MDGs
 End Poverty and hunger
 Universal Education
 Gender Equality
 Child Health
 Maternal Health
 Combat HIV/AIDS
 Environmental Sustainability
 Global Partnership
III. Centre for Training & Placement (CTP)
Education and Placement are equally important. Our College has established a full-fledged
and highly active Placement Cell, which has actively taken up the responsible task of placing
the students in leading companies. Students go for higher education not only for graduation,
but for jobs and placements. "Will the institution get a job for my son or daughter?" is the
first question invariably every parent asks the college authorities before they would admit

16
their wards. Realizing this ground reality and the expectations of parents and students STC
has established a full-fledged and highly dynamic centre for training and placement. The
major activity of the centre is to facilitate training programmes to the students on
Employability Skills (Aptitude & Soft Skills) by the experts from academic & corporate fields
and placing them through campus interviews and Job fairs in leading organizations like
 Infosys
 Wipro Technologies
 TCS
 CTS
 HDFC Bank
 Mahindra Satyam
 CSS
 FORD
 UST Global
 Eureka Forbes
 Shoppers Stop, etc.
Placements Record

Academic Year Students opt for Total No of students Percentage of

placements placed placement
2016 - 2017 628 625 99.5
2015 - 2016 690 569 82.4
2014-2015 435 421 96.78
2013-2014 560 502 89.64
2012-2013 650 532 81.85
2011-2012 650 630 96.92
2010-2011 540 532 98.52
2009-2010 390 375 96.15
2008-2009 360 324 90.00
2007-2008 420 414 98.57
2006-2007 190 178 93.68
2005-2006 110 105 95.45

IV. Centre for Human Excellence (CHE)

Yoga Programme
STC Being an autonomous Institution offers YOGA as a part of its curriculum design
for the ascent and vertical transportation of the students to become enlightened and
extra-ordinary citizens. The learning and practice of YOGA, will not only give the
students sound minds, and sound bodies, but also values like knowledge, wisdom,
and compassion and meta-physical experience and communication of the individual
souls with the supreme.

Ethics and Culture Programme

The purpose of education is not only to transfer knowledge and skills to the students but
transform them into the better citizens. Ethics and culture programme is to teach the values
of life to the student community and develop their knowledge and wisdom simultaneously
which are required for human excellence.

V. Centre for Rural Development (CfRD)

17
Centre of Rural Development is forefront in organizing extension activities of the College
involving Department of Social Work and NSS volunteers of the college. Series of outreach
programmes are conducted on a continuing basis.
During the year 2006-07 CRD was instrumental in enabling Vazhahombhu Nagoorpanchayat
in getting “NirmalPuraskar” Award for hundred percent sanitation and achieving total
elimination of open air defecation practices in the village.

VI. Centre for Faculty Development Programme (CFD)

Quality of education imparted depends upon the quality of teachers in terms of qualification,
experience and the training undergone by them. To ensure and tone up the quality of
teaching faculty, faculty development programmes are being conducted every year at STC in
communicative English, soft skills, pedagogy and updating the subject knowledge.

Three type of FDPs are conducted

1. Common faculty development programme for all staff.
2. Workshops at Department level.
3. Refresher courses at departmental level.

VII. STC IAS Academy

The students of Sree Saraswathi Thyagaraja College, Pollachi who are all predominantly
from rural areas of Pollachi and Udumalpet taluks are not at all having any kind of
awareness about the examinations being conducted by the Union Public Service Commission
for various Posts in Group A and B and they are also not having any knowledge and
procedures how to approach and how to apply for the competitive examinations being
conducted by the UPSC and the State Public Service Commissions. Our college has evolved a
well-defined strategy to impart a qualitative coaching to our Students with primary
objective to motivate our students to boldly and successfully face the examinations being
conducted by the Union Public Service Commission every year.

VIII. Centre for Entrepreneurial Development (CED)

STC has launched an exclusive department for entrepreneurial development named Centre
for Entrepreneurial Development (CED).This Centre is headed by Dr.A.Venkatachalam, Dean-
Commerce. Who has also guided research work leading to Ph.D. in entrepreneurship subject
and conduct entrepreneurship programmes at Madurai in collaboration with DIC, CED at
Madurai

Main Objective
The main objective is to develop academic and entrepreneurial skills among the students.

Activities of CED
• To conduct Entrepreneurship Awareness Camps (EAC) in the colleges.
• To conduct Sector Specific Entrepreneurship Development Programme.
• To create awareness about Subsidies/ Incentives and Seed capital Assistance.
• Sharing Innovative Entrepreneurial skills.
• To conduct Bankers / Development Officials Sensitization Programme on Small
Industry.
• To conduct Women Entrepreneurship Development Programme and Financial
Assistance.
• To conduct Skill Development and technology Up gradation Courses.
• To conduct NGO Capacity Building Programme.
• To undertake Industry consultancy services.
• To undertake research projects.
• To collaborate with other agencies / organizations for mutually beneficial activities.

18
Incubation Activity through CED during 2017 – 18:
An incubation centre is also established to promote entrepreneurship among
students and non-TBI activities. Under this facility promotion of emerging non-
technological and knowledge based innovative ventures that seek the nurturing of ideas
from students are encouraged. Such entrepreneurial ideas have been fostered and
developed in a supportive environment by CED. On 17.03.2017 fifty students of our
college visited PSGR Krishnammal College for Women incubation centre at Annur,
Coimbatore Dist.

The following are the activities incubated by CED

S.No Student Name Department Organisation Mentor Name
Mr.Prasanna Jewellery Trading
1 B.Com(PA) Dr.P.Mariselvam
Venkatesh.R
Services Marketing
2 K.Kowsalya MBA (Photo and video Mr.S.Dhanaraj
graphs)
Agency for Dairy Mr.M.Vijayakumar
3 G.Mohanprabhu BCA
Products (CT)
Mr.R.Sabari Food Products
4 MCA Dr.M.Elamparithi
Manikandan Manufacturing
R.J Suresh Sweet stall
5 B.Com(CA) Mr.C.Sivaraj
Mahadevan
6 Mr.A.Thennavan B.Com Event Management Dr.N.PonSabariraj

Participation in Faculty Development Programme

 Mr.S.Dhanaraj, Assistant Professor, Dept. of Information Technology Attended

Three days FDP on “Entrepreneurship Education” at KCT Tech Park,
Coimbatore between 25.07.2017 to 27.07.2017.
 Mr.K.Loganathan, Assistant Professor, Dept. of Commerce (PA) attended One
Day workshop on "Entrepreneurship Pre-Incubation Centre Orientation
Programme" at Sankara College of Science and Commerce , Coimbatore on
28.07.2017.
 Mr.V.Sridhar & Mr.Sathishkumar of our E-Cell members Attended
Entrepreneurship Leader Workshop at the NODAL HUB, KCT tech Campus,
Coimbatore on 17 & 18 th August 2017.

STC – E – Cell
STC has created a separate E-Cell under the auspices of CED wherein 51
members have been enrolled and 30% of members are actively involving in one or other
entrepreneurial activities. E-Cell was inaugurated by Mr Mr. Ashyanth Visvanathan,
Managing Director, Sumangali Jewellers, Coimbatore on 09-August- 2017 and several
guest lecturers and workshops have been conducted for promoting entrepreneurship
culture among the students.
19
IX. Centre for Performing Arts (CPA)
Unearthing and developing the outstanding personality traits of an individual have to
make lasting impact on society, Centre for Performing Arts was started. The focus of this
centre is to train the students in unique Tamil and Indian culture and tradition.

X. Centre for Consultancy Services (CCS)

To use the expertise and knowledge of its faculty for the cause of social up-liftment and to
help organizations to improve their function by their advice and suggestions, Centre for
Consultancy Services was started and the objective is service to the community.
2.17 Faculty and Research in STC
Facilitating research activities in the campus with a view to capacitate and empower
the faculties and students to produce innovative ideas and models is the prime task of
CRD. The Centre renders all assistances to the faculties and students to pursue research
and development activities. It acts as a catalyst in redefining the research perspectives of
both faculties and students. Motivating, guiding and assisting the faculties to develop
and submit research proposals to apex academic bodies like University Grants
Commission (UGC) is a major duty of CRD. From 2010 September to October 2013 STC
submitted 106 proposals to UGC through CRD. STC has a strong research background and
it claims a good number of ongoing projects as well as completed projects in its credit.

2.18 STC Alumni as Entrepreneurs

STC paves the way for evolving the alumni as meticulous entrepreneurs for the past three
years.

No. of
Sl.No Name and Batch Firm Name Business employees in
the firm
Coir products
1 U. Muthuthalapathy MBA Coir Concern 10
manufacturing
Sairam
Software development
2 B.Manivannan - MCA Computer 5
and training centre
Technologies
Furniture Furniture repair and
3 M.Raja – B Com 3
Service Center service
4 D.Gokulakrishnan Jewellery Jewellery Business 5
Mr. S.NiyazHussain ,
5 M.R. Raja Mohammed, iSoft Software Development 5
Raj Mohamed - MCA
6 B.Manivannan - MCA Sairam Tech. Software Development 5

7 N.Balakrishnan Amman fibres Fibres 15

8 P.Satheyamoorthy Project.com Software Development 05

9 M.Pandiya Rajesh Kumar Angel Broking Broker 3

20
 10 V.Makesh(05-07) Coir Industry Coir products 30

11 Rohit.k.Divakar(05-07) Bus transports Transports 10

12 Sivakumar(06-08) Diary Farm Diary Products 10

13 Murugan(06-08) Piggery Export 10
14 Anand Sam(07-09) Jaggery business Jaggery sales 5

15 Raja gopal(07-09) Fertilizer shop Fertilizer sales 5

Mobile Wholesale
16 Palanivel(08-10) Mobile Shop 15
Spares
M.Mahendran (MBA Ragavendra
17 Industrialist 10
2003-05 Batch) Industries
T.AkhilGiridharan (MBA
18 Jothi Industries Industrialist 45
2009-11 Batch)
R.Sivakumar (MBA
19 SK Farms Farm products 5
2008-10 Batch)
No.10 AS Beedi
20 A.Abdul Siddiq Manufacturing Beedi manufacturing 10
Industry
Amman Plastics
21 M.Mahendran Plastics 6
Industry,
Jothi Traders, Buying and selling of
22 Akhill Giridharan.T 2
coconuts
23 R.Siva Kumar SK Farms Poultry 4
Arun Coir
24 B.Saravana Kumar Coir 5
Products

3) VENUES
STC has planned to organize Entrepreneurship Awareness Camp in our region. Mostly the
programmes will be conducted in the respective colleges. The proposed venues are as
follows
1. Jeeva’s Polytechnic College, Coimbatore.
2. Chirist The King Polytechnic College, Coimbatore.
3. N. V. Polytechnic College, Pethappampatti, Pollachi.
4. K. M. G. Polytechnic College, Aliyar, Pollachi.
5. Ruthraveni Polytechnic College, Palani
21
6. Arulmigu palaniandavar polytechnic College, Palani
7. Sri Balamurugan Polytechnic college, Palani.
8. Sakthi Polytechnic College, Bhavani.
9. Siva Polytechnic College, Pollachi.
10. SSM Polytechnic College, Komarapalayam, Namakkal Dt.

22
4) NAME OF THE CAMP COORDINATOR, HIS QUALIFICATIONS AND
TRAINING/EXPERIENCE/EXPOSURE IN THE FIELD OF ENTREPRENEURSHIP
DEVELOPMENT

Dr.A.Venkatachalam,
Dean – Commerce and International Business
Director – Centre for EntrepreneurialDevelopment
E-mail: [email protected] / [email protected]
Mobile: 9443092892, 9994681144
DOB: 03.06.1952

EDUCATIONAL QUALIFICATIONS
1. Ph.D MK University 1988, Highly Commended
2. MBA Thyagarajar School of Mgmt, MK University, 1989 I class
3. M.Phil. Dept of Commerce, Madras University, 1978 I class
4. M.Com. KK College, Velur, Madras University, 1977 II class
5. PGDCA- MK University, 2007 I class
TEACHING EXPERIENCE
 40 years PG teaching (Commerce& Management) from July 1978 to till date.
 30 Years M.Phil Teaching from June 1986 to May2011
 5 years MBA teaching at Thyagarajar School of Management Madurai from 1989 to
1993.
 3 years MA (HRM) in Madurai Institute of Social Science from 1992 to 1995.
 2 years as MBA Director in NMS SVN College.
ADMINISTRATIVE EXPERIENCE
 As Director (MBA) for 2 years
 As Dean (UGC Affairs) for 4 years.
 As HOD of Commerce for 3 years.
 Currently Dean - Commerce and International Business and Director – Centre
for Entrepreneurial Development (CED) since June 2011 at STC.
RESEARCH GUIDANCE
 Successfully guided 30 Ph.D. scholars in Commerce and Management and awarded
with Degrees including entrepreneurship subjects.
 Presently guiding 10 Ph.D. scholars and the work is going on.
 Guided 110 M.Phil. Scholars in Commerce and Management and awarded.
PRESENTATION AND PUBLICATIONS
 5 papers presented in National level Seminars and conferences and 16 papers in
national journals.
ORGANIZATION OF SEMINARS/MANAGEMENT MEET
23
  Organized a management Meet for M.B.A. Students during Jan 2005.
 Organized a Faculty DevelopmentProgramme on Research Methodology for
Commerce & Management Teachers.
 State level Seminar on “Global Imbalance – An imminent Dollar Crisis”- in March
2009.
 State level workshop on “Industrial Opportunities and Entrepreneurial
Development” in March 2009.
 National level seminar on “Women Empowerment in India” in January 2011.
 National level seminar on “Rural Entrepreneurship” in December 2013
 National level seminar on “Responsible Tourism” in March 2015.
 National level seminar on “Personal Financial Management” in February 2016.
 National level seminar on “Demonetization Effects on Indian Financial System” in
February 2017.

SUMMER COURSES
1. Summer institute in Dept of Commerce University of Madras, in June 1979.
2. Advanced level summer institute in Business Studies in Dept of Commerce
University of Madras, during May-June 1983.

AWARDS
“Outstanding Personality” awarded by Aziz-Chida Foundation, Canada in 2008.

OTHERS
1. Trainer in Disaster Management – Assisted in Tsunami rehabilitation operations at
Nagapattinam District along with Tamilnadu Government.
2. Guided many Research works in Entrepreneurial Development.

24
LIST OF Ph.D. RESEARCH GUIDANCE (Commerce and Management)
S.N Name of the
Title of the Thesis Year University Status
o Scholar
A.Vijayakumar Working capital management 1997 Awarded
of sugar industries of T.N. A Bharathiar
1.
comparative study of co- University
operatives & private sector
A.Radhakrishnan A Study on Timber marketing 2002 M.S. Awarded
2.
in T.N. University
G.R.Valliammal Tourism in South Tamil Nadu 2002 M.S. Awarded
3.
University
B.Maran Services marketing in Hotel 2005 M.K. Awarded
4.
Industry in Madurai. University
S.Ramasamy Cement Industry in 2006 Awarded
Tamilnadu – An analysis of Bharathiar
5.
Financial Statements of University
Selected Companies.
M.R.Shanmugam The Financial performance of 2006 Awarded
Dist. Co-op. spinning mills – A Bharathiar
6.
study on selected units in University
Tamil Nadu.
S.KaruthiahPandi Self Help Groups – A strategic 2005 (Co-guide)
M.S.
7. an, IAS tool in Empowering Women. Awarded
University
(Management)
M.VeeraShanmug Employee Empowerment – A 2007 Awarded
aMoni, IAS study on middle level M.K.
8.
(Management) executives in a selected University
service sector
B.Anbazhagan Service Quality in Commercial 2007 M.K. Awarded
9.
(Management) Banks in Madurai University
A.C.Kannan A Study on Performance of 2008 Awarded
M.K.
10. Dairy Farming and its
University
correlates in Madurai Dist.
R.Dhanalakshmi Consumers Satisfaction and 2008 Awarded
Dissatisfaction in Rural M.K.
11.
Market –A study in Madurai University
Dist.
M.Rajasekar A Study on consumer 2009 Awarded
(Management) behaviour on HundaiSantro M.K.
12.
car in Coimbatore Dist. University

P.Srithar Entrepreneurship 2009 M.K. Awarded

13.
Development in Tamil Nadu University
V.T.Kandasamy, International Market 2009 Awarded
M.K.
14. IFS Segmentation – A study on
University
Tirupur Exports
C.B.Senthilkumar A study on Self Help Group in 2011 M.K.Univer Awarded
15.
Kanchipuram District sity
Sr.G.CelinSahaya Service quality in Non- 2012 Awarded
Mary Fatima Banking Financial Companies M.K.
16.
College, Madurai University

25
 S.Nazirkhan A Study on Work life Balance 2013 Awarded
Ibri, among Executives in M.K.
17.
Oman. Commercial Bankers in University
Madurai District.
S.Ibrahimkhan A study on organizational 2013 Awarded
Salalah, climate and its impacts in M.K.
18.
Oman. Commercial Bank in Madurai University
District.
M.Jeya Kumar Global Marketing of 2013 Awarded
M.D.Micro Village Knowledge Based Services M.K.
19.
Communications University
Bangalore
S.Jeyashree, Marketing of Educational 2013 Awarded
Faculty, MKU Services in UAE M.K.
20.
Study Centre, University
Dubai
S.Sharmila, Organizational Climate of 2013 Awarded
Faculty, MKU Employees of Indian origin in M.K.
21.
Study Centre, UAE University
Abudhabi
Mr.James Paul A study on E Shopping 2013 Awarded
Qatar(Manageme Behaviour among Indian M.K.
22. nt) Consumers with special University
Reference to Tamil Nadu.
P.RajanChinna, E-Governance in Theni 2013 Awarded
M.K.
23. Oman. revenue District
University
(Management) Administration – A Study.
S.Periasamy Inventory Management 2004 SubmittEd
Professor practices A study on selected M.K.
24.
Pachaiappa Companies in Madurai Dist. University
College
K. Meenachi Quality of work life - A study 2009 Awarded
Head Dept. of with reference to selected
M.K.
25. BBA, Fatima Executives in IT Industry
University
College, Madurai.
(Management)
P.Satheesh Kumar A study on service Quality in 2011 M.K. Awarded
26.
Hotels in Coimbatore District. University
S.Vidya Organizational climate in IT 2012 Submitted
M.K.
27. (Management) industry – A Study on selected
University
Companies in Chennai.

M.Phil. GUIDANCE – FULL TIME

26
SL. NAME OF THE
TITLE OF THE DISSERTATION YEAR
NO. CANDIDATE

1. Management of Physical distribution S.Annarajan 1991

system in Khadi & Village Industries in
Kanyakumari Dist.

2. Organizational Climate in Co-operative S.Shanbeganathan 1991

sector – A study on Co-operative spinning
mills in Madurai District.

3. Marketing of tourist services in Madurai – ELC 1992

A study of the perception of tourists Thiruvaranganathan

4. Social responsibility, Ethics and marketing D.Sivakumar 1992

Strategy – A study on industrial
organizational in Madurai District.

5. Job Satisfaction in service oriented R.Dhanalakshmi 1992

organization – A study on the officials of
General Insurance Companies in Madurai

6. Performance evaluation of T-Stanes and S.Meena 1994

Company Limited Coimbatore

7. Performance evaluation of Life Insurance P.Nagapandy 1994

Corporation – Madurai Division

8. Tirunelveli Co-operative Milk Producers M.P.Murugan 1995

Society Limited – A case study

9. Production and Marketing of Jaggary R.Chandrasekaran 1996

Powder in Bhavani Taluk Periyar District.

10. Handloom Exports by Co-optex B.Kanagaraj 1997

International A case study

11. Brand preference for passenger cars – A V.Joseph Paul Raj 2000
study in Madurai City

12. Financial Performance of Madras Cements T.ShanmugaPriya 2003

Limited

13. Consumer preference for Milk and Milk T.M. SatishThangam 2003
Products – A study in Madurai

14. Women Entrepreneurs in the Services S.Jothimani 2005

Sector – A study on selected small scale
units in Madurai.

15. Entrepreneurship in Madurai. A Tool to S.Muthuvadivu 2005

Alleviate unemployment among educated

27
 women.

16. Training and Development A study in TVS S.Aruna 2005

& Sons Ltd, Madurai

17. Marketing of Pottery Products in B.Kavitha 2005

Manamadurai

18. Consumer Awareness on Consumer rights S.Joseph Suresh 2005

– A Study on Selected consumers in
Coimbatore city

19. Labour Welfare Measures in NishaKishan J.JohnsonDurai 2007

Spinning Mills (P) Ltd- A Study

20. Consumers preference for Health Drinks A P.GnanaSoundari 2007

Study in Madurai District

21. Investors Behaviour Towards Mutual M.Mahendran 2007

Funds – A Study in Madurai City

22. A study on Marketing of Fertilizers in M.Malathi 2008

Sivagangai Dist. (Autonomous)

23. Brand Preference for Gingili oil – A study A.Kumar July 2008
with reference to Madurai City

24.* Fringe Benefits and Employee Services in S.Kavimani 1988

Melur Spinning Mill

25.* Working conditions of Beedi Rollers in A.Radhakrishnan 1989

AmbasamudramTaluk

26.* Consumers Attitude towards Warranty A.MayilMurugan 1990

And ASS - A Study Based on Refrigerator
Marketing in Madurai

* UnderM.K. University SS Programme

And other 86 M.Phil Dissertations awarded through (DLP) Programme in Madurai Kamaraj
University, Alagappa University and Annamalai University.

28
LIST OF PUBLICATIONS
Name of the
Sl. No. Title of the Article Vol. No Date
Journal
1. How to Develop Public Sector (in Dinamalar
Page 8 01.04.1990
Tamil)
2. Know Your Values ( in Tamil) Dinamalar
Page 5 18.04.1990
3. Productivity for Ministerial Business Spectrum Oct-Dec-
1, No.4
Personnel 1990
4. Handloom Exports Needs Quality Southern Economist
31, No.20 15.02.1993
Management
5. Profitability of Indian Public Indian Banking
Sector Banks in 80’s Today and pp.10-13 Oct 1993
Tomorrow
6. Performance of Tamil Nadu State Management
Road Transport Corporations – &Labour Studies 18, No.4 Oct 1993
An Evaluation
7. Working Finance in national Management
Co.op Sugar Mills Ltd., Tamil Nadu &Labour Studies 19, No.2 Ap.1994
– A Case Study
8. Growth Performance of Tamil Tamilnadu Journal
-- July 1994
Nadu Sugar Industry in 2000A.D. of Corporation
9. Working Finance in National Co- Working Capital
operative Sugar Mills Ltd., Management
page
Tamilnadu – A Case Study Encyclopedia – 1995
91-97
Ed.J.D. Agarwal IIF,
New Delhi
10. Financial Management Co- Co-operatives and Deep and
operative Sugar Mills of Tamil Rural Developments Deep
Nadu (with Special ref. to WCM) Encyclopedia Publicatio 1995
Ed.B.S.Bhatia, et.al., ns pp-
342-349
11. Working Capital Management in Management
Sugar Mills of Tamil Nadu – A &labour Studies 20, No.4 Oct 1995
Case Study
12. Working Capital Profitability – An The Management
Oct 1995
Empirical Analysis Accountant.
13. Demand for Working Capital of Finance India
Private Sector Sugar Industries of
X, No.2 June 1996
Tamilnadu – An Empirical
Analysis
14. Responsiveness of Working Finance India
Capital Management – A case
X,No.3 Sep, 1996
study of Tamilnadu Sugar
Corporation
15. Operational Adequacy of Working Journal of
Capital in Sugar Industry of Accounting Finance
X, No.2 Sep, 1996
Tamilnadu – A Bivariate
Discriminate Analysis Approach
16. Employee Empowerment – A Dire ICFAI Journal of April, 2006
need for Organizational Organizational

29
 Excellence Behaviour
LIST OF PAPERS PRESENTED IN SEMINARS / CONFERENCE
SL. NO. TITLE OF THE PAPER INSTITUTE / UNIVERSITY DATE
1. Quality Management in Decentralized S.N.R.Sons College
Industrial Sector – A case study in (Autonomous) 28.03.99
Handloom Exports Coimbatore.
2. Sub – ordinate - Superior relationship
in Madurai Dist. Central Co-op bank Annamalai University 17-18.03.00
ltd., A factor Analytical Study.
3. Co-operatives in Handloom Industry –
An Imperative Concept for Rural Annamalai University 29-30.03.00
Up-liftman.
4. Managing Intellectual Capital Goa Institute of 07-08.03.02
Principles & Measures. Management
5. Rural Consumer Profile and Behaviour Vellore Institute of
05-06.02.04
Technology
5) HAVE THE ORGANISATION CONDUCTED SIMILAR PROGRAMME IN PAST: YES/NO
Yes, the details are as follows:
STC constantly motivates the staff and the students in creating promising entrepreneurs.
Self-confidence, sincerity and dedication- the three vital traits of an entrepreneur are
inculcated as a part of the motivation programme. Hence STC exhibits a vibrant involvement
in organizing entrepreneurship development programmes. Entrepreneurship related
programmes are conducted regularly for the past three years in the institution. Current year
we conducted three days Entrepreneurial Awareness Programs under DST-NIMAT Project
under the Aegis of NSTEDB and DST, Government of India Implemented by EDII, Ahmedabad
in the below mentioned colleges.
Sanction Letter Ref: EDI/DST – NIMAT/12-13 Dt. 17.09.2012
Entrepreneurship Awareness Camps conducted during 2012-13
S.N Date of Date of
Name of the institution
o commencement completion
1. Dr.RANM Arts and Science College,
26.12.2012 28.12.2012
Rangampalayam, Erode - 9
2. N.V.Polytechnic College, Pethappampatti,
02.01.2013 04.01.2013
Udumalpet.
3. Vidyasagar College of Arts and Science,
03.01.2013 05.01.2013
Udumalpet.
4. Kamban College of Arts and Science,
07.01.2013 09.01.2013
Sultanpet, Tirupur
5. Sree Saraswathi Thyagaraja College, Palani
08.01.2013 10.01.2013
Road,Pollachi

Again under DST- NIMAT Project 2013-14, under the aegis of Entrepreneurship
Development Institute of India (EDII) Ahmedabad and in the capacity of Programme
Implementing Agency we have carried out five more Entrepreneurial Awareness Camps, as
furnished below, during the year 2013-14.

30
 Entrepreneurship Awareness Camps conducted during 2013-14

Date of
Date of Date of
Sl.No EAC Program Location Signing
Commencement Completion
Agreement
Nandha College of Arts &
1. 24.09.2013 04.02.2014 06.02.2014
Science, Erode
Govt. Arts College,
2. 24.00.2013 05.02.2014 07.02.2014
Udumalpet.
Kamadhenu of Arts and
3. Science, Sathiamangalam. 24.09.2013 11.02.2014 13.02.2014
Erode Dist
Rathinam College of Arts
4. 24.09.2013 26.02.2014 28.02.2014
and Science, Coimbatore
Sree Saraswathi Thyagaraja
5. College, Palani Road, 24.09.2013 26.02.2014 28.02.2014
Pollachi

Further under DST- NIMAT Project 2014-15, under the aegis of Entrepreneurship
Development Institute of India (EDII) Ahmadabad and in the capacity of Programme
Implementing Agency we have carried out five more Entrepreneurial Awareness Camps, as
furnished below, during the year 2014-15.

Entrepreneurship Awareness Camps conducted during 2014-15

Date of Signing Date of Date of
Sl.No EAC Program Location
Agreement Commencement Completion
NSS College, Nemmara,
1. 21.07.2014 06.01.2015 08.01.2015
Palaghat, Kerala.
Bharathiar Arts and
2. Science College, Valparai, 21.07.2014 07.01.2015 09.01.2015
Tamilnadu
Sree Narayana College,
3. 21.07.2014 21.01.2015 23.01.2015
Alathur, Palaghat, Kerala
Arulmigu Palani Andavar
4. College of Arts and 21.07.2014 10.02.2015 12.02.2015
Culture, Palani, Tamilnadu
Sree Saraswathi
5. Thyagaraja College, Palani 21.07.2014 16.03.2015 18.03.2015
Road, Pollachi

Entrepreneurship Awareness Camps conducted during 2015-16

Sl.No EAC Program Location Date of Signing Date of Date of

31
 Agreement Commencement Completion

Sourashtra College
1. 20.07.2015 03.08.2016 05.08.2016
(Autonomous), Madurai
Bharathidasan College of
2. 21.07.2015 10.08.2016 12.08.2016
Arts and Science, Erode
Sakthi Polytechnic
3. 21.07.2015 11.08.2016 13.08.2016
College, Bhavani
Nandha Arts and Science
4. 23.07.2015 17.08.2016 19.08.2016
College, Erode
A. V. S Engineering
5. 21.07.2015 18.08.2016 20.08.2016
College, Salem
NV Polytechnic College,
6. 21.07.2015 18.08.2016 20.08.2016
Tirupur Dt.

Madurai Gandhi
N.M.R.Subbaraman
7. 23.07.2015 22.08.2016 24.08.2016
College for Women,
Madurai
Christ the King Polytechnic
8. 23.07.2015 29.08.2016 31.08.2016
College, Coimbatore
PSG Institute of
9. 18.08.2015 01.09.2016 03.09.2016
Management, Coimbatore
Vellalar College for
10. 18.08.2015 15.09.2016 17.09.2016
Women, Erode

32
 5.1 Tentative Schedule for Entrepreneurship Awareness Camps to be conducted
during 2018-19
Date of Signing Date of
Sl.No EAC Program Location Date of Completion
Agreement Commencement
Jeeva’s Polytechnic College,
1. July 2017 July 2017 July 2017
Coimbatore.
Chirist The King Polytechnic
2. July 2017 July 2017 July 2017
College, Coimbatore.
N. V. Polytechnic College,
3. July 2017 July 2017 July 2017
Tirupur Dt.,
K. M. G. Polytechnic College,
4. August 2017 August 2017 August 2017
Aliyar, Pollachi.
Ruthraveni Polytechnic
5. August 2017 August 2017 August 2017
College, Palani

Arulmigu palaniandavar
6. August 2017 August 2017 August 2017
polytechnic College, Palani
Sri Balamurugan
7. September 2017 September 2017 September 2017
Polytechnic college, Palani
Sakthi Polytechnic College,
8. September 2017 September 2017 September 2017
Bhavani
Siva Polytechnic College,
9. September 2017 September 2017 September 2017
Pollachi.
SSM Polytechnic College,
10. Komarapalayam, Namakkal September 2017 September 2017 September 2017
Dt.

5.2 Participation of Faculties in EDP during last five years (2012 – 17)
The following is the details of Staff who has attended Entrepreneur related programmes.
S.No. Faculty Name Date Venue Topic

19th Nov, 2012 –

FDP on
1 Mr.V.Ramachandran 1st Dec, 2012 PSG STEP
Entrepreneurship
(12days)
13th - 24th May,
FDP on
2 Mr.K.Loganathan 2013 PSG STEP
Entrepreneurship
(12 days)

10th Nov 2014 –

FDP on
3 Dr M. Elamparithi 21st Nov 2014 PSG STEP
Entrepreneurship
(12 days)

33
 3rd November,
PSGR
2015 – 15th FDP on
4 Mr. C. Shivaraj Krishnamal
November, 2015 Entrepreneurship
College, CBE
(12 days)
02nd Feb 2015 -
Madurai CED FDP on
5 Dr. G. Anbu Selvi 12th Feb 2015
Centre Entrepreneurship
(10 days)
16th Feb 2015 –
ICTACT-CED FDP on Youth
6 Mr. S. Vinodkumar 20th Feb 2015
Coimbatore Entrepreneurship
(5 days)
7 Dec 2015 –
th
FDP on
7 Mr. P. Senthilkumar 18th Dec 2015 PSG-STEP
Entrepreneurship
(12 days)
14th Dec 2015 – Amirta Vishwa
FDP on
8 Dr. P. Mariselvam 25th Dec 2015 Vidyapeetham,
Entrepreneurship
(12 days) CBE
1st Nov2016 –14th PSGR
Mr. S.Dhanaraj
9 Nov 2016 Krishnamal FDP on Entrepreneurship
Dr.N.PonSabariraj
( 12 days) College. CBE.
FDP on
4tn Jan 2017 -6th
Dr. T.Kannan Anna Entrepreneurship
10 Jan 2017
Mr.M.Vijayakumar ( 3 days)
University, CBE Development &
Innovation Process
23rd May 2017 –
11 Mr.R.Venkatesh 3rd June 2017 PSG-STEP FDP on Entrepreneurship
(12 days)
27th Nov 2017 –
12 Mr. S.Dhanaraj 9th Dec 2017 IIT Chennai FDP on Entrepreneurship
(15 days)

6) IF YES, NO. AND DATE OF THE SANCTION:

1. Ms.K.Dhivya Prabha, B.Com., MBA., Proprietor, Nalabhagam Masala,
Pollachi.
2. Mr.R.Dhilip Joseph, DCE Proprietor, Rajan Whole Sale Dealer,Pollachi
The above programmes have been financed by the college.

7) PROGRAMME SCHEDULE & COURSE CONTENTS:

Please refer to Annexure (1)

8) DETAILS OF FACULTY TO BE ASSOCIATED:

a) Dr. K. Sureshkumar, General Manager, PSG-STEP, Coimbatore
b) Mr.V.S.Sukumaran, EDII, Trichur, Kerala.
c) Dr.R.Jayaraman, Member Secretary of CED, Madurai
d) Dr. R. Nandagopal, Director, PSG Institute of Management, Coimbatore.

34
 e) Mr. S. Asokan, General Manager, DIC, Coimbatoere.
f) Mr. R. Vijayakumar, Assistant Director, MSME, Tirisur. Kerala.
g) Mr. P. Kumaresan, CEO, Ponmani Industries (Practicing Entrepreneur),
Coimbatore.
h) Mr. G. Ramesh Narayanan, Chief Manager, State Bank of India, Pollachi.

9. Target Group: Science & Technology Diploma Students.

10. Budget proposals for conducting EAC programme (10 programmes)

S.No Expenditure head Rupees

1. Manpower planning (Including honorarium) 50000
2. Travel and Factory visit 45000
3. Miscellaneous and Contingency 75000
4. Admin. Overheads 30000
Total 2, 00, 000

(Rs. Two Lakhs Only)

Date : Signature of the Coordinator

Place : Head of the Institution

35
 Annexure – 1

Broad Course Content &

Suggested Schedule for Entrepreneurship Awareness Programme - EAC
DST -NIMAT PROJECT 2016-17

Session – 1 Session – 2 Session – 3 Session – 4

Day 10 AM to 11.30 AM 11.45 AM to 1.15 PM 2.15 PM To 3.30 PM 3.45 PM to 5 00 PM

Inaugural Session - Introduction to Historical background on Identification of Business Technology assistance from R&D labs &
1 EAC – Participants Expectations - Entrepreneurship – Profile of an Opportunities and Mechanisms of support institutions.
Camp Objectives – Why Entrepreneur - Charms of becoming Product Selection.
Entrepreurship Entrepreneurship Present Scenario

How to start a SSI Unit – General

2 concept about the Govt. formalities, Technical & Commercial aspects of Financial aspects of SSI Unit Schemes of assistance and support available
rules and regulations, location and SSI Units - Role of Banking Sector in including salient features of a Project from Govt. agencies, banks financial
different aspects of an industrial Entrepreneurship Development. Report institutions, SFCs etc.,
venture - Role of DST & DIC in
Entrepreneurship Development.

3 Creativity & Business – Need and Importance of Industry Visits – Experiential sharing Feedback & discussions about IV & EAC -
Beheaviour Scientist’s Approach on Communication for better results by successful entrepreneurs Valediction – Certificate distribution.
Venture Capital