Restaurant Partner Tiering

Get rewarded for driving outstanding consumer experience

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Key questions covered in the document

Overview of Partner Tiering Program at Swiggy

How do you benefit from this program ?

How & When is your tier decided ?

How do you move up the tiers ?

How to access tiering on the partner app ?

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Each restaurant outlet will be classified into Platinum, Gold, Silver or Bronze based on your aggregate consumer
experience. This program is initiated to reward partners who help Swiggy drive seamless consumer experience
on all orders.

Bronze Silver Gold Platinum

B S G P

You can progress to the next tier only when you have attained the pre-defined performance criteria for the

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next tier

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Outlet Level Benefits

Benefits to be provided Bronze Silver Gold Platinum

Swiggy Assured Badge

Increased delivery radius (Long distance delivery) + 1 km* + 2 km*

20% off
Access to Exclusive Advertisement Property At List Price
on List Price

Faster Menu Revision & Priority Partner Support**

Restaurant Discoverability on Customer App - Low Medium High

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* Partners will be eligible for an increased delivery radius over and above their existing radius
** Partners will be eligible for Fast menu revisions & Priority Partner Support if maximum of their outlets fall within the Platinum or Gold tier. For Faster Menu Revisions
& Priority Partner Support, partners have to place requests through their registered email IDs and phone nos. respectively.
Please Note - Swiggy reserves the right to add/delete/modify any of the above benefits at any point in time without prior intimation

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Improved discoverability on Swiggy Assured badge
Boost your business
the Swiggy platform against your listing

Swiggy Assured restaurants get Customers have a superior

experience with Swiggy Assured
20%
Assured restaurants get
improved discoverability via a
separate “Swiggy restaurants leading to more more orders*
Assured" section on repeat orders from when compared to Non Assured
restaurants
the app Swiggy Assured restaurants

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* Based on empirical data available with Swiggy over a 3 month period.
Swiggy does not guarantee similar growth for all restaurants involved
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 Service orders with Improved discoverability on Access to exclusive
increased delivery radius Swiggy platform advertisement property

Enjoy up to 10% more Top tiered restaurants enjoy Top tiered restaurants get to sign up

orders* with increased ~50% more for exclusive advertisement property

on the Swiggy platform to promote
delivery radius
discoverability* over their business
other restaurants

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* Based on empirical data available with Swiggy over a 3 month period; Increased distance may vary by area.
Swiggy does not guarantee similar growth/discoverability for all restaurants involved
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 Faster Menu Revisions* Priority Partner Support**

Menu revision requests from top tiered Top tiered partners can get their
restaurant partners jump straight in queries/issues resolved on priority
front of the queue to ensure partners with our dedicated support helpdesk.
keep serving tasty food at all times.

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* Swiggy promises faster menu revisions only if requests are obtained from the partner from the partner’s registered email ID in the
format specified along with soft copy of revised menu.
** Swiggy promises priority partner support only if requests are obtained from the partner from the partner’s registered email
ID/phone no. in the format specified. 7
Please Note – Tiering is calculated on the 1st business day of every month based on past 1 month data. A restaurant outlet
must satisfy all the criteria to be categorized in a particular tier.

Tiering Qualification Criteria Bronze Silver Gold Platinum

Minimum Total Sales City Specific** City Specific** City Specific**

Order Acceptance Rate % in <=3 mins >= 80.0% >= 90.0%

All restaurant
outlets that do not
Out of Stock Rate % Does not meet <= 1.00% <= 0.50%
meet minimum
operational
sales threshold
Restaurant Driven Cancellation % metrics for Gold <= 1.00% <= 0.50%

Avg. Customer Rating on Swiggy App >= 4.10 >= 4.30

** City Specific Minimum Total Sales values is calculated based on past 1 month average data for that city. Threshold value for each city is as follows:

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Chennai Kolkata Mumbai Pune
₹ 12,500 ₹ 7,500 ₹ 7,500 ₹ 7,500

Swiggy reserves the right to add/delete/modify any of the above qualification criteria and corresponding thresholds without prior intimation

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Frequency of updates for Restaurant Partner Tiering

Restaurant Partners
Individual metric
Tiering status will be who meet or exceed all
status is calculated on
calculated at the threshold scores are
last 1 month average
beginning of the month given the respective
data
tiers

For e.g. if a restaurant partner who has met/exceeded the Total Sales threshold and meets the Platinum
threshold for Order Acceptance Rate %, Out of Stock Rate %, Restaurant Driven Cancellation % but does not

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meet the Platinum threshold for Avg. Customer Rating, then he/she will not be eligible for Platinum.

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 Order Acceptance Rate Out of Stock Rate

An order accepted in time by the restaurant If customer cannot get what he orders there is a 50%
Why is this metric
helps Swiggy deliver an order on time probability (s)he will cancel the order. An edited order
important ?
with an 10% higher probability. has a 33% lower probability of being delivered on
time.

How do I improve Accept orders on the Swiggy partner app/web For items with no/limited supply, mark items Out of
this metric ? platform in <= 3 mins of order placing Stock on the Swiggy partner app/web platform

Click here to mark items out of stock. Green

button implies in stock

Grey implies that item is out of stock

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Review the order, tap on “Confirm
Order” to notify the customer

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 Rest. Driven Cancelation Cust. Rating on Swiggy

There is a 20% reduction in the possibility of An ordering experience with a higher rated restaurant
Why is this metric
the customer coming back to order on Swiggy significantly increases the repeat purchases
important ?
in-case of a restaurant order cancellation from the restaurant.

In case of closure/temporary unserviceability, For low rated orders, study customer

How do I improve
timely close your restaurant on the partner app. feedback/dispositions and improve on those parameters
this metric ?
Mark items of out of stock to reduce cancelation (Quality, Quantity and Packaging)
due to unavailability of items.

Toggle off the Orders button to

stop receiving orders

Click here to study consumer feedback

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on the Partner App & improve on
future customer ratings

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Swiggy Partner Web App - Demo
A brief look at the web application system

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 1
Click on the dropdown to view
the list of outlets on Swiggy

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Select the outlet for which

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you wish to view the
restaurant tiering information
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Your restaurant’s
performance
metrics will be
visible here.

Click on the
‘Know More’
button to view the
details of the
Restaurant
Tiering Program.
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You can also view
your restaurant’s
performance
metrics in the
Business
Metrics section

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This section
showcases the
ways in which
the Partner
tiering program
will benefit
your
restaurants

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Performance Report will display your outlet level metrics based on: 1. Total Sales 2. Order Acceptance %
3. Out of Stock % 4. Restaurant Driven Cancellation % 5. Customer rating on Swiggy Platform
Note: The metrics showing up on the table are for the time period mentioned above the table.

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The Restaurant
Tiering Program
classifies your outlet
into one of the tiers
based on the
performance of the
restaurant. The tiers
are as follows:
1. Platinum
2. Gold
3. Silver
4. Bronze

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The threshold for your current
tier.

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The ‘Metrics’
table specifies
the
performance
thresholds for
each tier along
with details of
your restaurant’s
performance.

The ‘Benefits’
table will show
the details of
benefits of each

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tier.
This message will be displayed if your restaurant hasn’t been tiered for the on-going
cycle

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Swiggy Partner Android App - Demo
A brief look at the Android application system

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 1
Click on ‘Business Metrics’
to view details related to your
restaurant’s performance

2
Your restaurant’s
performance metrics
will be visible here.

Click on the ‘Know

More’
button to view the
details of the
Restaurant Tiering
Program.

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1 The Restaurant Tiering
Program classifies your outlet
into one of the tiers based on the
performance of the restaurant.

Click on ‘Know More’ to

understand the benefits each tier
enjoys on the Swiggy Platform

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The performance of the
restaurant is valued
based on the following
metrics:
1. Total Sales
2. Order Acceptance
%
3. Out of Stock %
4. Restaurant Driven
Cancellation %
5. Customer rating

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on Swiggy
Platform
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The ‘Benefits’ table
shows the benefits your
restaurant enjoys under the
particular tier your outlet is
in.

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This message will be
displayed if your
restaurant hasn’t been
tiered for the current cycle.

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Follow the steps below & get ready to be one of our top restaurant partners !

Improve on Consumer
Check current Analyse performance
Experience, jump tiers and
tiering status improvement areas
enjoy unparalleled benefits

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It’s but natural to feel more curious about the program. If you have any questions feel free to
reach out to us at

Write to Speak with your

[email protected] Sales Manager

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For detailed FAQs about the program, visit here.

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 Thank You

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