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GNED 05 Chapter 4

The document discusses evaluating messages and images. It defines what a message is, including that it gives information to an intended audience through words, symbols or signs. It also discusses the reader and audience, noting that as readers we interpret texts based on our knowledge and experiences. Finally, it outlines different ways messages can be conveyed from various texts, such as through illustrations, images, stories, and visual narratives.

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Jiyeon Park
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111 views18 pages

GNED 05 Chapter 4

The document discusses evaluating messages and images. It defines what a message is, including that it gives information to an intended audience through words, symbols or signs. It also discusses the reader and audience, noting that as readers we interpret texts based on our knowledge and experiences. Finally, it outlines different ways messages can be conveyed from various texts, such as through illustrations, images, stories, and visual narratives.

Uploaded by

Jiyeon Park
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Chapter 4

Evaluating Messages and Images

GNED 05

Prepared by Ms. Borja (DTE - CvSU Bacoor)


Topics:

✤ What is Message?
✤ The Reader and the Audience
✤ WaysUsed to Convey Messages from
Various Texts Read
Message
Message

✤ Gives information and ideas to the


intended receiver/audience

✤ Information conveyed by words,


symbols, and signs (speech or writing)
Message
(Examples and Observations)

✤ Verbal and Nonverbal Content

Verbal: written/spoken words, sign language,


e-mail, text messages, phone calls, snail mail)

Nonverbal: behavior beyond words, body


movement, gestures, eye contact, touch)
Message
✤ Communicating Messages

Communication is only effective if the message is


understood.

✤ The Message in a Rhetorical Act

Rhetoric: a process in which people influence/motivate each


other through symbols, regardless of the intent of the source

Intentional: given to overcome challenges in a given


situation/issue
Message
✤ Messages in Classical Rhetoric

A rhetorical message consists of effective use of


logical, ethical, and pathetic proof.

✤ Messages in the Media

A well-defined message must be direct and


concise; and it must define the issues on your
own terms and in your own words.
Purpose of Message
✤ Informative Messages - convey information,
directions, codes, processes, and procedures

✤ Persuasive Messages - convince another person


to do something or to take a specific action

✤ Goodwill Messages - show kindness,


friendliness, gratitude, regret, sympathy,
appreciation, congratulations, and invitations
The Reader and
the Audience
What do we do as readers?
What do we as readers?

✤ Reader: He/she reads and provides the


interpretations of the text/reading
material (books, newspaper, or magazine)

✤ Interpretation of text is done through


seeing relationships of the elements
presented.
What do we as readers?

✤ Reading Comprehension: It is a process


that involves knowledge, experiences, and
skills that allow an individual to know
and understand the text being read.
What do we as readers?

✤ We should seek to understand various


perspectives and cultures through
READING and LISTENING, to
communicate effectively with people of
different backgrounds.
What do we do with messages?
What do we do with messages?

✤ Messages can come from different materials


such as books, newspapers, journals, etc.

✤ Messages can be evaluated by readers in


different ways; hence, they begin to have
different levels of reading comprehension.
What do we do with messages?

✤ Interpretations can be different from one another


due to the differences in how messages are
presented.

Factors that affect our interpretations to


various texts: social environment, home
environment, and cultural environment
Ways Used to Convey Messages
from Various Texts Read
Here are the different ways by which we
interpret messages from various texts:

✤ By using illustrations and pictures

✤ By looking at images as symbols

✤ By telling stories (often observed in social media)

✤ By using visual narratives

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