Tumauini National High School

Annafunan Tumauini,Isabela

VEGGIE BURGER

(nutri-swak sa lasa, nutri-swak sa bulsa)

Nutri-Burger

Principles of Marketing
2nd Semester S.Y. 2016-2017 Karen R. Ziganay , M.B.A.
Subject Teacher
 Tumauini National High School
Annafunan Tumauini,Isabela

Table of contents

Mission Statement ……………………………………………………..1

Diagnosis………………………………………………………………….2

Product or Service………………………………………………………3-4

Market……………………………………………………………………..5

Distribution……………………………………………………………….6

Promotional Strategy…………………………………………………..7

Competition………………………………………………………………8

Pricing……………………………………………………………………..9-10

Action Plan……………………………………………………………….11

Documentation………………………………………………………….12

Students Profile…………………………………………………………13

Principles of Marketing
2nd Semester S.Y. 2016-2017 Karen R. Ziganay , M.B.A.
Subject Teacher
 Tumauini National High School
Annafunan Tumauini,Isabela

A. Mission Statement

We aim to become the first producer and seller of burger with purely
vegetable patty in Tumauini as well as to create a product which is good for the
health of the students, teachers, and others who want to taste and buy our
product as it is to be sell inside the Tumauini National High School Campus and
also to gain trust and have a long term relationship with our customers.

B. Diagnosis

We are starting a business right now, Therefore we still don’t have a huge
amount of capital to start our business. We are also in the process of introducing
our product to the market and making connections to them to have relationship
through selling of our product and serving our customers with good attitude.

C. Product or Service

The veggie burger has no meat content, it has no preservatives added, its
patty is purely made up of vegetables such as carrots, potatoes, and cabbage.
The ingredients needed for preparing the veggie burger is very abundant in our
locality.

The competitive advantage of our product are the following : it is easy to

prepare, one piece of it can satisfy the customers, it’s nutritious, it’s lesser in fats
and most of all it’s our own recipe.

Principles of Marketing
2nd Semester S.Y. 2016-2017 Karen R. Ziganay , M.B.A.
Subject Teacher
 Tumauini National High School
Annafunan Tumauini,Isabela

Ingredients of Patty Price

Minced Cabbage Php 20.00
Grate 2 pcs. Carrots 15.00
Grate 3 pcs. Potatoes 20.00
Minced 2 pcs. Onions 10.00
Mince 1 whole cloves Garlic 10.00
3 pcs. Beaten Eggs 18.00
1 cup Cooking oil 15.00
1/8 All Purpose Flour 6.00
1 tsp. Pepper 3.00
Pinch of salt 5.00
Garnish and Fillings
Sliced 5 pcs. Tomatoes 10.00
Sliced 2 pcs. Cucumber 10.00
Lettuce 54.00
1 cup Mayonnaise 20.00
1 cup Catsup 19.00
12 pcs. Bread 40.00
Tissue 28.00
Other Expenses
Gas 20.00
Labor 20.00
Transportation 20.00
Total Php 368.00

Cost per piece=Php 29.71

Selling Price=Php 35.00

Mark up = 5.29 / 15%

Whatever the result of our computed price, we decided to choose Penetration

Strategy which is high in quality and low in price.

Principles of Marketing
2nd Semester S.Y. 2016-2017 Karen R. Ziganay , M.B.A.
Subject Teacher
 Tumauini National High School
Annafunan Tumauini,Isabela

D. Market

Our target market are the grade 11 students and those who are willing to try
and buy our product because they have the most mature minded among others
to appreciate our objectives of introducing a better version of burger for the
people especially students. The quality, the taste, its benefit to people, our
service and the influence of others who already tasted our products are the
factors that can influence the people to purchase our product.

Being in the line of business, we aim to stay long in the industry and make
our business stronger, Therefore we need to have customers who will generate
our business and we think that adventurous buyer, neighborhood buyer and
impulsive buyer are what we need.

We are still student and we can’t afford to meet their perceive needs like
(wifi, books, laptop, bags, shoes, and cellphones) so we decided to create
something close to their real needs like (rice, fries, pizza, spaghetti, burger and
cake). Most of the results based on their real needs are all kinds of snacks.
Therefore we created healthier snacks for the people which is the veggie burger.

E. Distribution

We are new in running business that’s why for now we are the one who is
approaching the people to buy our product.

Our customers can easily get their orders because we are direct seller.

F. Promotional Strategy

Being in the food business, we want to be recognized for producing a good

quality product and as one of the business that focuses on the products quality
rather than the products quantity as its maintainable standards.

Principles of Marketing
2nd Semester S.Y. 2016-2017 Karen R. Ziganay , M.B.A.
Subject Teacher
 Tumauini National High School
Annafunan Tumauini,Isabela

We are done promoting are product through television advertisement and

radio advertisement.

G. Competition

We have two types of competitors inside the T.N.H.S. Campus, first is the
indirect competitors which are the school canteens and other fellow Grade 11
students and second, is the direct competitors which are some of our fellow
grade 11 students that has almost the same product like our product.

Principles of Marketing
2nd Semester S.Y. 2016-2017 Karen R. Ziganay , M.B.A.
Subject Teacher
 Tumauini National High School
Annafunan Tumauini,Isabela

H. Pricing

Ingredients of Patty Price

Minced Cabbage Php 20.00
Grate 2 pcs. Carrots 15.00
3 pcs. Medium size Potatoes 20.00
Minced 2 pcs. Onions 10.00
Minced 1 whole cloves Garlic 10.00
1 cup Cooking Oil 15.00
1/8 Flour 6.00
1 tsp. Pepper 3.00
Pinch of salt 5.00
Garnish and Fillings
Sliced Tomatoes 10.00
Sliced Cucumber 10.00
3 pcs. Egg beaten 18.00
1 cup Mayonnaise 20.00
1 cup Catsup 19.00
12 pcs. Bread 40.00
Tissue 28.00
Other Expenses
Gas 20.00
Labor 20.00
Transportation 20.00
Total Php 368.00

Desired Mark-up= 15%

Php 368*.15=Php 55.2

Php 368+ 55.2=Php 423.2

Php 423.2/12 servings= 35.26

Php 35.00 each

Principles of Marketing
2nd Semester S.Y. 2016-2017 Karen R. Ziganay , M.B.A.
Subject Teacher
 Tumauini National High School
Annafunan Tumauini,Isabela

As you can see, we have a higher price and high in quality product when it
comes to the other burger patties. It is not just a simple patty because we create
it with our own main ingredients. A new texture and appearance that you have
never see before and sure that you will love it. Our strategy is better to meet the
standard of our target market satisfaction.

Our market buyer should know how to manage and budget their money.
And they will like our products because the price is good enough to buy our
products and enjoy it.

Our position based on our strategy which is the penetration is customer’s

satisfaction over products price.

I. Action Plan

Our goal is to build a good image to the market and make our product
patronized by our customers for the continuity of our production and in order
for our business to grow.
To achieve our goal, we did considered our availability in terms of budget
and time that’s why we came up with the strategy of focusing on the taste of
our product to make sure of its good taste so it will become the reason for our
customer to patronized our product and we will maintain our price to assure our
customers loyalty.

Principles of Marketing
2nd Semester S.Y. 2016-2017 Karen R. Ziganay , M.B.A.
Subject Teacher
 Tumauini National High School
Annafunan Tumauini,Isabela

Documentations

Principles of Marketing
2nd Semester S.Y. 2016-2017 Karen R. Ziganay , M.B.A.
Subject Teacher
 Tumauini National High School
Annafunan Tumauini,Isabela

Students Profile

Name: Alcaraz, Princess-joy B.

Age: 17 y/o

Address: Brgy. San Pedro Tumauini, Isabela

Ambition: To be a Certified Public Accountant

Name: Allapitan, Sheryl F.

Age: 17 y/o

Address: Brgy. San Pedro Tumauini, Isabela

Ambition: To be a Teacher

Name: Patrono, Jackielou C.

Age: 17 y/o

Address: Brgy. Annafunan Tumauini, Isabela

Ambition: To become a Certified Public Accountant

Name: Mabborang, Alex R.

Age: 18 y/o

Address: Brgy. San Mateo Tumauini, Isabela

Ambition: To be a Business Man

Principles of Marketing
2nd Semester S.Y. 2016-2017 Karen R. Ziganay , M.B.A.
Subject Teacher
 Tumauini National High School
Annafunan Tumauini,Isabela

Principles of Marketing
2nd Semester S.Y. 2016-2017 Karen R. Ziganay , M.B.A.
Subject Teacher
 Tumauini National High School
Annafunan Tumauini,Isabela

Principles of Marketing
2nd Semester S.Y. 2016-2017 Karen R. Ziganay , M.B.A.
Subject Teacher
 Tumauini National High School
Annafunan Tumauini,Isabela

Principles of Marketing
2nd Semester S.Y. 2016-2017 Karen R. Ziganay , M.B.A.
Subject Teacher
 Tumauini National High School
Annafunan Tumauini,Isabela

Principles of Marketing
2nd Semester S.Y. 2016-2017 Karen R. Ziganay , M.B.A.
Subject Teacher
 Tumauini National High School
Annafunan Tumauini,Isabela

Principles of Marketing
2nd Semester S.Y. 2016-2017 Karen R. Ziganay , M.B.A.
Subject Teacher
 Tumauini National High School
Annafunan Tumauini,Isabela

Principles of Marketing
2nd Semester S.Y. 2016-2017 Karen R. Ziganay , M.B.A.
Subject Teacher
 Tumauini National High School
Annafunan Tumauini,Isabela

Principles of Marketing
2nd Semester S.Y. 2016-2017 Karen R. Ziganay , M.B.A.
Subject Teacher
 Tumauini National High School
Annafunan Tumauini,Isabela

Principles of Marketing
2nd Semester S.Y. 2016-2017 Karen R. Ziganay , M.B.A.
Subject Teacher
 Tumauini National High School
Annafunan Tumauini,Isabela

Principles of Marketing
2nd Semester S.Y. 2016-2017 Karen R. Ziganay , M.B.A.
Subject Teacher
 Tumauini National High School
Annafunan Tumauini,Isabela

Principles of Marketing
2nd Semester S.Y. 2016-2017 Karen R. Ziganay , M.B.A.
Subject Teacher
 Tumauini National High School
Annafunan Tumauini,Isabela

Principles of Marketing
2nd Semester S.Y. 2016-2017 Karen R. Ziganay , M.B.A.
Subject Teacher