Benchmark KPI (On Desk)
Benchmark KPI (On Desk)
Benchmark KPI (On Desk)
Customer
Position DBS as Bank of Choice
Increase wallet share
Customer satisfaction
Shareholders
Achieve sustainable growth
Income growth
Manage expenses
Returns
Portfolio risk
Controls and compliance
Employee
Position DBS as Employer of Choice
Employee engagement
People development
Strategic priorities 50%
Balanced Scorecard Approach
Regional businesses
Geographies
Build a leading Small and Medium
• Entrench leadership in Enterprise (SME) Banking business
Singapore Strengthen wealth proposition
• Reposition Hong Kong Build out transaction banking and
• Rebalance geographic mix of treasury customer businesses
our business