Benchmark KPI (On Desk)

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DBS’ Balanced Scorecard

• The scorecard is divided into two parts of equal weighting.


• The top part of the scorecard comprises KPIs set for the current year.
• Shareholder metrics measure the financial results achieved and include income growth, expense-related
ratios and return on equity. DBS measures risk-related KPIs to ensure that the Group’s income growth is
balanced against the level of risk taken. Control and compliance KPIs are also a focus in this section.
• Customer metrics measure the Group’s achievement in increasing customer wallet share and
satisfaction.
• Employee KPIs, such as employee engagement, training, mobility and turnover, seek to measure the
progress DBS has made in being an employer of choice.
• The bottom part of the scorecard sets out the initiatives DBS intend to complete in the current year as part of
our longer-term journey towards achieving their strategic objectives. Specific KPIs and targets are set for nine
priorities and other areas of focus. Ability to meet the current-year targets in the first part is dependent on
successfully executing the second part in preceding years.
• Specific objectives for each part are updated every year and approved by the Board. Specific key performance
indicators (KPIs) are in place to track the progress made in serving the interests of shareholders, customers and
employees. KPIs relating to regulators and society are embedded in our scorecard and cut across all aspects of
our operations. As we operate in a regulated industry, upholding regulatory requirements is paramount and
underlies all our decisions and actions. We recognize the importance of serving society at large and are
committed to giving back to the community.
Traditional KPIs - 50%
Balanced Scorecard Approach

Customer
Position DBS as Bank of Choice
 Increase wallet share
 Customer satisfaction
Shareholders
Achieve sustainable growth

 Income growth
 Manage expenses
 Returns
 Portfolio risk
 Controls and compliance
Employee
Position DBS as Employer of Choice
 Employee engagement
 People development
Strategic priorities 50%
Balanced Scorecard Approach

Regional businesses
Geographies
 Build a leading Small and Medium
• Entrench leadership in Enterprise (SME) Banking business
Singapore  Strengthen wealth proposition
• Reposition Hong Kong  Build out transaction banking and
• Rebalance geographic mix of treasury customer businesses
our business

Other areas of focus


Enablers  Scale up institutional investor &
 Place customers at the heart of western MNC businesses
the banking experience  Build a leading Asian fixed income
 Focus on management business
processes, people & culture  Leverage innovation to extend
 Strengthen technology & customer reach & offer
infrastructure platform differentiated client experience
 Champion social entrepreneurship in
Singapore & across Asia
Any KPI that an organization chooses
cannot be meaningful unless it is chosen in
the context of the organization's strategy
and business environment. Define what is strategically important
for the long-term success of banks and
their role in society.

KPIs are meaningless and dangerous


without the context of strategy.

Banks desperately need to change to a


process that sets meaningful KPIs which
align to new strategic goals about
customer centricity, employee
engagement, and social responsibility.
Performance management starts with
figuring out what to measure.

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